Professional Documents
Culture Documents
FEASIBILITY Sample 1
FEASIBILITY Sample 1
Acknowledgement
I. INTRODUCTION
1. Objectives of the Study
2. Importance of the Study
3. Limitations of the Study
II. METHODOLOGY
1. Data Collection
2. Resources/Materials Used
3. Schedule of Activities & Gantt Chart
III. THE EXCUTIVE SUMMARY (summarizes all the major highlight & findings of each
aspect of your study- the conclusion of your study serves as its focal point)
1. Highlights
1. Project Background
2. Personnel Analysis Summary
3. Market Analysis Summary
4. Financial Analysis Summary
2. Conclusion to Feasibility (state here the chances of implementing your proposed
project;the advantages of implementing your project; & your final analysis and
conclusion of the feasibility of your project)
IV. PROJECT BACKGROUND
1. Proposed Name of the Business
2. The Concept
1. Type of Operation and Services
2. Menu Selection
3. Themes
3. Mission-Vision
4. Objectives of the facility
V. SITE SELECTION
1. Site Analysis
1. Site Description
1. Size
2. Boundaries
2. Site Evaluation
1. Visibility
2. Accessibility
3. Transportation System
2. Local Area Evaluation
1. Distance to Demand Generating Facilities
2. Proximity of Commercial Centers
3. General Area Evaluation
VI. PERSONNEL ANALYSIS (State here your proposed # of personnel, proposed
organizational chart; job requirements; specifications, responsibilities and functions)
VII. MARKET ANALYSIS
1. Analysis of the Target Market (Demand)
2. Analysis of the Competitors/Competitive Check
3. SWOT Analysis
VIII. TECHNICAL ANALYSIS
IX. FINANCIAL ANALYSIS (Present how much capitalization will be needed to finance
your project, income statement; tabulated expenses & Return of investment)
Bibliography
APPENDICES
The feasibility study occurs in the beginning of the system development life
cycle. The discovery process often uncovers unexpected problems or parameters that
can significantly change the expected system scope. It is useful to discover such
issues before significant funds have been expended. However, such surprises make it
difficult to plan, schedule, and budget for the feasibility study itself, and close
management control is needed to ensure that the cost does not balloon out of control.
II. METHODOLOGY
A. Data Collection
To collect the data needed for this study, they used to survey selected
respondents around the area where the establishment will be placed. The survey
contained questions that will help the establishment to know the taste of the target
market. And so what strategy will they used to attract more people.
B. Resources/Materials Used
The materials they used is more often on internet.
Survey was made to the proposed business site and some other places
near it. It was conducted to know if the proposed business would be feasible to the
market that the place has.
The survey had resulted that since it is located at Imus Plaza, where there
are many demand generating facilities nearby, some of the respondents are
capable to avail the offered services of the restaurant.
4. Financial Analysis Summary
B. Conclusion to Feasibility
The proposed business could be implemented because it has enough capital investment,
strong organizational structure, already secured permits for legal purposes, and extensive
resources for business plans. It is now concluded that we could have a successful business that
provides quality food items in favourable prices that will give satisfaction to our valued costumer
with Filipino hospitality and delightful services.
B. The Concept
1. Type of Operation and Services
The type of operation that will use is a casual dining Philippine-American
restaurant. In this kind of operation, there will be a waiter which take and serve
orders to the customers. Also foods are cooked based on taken orders.
2. Menu Selection
They will use the combination of A la carte and set menu. A la carte is a
kind of service for those who want to order for a specific food items. And set
menu is for those who want to order many food items with discounted price.
3. Themes
The establishment will be located at Imus plaza. Walls will be divided into
three layers. For the first layer, it will be painted in peach color. For the
second layer, it is made of glass where they can see the plaza from inside. And
the last layer will be made of orange bricks which added as a simple design of
a restaurant. It also has see-through kitchen so guests may see the process of
food preparation. The establishment is also air conditioned. Lightning will be
dim with the accompaniment of soft and relaxing music.
The food establishment will offer Filipino and American dishes.
B. Mission-Vision
Mission
Shall provide satisfaction to valued customer with favorable prices.
Vision
To be one of the leading Filipino-American restaurants that promotes quality
food.
c. Transportation System
The restaurant can be reached through riding a tricycle or through
walking from the Emilio Aguinaldo Highway.
Using private vehicle from Aguinaldo High-way, turn left to
Nuevo Avenue then straight ahead to Sapinoso Street. Turn right to F.
Tirona then turn left. You will reach cross roads where you can see the
establishment.
Foot Count
During weekdays from 10am to 3pm there are 2153 people who are
passing in the area. From 4pm to 9pm there are 2849 people who are passing.
During weekends from 10am to 3pm there are 1808 people that are
passing in the area. While from 4pm to 9pm there are 3064 people who are
passing.
Traffic Count
During weekdays from 10am to 3pm there are 3077 private vehicles and
5854 public vehicles passing in the area. From 4pm to 9pm there are 3892 private
vehicles and 6484 public vehicles.
During weekends from 10am to 3pm there are 2258 private vehicles and
5184 public vehicles passing in the area. While from 4pm to 9pm there are 3105
private vehicles and 6933 public vehicles.
MANAGER
CASHIER
HEAD CHEF CAPTAIN WAITER
RECEPTIONIST
COOK WAITER
SECURITY GUARD
DISPATCHER BARTENDER
STOCK MAN
DISHWASHER
The figure states that manager will take the highest position. He will be responsible for
the duties and responsibilities that will be performed of those persons he will be handled.
Manager
Monitors the necessary preparation before the start of operation and sees to it that all
needed supplies are available, clean and in good condition.
Conducts daily briefing among his staff.
Monitor the performance of his staff and sees to it that they follow standard procedures
and abide by existing house rules.
Supervises the safekeeping and inventory of equipment and supplies.
Coordinates with other departments regarding the needs and problems of dining
outlets.
Look after the set up, appearance and cleanliness of the outlets.
May assist in taking order if the waiter is busy.
Purchasing Officer
Purchase supplies.
Supervise the inspection of all supplies and equipments.
Cashier
Waiter
Chef
Kitchen Helper
Security Guard
JOB REQUIREMENTS
The requirements for different jobs offered (except for cashier, dispatcher, dishwasher,
security guard and receptionist) of the establishment:
Manager
- Graduate of Human Resource Management
- Good in communication
- With work experience
- Should have computer skills
Waiter
- Male
- With pleasing personality
- Hard-working
- Can able to communicate in English
- At least a graduate of Diploma in Hotel and Restaurant Management or any
related course
Bartender
- Male
- Can be able to communicate in English
- From a reputable agency
Cashier
Gender
43%
Female
Male
57%
This figure shows the percentage of gender of the target customers. It says that there are
more female customers than male. 57% of the respondents are female so the preferred
establishment should be much appealing to the female tastes
Percentage of age
Age
3%
24% 13%
17 and below
18-40
41-60
60 and above
60%
This figure shows the percentage of age of the respondents using age bracket. It shows
that 60% of the respondents are 18 to 40 years old. It’s an advantage to the establishment
because most of the people who are in that age are employed.
Percentage of status
Status
4%
single
41%
55% married
widow
This figure shows the percentage of status of the respondents. 55% of them are single.
Percentage of religion
1% Religion
5%
1%
4%
INC
Catholic
Born Again
Baptist
Christian
89%
This figure shows the percentage of religion of the respondents. 89% of the respondents
are Catholic.
Monthly Income
26%
41% 5,000 and below
5,001-10,000
10,001-15,000
15% 18%
15,001 and above
This figure shows the percentage of monthly income of the respondents. 41% of them
have 15,000 and above monthly income per month. This can be an advantage for the
establishment because those people may spend money for their satisfaction when eating on a
restaurant.
9%
33% pasta
29% burgers and sandwiches
grilled
29% specified item
The figure shows that pasta is the most liked type of food that the respondents would like
to eat. 33% chose pasta so the establishment should offer more pasta items.
Question #2
7%
14%
fine dining
34%
casual dining
fastfood
45% specified
The figure shows that many of the respondents would refer casual dining. 45% of the
respondents chose casual dining. So the establishment should be casual dining to provide the
satisfaction of the respondents and to be compatible based on what they want.
11%
american cuisine
italian cuisine
filipino cuisine
specified
70%
The figure shows that percentage of respondents on what kind of restaurant they would
like. 70% of the respondents chose Filipino cuisine. So the establishment should offer most of
Filipino cuisine.
Question #4
34%
light meal
heavy meal
66%
This figure shows the percentage of type of meal the respondents would like to choose.
66% of the respondents chose light meal so the establishment should offer light meals to give
satisfaction to the prospects.
never
sometimes
73% specified
This figure shows the percentage of how often the respondents eat on a restaurant. 73%
of the respondents chose sometimes they eat at a restaurant.
Question #6
2%
37%
alone
with family
This figure shows the percentage of the respondents’ companions when they visit a
restaurant. 61% of the respondents chose that they are going with their family. So the
establishment should expect customers are families.
16%
buy and take
away food
eat at the
restaurant
84%
This figure shows the percentage of the respondents on what do they do more often at the
restaurant. 84 % of the respondents chose to eat at the restaurant or dine in.
Question#8
22%
This figure shows the percentage of the reason why they visit restaurant. 52% of the
respondents chose that the food is good. So the establishment should serve good quality foods.
Percentage of how much the respondents are willing to spend for a meal
Question#9
7%
17%
Php200 and be-
low
Php201-500
59%
17% Php501-750
Php751-1,000
This figure shows the percentage of how much the respondents are willing to spend
money for a meal. 59% of them answered Php200 and below. This means those respondents are
not that much spending when they are eating on a restaurant.
Question #10
5%
Cash
Credit
95%
This figure shows the percentage of how the respondents pay their bills. 95% of them are
paying in cash. The establishment should expect less credit sales.
38%
A la Carte
Set menu
62%
This figure shows the percentage of the type of menu the respondents would like to
prefer. 62% of them would prefer set menu. This menu has discount that the respondents would
like to grab.
Question #12
16%
Yes No
84%
This figure shows the percentage of how many in the respondents who wanted a see
through kitchen.84% of them wanted to have a see through kitchen. So the establishment should
have a see through kitchen so the guests can see how the preparation goes.
30%
Commute
This figure shows the percentage of how the respondents visit a restaurant. 70% of them
commutes when visiting a restaurant.
Question #14
12% 12%
Near the en-
trance
This figure shows the percentage of area of a restaurant the respondents would like to sit.
76% of them would like to sit near the window. So the establishment should prefer many sits
near the window.
15%
Yes
No
85%
This figure shows the percentage of who like an overlooking view from a restaurant. 85%
of them liked an overlooking view from a restaurant.
Question #16
21%
Airconditioned
Open air
79%
This figure shows the percentage of what air ventilation the respondents would prefer.
79% of the respondents preferred an air condition as air ventilation.
Question #17
35%
yes no
65%
This figure shows the percentage of how many respondents preferred eating burgers and
fries than eating rice meals. 65% of them chose rice meals over burgers and fries.
Question #18
7%
34%
Iced tea
36%
Fruit juices
Soda
23%
Water
This figure shows the percentage of what the respondents prefer to drink. 36% of them
would like to drink soda.
35%
Yes
No
65%
This figure shows the percentage if the respondents often order grilled foods when eating
on a restaurant. 65% of them answered that they often order grilled food.
Question #20
35%
Have a waiter that will
take orders
65
% Go to the counter for
your order
This figure shows the percentage of what the respondents would like when ordering
foods. 65% of them said that there will have a waiter that will take orders to them.
B. Analysis of Competitor
ESTABLISHMENT D.A. DISTANCE
Countryside Steak House Direct 65.54m
Mini Stop Indirect 111.23m
Plaza Cafe Indirect 130.44m
Café Marcelo Indirect 326.66m
C. S.W.O.T. Analysis
Establishments’ strength is modern facilities which they prefer to use. It
makes work easily done and it minimizes manpower effort. They also provide
high quality but affordable meals for everyone. Also the location is visible and
accessible to the people. It located along the roadside that everyone can see it. It
also located in an urban area. Establishments’ weakness is the size of the area. No
tourist attraction around the area.
I. Technical Analysis
MENU LIST
APPETIZER
Ensaladang Mangga
Kang-kong Fritter
Deviled Egg
MAIN ENTRÉE
Bulalo Steak in Caldereta Sauce P246.00
PASTA
GRILLED
DESSERTS
BEVERAGE
SOFTDRINK in CAN
Coca-cola P60.00
Sprite P60.00
Royal P60.00
OTHERS
RICE
SET MENU
BBQ Pork Ribs Aussie Style Eggplant Longganisa Pasta Pork & Beef Curd Guisado
Plain Rice, Halayang Ube and Orange Juice
Beef Stroganoff, Spicy Beef with Chili Ginger Sauce, Spinach and Sili leaves Laing
Pasta, Fried Ice Cream Bagoong Rice and Pineapple Juice
A. Physical components
1. Name and Logo
B. Non-physical Components
1. Marketing strategies
a. Flyers - will be printed announcing the opening of the café and to personally offer to
passers-by in the vicinity. An annual budget is allocated for this.
b. Posters - will be printed in tarpaulins announcing the opening and some other promos,
services and products offered by the establishment.
c. Pre-tasting of Products - it will be offered on the opening day in front of the
establishment.
d. Promos and Discounts – will consider for valid customers and for old citizens.
Promos will be given yearly whenever new products are being introduced or there are
special seasons.
Starting at the entrance, the security guard will greet the customers and will
kindly open the door for them. Upon entering, the waiters will greet them also with
pleasant smiles and will carefully assist them to their chosen seats. While having the
menu and handing it to the customer, a goblet of water will be served. All the staffs
will be trained to be skilled and friendly, and knowledgeable about the offered
products and services of the café.
XI. Layout Design
1ST FLR
STORAGE (3.90x4.15m)
STORAGE (3.90x4.15m)
CR (DA) (2.60x3m)
SHE (3x2m)
HE (3x2m)
2ND FLOOR
OFFICE (3.50X3m)
TYPES OF TABLE
1.56m = SPACE OF EVERY CHAIRES AND TABLES TO OTHER CHAIRES AND TABLES
XIII. REQUIRED EQUIPMENT AND SPECIFICATIONS
Sanitation
Sec. 15. Health Certificates. - No person shall be employed in any food establishment without
a Health Certificate issued by the local health authority.
Sec. 16. Quality and Protection of Food. - All food must be obtained from sources approved
by the local health authority.
Overcrowding - There shall be sufficient floor space to enable every person working thereon to
carry out his duties efficiently and to permit easy access for cleaning. Working spaces, aisles or
passageways and areas to which customers have access shall unobstructed and sufficient to
permit movement of employees and customers without contamination of food by clothing or
personal contact.
Change rooms - There shall be provided adequate and suitable lockers or other facilities for
the orderly storage of clothing and personal belongings of employees or persons engaged or
employed in the premises. Such facilities shall be so situated and arranged so that there is no
contamination of food by contact with clothing, and where the number of persons engaged or
employed is four or more of either sex, there shall be provided separate changing rooms for
each sex. If required in writing by the local health authority an additional wash-hand basin shall
be installed as near as practicable to the toilet facilities; Provided, That wash-hand basins
specified in this Code need not be installed in premises where only food in sealed containers is
sold: and, Provided, further, That wash-hand basins specified in this regulation shall be installed
under specifications of the National Plumbing Code of the Philippines.
Wash-hand Basin Maintenance - An adequate supply of soap, clean towels, roller towels
presenting a clean surface to each user from a continuous roller towel dispenser or other hand
drying services approved by health authorities. The wash-hand basin and all hand washing
facilities shall, at all times, be maintained in good repair and in a clean condition. All wash-hand
basins shall, at all times, while the premises are being used, be supplied with hot and cold or
tempered running water at a minimum temperature of 100°F (37.8°C).
Sec. 18. Use of Food-Service Spaces. - Food-service spaces shall not be used as living or
sleeping quarters. Clothing or personal effects shall be kept in lockers or in designated places
away from food service spaces. No animal or live fowls shall be allowed in such spaces.
Persons not directly connected with food preparation and serving shall not be allowed to stay in
food-serving spaces. Foods in storage or in preparation must not be handled by anyone other
than the preparation and serving staff.
Sec. 19. Food Handlers. - No person shall be employed in any food establishments without
health certificate issued by the local health authority. Food handlers shall at all times: (a) Wear
clean working garments. The Cook shall wear prescribed caps and female employees caps or
hairnets; (b) Observe food personal hygiene; (c) Wash their hands thoroughly with soap and
water and dry them with a clean or disposable towel or a suitable hand-drying device
immediately before working, or after visiting the toilet.
Sec. 20. Vermin Control. - Vermin is a group of insects or small animals such as flies,
mosquitoes, cockroaches, fleas, lice, bedbugs, mice and rats which are vectors of diseases.
Spaces where food and drinks are stored, prepared and served shall be so constructed
and maintained as to exclude vermin. All opening which connects spaces to the outer air shall
be effectively protected with screen of non-corrosive wire 16-mesh or finer. Door screens shall
be tight-fitting. A vermin abatement program shall be maintained in the establishments by their
owners, operators, or administrators. If they fail, neglect or refuse to maintain a vermin
abatement programs, the local health agency will undertake the work at their expense. During
deratting or disinfecting operations, all food stuffs, utensils, food preparation and cleaning
equipment shall be covered to protect them from toxic chemical substances. Vermin control in
public places shall be the responsibility of the provincial, city or municipal governments which
have jurisdiction over them. The procedure and frequency of vermin abatement program shall
be determined and approved by the local health authority.
Sec. 21. Toilet and Washing Facilities. - Adequate and clean toilet facilities for male and
female customers and personnel shall be provided in properly located areas. Toilet rooms shall
not open directly into spaces where food is prepared, stored or served. Where such toilets exist,
the doors shall be tight fitting and self-closing. Adequate hand-washing facilities shall be
provided within or adjacent to toilet room Facilities shall include hot and cold running water
single-service paper or cold towel dispenser or drying device and soap or detergent.
Sec. 22. Disposal of Refuse. - Refuse cans may be used in food - preparation areas for
immediate use only. Storage refuse cans, filled and empty, shall be in a designated space from
food-handling operations. These cans shall be so constructed and maintained as to be vermin -
proof and easily cleaned. Cans containing refuse shall be tightly covered at all times, except
during actual use in food-handling areas. Holding bins may likewise be used, provided they are
constructed of impervious, readily-cleaned materials and fitted with tight-fitting covers. Where
refuse cans are used, a space separate from the food-handling spaces and adjacent to the
refuse-can storage space be provided for cleaning them. This space shall be equipped with
scrubbing-brushes, cleansing agents, steam or hot water under pressure, and a hose fitted with
adjustable nozzle.
Sec. 23. Equipment and Utensils. - They shall be so designated, fabricated and installed so
that cleaning is easy and they do not pose health hazards. Lead-soldered containers and
cadium-lined piping and fixtures shall not be used. Surfaces that come into contact with food or
drinks shall be constructed or materials that are impervious, corrosion-resistant, non-toxic,
easily cleanable, durable and resistant to chipping. Sliding doors on cabinets shall be easily
cleanable and removable. Runners shall be allotted at the ends to permit removal of dust and
debris. The bottom shelves of open-based fixtures shall be removable to facilitate inspections,
cleaning and maintenance.
Sec. 24. Washing Utensils. - They shall be scraped and pre-rinsed to remove food articles.
They shall be thoroughly cleansed in warm water at 120°F (49°C) with soap or detergent. If
running water is not used, the wash-water shall be changed frequently.
Sec. 25 Bactericidal Treatment - Eating and drinking utensils and equipment, after thoroughly
cleaned, shall be subjected to one of the following bactericidal treatments: (a) Immersion for at
least half a minute in clean hot water at a temperature of at least 170°F (77°C); (b) They shall
be thoroughly cleansed in warm water at 120°F (49°C) with soap or detergent; (c) If running
water is not used, the wash-water shall be changed frequently.
Sec. 25. Bactericidal Treatment. - Eating and drinking utensils and equipment, after
thoroughly cleaned, shall be subjected to one of the following bactericidal treatments: (a)
Immersion for at least half a minute in clean hot water at a temperature of at least 170°F (77°C);
(b) Immersion for at least one minute in a lukewarm chlorine solution 50 ppm; (c) Exposure in a
steam cabinet at a temperature of at least 170°F (77°C) for at least 15 minutes at a temperature
of 200°F (90°C) for at least 5 minutes; (d) Exposure in an oven or hot-air cabinet at a
temperature of at least 180°F (82°C ) for at least 20 minutes; or (e) Any other method approved
by the local health authority.
Sec. 26. Handling of Washed Utensils. - Washed utensils shall be allowed to drain dry in wire
racks without use of drying cloths, or shall be stored in self-draining position to permit ready air-
drying. The drying cloth on which to store dishes and utensils temporarily after bactericidal
treatment should be clean and changed frequently.
Sec. 27. Storage of Washed Utensils. - They shall be stored in a clean and dry place
protected against vermin and other sources of contamination. Cups, bowls, and glasses, shall
be inverted for storage. When not stored in closed cupboards or lockers, utensils and containers
shall be covered or invented whenever practicable. Utensils shall not be stored on the bottom
shelves of open cabinets below the working top level. Racks, trays and shelves shall be made
of materials that are impervious, corrosion-resistant, non-toxic, smooth, durable and resistant to
chipping. Drawers shall be made of the same materials and kept clean. Felt-line drawers are not
acceptable, but the use of clean and removable towels for lining drawers is acceptable.
Sec. 28. Dry Storage of Non-Perishable Foods.- Non-perishable foods shall be stored in the
following manner: (a) Designated spaces, lockers, cupboards, racks, shelves and containers
shall be used for storage; (b) All spaces, lockers and cupboard shall be constructed of materials
of the same quality as used for food-preparation and food-serving operations. Containers shall
be made metal fitted with tight covers; (c) The recommended temperature range for dry stores is
50- 60°F (10-15°C) except where dry foods for immediate use are stored in the preparation and
servicing spaces.
Sec. 29. Refrigerated Storage of Perishable Foods. - Perishable foods shall be stored in the
following manner:
They shall be kept at or below 45°F (7°C) except during preparation or when held for
immediate serving after preparation. When such food s are to be stored for extended periods, a
temperature of 40°F (4°C) is recommended. Fruits and vegetables shall be stored in cool
rooms. Recommended temperatures for perishable food storage are: (a) Frozen foods; not
more than 10°F (2°C); (b) Meat and fish: 32-38°F (O-3°C); (c) Milk and milk products: 40-45°F
(5-7°C); and (d) Fruits and vegetables: 44-50°F (7-10°C). All refrigerating compartments and
refrigerators must be kept clean, in good repair and free from odors. They shall be provided with
thermometers with scale divisions not larger than 32°F (1°C). Sufficient shelving shall be
provided to prevent stocking and to permit adequate ventilation and cleaning.
Sec. 30. Food Servicing Operations. - These operations should be in accordance with the
following requirements: Hand contacts with food or drink shall be avoided; fingers shall not be
used to serve butter, ice, or similar items or food. Sugar shall be served in covered dispensers
or containers, or in packages wrapped for single service. The surfaces of containers and
utensils, including glasses and tablewares, which come in contact with food and drink shall not
be handled. Disposable cups, plates, spoons and other single-service containers and utensils
shall be purchased in sanitary cartons and stored in a clean, dry place until used. These articles
shall be so handled on removal from the carton that the hand does not touch the surface which
will be in contact with food or drink. Clean cloths, napkins, spoons, towels and other cloth
equipment shall be stored in clean places designated specially for them. Soiled linens, including
towels, aprons, and coats, shall be stored in a closed bin or locker, suitably marked. Spoons,
spatulas, dippers and scoops used intermittently for disposing frozen desserts shall be kept in
running water or in water maintained at 170°F (77°C) and frequently changed, or they may be
washed and stored in a dry place after each use. Constant-temperature bottles and other
containers used for potable water and other beverages shall be kept clean and given effective
bactericidal treatment before and after subsequent use.
Sec. 31. Evaluation of Food Establishment. - It shall be the duty of the Provincial, Municipal
or City Health Officer to cause an inspection and evaluation of every food establishment
requiring a permit for its operations, at least every six months and shall cause as many
additional inspection and re-inspections and evaluation to be made as are necessary for the
enforcement of the provision of this Chapter.
BIBLIOGRAPHY
APPENDICES
A. Floor plan and layout
B. Sample questionnaire and answered surveys
C. Business permit
D. Sanitary permit
E. Plumbing
F. Building
G. Electrical
H. Mayor’s permit