MARUTHI UDHYAMS

INDUSTRY PROFILE:

Introduction:

Beaten rice, commonly known as Chura or Poha is rice which is flattened into flat, light,
dry flakes. These flacks of rice swell when added to liquid, whether hot or cold, as they absorb
water milk or any other liquids. This easily digestible from of raw rice is very popular across
India, Nepal, and Bangladesh, and is normally used for to prepare snacks light and easy fast food
in variety of styles, some even for long-term consumption of a weak or more. It’s known by
variety of names in different states.

In Karnataka (it’s known as avalakki in kannada) avalakki is a staple breakfast diet

especially in rural and semi-urban areas. It is a low cost wholesome food with good nutritional
value.it can be taken in different forms – raw, fried, with curd or milk and therefore has mass
appeal. Its preparation can be made at a short notice and hence it is also a convenient food item.

The agro is regarded as an extend arm of agriculture. Agro-industries are mainly comprises
of the post-harvest activities of processing and preserving agricultural products for intimidate or
final consumption. Increase in economics of a country, context of industrial development is
relative to agro-industries.

The agro industry can help stabilize and make agriculture more lucrative and create
employment opportunities both at the production and marketing stages. The board-based
development of the agro-products industry will improve both the social and physical
infrastructure of India. Since it would cause diversification and commercialization of agriculture,
it will thus enhance the income of farmers and create food surplus.

Beaten rice or poha is made from paddy and is popular in all parts of India. People of all age
groups from all sections like it and it is a mass consumption item. It is used in households,
restaurants, road side dhabas , and other eateries. Beaten rice can be produced anywhere in the
north-east region of the country.

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It should be emphasized that “food” is not just product. Food also encompasses a wide variety
of products. It is in this sense that the Agro-industry is an important and vital part of the
manufacturing sector in developing countries and the means for building industrial capacities.

THE AGRO INDUSTRY IS BROADLY CLASSIFIED INTO THREE TYPES:

 Village industries – owned and run by rural households with very little capital
investment and a high level of manual labor.
 Small scale industry—characterized by medium investment and semi automation.
 Large scale industry—involves large investment and a high level of automation.

The ability of capital investment and capacity to market products decides these segments in
industries. The development of agro-based industries started during pre-independent days.
Cotton mills, jute mills, sugar mills, were promoted in the corporate sector.

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COMPANY PROFILE

NANE OF THE COMPANY MARUTHI UDYAMS

TYPE OF FIRM Partnership firm

NAME OF THE PARTNERS Mr.RameshNayak

Mr.PattavhiramKalkur
Mr.RadhakrishnaNayak

CONTACT PERSONS Mr.RameshNayak

ADRESS OF THE OFFICE WORK Havagi village Belgaum road Haliyal-

581329 Karnataka

TELEPHONE 08284-220777

FAX 08284-220777
E-MAIL Maruthiudyams777@gmail.com

REGISTERD OFFICE Maruthiudyams survey no157/1B

Haliyal .Karnataka
TOTAL AREA Organization occupied an area of14000 sqft
factory built Of area.it is a situated
At heavy a small village in Haliyal.

COMPANY TURN OVER 13corore annual

NAME& ADRESS OF BANKER CANARA BANK main branch Haliyal

CAPACITY OF THE COMPNY 1.40000quintal paddy p.a

PRODUCTION

NATURE OF THE COMPANY:

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MaruthiUdyams Industry which is involved in the manufacturing of poha or rice-flakes.

Which is finished goods of Paddy. “MARUTHI UDYAMS” Which was started in the year 1998
and is situated in small Village called Havagi. Poha and Rice-flakes is a frequently consumable
and a commonly consumed by all the people of different class or standards.

This organization has wide market coverage. They have covered the different parts of
Karnataka, Maharashtra, and Kerala. Following are the place where they supply their product.

 Karnataka –Belgaum, Hubli, Dharwad, Gadag, Bijapur, Shimoga, Mangalore,

Udupi.
 Maharashtra –Kolhapur, Sangli, Miraz, Satara.
 Kerala-Kasargol, Talchery, Neeleshwar.

PRODUCT/SERVICE PROFILE

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Production department is the core of the organization production involves the

Whole process of converting the raw-materials into finished products.

There is most important department of organization.

The production process of poha mainly involves three steps:

1. Pre treatment

2. Production

3. Finishing

PRODUCTION DEPARTMENT

Mesh Paddy cleaner Distribution

Husk

Mesh

Cleaned hunk

Soaked paddy

Paddy

VISSION – MISSION AND QULITY POLICY

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1. Vision statement:
The vision statement is often confused with the mission statement. Some people use
the two interchangeably. Actually, the vision statement is about what the business’s
future will look like if the mission is achieved. Some say a vision statement imagines
what success looks like.

Martin Luther King, Jr.’s “I HAVE A DREAM” speech was a vision statement. So
was John Lennon’s song “IMAGINE.” Visions are frequently related to social good,
so they tend to be more important for nonprofit organizations.

Thus your business plan needs all three elements? Our advice is to include objectives
and a mission statement in any standard plan, and add a vision statement if you have a
vision that adds substance and value to your plan.

2. Mission statement:

Next in importance comes the mission statement. A mission statement defines the long-
term goals of your business in three(3) ways:

 What does your company do for its customers? Think broadly about the
benefits you offer. Starbucks, for example, offers a lot more than coffee,
including a certain environment, an affordable luxury, or a meeting place.
 What does your company do for its employees? If you want employees to stay
with your company, you need to provide meaningful work, useful feedback,
training, benefits, and more.
 What do you want from business? Your mission is probably to grow and
produce more products and get out of its profit and your mission statement
should say so.

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Your business mission statement is more permanent than an objective in a business plan. It
must be applied consistently over time. The mission statement serves as a reminder – to you,
your employees, and your customer – of the purpose of your business.

To avoid vague, fuzzy mission statements, review your statement for useless comparisons. Do
your competitors do the same thing?

Are your missions identical? Think about how your company is different, and use that to
influence your mission.

Our vision:

To build on our success and high standards in the poha Industry, We plan to extend our
operations all over India thereby generating a long-term sustainable competitive advantage thus
providing superior returns for our business partners.

Our mission:

We are dedicated to our promises of delivering the best quality products to consumer who
have relied on us for a long time. We are committed in creating poha products to suit local tastes
as well as international standards.

Quality policy:

Quality was and still is the foundation of our success. Believing in the fact there is no
substitute for quality, we at MaruthiUdayms, have been trying to put in all our efforts to improve
the quality of our products. We are totally committed to our customer and work around the clock
in every department to fulfill their demands. From production to marketing, everyone at
MaruthiUdayms is fully focused towards producing a quality product that is offered at a
competitive price.

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MCKENSYAS 7S

The seven (7) Elements of M7s is

The Mckinsey 7s model involves seven interdepend factors which are categorized as either
“hard” or “soft” elements.

Soft elements Hard elements

Strategy Shared value

Skill
Structure

Style
Systems

Staff

“Hard” elements are easier to define or identify and management can directly influence them:
These are strategy statements; Organization charts and reporting lines; and formal processes
and IT system.

‘Soft” elements, on the other hand, can be more difficult to describe, and are less tangible and
more influenced by culture. However, these soft elements are as important as the hard
elements if the organization is going to be successful.

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stratergy
style structure
staff system
shared
skill value
.

Les’s look at each of the elements specifically;

 Stratergy :The plan devised to maintain and build competitive advantage over the
competition.
 Structure:The way the organisation is structured and who reports to whom.

 System:The daily activities and procedures that staff members engage in to get the
job done.

 Shared values:Is also called “superdinate goals” when the model was first developd,
these are the core values of the company that are evidenced in the corporate culture
and the general work eithc.

 Style:The style of leadership adopted.

 Staff:The employees and their general capabilities.

 Skills :The actual skills and competencies of the employees working for the
company.

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
1. Strategy

The direction and scope of the company over the long term is called stratergy. A succesful
stratergy adds value for the targeted customers over the long run by consistently meeting their
needs better than the competition does. It’s a plan that one company makes to be the market
leader.

Maruthi udyams has its own stratergies made to be themarket leader:

 To identify target and potential cusomer

 Provide a good quality to the customerDelevering the best service

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2. Structure
ORGANISATIONAL STRUCTURE

PARTNER

PURCHASE PRODUCTION& SALES&MARKETING FINANCE H.R.D

SUPERVISOR SUPERVISOR SUPERVISOR ASSISTANT ASSISTANT

MARKETING MARKETING

REPRESENTATIVE REPRESENATIVE

WORKER WORKER WORKER

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DEPARTMENTAL STUDY

The organization has maintained different departments for the different functions

Performed in the organization is looked after by a partner .But decision regarding any

Department is taken by concerning all the partners .A detail study is made on each of the

Department of the organization .As already shown in the organization structure the

Different department presents in the organization are as follows:

 Purchase department
 Production and
 Quality control department
 H R department
 Marketing department
 sales department
 Finance department

 Purchase department:

Departmental in charge: Mr.RadhakrishnaNayak.

The store section of the organization is also maintained by Mr.RadhakrishnaNayak.There

is noSeparate stores department maintained. This poha industry mainly required PADDY as
the raw materials for production. This means that the industry mainly depend upon
agricultural To acquire itsraw material PADDY.

MaruthiUdyams acquired good quality of raw materials that is PADDY from Different
places and stores it in the storage Godawns (sore house). As PADDY is a seasonal

Product purchasing and storing becomes a very important aspect. The price of the raw

Material is checked manually seeing the size, color and thickness of the PADDY grains.

Good quality PADDY is selected by examining all the above factors. They directly have

A contact with the farmer to acquire the raw-materials PADDY. This department collects

The prices of the raw-materials and takes the delivery of goods and stores it in the large

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Storing Godawns. Purchasing and storing the PADDY is maintained together in one
department.

 PRODUCTION DEPARTMENT

Departmental in charge-PattabhiramKalkar

Production department is the core of the organization production involves the

Whole process of converting the raw-materials into finished products.

There is most important department of organization.

The production process of mainly involves three steps:

1.Pre treatment

2. Production

3. Finishing

Pre-Treatment is the first step in the production of Poha. The Paddy which is stored is
brought and dumped into a pit from which is conveyed through a cup conveyer to a mesh
where all the foreign particles like dust and small stone particles are separated this then goes
paddy cleaner or the Pre cleaner machine for further cleaning and hulling.

During this process the husk is separated from the Raw-rice. This raw-rice is again conveyed
through a cup conveyer to the distribution tank at the top. From this distribution tank the raw
rice or the cleaned paddy flows down to the soaking tanks through silos. There are four
soaking tanks in the factory. Here the paddy is soaked in plane water for about six to ten
hours according to the quality of the paddy. Then the water from the soaking tank is drained
and the soaked raw rice is removed and dried in open air for while

Step 2: This is the step where the actual process of converting the cleaned and soaked Paddy
into or the rice flakes takes place. In this step of production the soaked and dried raw rice is
put into a machine called roasters for roasting the paddy. There aretwo roasters in the
industry. The husk obtained is first fuel for the roasting machine to roast Paddy.The husk
obtained is first cleaned and put into fuel tank which is situated at the top of the roasting
machine.

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PRODUCTION

Soaked & dried Paddy

Cleaned husk

Tank

Belt conveyer

Roaster

Roasted paddy

Bran Poha machine

Poha

Mesh

Packaging

Packed Poha

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3. Skills
Classification of skills / study of skills matrix:

 He must be qualified above P.U.C

 Degree in Arts
 Commerce graduator / B.com graduator

In these MaruthiUdyams employees must have these skills. To work here they not
required any special training for workers.

4. Staff

CLASSIFICATION/DUTIES AND RESPONSIBILITIES OF VARIOUS GROUPS OF

STAFF:

Marketing Department

Department in charge: RadhaKrishna Nayak,

Marketing is most important activity carried out by an organization marketing activity very
necessary to make the people aware of the availability of their product in market. This
organization follows a direct marketing system.

The marketingdepartments focus on the costal Karnataka and Kerala and the other of north
Karnataka and Maharashtra

 Sales department

They have given a different brand name for their product. The brand names like Swastika,
Karodpati, Maruti deluxe, Krishna, etcPoha by brand name swastika and Karodpati sold in
Karnataka and Maharashtra and Kerala.

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Quality control

Quality control department sees that only good quality product is sent to the market. This help in
providing the best quality for the customer.

 HR Department

Department in charge: Mr.RameshNayak

As already stated HR department mainly deal with the people at work

The most significant resource of any organization is this work force i.e its human resource,
organizations are made up of people and function through people. All the activities of an
organization are initiated and completed by the Person who make up the organization. It is said
that “Business houses are made or equipment’s but by men”. There for without the efforts of
human resources no Organization can its good.

There are about 90 semi-skilled workers working in the organization. These workers are
mainly involved in the production process and quality maintaining. These workers are headed by
three supervisors, one for quality andtwo Assistance for maintaining the Records. And there two
marketing representatives who represent their product in the market.So all together there are
about 97-100 workers in the organization. Coolies for loading un- loading are not fixed workers.

The organization has a very good Relationship with workers.

Management also provides a facility of deposing money into the bank. By this the workers enjoy
the bank investment.

Management takes a good care of the workers and thus there is good relationship between
management and workers.

 Finance Department:

DepartmentIn charge: Mr. Ramesh Nayak.

Finance is the most important aspect not only to run an organization but to first from an
organization. Finance can be consider as the key factor required to from and run an
organization. All the activities of the organization namely purchase, production,
marketing, are directly affected by the availability of the finance called the finance
department. This department has 2 assistants.Mr.rRameshNayak records all the expenses
and incomes occurred and Mr. Radha Krishna records the wages of the workers.

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Functions:
 Receiving monthly reports from all the department and preparing separate accounts and
recording in computer
 Maintaining day to day transaction i.e advance payment, wage payment, income etc
 Maintaining accounts, financial reports and functions of branch officers.
 Receiving truck receipts and other vouchers and feeding data to computer
 Controlling bank transaction, preparation of annual profit and loss A/C, balance sheet and
submitting the financial statements in annual general meeting.

This organization maintain following books:

 Purchase book
 Sales book
 Cash book
 Petty cash book
 Wage book

5. Style

a) Top down / Bottom up

In this decision making parameter the decisions are mainly taken by top
management, where as in different departments different works are held, mostly the decisions
are taken but work people who all mange / look after the different departments. It’s not that
all decisions are taken by top management itself.

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6. System

PLANNING DEPARTMENT

System followed in planning department

 Receive date / receipt order.

 Intently
 Checking stock.
 Placement of order.
 Delivery period of certain item

7.Shared value

CORE VALUES: LATEST TECHNOLOGY

EXPERTISE
AUTHENTICITY
COMMITMENT

SWOT ANALYSIS
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SWOT analysis is a process that identifies the strengths, weakness, opportunities,

threats of an organization. Specifically, SWOT is a basic, analytical framework that assesses
what an organization can and cannot do, as well as its potential opportunities and threats. A
SWOT analysis takes information from an environmental analysis and separates it into internal
strengths and weaknesses, as well as its external opportunities and threats.

SWOT.

S – Strength, W – weakness, O – opportunity, and T – threat. of the MaruthiUdyams.

Strength

Strengths describe what an organization excels at, allowing decisions on how to gain a
competitive advantage.

 Uses of Modernized machineries.

 Power supply facilities.
 Labors honesty.

Weakness

Weaknesses stop an organization from performing at its optimum level. They have the
potential to reduce progress or to give a competitive edge to the competition. An organization
needs to minimize weaknesses and analyze how they can be improved. An inadequate supply
network or lack of capital.

 There are several competitors of this company.

 Labors are not permanent work.
 Poor water supply

Opportunities

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Opportunities refer to favorable external factors that an organization can use it its
advantage. If utilized effectively, opportunities have the potential to create a competitive
advantage.

 Growing marketing opportunities.

 Easily availability of raw materials.

Threat

Threats refer to factors that have the potential to negatively impact on an organization.

 Competitors in the markets.

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ANNUAL REPORT 2015-16

TRADING AND PROFIT & LOSS ACCOUNT

TOTAL PARTICULAR TOTAL

Opening stock 31,39,092 By sales interstate
Paddy 26,20,447 Avlakki 45,91,925
Bran 2,22,595 Broken avalkki 3,13,679
Avlakki 2,39,969 Bran 67,57,849
Machinery spares stock 33,579 Hollow paddy 1,40,540
Packing material stock 22,500 By sales state
Avlakki 10,15,67,150
To purchase local 5,15,30,071 Broken avlakki 4,15,826
To purchase: interstate 4,77,23,278 Bran 11,81,61,597
43,74,628
To freight in wards 2,73,325 By discount received 3,65,523
To packing material 18,12,646
To machinery space and 5,55,803 By closing stock 63,05,019
purchase
To wages 23,09,865 Paddy 21,78,511
To power and fuel 65,37,324 Bran
6,79,428
To APMC (RMC) 5,639 Avlakki34,06,266
AvlakBroken9,555
Machineryspares 21,104
Packing material 10155
(as per inventories taken
To Gross profit c/d 1,09,45,095 Valued & certified by
partners)
12,48,32,139 12,48,32,139

To advertisement 5,500 By Gross profit b/d 1,09,45,095

To audit fees 29,00 By freight received 6,35,000

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0
To bank charges 41,91 By interest received 5,66,606
7
To depreciation(as per 20,30,64 By rent received 88,000
schedule) 7
To discount allowed 30,465 By interest on IT refund 141
To freight 1,25,166 By misc Income 6,14,267
To insurance (sch, no 11) 1,78,598 By profit on sale of motor
vehicale
To labor charges for 28,515
machinery
To interest paid (sch.no 12) 30,79,097
To loading charges 2,39,555
To mis. expenses(sch,no 13) 2,31,443
To postage 3,869
To provident fund 3,72,226
To PF administration 27,706
To remuneration partners 9,00,000
To rent on godown 74,350
To salaries & bonus 13,01,459
To staff welfare expenses 1,10,175
To telephone 64,513
To travelling & conveyance 74,950
exps
To truck repairs 10,44,486
To electrical repairs 37,540
To car repairs & maintenance 96,563
1,12,778
To N/P transferred to partner 1,54,777
C/A

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1.shriPattabhiram.
Kolkoor. 8,19,564

2.shriRamesh.
Nayak 8,19,564

3.shriRahdakrishna.
Nayak 8,19,564

1,28,53,990 1,28,53,990

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M/s MARUTHI UDYAMS, HALIYAL

BALANCE SHEET AS AT 31ST MARCH 2016

LIABILATIES Sch TOTAL ASSETS Sch TOTAL

No.
PARTNER CAPITAL A/C
PARTNER CURRENT A/C
SECURED LOANS
UNSECURED LOANS
Canara timbers Haliyal
Manasa adventure Ambeli
OTHER LIABLITIES
1.sundry creditors
2.other payables
No.
1 60,00,000 FIXED ASSETS 6 1,49,11,629
CURRENT
ASSETS.DEPOSITS
2 32,12,740 LOANS AND ADVANCES
3 2,13,59,243 a. Deposit 7 64,79,199
b. Advances 8 11,02,406
C.CURRENT ASSETS
11,87,329 1.sundry debtors 9 20,37,068
4,75,312 2.Stock in trade 63,05,019
3.Interest receivable 97,637
4 6,51,765 4.prepaid expenses 83,696
5 18,61,220 5.rent receivable 32,000

CASH & BANK BALANCES 10 36,98,954

TOTAL 3,47,47,609 TOTAL 3,47,47,609

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Conclusion

 As the company is in partnership firm of business, its profit is shared among the partners.
The company’s workers are skilled and they are paid according to the wages policy of
Karnataka’s wages policy.
 Each department has person who is in-charge regarding to his specialization. The
company is just improving with technology since they are changing old machine to new
machines.
 Its operations are not just local, it also sales its product to national market. They have
good relationship between the customers.
 The best quality of company is they always maintain product policy and their customer
relationship.

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Suggestion

 Since not much promotional activity is undertaken by the company, product and brand
awareness is very. Hence promotional activity should be done.
 HR practices are needed to be upgraded.
 Introducing new technology.
 Packaging can be made attractive by printing the ingredients used in cooking poha and
different recopies.
 Provide safety kit like helmet, hand glues, to the workers while doing job.

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Bibliography

Books:

 Marketing resource - By K.D Basava

Vidyavahini prakashn 2007 Edition
 Human resource management - By Sujatha M.
Thakur publishers 2014-15 Edition

Website:

 http://www.samallscaleindustryindia.com
 http://www.kaycircle.com/what-is-beaten-rice-hisory.com

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