UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL

BUSINESS RESEARCH METHOD

EIB20503
IB10
TITLE: THE MODERATING IMPACT OF SEMIRURAL AND RURAL TOURISM DESTINATION, IN
REDANG ISLAND, KUALA TERENGGANU
NAME STUDENT ID
ALIMUL IMRAN BIN AMIR 62211120111
WAN AINA NADHIRAH BINTI WAN 62211120310
ABDULLAH

PROGRAMME
BACHELOR OF BUSINESS ADMINISTRATION (HONS.) IN ISLAMIC FINANCE

PREPARED FOR:
ASSOC PROF DR ILHAM SENTOSA

CHAPTER ONE: INTRODUCTION

BACKGROUND OF THE STUDY
CHAPTER TWO: LITERATURE REVIEW
INTRODUCTION

RESEARCH THEORY
1. Destination Appeal
2. Tourism Infrastructure
3. Service Quality
4.
5.
CHAPTER THREE: FRAMEWORK & METHODOLOGY, FINDING,
MEASUREMENT & HYPHOTHESIS

FRAMEWORK

METHODOLOGY
FINDINGS & HYPOTHESIS
MEASUREMENT & QUESTIONNAIRE
CHAPTER FOUR: SIX STAGES OF METHODOLOGY BOXES
CHAPTER FIVE: CONCLUSION, RECOMMENDATION & SUGGESTION
 CONCLUSION

RECOMMENDATION
SUGGESTION
REFERENCES