Ajay CSP

A STUDY ON
VEGETABLE MARKETING WITH SPECIAL REFERENCE TO

VISAKHAPATNAM MVP COLONY, VISAKHAPATNAM
DISTRICT OF ANDHRA PRADESH
A Project Report submitted to Andhra University Visakhapatnam in partial
fulfilment of award of the degree of
Bachelor of Business Administration
Submitted by
K. Ajay Narasimha
Regd, No:121132607018
Under the Esteemed Guidance of
MR .SRIMANTH KUMAR DADI (Asst. Professor)
B.B.A
DEPARTMENT OF MANAGEMENT STUDIES

Srinivasa Institute of Management Studies
Q9R4+R6F, P.M. Palem, Madhurawada, Visakhapatnam, Andhra Pradesh
530041
A STUDY ON VEGETABLE MARKETING 1

CERTIFICATE
Srinivasa Institute of Management Studies
Q9R4+R6F, P.M. Palem, Madhurawada,

Visakhapatnam, Andhra Pradesh
530041
This is to certify that the project work entitled A PROJECT on COMMUNITY

SERVICE PROJECT with reference to VEGETABLE MARKETING is a
Bonafede report done by K. Ajay Narasimha (Regd.
No.112132607018) in partial fulfilment for the award of “Bachelor of Business
Administration’’ at Department of from Andhra University, during the year 2022
under my guidance and supervision.
Head of the Department Internal Guide
(Smt. UMA SUNDARI DWIBHASHYAM) (MR. SRIMANTH KUMAR

DADI)
External Examiner

DECLARATION
I KOTIKALAPUDI AJAY NARASIMHA here by, declare that the work

embodied in this project work titled, “A Study on Vegetable Market” forms my
own contribution to the research work carried out under the guidance of MR.
SRIMANTH KUMAR DADI(Asst. professor), Srinivasa Institute of
Management Studies. Wherever reference has been made to previous works of
others, it has been clearly indicated as such and included in the bibliography. I,
here by further declare that all information of this document has been obtained
and presented in accordance with academic rules and ethical conduct.
Place: Visakhapatnam K. AJAY NARASIMHA
Date: (Regd.No112132607018)

ACKNOWLEDGEMENT
I wish to express my heartfelt gratitude to MVP COLONY, VISHAKAPATNAM, for

giving me the opportunity to do this project work.
I wish to express my heartfelt gratitude to the Director Dr. G. SAVITTRI JAYATH,
Srinivasa Institute of Management Studies, for giving me an opportunity in taking up

the project.
I would like to thank the Head of the Department, Smt. UMA SUNDARI
DWIBHASHYAM, Srinivasa Institute of Management Studies, for encouraging me
to take up the project.
I express my sincere thanks to my project guide, MR .SRIMANTH KUMAR DADI,

Srinivasa Institute of Management Studies for his valuable guidance in completing
the project.
Further, I would like to thank everyone who has helped me directly or indirectly to
complete my project report.
Place: Visakhapatnam (K. Ajay Narasimha)
Date: Regd.No:112132607018

ABSTRACT
This research paper is all about the Vegetable market in India with reference to MVP Rythu
Bazaar. It entails the impact and importance of vegetable market on consumers. This paper
show casts advantages and disadvantages of vegetable market. The study was conducted in
Visakhapatnam region and the survey was collected through a structured questionnaire. A
descriptive study was conducted through which 30 responses was collected.

INDEX
S.NO PAGE NO
CONTENTS
1 Introduction-Profile of the Area 8 - 10
2 Findings of the household survey 11 - 13
3 Community Need Assessment 14 - 19
4 Community Need Survey Findings, Conclusions and 20 - 27

Suggestions
5 Annexure 1: Questionnaire 28 - 42
6 Annexure 11: Village Photographs 43 - 48
7 Log Book 49 - 52
8 References 53

PROFILE OF THE AREA

1. INTRODUCTION OF AREA
MVP RYTHU BAZAAR:
Muvvala Vani Palam, is known as MVP Colony is an urban neighbourhood in the Indian
city of Visakhapatnam and Asia’s largest township with a population of more than
250000.The colony is divided into 16 sectors.
t is a well-developed colony in Visakhapatnam with many hotels, restaurants, temples,
parks, and also hospitals. A modern auditorium, an amphitheatre and three convention halls
worth ₹ 20 crore are being constructed here. The foundation stone for these was laid in
February 2014.
A track was laid along the foothills of Kailasgiri called the VMRDA Health Arena or
Buddha Vanam which was inaugurated in January 2016. It was developed by VUDA after
spending nearly ₹8 crores. Buddha Vanam with a 31-foot Buddha statue raised on a three-
foot pedestal is an important attraction for tourists. Very quickly, it turned into a popular
rendezvous for the health-conscious as well as tourists thronging the city for its impressive
landscaping and magnificent grandeur. This is the only park in the city which has a long
stretch for walking and cycling for which there is a dedicated track. The Buddha Vanam
also attracts several women and senior citizens for meditation. Many visit the imposing
statue area for yoga, Suryanamaskar, and laughing exercise.
Tenneti Park, which is at the intersection of Sector-9 and the beach road towards Bhimili
(Marine drive), has views of the Bay of Bengal and the anchored ships in the harbour. The
Shivaji Park is located adjacent to the colony.

Rythu Bazaar in MVP Colony, Visakhapatnam
Rythu Bazaar in Visakhapatnam is one of the leading businesses in the Vegetable Vendors.
The people who are selling vegetables in rythu bazaar are working nearly 4 to 5 hours daily,
per day everyone is getting the approix amount more than 500. Until our present Chief
minister Y.S. JAGAN MOHAN REDDY came into rule the people who are selling
vegetables in Rythu bazaar are allowed freely to sell their vegetables after the change
occurred in the government people are now paying rents in rythu bazaar for selling their
vegetables, it’s been nearly 20 years passed rythu bazaar had established in MVP.
Rythu Bazaar is providing all regular and exotic varieties of vegetables in MVP
Colony Visakhapatnam.

2.FINDINGS OF THE HOUSEHOLD SURVEY
Population in MVP Colony, Visakhapatnam
POPULATION MALE FEMALE
55996 28235 27761
GENDER
MALE
FEMALE
49% 51%
Literacy : 74.82%
Occupation : Mostly are well settled and many

doing their own businesses.
Education : Mostly in different private schools

and colleges.
Health Services : YES
Road and transportation Facilities: Public transport with good roads.
Electricity facilities: Fully electrified.

Communication Facilities: Good communication facilities with mobile networks (SOCIO-
ECONOMIC POFILE OF THE COMMUNITY)
2.1 Number of vegetable shops visited: 30
2.2 Religion wise distribution families: Caste wise distribution of families

Hindu 43.58%
Scheduled caste 98.4%
Christian 34.42%
Muslim 21.44%
Other 0.56% Scheduled tribe 01.6%
2.3 Population tree of MVP:

2.4 Literacy rate: 72.54%
LITERACY RATE
LITERATE
ILLITERATE

3. COMMUNITY NEED ASSESSMENT
Marketing is one of the most important factors in determining the success of any fruit and
vegetable farming enterprise. Marketing includes all the operations and decisions made by
producers. These decisions range from deter-mining the most marketable crops for
production to deciding how to best deliver quality produce to the consumers at a profit.
However, contrary to popular belief, marketing does not begin after a crop is produced.
Instead, marketing alternatives need to be considered even before production takes place.
Fruit and vegetable growers in Texas have numerous alternatives for marketing fresh
produce. Each alternative has characteristics that make them more advantageous for different
types of producers. Volume of produce grown, location of the grower, time available for
marketing activities and quality of the produce are a few of the important factors to consider
when choosing a market or combination of markets to use. Producers may be better able to
use or develop more alternatives if they know the major characteristics of each marketing
alternative. Fruit and vegetable marketing alternatives may be classified as direct or no direct
markets. Direct markets involve producer interaction with consumers on a one-on-one basis,
and include pick-your-own operations, roadside stands, community supported agriculture
(CSA) and farmers markets. Non-direct markets involve producer interaction with market
intermediaries. The non-direct markets include terminal market firms, shipping point firms,
processors, grower cooperatives, brokers, and retail outlets. The following discussion will
explain the characteristics, advantages, and disadvantages of the principal direct and non-
direct market outlets for fresh produce.
As mentioned earlier, fruit and vegetables may be marketed directly by producers to
consumers or non-directly through terminal market firms, wholesalers, brokers, processors,
cooperatives, private packing facilities or buyers for retail outlets. Important factors to be
considered when choosing a non-direct marketing alternative are buyers’ needs,
requirements, and the abilities of the producer to meet those needs and requirements. Buyers

may desire certain grades and varieties of produce, and they may require that the specific
produce be packaged in certain containers. Buyers may demand certain quantity levels of
produce for specified time periods. Small acreage producers should be aware of their
abilities and shortcomings relative to the needs and requirements of buyers.

Importance of Vegetable Market
Vegetables are vital to human beings’ general good health, providing essential vitamins and
minerals, dietary fibre, and Phyto chemicals, and reducing risk from dangerous diseases and
other medical conditions. A world vegetable survey indicated 392 vegetable crops cultivated
worldwide. Most of the vegetables are marketed fresh with only a small portion processed.
Vegetables are important sources of many nutrients, including potassium, dietary fibre, folic
acid, vitamin A, and vitamin C. Diets rich in potassium may help maintain healthy blood
pressure, which can ensure overall good health. Almost three-fourths of the world’s
production of vegetables occurs in Asia, mostly in China, which produces over half of its
vegetables.

BENEFITS
Local vegetable markets have sprung up everywhere. Many people enjoy the benefits
associated with driving a few miles to pick up fresh produce and other products.
Farm Fresh Vegetables and Fruits – Vegetables and fruits you find at the grocery store are
often several days old before they even reach the produce aisle. Before produce hits
supermarket shelves, it ships in refrigerated trucks, possibly from thousands of miles away.
In vegetable market produce, in most cases, the owner of the stand picked it just that
morning, so you know the food is as fresh as you can get it outside of growing it yourself.
Organic – Farmers participating in vegetable markets use organic methods to grow their
produce. Most label it as such, so you can be certain you are purchasing chemical-free
products. They also are more likely to use non-modified seeds. Organic farming is better for
the soil, the environment, and last but not least, your body.
Seasonal and Ripe – Some nutritionists and scientists suggest eating seasonally available
foods is better for your body because humans ate seasonal produce for thousands of years
before refrigerated shipping changed all that. Still, eating produce in season only makes
sense. Lighter fruits and vegetables are available seasonally in the spring and summer, while
heartier winter vegetables like squash and parsnips provide sustenance for the cooler autumn
and winter months. Offerings at the vegetable market are generally picked at the peak of
their ripeness when the plants’ natural sugars are at their peak. Eating produce when it is ripe
not only tastes better but it also provides the best nutrition possible.

Nutritious and Taste Better -One look at the vivid colours of produce found in the
vegetable market, and you’ll be able to tell just how nutritious the fruits and vegetables are.
Compare that to produce at the grocery store, and you’ll see that the supermarket’s fruits and
vegetables are pale in comparison. Vivid colours in fruits and vegetables are a reflection of
the nutrients they contain. Many local farmers cultivate extremely nutritious produce through
their careful farming methods. Produce from the vegetable market almost always tastes
better. This is because it is picked at the peak of ripeness and is incredibly fresh when it gets
to you. If you start adding vegetable market produce to your cooking, you’ll be amazed at the
difference in flavour and texture.
Affordable and offers variety – Grocery stores tend to charge an arm and a leg for organic
fruits and vegetables. However, at the local vegetable market, they are typically not much
more expensive than conventionally grown produce, and the benefits to your health are likely
to save you money on healthcare expenses over the long-term. Industrial farms tend to grow
only a few varieties of popular vegetables. On the other hand, small local farms tend to
favour variety, offering fruits and vegetables you just won’t be able to find in the produce
section of your local supermarket.

If you actively look up your food ingredients before you indulge in your food, you’re not
only a conscious but wise eater! Looking up your food contents, be it veggies or other
sources of animal-related edible items, is an intelligent thing to do, especially when we all
are surrounded by nothing but impurities and pollutants. Food Marketing and Vegetable
Market goes hand in hand
Buyers usually accept only consistently high-quality produce.

Buyers usually have very strict packaging requirements.
Prices are based on current retail market prices, so they can fluctuate widely over time.
Producers must provide transportation to the terminal market for their produce. Producers
must deliver produce to terminal markets in relatively large quantities (i.e., truckloads).
Vegetable markets provide healthier food items that are fresher than the ones available in
supermarkets. The vendors directly come and sell in almost every neighbourhood. So, it is
convenient for almost everybody everywhere.

4. COMMUNITY SURVEY FINDINGS, CONCLUSIONS AND
SUGGESTIONS
4.1 Gender distribution in online purchases:
S.NO GENDER PERCENTAGE
1. Male 65%
2. Female 35%
GENDER
35% MALE
FEMALE
65%
Interpretation: From the above analysis, it is observed that 65% of the respondents are
male and 35% of the respondents are female.it can be concluded that majority of the
respondents re male.

4.2 Age wise purchasing percentage:
AGE PERCENTAGE
7-15 20%
16-30 35%
31-45 27%
45 and above 18%
AGE
18; 18% 20; 20% 07 to 15

16 to 30
31 to 45
45 and above
27; 27%
35; 35%
Interpretation: From the above analysis, it is observed that 20% of the respondents are in
the age group of 7-15 years, while 35% of the respondents are in the age group of 16-30
years it can be concluded that majority of the respondents are in the age group of 16-30.
4.3 Types of vegetables and fruits purchased:

THINGS PERCENTAGE
ONION 73%
TOMATO 62%
CHILLI 54%
GINGER AND GARLIC 45%
BANANA 68%
APPLE 25%
CARROT 38%
PRECENTAGE
80%
73%
70% 68%
62%
60% 54%
50% 45%
40% 38%
30% 25%
20%
10%
0%
ONION TOMATO CHILLI GINGER AND BANANA APPLE CARROT
GARLIC
PRECENTAGE
Interpretation: from the above analysis it is observed that 73%of the respondents are
purchasing onion and 62% of the respondents are purchasing tomato and 54% of the
respondents are purchasing chills it can be concluded that majority of the respondents are
purchasing onions
4.4. Apps through which you can buy online:

APPS PERCENTAGE
Big basket 40%
Garden goodness 15%
Gofers 15%
Spencer’s 30%
Sales
BIGBASKET
30% GAEDEN GOODNESS
40% GROFERS
SPECERS
15%
15%
Interpretation: from the above analysis it is observed that 40%of the respondents has
selected big basket as their online app and 15% of the respondents has selected garden
goodness and 15% as their gofers .it can be concluded that majority of the respondents are
big basket

FINDING AND SUGGESTIONS
Seven effective marketing tools to improve fresh fruit and vegetable sales
Fresh fruit and vegetable growers are confronted currently with a situation of low prices and
increasing costs. Margins become smaller, to the point that they make production
unattractive as a business. Some even consider shifting to an alternative business.
To correct this situation there are basically two alternatives:
a) increase sales, through alternative channels or products

b) make my production more efficient, that is, produce more with less
Several marketing and produce quality tools allow producers to maintain a competitive
advantage. Here we list seven easy and effective marketing techniques that can have an
impact in improving the financial results of the fresh produce business in the short term.
1) Show your clients how they can benefit from increased sales through point-of-sale retail
tests
Real point-of-sale market tests will demonstrate how certain attractive and innovative
products will increase sales per sqm. and profitability. A price-demand curve can also be
tested to optimize revenue
2) Provide additional information together with the product

For certain generic crops, it is hard to differentiate based on product only. This is more often
the case with vegetables. Providing additional information with the product to the retail
customer and end-consumer allows for a certain differentiation and can weigh in the
purchase decision.

3) Establish a good harvest forecasting system
A reliable harvest forecasting system allows the scheduling of sales and special offers with
retail clients. This forecasting system allows the integration of the client in the harvest
planning, smoothing out production peaks and avoiding excess inventories and old fruit in
storage. Efficient forecasting systems collect field information periodically regarding fruit
evolution and available volumes. These models are corrected daily, inputting field
temperature and other data.
4) Work together with clients to program sales during the whole season
Linked to the point above, a good forecasting system allows for sales planning and accurate
delivery of agreed upon volumes and quality, making happy clients.
5) Deliver the fruit at the optimum ripeness at the retail store, always
Optimum maturity at harvests maximizes field productivity (kilograms per hectare) as well
as fruit quality. Ripe fruit has more sugars, better colour and more juiciness. Leading
producers can deliver fruit at the optimum ripeness through adequate harvest, packing,
cooling and handling systems.
6) Program production according to varieties and geographical areas

Each variety has a seasonal production peak, depending on their genetic characteristics and
day degree requirements.
Additionally, playing with farm locations at different altitude and latitude allows the
advancement or delay of these production peaks. A well-planned production plays with
varieties and farm geography and smooths out production curves. This allows a stable flow
of produce into packing stations and the markets, avoiding production peaks and depressed
prices.

7) Invest in applied R&D and utilize R&D as a differentiation and marketing tool
Applied R&D is the definitive source of competitive advantage for fresh produce businesses.
The horticultural sector lags behind the implementation of some technologies developed up
to 20 years ago. Small investments in R&D applied to specific problems can give a
competitive advantage to a particular fresh produce business. Examples can be found in field
applications, harvest techniques, packing station equipment, packaging, storage and ripening
facilities, etc...

CONCLUSION
In conclusion, the local vegetable market’s produce is a lot more nutritious and is organic
and inexpensive than that of the produce of the supermarket.
These seven techniques do not require a huge investment and are within the existing
production processes and are easy to implement. They can be adopted in a short time period.
The application of several of these measures has a cumulative effect in fruit quality and
customer satisfaction, and therefore increased sales and profits.

5. QUESTIONNAIRE
Q.1 Seller selling their own cultivating vegetables
A) Yes B) NO
28%
yes
no
72%
INTERPRETATION
We asked every seller that they are cultivating their own vegetables or they are doing
farming or buying from framers and selling in the market so by doing this survey we
know that the maximum sellers cultivating their own vegetables they are doing farming
and cultivating vegetables and very some of them are buying from farmers and selling
vegetables.

Q.2 How many of them are Using online UPI payments ?
A) YES
B) NO
42%
yes
no
58%
INTERPRETATION
We asked every Seller they are using online UPI Payments or they are into modern payments
so they are 58% of sellers are accepting online payments and 42% of sellers are not
using online payments. Young age people are using online payments and aunties and old
age people they are not having smart phones so they don’t have online payments.

Q.3 how many of them are selling organic vegetables and non organic vegetables.
non organic
83
organic
17
0 10 20 30 40 50 60 70 80 90
INTERPRETATION
From the above graph it is asked how many of them are selling organic and
nonorganic vegetables and from the graph it is said that 83% are selling non organic
and 17% are selling organic farming mostly people are selling non organic rather
than selling organic farming.

Q.4 Percentage of business according to the days
120
100
80
60
40
20
0
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Series 1
INTERPRETATION
From the above graph we can observe that the percentage of business according to
the days. We can see that the rise in business from Monday to Sunday. The hight
rate of business can be seen in the week ends that is Saturday and Sunday which
give high rate of profits to the seller.

Q.5 Investment below 5000 and above 5000
30%
below 5000
above 5000
70%
INTERPRETATION
From the above pie chart it is said that the investment below 5000 and above 5000 and
it is shown that from the diagram 30 % of sellers invested above 5000 and 70% of sellers
invested below 5000.

Q.6 Sellers getting their investment return
non getting returns

25%
getting returns
non getting returns
getting returns
75%
INTERPRETATION
We asked every seller and gathered some information about their business and we asked
them about their returns are they are getting back their investment returns. The maximum
sellers are getting the their investment return few of them of are not getting their returns.
Not all the time this has happens.

Q.7 The vegetables that having more demand in the vegetable market
A) ONIONS B) POTATOS
C)TAMATOS D)MIRCHI
10%
20% 40% ONIONS

POTATOS
TOMATOS
MIRCHI
30%
INTERPRETATION
From the above pie chart it is asked that which vegetables are high in demand and from
the above diagram it is shown that yellow colour represents Mirchi, orange colour
represents potato , blue colour represents onions! and grey colour represents Tomato’s
and from the diagram it is shown that blue colour having the majority that is onions
having more demand in the vegetable market

Q.8 The customers bargains with you for reduction of prices
A) YES B) NO
100
90
80
70
60
50
40
30
20
10
0
YES NO
Series 1 Series 2
INTERPRETATION
It is asked that do customer bargains with you for reduction of prices and from the above
diagram it is shown that 90% people bargain with reduction of prices and 10 % people do
not bargain in reduction of prices in the vegetable market.

Q.9 Are you a first generation business man/women?
A)YES B)NO
40%
YES
NO
60%
INTERPRETATION
From the above pie chart it shows that among all the 30 members of the sellers there are
60% of the first generation vendors and remaining 40% are belongs to the past generation
business.

Q10. Have you suffered from loss in your business?
A)YES B)NO
30%
YES
NO
70%
INTERPRETATION
It is asked that anytime they had suffered from loss in business and from diagram it is
shown that majority of people said yes which is given in blue colour and the rest is no which
is shown in orange colour i interpret that most of them suffered with loss in their business.

Q11. What sprays/pesticides/herbicides do you use?
Some farmers markets have certain rules and restrictions about the types of farming practices
they expect from their vendors. But not all do. Ask what kinds of synthetic sprays, pesticides
and herbicides farmers use to grow and tend to their produce.
A meta-analysis of 343 studies concluded that organic produce is higher in antioxidants,

lower in pesticide residues and lower in heavy metals than conventional. Reducing our
exposure by purchasing pesticide-free fruits and veggies is a fundamental place to start.
Q12. What kind of pest control measures do you use? Do you spray all year or at the
beginning of the season, or only as needed?
Some farmers may not use pesticides on a regular basis, but only in special circumstances
when there is an infestation or maybe at the beginning of the growing season. Inquire about
this, as well as the farmer’s approach to dealing with pests. Pest control is a part of farming
no matter what – but methods to deal with it differ.
Do they choose certain varieties of plants that are more resistant to pests? Do they create an
environment that attracts beneficial insects that eat the pests? And do they rotate crops and
have other animals on the farm that deal with pests? (What’s a pest to us is dinner to
another!)
Q13. What kind of soil do you use?

A) clay soil B)silty soil c)loamy soil d)black soil
Fruits and vegetables get their nutrients from the soil – and that means a fruit or veggie is
only as nourishing as the soil in which it was grown.
Great, fertile soil is its own ecosystem, with microorganisms and organisms that work
together to break down and create nutrient-rich matter. Soil also works within the larger
ecosystem of the farm, including the animals that fertilize or graze, the birds in the area, the

water used, the sunshine, and more. A good farmer will understand this symbiotic
environment and work to create soil that is nourishing.
Pesticides, monocropping and tillage all affect soil quality. Research shows that the vitamin
and mineral content of our produce has declined in recent decades. An apple your
grandmother ate as a child was actually more nutrient-rich than most apples available today.
Another major issue with soil is soil erosion because of our chemical farming practices.
Fertile topsoil takes time to develop, but most crops aren’t given that opportunity. Scientists
predict if soil degradation continues at the current rate, we’ll only have 60 years of farming
left.
Scary? Yes. But thankfully, there are farmers who prioritize the integrity of their soil and
make sure they create a farm environment that will support future generations.
Q14. Do you have any certifications?
Ask your farmer if he or she has any certifications, such as certified organic or any animal
welfare certifications if the farm raises animals. These certifications will vary from country
to country.
Now, normally I say that labels are for tin cans and certifications aren’t the whole story of a
farm. But it’s good to know if your farmer has pursued any relevant certifications.
It’s definitely possible that a farm practices organic and biodynamic growing techniques, but
can’t afford the expensive certification process. That’s why it’s equally important to ask
about how they grow their food.
Q15. What variety of crops do you grow? A)corn crop b) wheat crop c) rice crop d)barley
crop
Ask your farmer about the kinds of produce they grow throughout the year and their crop
rotation methods. This gives you an indication of whether they are trying to support soil

fertility, as different plants take certain nutrients from the soil. Crop rotation allows the soil
to rest and replenish.
Also, asking about what crops they grow tells you what you have to look forward to and if
that farmer grows the types of produce you like. There is a cornucopia of fruits and veggies
in the world, and maybe that farmer focuses on foods that aren’t your favas.
Q16. Do you use GMO seeds? A) yes b) No
Just as the soil is important, so are the types of seeds that are planted in that soil. You know
that I am not a proponent of genetically modified foods – you can learn why and how to have
a conversation about them if you’re interested.
Q17. For animal products: How are the animals housed and treated? What are they fed? How
much fresh air and exercise do they get?
If you eat and buy animal products, it’s important to ask your farmer at the market how they
raise animals.
Organic, grass-fed and pasture-raised animals are more humane and from a nutritional
perspective, they actually yield a more nutritious product. Grass-fed beef contains higher
amounts of anti-inflammatory omega-3s, antioxidants and conjugated linoleic acid (CLA),
which helps with fat burning and protects against carcinogens, artery plaque and diabetes. If
you consume dairy, organic milk and organic cheese have more CLA and omega-3s than
conventional.
Ask your farmer how they raise and treat their animals. For a full list of what questions to
ask about each specific animal, check out this great resource.
Q18. Can I come and visit your farm?
Most farmers who are proud of what they do and have nothing to hide will be happy to
welcome guests to their farms for visits and tours. But don’t show up unannounced whenever

you want – ask for a scheduled visit so you know the farmer has the time to show you around
when it’s convenient for them.
Remember that farming is hard work so there may be a certain time of the day that’s the best,
so work around the farmer’s schedule.
Q19. What are your favourite ways to prepare X?
Don’t forget that farmers are a goldmine of ideas on the culinary side of things. If they are
selling a fruit or vegetable that is unfamiliar to you, ask how to best prepare and use it. For
veggies that you know and love, they may give you new ideas and inspiration for cooking
and preparation.
They can also offer great advice about storage, preserving and fermenting, so tap into their
culinary prowess.
Q20. Do you have a CSA program?
Community Supported Agriculture – CSA for short – is a wonderful way to support farmers
and reap the benefits of the produce they grow. Basically, you purchase a share up front and
then once the produce is ready, you get a weekly box for a certain number of weeks. This
exposes you to seasonal fruits and veggies and may introduce you to things you’ve never
thought to buy before.
Since you don’t necessarily know what will be in your box each week, it’s a great surprise
and allows you to experiment with ‘cooking on the fly’. But if you are panicked by the Iron
Chef-style surprise ingredient cooking, this may not be the best option for you.
Q21)More things to consider about participating in a CSA right over here.

Did You Grow This?
While this question may seem obvious, the truth is that it’s common for some vendors to
purchase wholesale produce and meats then sell them again for a profit.

These sales are typically as fresh as something you’d find at a grocery store which isn’t the
peak freshness a farmers market promotes.
This isn’t something you’d find happening at Frisco Fresh Market but is a question you
should always ask just to be safe.
Q22)Where is Your Farm?
Shopping locally is the whole point of even buying stuff at a farmers’ market. So, when you
are buying from a vendor that sells produce or fresh meats it’s always a good idea to ask
where their farm is located.
If it’s within 50 or even 100 miles you’re still making a good contribution to your immediate
economy. However, if they’re out of state farmers that are selling produce because it’s in
season and they’re in town, it may be best to look for a different vendor.
Q23)What Are Your Production Practices?
When you’re buying produce from the farmers market you want the best. Keep in mind, not
every farmer that sells at a market is going to be USDA organic certified. However, most
farmers at farmers markets do practice sustainable methods for production.
So, when you’re shopping at a farmers’ market don’t be afraid to ask how they produce their
products. Most farmers will be thrilled to go through the process with you and leave you at
ease with purchasing their produce that day and on future visits.

6.JIO TAGGING PHOTOS

7. Log Books

8. REFERENCES
➢ Google chrome
➢ Area panchayat office
➢ Area revenue office
➢ Google location
➢ Other links
• https://fmtmagazine.in/vegetable-market/
• https://extension.psu.edu/fruit-and-vegetable-marketing-for-small-scale-and
• https://vagadagro.in/importance-of-vegetable-market
• https://extension.tennessee.edu

Ajay CSP

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A STUDY ON

VEGETABLE MARKETING WITH SPECIAL REFERENCE TO

A Project Report submitted to Andhra University Visakhapatnam in partial

fulfilment of award of the degree of

Bachelor of Business Administration

Under the Esteemed Guidance of

MR .SRIMANTH KUMAR DADI (Asst. Professor)

DEPARTMENT OF MANAGEMENT STUDIES

A STUDY ON VEGETABLE MARKETING 1

Srinivasa Institute of Management Studies

Q9R4+R6F, P.M. Palem, Madhurawada,

This is to certify that the project work entitled A PROJECT on COMMUNITY

Head of the Department Internal Guide

(Smt. UMA SUNDARI DWIBHASHYAM) (MR. SRIMANTH KUMAR

A STUDY ON VEGETABLE MARKETING 2

I KOTIKALAPUDI AJAY NARASIMHA here by, declare that the work

Place: Visakhapatnam K. AJAY NARASIMHA

A STUDY ON VEGETABLE MARKETING 3

I wish to express my heartfelt gratitude to MVP COLONY, VISHAKAPATNAM, for

I wish to express my heartfelt gratitude to the Director Dr. G. SAVITTRI JAYATH,

Srinivasa Institute of Management Studies, for giving me an opportunity in taking up

I express my sincere thanks to my project guide, MR .SRIMANTH KUMAR DADI,

Place: Visakhapatnam (K. Ajay Narasimha)

A STUDY ON VEGETABLE MARKETING 4

A STUDY ON VEGETABLE MARKETING 5

2 Findings of the household survey 11 - 13

3 Community Need Assessment 14 - 19

4 Community Need Survey Findings, Conclusions and 20 - 27

6 Annexure 11: Village Photographs 43 - 48

A STUDY ON VEGETABLE MARKETING 6

A STUDY ON VEGETABLE MARKETING 7

MVP RYTHU BAZAAR:

A STUDY ON VEGETABLE MARKETING 9

A STUDY ON VEGETABLE MARKETING 10

Population in MVP Colony, Visakhapatnam

POPULATION MALE FEMALE

55996 28235 27761

Occupation : Mostly are well settled and many

Education : Mostly in different private schools

Health Services : YES

Road and transportation Facilities: Public transport with good roads.

Electricity facilities: Fully electrified.

A STUDY ON VEGETABLE MARKETING 11

2.1 Number of vegetable shops visited: 30

2.2 Religion wise distribution families: Caste wise distribution of families

2.3 Population tree of MVP:

A STUDY ON VEGETABLE MARKETING 12

A STUDY ON VEGETABLE MARKETING 13

A STUDY ON VEGETABLE MARKETING 14

A STUDY ON VEGETABLE MARKETING 15

A STUDY ON VEGETABLE MARKETING 16

A STUDY ON VEGETABLE MARKETING 17

A STUDY ON VEGETABLE MARKETING 18

Buyers usually accept only consistently high-quality produce.

A STUDY ON VEGETABLE MARKETING 19

4.1 Gender distribution in online purchases:

S.NO GENDER PERCENTAGE

A STUDY ON VEGETABLE MARKETING 20

45 and above 18%

18; 18% 20; 20% 07 to 15

4.3 Types of vegetables and fruits purchased:

4.4. Apps through which you can buy online:

A STUDY ON VEGETABLE MARKETING 22