Malaya Journal of Matematik, Vol. S, No.

2, 833-834, 2020

https://doi.org/10.26637/MJM0S20/0182

Britannia Industries Pvt. Ltd

A. Dayananda Reddy 1 and K. Vigneshwar 2

Abstract
Britannia Industries Limited (BIL) is one of India’s leading food companies. Britannia’s product portfolio includes
Biscuits, Bread, Cakes, Rusk, and Dairy products including Cheese, Beverages, Milk and Yoghurt. Its brand
portfolio includes Tiger, Marie Gold, Good Day, 50:50, Treat, Nutri Choice and Milk Bikis. Britannia Bread is the
largest brand in the organized bread market with an annual turnover of over 1 lac tons in volume and Rs.450
crores in value. The business operates with 13 factories and 4 franchisees selling close to 1 mn loaves daily
across more than 100 cities and towns of India. Brand Britannia is listed amongst the most trusted, valuable
and popular brands in various surveys conducted by prestigious organizations like Millward Brown, IMRB, WPP
Group and Havas Media Group to name a few.
Keywords
Britannia Industries Limited, annual turnover, trusted, valuable, popular brands.
1,2 Department of Management Studies, Bharath Institute of Higher Education and Research, Selaiyur, Chennai-600073, Tamil Nadu, India.
Article History: Received 01 October 2020; Accepted 10 December 2020 c 2020 MJM.

Contents
1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 833
2 Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 833
3 Review of Literature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 833
4 Research Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . 833
5 Findings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 834
6 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 834
References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 834
1. Introduction
Britannia Industries Limited is an Indian food-products
corporation headquartered in Kolkata, West Bengal. It sells
its Britannia and Tiger brands of biscuits, breads and dairy
products throughout India and in more than 60 countries
across the globe. Britannia has an estimated market share
of 38%.The company was established in 1892, with an in-
vestment of 265.[2] Initially, biscuits were manufactured in
a small house in central Kolkata. Later, the enterprise was
acquired by the Gupta brothers mainly Nalin Chandra Gupta,
an attorney, and operated under V.K Brothers.”In 1918, C.H.
Holmes, an English businessman in Kolkata, was taken on as
a partner and The Britannia Biscuit Company Limited (BBCo)
was launched. The Mumbai factory was set up in 1924 and
Peek Freans UK, acquired a controlling interest in BBCo. Bis-
cuits were in high demand during World War II, which gave a
boost to the company’s sales.
2. Objectives
1. Britannia is a leading food company in India with over
Rs. 6000.
2. The company’s principal activity is the manufacture
and sale of biscuits, bread, rusk, cakes and dairy products.
3. Britannia Industries is one of India’s leading food
companies with a 100 year legacy and annual revenues
3. Review of Literature
The company was established in 1892, with an investment
of Rs. 265. Initially, biscuits were manufactured in a small
house in central Kolkata. Later, the enterprise was acquired by
the Gupta brothers mainly Nalin Chandra Gupta, an attorney,
and operated under V.K Brothers.” In 1918, C.H. Holmes, an
English businessman in Kolkata, was taken on as a partner
and The Britannia Biscuit Company Limited (BBCo) was
launched. The Mumbai factory was set up in 1924 and Peek
Freans UK, acquired a controlling interest in BBCo. Biscuits
were in high demand during World War II, which gave a boost
to the company’s sales. The company name was changed to
the current ”Britannia Industries Limited” in 1979. In 1982 the
American company Nabisco Brands, Inc. acquired the parent
of Peek Freans and became a major foreign shareholder.
4. Research Methodology
Research methodology is a incomplete without a packet
of Britannia Marie biscuits. As today’s woman packs in more
 Britannia Industries Pvt. Ltd — 834/834

each day while caring for her family, these low fat and zero
cholesterol biscuits are her tea time mates. By dipping a Marie
Gold into a piping hot cup of tea, a special moment of vitality
is savoured.
Britannia was one of the first companies in India to pioneer
category defining innovations. Our relentless focus on quality
and freshness has won us prestigious accolades including the
Golden Peacock National Quality Award and the Ramakrishna
Bajaj National Quality Award. However, the award that we
cherish the most is the one given by our consumers. Britannia
is recognized as one of the most trusted, valuable and popular
brands among Indian consumers in various reputed surveys.
We realize our responsibility to continue delivering fresh,
nutritious and fun products and it is our mission to be an
arm-stretch away, any time of the day.

5. Findings
1. Most of the respondents say that the have not availed
any credit facility.
2. Most of the respondents say that number of potential
customers are 10 to 20.
3. Most of the respondents say that improved service.
4. Most of the respondents are satisfied price.

6. Conclusion
Britannia Industries is one of India’s leading food com-
panies with a 100 year legacy and annual revenues in excess
of Rs. 9000 Cr. Britannia is among the most trusted food
brands, and manufactures India’s favorite brands like Good
Day, Tiger, Nutri Choice, Milk Bikis and Marie Gold which
are household names in India. Britannia’s product portfolio
includes Biscuits, Bread, Cakes, Rusk, and Dairy products
including Cheese, Beverages, Milk and Yoghurt. Most of the
respondents are influenced by priced which many generations
of Indians have grown up with and our brands are cherished
and loved in India and the world over. Britannia products are
available across the country in close to 5 million retail outlets
and reach over 50% of Indian homes.

References
[1] http://britannia.co.in/
[2] https://en.wikipedia.org/wiki/Britannia Industries
[3] https://www.daitm.org.in/wp content/STUDY PAPER OF
BBAH6TH SEM ON PROFITABILITY OF RITANNIA
INDUSTRIES LTD.
[4] https://wiki2.org/en/Britannia Industries

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ISSN(P):2319 − 3786
Malaya Journal of Matematik
ISSN(O):2321 − 5666
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