National Institute of Technology Calicut

NITC Campus P.O, Kozhikode – 673601, Kerala, India

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SCHOOL OF MANAGEMENT STUDIES

Syllabus for Written Test for the post of Assistant Professor Grade II (Pay Level -10)

Area Topics

Concept, Process, Theories & Approaches, Management roles, and

Management
Skills

Functions Coordinating and Controlling, Organizing, Planning, Staffing

Communication Process and Barriers, Types

Decision Making Concept, Process, Techniques, and Tools

Organization Authority, Centralisation, Responsibility, Types, Decentralisation

Structure and Design and Span of Control

Organisational
Significance & Theories
Behaviour

Accounting Principles and Standards, Preparation of Financial Statements

Financial Statement Ratio Analysis, Funds Flow and Cash Flow Analysis, DuPont
Analysis Analysis

Capital Budgeting Nature of Investment, Evaluation, Comparison of Methods;

Time Preference for Money, Valuation of Bonds and Shares, Risk

Value & Returns
and Returns

External Analysis, PEST, Porter’s Approach to industry analysis,

Strategic Analysis Internal Analysis – Resource-Based Approach, Value Chain
Analysis

SWOT Analysis, Corporate Strategy – Growth, Stability,

Retrenchment, Integration, and Diversification, Business Portfolio
Strategy Formulation
Analysis - BCG, GE Business Model, Ansoff’s Product-Market
Growth Matrix

Strategy Challenges of Change, Developing Programs Mckinsey 7s

Implementation Framework Marketing

Concept, Orientation, Trends and Tasks, Customer Value and

Marketing
Satisfaction
 Emerging Trends in Concept of e-Marketing, Direct Marketing, Digital Marketing, and
Marketing Green Marketing

Concept, Measures Of Central Tendency and Dispersion,

Statistics for
Probability Distribution – Binominal, Poison, Normal and
Management
Exponential, Data Collection & Questionnaire Design

Sampling Concept, Process, and Techniques

Procedure; T, Z, F, Chi-square tests, Correlation and Regression

Hypothesis Testing
Analysis

Operations
Role and Scope
Management

Entrepreneurship Concept, Types, Theories, and Process, Developing Entrepreneurial

Development Competencies

Innovations in Types of Innovations, Creating and Identifying

Business Opportunities, Screening of Business Ideas

Business Plan and Concept and Process of Technical, Market, and

Feasibility Analysis Financial Analysis

Business Ethics, CSR

Ethical Issues & Dilemma, Corporate Governance, Value-Based
& Corporate
Organisation
governance

NOTE:
 Selection process for the post of Assistant Professor Grade II (Pay Level-10) consist of three stages,
namely, Written Test, Teaching Presentation and Personal Interview.
 The use of non-programmable scientific calculator is permitted for the written test.