Global Hotel Review Media October 2011

United Kingdom
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Global Hotel Review (Media Version)

Global Hotel Industry Performance for the Month of October 2011
Volume 11, Issue MED10
Date Created: November 17, 2011
In this issue
Page
Global Performance (US Dollars)
Global Performance (Euros)
Global Performance (British Pounds)
World Regions
Definitions
United States
735 East Main Street
Hendersonville
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Phone: +1 (615) 824 8664
Fax: +1 (615) 824 3848
www.str.com
Global Performance (Data in US Dollars)

For the Month of: October 2011
YTD October 2011 % Change
YTD October 2011 RevPAR

$120.00
20.0
$100.00
15.0
$80.00
10.0
Occ
$60.00
5.0
YTD revPAR
$40.00
ADR
0.0
RevPAR
$20.00
-5.0
$0.00
Asia Pacific
Americas
Europe
Middle
East/Africa
-10.0
Asia Pacific
October 2011 vs October 2010

ADR
RevPAR
Percent Change from October
2010
Occ %
Americas
Europe
Middle East/Africa
Year to Date - October 2011 vs October 2010

ADR
RevPAR
Percent Change from YTD
2010
Occ %
2011
2010
2011
2010
2011
2010
Occ.
ADR
RevPAR
2011
2010
2011
2010
2011
2010
Occ.
ADR
RevPAR
Asia Pacific
Central & South Asia
Northeastern Asia
Southeastern Asia
Australia & Oceania
70.0
56.9
69.7
70.2
76.7
71.4
63.7
71.5
69.2
76.3
150.60
155.98
140.22
139.31
192.41
138.99
168.24
132.74
125.45
162.01
105.41
88.68
97.75
97.77
147.58
99.23
107.17
94.95
86.80
123.58
-2.0
-10.8
-2.5
1.4
0.5
8.4
-7.3
5.6
11.0
18.8
6.2
-17.3
2.9
12.6
19.4
66.5
59.7
64.6
69.3
72.7
66.5
60.1
66.1
65.3
71.7
140.13
160.70
126.74
139.57
173.88
125.95
157.54
118.23
120.84
144.25
93.12
95.96
81.83
96.71
126.48
83.77
94.70
78.12
78.94
103.48
-0.1
-0.7
-2.3
6.1
1.4
11.3
2.0
7.2
15.5
20.5
11.2
1.3
4.7
22.5
22.2
Americas
North America
Caribbean
Central America
South America
62.9
63.0
48.4
57.4
68.6
61.2
61.3
49.4
54.2
69.3
106.69
105.84
136.83
105.89
145.76
102.55
101.92
124.83
99.90
128.93
67.14
66.70
66.22
60.82
100.03
62.80
62.46
61.65
54.14
89.40
2.8
2.8
-2.0
6.0
-1.0
4.0
3.8
9.6
6.0
13.1
6.9
6.8
7.4
12.3
11.9
61.9
61.8
62.0
61.4
66.8
59.4
59.3
60.7
60.5
64.7
104.47
103.12
165.02
113.36
142.87
100.55
99.49
161.00
114.36
119.90
64.65
63.74
102.31
69.65
95.49
59.69
58.97
97.68
69.20
77.52
4.2
4.3
2.2
1.5
3.4
3.9
3.7
2.5
-0.9
19.2
8.3
8.1
4.7
0.7
23.2
Europe
Eastern Europe
Northern Europe
Southern Europe
Western Europe
71.7
64.6
75.3
68.5
71.9
70.4
62.0
73.1
67.5
71.8
143.40
123.07
132.06
143.37
164.58
140.05
119.41
129.22
139.58
161.63
102.79
79.56
99.45
98.27
118.36
98.56
74.07
94.41
94.27
116.03
1.9
4.2
3.1
1.5
0.2
2.4
3.1
2.2
2.7
1.8
4.3
7.4
5.3
4.2
2.0
67.6
59.6
71.7
64.8
67.0
65.4
55.9
69.5
61.8
65.9
142.35
121.08
130.54
144.92
163.10
128.24
109.25
118.83
129.63
145.71
96.26
72.20
93.55
93.87
109.32
83.90
61.09
82.59
80.11
95.96
3.3
6.6
3.1
4.8
1.8
11.0
10.8
9.9
11.8
11.9
14.7
18.2
13.3
17.2
13.9
Middle East/Africa
Middle East
Northern Africa
Southern Africa
63.4
67.6
54.3
63.1
65.6
63.8
78.6
59.2
169.42
220.63
93.43
129.80
157.92
205.96
100.98
136.65
107.37
149.08
50.77
81.94
103.65
131.31
79.35
80.84
-3.4
6.0
-30.8
6.7
7.3
7.1
-7.5
-5.0
3.6
13.5
-36.0
1.4
56.4
61.8
44.1
56.5
60.9
59.7
68.8
56.5
159.16
194.90
89.73
136.81
150.59
193.17
88.86
140.77
89.77
120.50
39.55
77.26
91.65
115.42
61.16
79.57
-7.3
3.5
-36.0
-0.1
5.7
0.9
1.0
-2.8
-2.0
4.4
-35.3
-2.9
Legal Notice
STR Global Limiteds Hotel Review is a publication of STR Global Limited and is intended solely for use by paid subscribers. Reproduction or distribution of the Hotel Review, in whole or part, without written permission of STR Global Limited is prohibited and subject to legal action. Site
licenses are available. Ownership, distribution and use of the Hotel Review and its contents are subject to the terms set forth in the contract you have entered into with STR Global Limited
Source 2011 STR Global Limited
Global Performance (Data in Euros)


80.00
8.0
70.00
6.0
60.00
4.0
50.00
2.0
40.00
0.0
Occ
-2.0
ADR
20.00
-4.0
RevPAR
10.00
-6.0
30.00
YTD revPAR
-8.0
0.00
Asia Pacific
Americas
Europe
Middle
East/Africa
-10.0
Asia Pacific

ADR
RevPAR
2010
Occ %
Americas
Europe
Middle East/Africa

ADR
RevPAR
2010
Occ %
2011
2010
2011
2010
2011
2010
Occ.
ADR
RevPAR
2011
2010
2011
2010
2011
2010
Occ.
ADR
RevPAR
Asia Pacific
Northeastern Asia
Southeastern Asia
Australia & Oceania
70.0
56.9
69.7
70.2
76.7
71.4
63.7
71.5
69.2
76.3
106.49
110.29
99.15
98.50
136.05
99.70
120.68
95.22
89.99
116.21
74.54
62.70
69.12
69.13
104.35
71.18
76.87
68.11
62.26
88.64
-2.0
-10.8
-2.5
1.4
0.5
6.8
-8.6
4.1
9.5
17.1
4.7
-18.4
1.5
11.0
17.7
66.5
59.7
64.6
69.3
72.7
66.5
60.1
66.1
65.3
71.7
99.03
113.87
89.52
98.68
122.87
95.51
118.79
89.82
91.58
109.14
65.81
68.00
57.80
68.37
89.37
63.52
71.41
59.35
59.82
78.29
-0.1
-0.7
-2.3
6.1
1.4
3.7
-4.1
-0.3
7.7
12.6
3.6
-4.8
-2.6
14.3
14.1
Americas
North America
Caribbean
Central America
South America
62.9
63.0
48.4
57.4
68.6
61.2
61.3
49.4
54.2
69.3
75.44
74.84
96.75
74.87
103.07
73.56
73.11
89.54
71.66
92.48
47.48
47.16
46.82
43.01
70.73
45.05
44.80
44.22
38.83
64.13
2.8
2.8
-2.0
6.0
-1.0
2.6
2.4
8.1
4.5
11.4
5.4
5.3
5.9
10.7
10.3
61.9
61.8
62.0
61.4
66.8
59.4
59.3
60.7
60.5
64.7
73.71
72.76
116.58
80.20
100.88
76.58
75.78
122.01
86.76
90.99
45.61
44.97
72.28
49.28
67.42
45.46
44.92
74.02
52.50
58.83
4.2
4.3
2.2
1.5
3.4
-3.7
-4.0
-4.4
-7.6
10.9
0.3
0.1
-2.4
-6.1
14.6
Europe
Eastern Europe
Northern Europe
Southern Europe
Western Europe
71.7
64.6
75.3
68.5
71.9
70.4
62.0
73.1
67.5
71.8
101.40
87.02
93.38
101.38
116.37
100.46
85.66
92.69
100.12
115.94
72.68
56.26
70.32
69.48
83.69
70.70
53.13
67.72
67.62
83.22
1.9
4.2
3.1
1.5
0.2
0.9
1.6
0.7
1.3
0.4
2.8
5.9
3.8
2.8
0.6
67.6
59.6
71.7
64.8
67.0
65.4
55.9
69.5
61.8
65.9
100.44
85.39
92.14
102.08
115.18
97.51
83.15
90.38
98.70
110.62
67.91
50.92
66.03
66.12
77.20
63.80
46.50
62.82
61.00
72.85
3.3
6.6
3.1
4.8
1.8
3.0
2.7
1.9
3.4
4.1
6.4
9.5
5.1
8.4
6.0
Middle East/Africa
Middle East
Northern Africa
Southern Africa
63.4
67.6
54.3
63.1
65.6
63.8
78.6
59.2
119.80
156.01
66.06
91.78
113.28
147.73
72.43
98.02
75.92
105.41
35.90
57.94
74.35
94.19
56.92
57.99
-3.4
6.0
-30.8
6.7
5.8
5.6
-8.8
-6.4
2.1
11.9
-36.9
-0.1
56.4
61.8
44.1
56.5
60.9
59.7
68.8
56.5
112.56
137.85
63.54
96.71
114.09
146.01
67.30
107.18
63.49
85.23
28.00
54.62
69.43
87.24
46.32
60.59
-7.3
3.5
-36.0
-0.1
-1.3
-5.6
-5.6
-9.8
-8.6
-2.3
-39.5
-9.9
Legal Notice
Global Performance (Data in British Pounds)


70.00
12.0
10.0
8.0
6.0
4.0
2.0
0.0
-2.0
-4.0
-6.0
-8.0
-10.0
60.00
50.00
40.00
30.00
YTD revPAR
20.00
10.00
0.00
Asia Pacific
Americas
Europe
Middle
East/Africa
ADR
RevPAR
Asia Pacific

ADR
RevPAR
2010
Occ %
Occ
Americas
Europe
Middle East/Africa

ADR
RevPAR
2010
Occ %
2011
2010
2011
2010
2011
2010
Occ.
ADR
RevPAR
2011
2010
2011
2010
2011
2010
Occ.
ADR
RevPAR
Asia Pacific
Northeastern Asia
Southeastern Asia
Australia & Oceania
70.0
56.9
69.7
70.2
76.7
71.4
63.7
71.5
69.2
76.3
93.42
96.75
86.98
86.41
119.35
86.69
104.93
82.79
78.25
101.04
65.39
55.01
60.63
60.65
91.54
61.89
66.84
59.22
54.14
77.08
-2.0
-10.8
-2.5
1.4
0.5
7.8
-7.8
5.1
10.4
18.1
5.7
-17.7
2.4
12.0
18.8
66.5
59.7
64.6
69.3
72.7
66.5
60.1
66.1
65.3
71.7
86.70
99.48
78.41
86.37
107.57
81.72
102.18
76.75
78.38
93.51
57.62
59.41
50.62
59.85
78.24
54.35
61.42
50.72
51.20
67.09
-0.1
-0.7
-2.3
6.1
1.4
6.1
-2.6
2.2
10.2
15.0
6.0
-3.3
-0.2
16.9
16.6
Americas
North America
Caribbean
Central America
South America
62.9
63.0
48.4
57.4
68.6
61.2
61.3
49.4
54.2
69.3
66.18
65.65
84.88
65.68
90.41
63.96
63.57
77.86
62.31
80.41
41.65
41.37
41.07
37.73
62.05
39.17
38.95
38.45
33.77
55.76
2.8
2.8
-2.0
6.0
-1.0
3.5
3.3
9.0
5.4
12.4
6.3
6.2
6.8
11.7
11.3
61.9
61.8
62.0
61.4
66.8
59.4
59.3
60.7
60.5
64.7
64.60
63.77
101.98
70.15
88.36
65.35
64.66
104.86
74.41
77.86
39.98
39.41
63.23
43.10
59.06
38.80
38.33
63.62
45.02
50.34
4.2
4.3
2.2
1.5
3.4
-1.1
-1.4
-2.7
-5.7
13.5
3.0
2.8
-0.6
-4.3
17.3
Europe
Eastern Europe
Northern Europe
Southern Europe
Western Europe
71.7
64.6
75.3
68.5
71.9
70.4
62.0
73.1
67.5
71.8
88.95
76.34
81.92
88.93
102.09
87.35
74.48
80.59
87.06
100.81
63.76
49.35
61.69
60.95
73.42
61.47
46.20
58.88
58.79
72.36
1.9
4.2
3.1
1.5
0.2
1.8
2.5
1.6
2.2
1.3
3.7
6.8
4.8
3.7
1.5
67.6
59.6
71.7
64.8
67.0
65.4
55.9
69.5
61.8
65.9
88.05
74.90
80.75
89.56
100.93
83.24
70.97
77.13
84.13
94.55
59.53
44.66
57.87
58.01
67.65
54.46
39.69
53.61
51.99
62.27
3.3
6.6
3.1
4.8
1.8
5.8
5.5
4.7
6.4
6.7
9.3
12.5
7.9
11.6
8.6
Middle East/Africa
Middle East
Northern Africa
Southern Africa
63.4
67.6
54.3
63.1
65.6
63.8
78.6
59.2
105.09
136.86
57.95
80.51
98.49
128.46
62.98
85.23
66.60
92.47
31.49
50.83
64.65
81.90
49.49
50.42
-3.4
6.0
-30.8
6.7
6.7
6.5
-8.0
-5.5
3.0
12.9
-36.4
0.8
56.4
61.8
44.1
56.5
60.9
59.7
68.8
56.5
98.48
120.58
55.60
84.65
97.85
125.54
57.69
91.47
55.55
74.55
24.50
47.80
59.55
75.01
39.71
51.71
-7.3
3.5
-36.0
-0.1
0.6
-4.0
-3.6
-7.5
-6.7
-0.6
-38.3
-7.5
Legal Notice
World Regions
Americas
Caribbean
Anguilla
Antigua & Barbuda
Aruba
Bahamas
Barbados
Bermuda
British Virgin Islands
Cayman Islands
Cuba
Dominica
Dominican Republic
Grenada
Guadeloupe
Haiti
Jamaica
Martinique
Montserrat
Netherlands Antilles
Puerto Rico
St. Kitts & Nevis
St. Lucia
St. Vincent
Trinidad & Tobago
Turks & Caicos
US Virgin Islands
Asia Pacific
Central America
Belize
Costa Rica
El Salvador
Guatemala
Honduras
Nicaragua
Panama

Bangladesh
Bhutan
India
Maldives
Nepal
Pakistan
Sri Lanka
North America
Canada
Mexico
United States
Northeastern Asia
China
Japan
North Korea
South Korea
Mongolia
Taiwan
South America
Argentina
Bolivia
Brazil
Chile
Colombia
Ecuador
Falkland Islands
French Guiana
Guyana
Paraguay
Peru
Suriname
Uruguay
Venezuela
Southeastern Asia
Brunei
Cambodia
East Timor
Indonesia
Laos
Malaysia
Myanmar
Philippines
Singapore
Thailand
Vietnam
Australia & Oceania

American Samoa
Australia
Cook Islands
Fiji
French Polynesia
Guam
Kiribati
Marshall Islands
Micronesia
Nauru
New Caledonia
New Zealand
Niue
Northern Mariana Islands
Palau
Papua New Guinea
Samoa
Solomon Islands
Tonga
Tuvalu
Vanuatu
Europe
Eastern Europe
Armenia
Azerbaijan
Belarus
Bulgaria
Czech Republic
Georgia
Hungary
Kazakhstan
Kyrgyzstan
Poland
Moldova
Romania
Russia
Slovakia
Tajikistan
Turkmenistan
Ukraine
Uzbekistan
Southern Europe
Albania
Andorra
Bosnia and Herzegovina
Croatia
Cyprus
Gibraltar
Greece
Italy
Israel
Macedonia
Malta
Montenegro
Portugal
San Marino
Serbia
Slovenia
Spain
Turkey
Northern Europe
Denmark
Estonia
Finland
Iceland
Ireland
Latvia
Lithuania
Norway
Sweden
United Kingdom
Western Europe
Austria
Belgium
France
Germany
Liechtenstein
Luxembourg
Monaco
Netherlands
Switzerland
Middle East / Africa

Middle East
Afghanistan
Bahrain
Iran
Iraq
Jordan
Kuwait
Lebanon
Oman
Qatar
Saudi Arabia
Syria
UAE
Yemen
Northern Africa
Algeria
Burkina Faso
Chad
Djibouti
Egypt
Eritrea
Libya
Mali
Morocco
Mauritania
Niger
Sudan
Tunisia
Southern Africa
Angola
Benin
Botswana
Burundi
Cameroon
Cape Verde
Central African Republic
Comoros
Congo
Cote d'Ivoire
Democratic Rep. of Congo
Equatorial Guinea
Ethiopia
Gabon
Gambia
Ghana
Guinea
Guinea-Bissau
Kenya
Lesotho
Liberia
Madagascar
Malawi
Mauritius
Mozambique
Namibia
Nigeria
Reunion
Rwanda
Sao Tome and Principe
Senegal
Seychelles
Sierra Leone
Somalia
South Africa
Swaziland
Tanzania
Togo
Uganda
Zambia
Zimbabwe
Definitions
Performance data included for non-North American locations may be different than that released by STR Global Limited. All data is processed by Smith Travel Research
using both the current and historical sampling of hotels. For further questions about the methodology used to produce the Hotel Review, please
email info@smithtravelresearch.com.
Average Daily Rate (ADR)
Room revenue divided by rooms sold.
Country
A geographic area that has internationally recognized boundaries, an organized economy, and a sovereign government with external recognition.
It is typically recognized by the International Organization for Standardization (ISO).
Exchange Rate
The factor used to convert revenue from U.S. Dollars to the local currency. The exchange rate data is obtained from Oanda.com.
Any aggregated number in the report (YTD, Running 3 month, Running 12 month) uses the exchange rate of each relative month when calculating the data.
Market
A geographic area within a country. Markets are defined by STR and STR Global Limited.
Occupancy (Occ)
Rooms sold divided by rooms available multiplied by 100.
Percent Change
Amount of growth - up, flat, or down - this period versus same period last year (month or year-to-date). Calculated as ((TY - LY) / LY) * 100.
Revenue Per Available Room (RevPAR)
Room revenue divided by rooms available.
Rooms Available
The number of rooms times the number of days in the period.
Room Revenue
Total room revenue generated from the sale or rental of rooms.
Rooms Sold
The number of rooms sold (excludes complimentary rooms).
Year-to-date
Measures (Occ, ADR, RevPAR) are calculated using the sum of the values from January 1 of the given year.

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Global Hotel Review Media October 2011

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United Kingdom

Blue Fin Building

Global Hotel Review (Media Version)

Global Performance (Euros)

Global Performance (British Pounds)

Global Performance (Data in US Dollars)

YTD October 2011 % Change

YTD October 2011 RevPAR

October 2011 vs October 2010

Year to Date - October 2011 vs October 2010

Global Performance (Data in Euros)

YTD October 2011 % Change

YTD October 2011 RevPAR

October 2011 vs October 2010

Year to Date - October 2011 vs October 2010

Global Performance (Data in British Pounds)

YTD October 2011 % Change

YTD October 2011 RevPAR

October 2011 vs October 2010

Year to Date - October 2011 vs October 2010

Central & South Asia

Australia & Oceania

Middle East / Africa

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