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Swayam Dox222
Swayam Dox222
Swayam Dox222
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INTRODUCTION
CUSTOMER:
A customer is someone who purchases goods or services from a business. They are
essentially the end-users or consumers of products or services provided by a company.
Customers play a crucial role in the success of businesses as they drive revenue and provide
feedback that helps companies improve their offerings. Whether it's buying a product in a
store, subscribing to a service online, or engaging in a business transaction, customers are at
the center of commercial activities.
TYPES OF CUSTOMER:
Customers can be categorized in various ways based on different criteria. Here are some
common types of customers:
Consumer Customers : These are individuals who purchase goods or services for
their personal use or consumption.
Retail Customers: These are customers who purchase products directly from retail
stores, either in-person or online.
Repeat Customers: These are customers who make multiple purchases from a
business over time. They are valuable to businesses because they provide consistent
revenue and often require less marketing effort to retain.
New Customers: New customers are individuals or businesses who make their first
purchase from a company. Acquiring new customers is essential for business growth.
Loyal Customers: Loyal customers are those who have a strong attachment to a
brand or company and consistently choose to buy from them over competitors. They
often advocate for the brand and provide valuable word-of-mouth marketing.
Impulse Buyers: These customers make purchases spontaneously, often without
much prior planning or consideration.
High Value Customers: These are customers who spend a significant amount of
money with a business or have the potential to do so in the future. They often receive
special treatment or perks from the company to maintain their loyalty.
Understanding the different types of customers allows businesses to tailor their marketing
strategies, product offerings, and customer service efforts to better meet the needs and
preferences of their target audience.
Customer Awareness
Customer awareness refers to the extent to which potential or existing customers are
knowledgeable about a product, service, brand, or company. It's essentially the level of
understanding and recognition that customers have regarding a business and what it
offers .High customer awareness means that customers are well-informed about the product
or service, its features, benefits, and how it compares to alternatives in the market. They may
also be familiar with the brand's reputation, values, and positioning.
Informed Decision-Making: When consumers are aware of their rights, the quality
of products or services, and the prices in the market, they can make more informed
purchasing decisions. This leads to better satisfaction with their purchases and reduces
the risk of making poor choices.
Product Safety and Quality: When consumers are aware of product safety standards
and quality certifications, they can choose products that meet their expectations in
terms of safety and performance. This encourages businesses to prioritize product
safety and quality control measures to maintain consumer trust and loyalty.
Overall, consumer awareness plays a vital role in promoting fair and transparent market
dynamics, empowering individuals, and driving positive outcomes for both consumers and
businesses.
Industry Profile
The electronics industry encompasses a wide range of businesses involved in the design,
manufacturing, distribution, and sale of electronic components, devices, and systems.
GOAL
The electronics industry’s main goal is driving innovation, economic growth, and societal
development through the continuous advancement and proliferation of electronic
technologies and solutions.
MARKET ANALYSIS
The Indian electronics market is rapidly growing, driven by factors like increasing digital
adoption, rising disposable incomes, and government initiatives to promote domestic
manufacturing.
The India consumer electronics market size was valued at USD 73.73 billion in 2022 and is
expected to grow at a compound annual growth rate (CAGR) of 6.8% from 2023 to 2030.
India provides a worldwide opportunity for short to medium-term growth in consumer
electronics spending. Minimal penetration rates, as against other upcoming markets, portray a
better prospect to sell to first-time buying households, along with replacement devices to the
middle class.
(source https://www.grandviewresearch.com)
Bharat Electronics,
Godrej
Samsung
Bajaj Electronics
Havells
Intex Technologies
Centum Electronics
Micromax Informatic ltd.
Each companies policies varies from one another:
The services provided by them are –
Home delivery
EMI
Loans
Servicing.
Company Profile
Susmita Electronics Private Limited (SEPL) is a leading player in the electronic industry,
specializing in the design, manufacturing, and distribution of cutting-edge electronic
components and devices. With a commitment to innovation and quality, we strive to deliver
reliable solutions that empower individuals and businesses in various sectors.
Products :
Mobile
Air Conditioner
TV
Refrigerator
Air Cooler
Washing Machine
Kitchen Apliances
Core Values :
Quality: We uphold the highest standards of quality in our products and services, ensuring
reliability, performance, and customer satisfaction.
Integrity: We conduct our business with honesty, transparency, and ethical behavior, earning
the trust and respect of our stakeholders.
Custom Solutions: Susmita Electronics Limited collaborates with clients to develop custom
electronic solutions tailored to their specific requirements, leveraging our expertise in design,
engineering, and manufacturing.
Objective Of The Study
Research Methodology
Primary Data
These are the information that surveyor or researcher has collected from the feedback given
by respondents.
Secondary Data
These are the data that were collected from original sources, websites, publications, and so
forth.
Population
It is a group of individual from which a sample is drawn for a study.
Sample Size
Sample size it refers to the numbers of individual included in the study.
Statistical Tool
The statistical tools are the tools that are used to apply statistical approaches. Statistics is a
large discipline of science concerned with the gathering, organisation, and presentation of
statistical data.
Limitations
AGE NO OF PERSONS
18-25 10
26-35 21
36-45 15
46-60 9
60 + 5
Total 60
8% 18-25
17%
26-35
15% 36-45
40-60
60+.
35%
25%
2. Gender of the customers
Gender No of Customers
Male 35
Female 23
Transgender 2
Total 60
Gender
3%
Male
Female
Transgender
38%
58%
3. Occupation of the customers
Occupation No of respondents
Service 10
Professionals 15
Business 25
Others 10
Total 60
Occupation
17% 17%
SERVICE
PROFESSIONALS
BUISNESS
OTHERS
25%
42%
4. In which area electrical appliances generally used
Area Percentages
Cities 80
Rural areas 20
Total 100
Sales
20%
Cities
Rural area
80%
Panchayet area 10
Municipal area 40
Corporation area 50
Total 100
Percentage
60
50
40
30
20
10
0
Panchayet area Municipal area Corporation area
Percentage
Businesspeople 40
Common people 10
Total 100
11% 11%
33%
44%
No 10
Total 60
No Yes
Banner 5
Refference 5
Digital marketing 2
Store visit 10
Telemarketing 25
Direct sales 5
Total 50
25
20
15
10
0
Banner Refference Digital marketing Store visit Telemarketing Direct sales
Yes 50
No 10
Total 60
60
50
40
30
20
10
0
Yes No
Discount 35
EMI 15
Gifts 10
Total 60
Promotional techniques
40
35
30
25
20
15
10
0
Discount EMI Gifts
Promotional techniques
1 -
2 5
3 10
4 15
5 30
Total 60
Rating
Rating
35
30
25
20
15
10
0
1 2 3 4 5
Good 40
Very good 15
Average 5
Very good -
Others -
Total 60
No of customers
45
40
35
30
25
20
15
10
0
Very bad Bad Average Good Very good
Rating