I gth doanh nghiệp số 1 ( COCA COLA 1990S)

INTRO
1.1 STEEPLE

 Social cultural : - Demographic trends, family structures consumer tastes, ‘Grown Up Digital’.
 Technological : - Physical infrastructure, transportation,
communications technologies .
-For example, convergence of data, video and voice technologies opening vast markets

 Economic : -
-Wealth and stage of development
-Wage levels, interest rates, consumer confidence
-Managers time investment to suit economic growth prospects.
 Environmental : Environmental (natural) Natural resources, pollution and the effects of
climate change on business (threats and opportunities).

 Political : - Governments shape what businesses can do (Taxation, pollution, regulation)

-Businesses lobby to influence government
 Legal : The framework within which companies operate - employment, financial or governance
regulations.
 Ethical factors
1.2 SWOT ( strengs, weekesess, opportunities , threats )
II gth doanh nghiệp số 2 ( Ella’s Kitchen 2010s)
INTRO

2.1 STEEPLE ( Social, Technological, Economic, Environmental, Political, Legal and Ethical factors )
2.2 swot
III COMPARE 2 CÔNG TY

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