Market Survey.

Consumers Jiew on TATA INDICA

L8SCnAL uL1AlLS














1. Which Ieature oI Indica attracts you the most and inspires you to go Ior it?
a) Mileage b) Design
c) Interior space d) can`t say
e) All the above

2. The price oI the TATA INDICA car is reasonable?
a) Strongly agree b) Agree
c) Neither agrees nor disagree d) Disagree


1 NAML________________________________________________

2 AGL _______yrs 3 GLNDLk M I

4 CCCUA1ICN___________________________

S ADDkLSS_____________________________________________

6 nCUSLnCLD MCN1nL INCCML______________________

7 nCW MAN CAkS AkL 1nLkL IN CUk nCUSL_______________
3. Do you think Indica is a people`s car?
a) Strongly agree b) Agree
c) Neither agrees nor disagree d) Disagree

4. Tata Indica is easy to maintain?
a) Strongly agree b) Agree
c) Neither agrees nor disagree d) Disagree

5. Which small car would you preIer to buy?
a) Alto b) Indica
c) Spark d) Other

6. How will you Ieel Indica is used as a taxi?
a) it`s a great concept
b) I don`t think it`s a good idea

7. Can you trust Indica Ior saIety?
a) Yes b) No
c) Can`t say

8. Are you satisIied with Indica`s PerIormance?
a) Yes, Iully satisIied b) Average
c) Less than average c) No, very disappointed




. Why will you buy Indica?
a) Low Price b) AIter sales service
c) Attractive looks d) ComIort and convenience
e) Patriotism. It`s an Indian car. I) I won`t buy it

10. When it comes to comIort and convenience, Indica`s is
a) Very comIortable and convenience b) Average
c) Less than average d) Not at all comIortable


11. Do you think Indica is designed and built according India`s local weather and road
conditions?
a) Strongly agree b) Agree
c) Neither agrees nor disagree d) Disagree

12. According to your opinion what can be done to improve Indica`s sales in Local markets?
a) Indica should provide new models
b) Improve quality and so that car maintenance cost is decreased
c) Should reduce car prices
d) Lower installments

Overall satisIaction level has derived as expected Irom Indica?

-2 -1 0 1 2 3