Executive Summary

Verdant Arcologies is a vertical farming startup that offers fresh

and taste-customizable produce to an urban community.

The startup will use a compact and efficient hydroponics system

for sustainable crop production.

Climate, lights, and nutrients(climate recipes) for the produce

will be manipulated for maximizing growth and customization
of quality(product recipes).
We want to feed the Filipino people and the next generation
with the best produce possible and to provide and inspire
agricultural jobs to the 21st Century Youth.

Verdant Arcologies will also make use AI for inferring better

agricultural decisions.
Executive Summary
We envision to be one of the top vertical farming startup and a
carbon negative company in SouthEast Asia.
In our early stage, we will invite people in the local to sell their
liter bottles towards building a component in the system and
employ the local youth for promoting agricultural interest.

We can deliver products in no time in the urban setting and

with a nutrient container for preserving the product on a week
for later consumption.

The variety and taste of the crops to be cultured or, its product
recipes will be flexible to meet dynamic customer demandds.

Unlike traditional farms, we are ensured that our crops are produced
in a pesticide-free, climate-controlled, and soilless environment.
Executive Summary
Target consumers include househould consumers, supermarkets,
airports, restaurantsand hotels.

The business is a partnership of two general partners and 4

limited partners.

It aims to recover for 2 years, increase revenue by 20% annually

after, and expand on busy cities.

The modular structure of farms allows rapid expansion and

retreat on markets.
Introduction
At the current rate, traditional farm technology,
manpower, and available land can't keep up with the
population increase.

Verdant Arcologies solves this with its resistant,

modular, controlled, sustainable, and efficient vertical
farms.

“Verdant” means green landscapes

“Arcologies” is the portmanteau of "architecture" and
"ecology".

The first farm will be stood on the north corner of Bata

and Circumferential Road in Barangay Bata, Bacolod
City, Negros Occidental.

Agricultural employment decline in the Philippines is a

problem.
Introduction
Food is the ultimate commodity.

Verdant Arcologies offer quality that relies on the

needs and wants of the customers.

QUALITY of our produce (Product Recipe) is

customized through customizations of Climate
Recipes

Verdant Arcologies will be a Carbon-Negative

through the use of sustainable energy sources

The company’s ownership is a partnership, whose

general partners with a share of Php 4,000,000,
and limited partners with a share of Php
1,000,000.
 Business Profile
Vision
Verdant Arcologies envisions on becoming one of the top vertical farming
start-ups and one of the top exporters of greens in Southeast Asia. It also
envisions to be one of the top companies having a negative carbon footprint
in SouthEast Asia.
Mission
The company’s mission is to feed the Filipino people and the next
generation with the best produce possible and to provide and
inspire agricultural jobs to the 21st Century Youth. We will share
knowledge and technology to advance science and understanding,
improve agriculture and the environment, improve subsistence
crops, and help small-holder farmers in developing countries.
 Business Profile
flexible and monopoly production of greens
Goals customizable product recipes for dynamic customer
demand
unique optional packaging of nutrient water
recover the cost for 2 years and earn 25% annually after
sustainable production with hydroponics
employ local youth
collect liter bottles for a component in the system
have negative carbon footprint with renewable energy
sources
have high team morale
expand on areas with monopoly potential
 Business Profile
Objectives 1. Construct modular vertical farms
2. Conduct market research and evaluate module
expansions
3. Deliver within 10miles and 90min
4. Make deals with high-profile consumers
5. Create mini grocery and social media pages
6. Recover cost after 2 years
7. Expand on major cities after 5 years
8. Expand on areas with monopoly potential
9. Reach larger demand and mark
10. Colalborate with potential suppliers
 CORE VALUES
1. Goal-oriented
2. Learning/Continuous Improvement
3. Operational Excellence
4. Uncompromising Integrity
5. Teamwork
6. Innovation

KEYS TO SUCCESS
1. Recover capital on 2 years and increase revenue by 25% after
2. Maximize and make the production efficiency in all resources
3. Target sites and customers with monopoly potential
4. Engineer plant conditions to engineer plant quality
5. Promote sustainable production and agriculture
Products and Services
Verdant Arcologies creates fresh produce that are

HIGH VALUE CROPS

climate-resistant
lettuce
spinach
broccoli
cauliflower pesticide-free
basil
microgreens
chillies
herbs direct farm to table
others that are personally ordered
Products and Services
WIDE VARIETY OF GREENS
that are:
lettuce
spinach climate-resistant

broccoli
pesticide-free
cauliflower
basil direct farm to table
microgreens
chillies
herbs
others that are personally ordered
Products and Service
Engineered Environmental and Lighting
Conditions (Climate Recipe) for a specific
choice of plant quality and
characteristics(Product Recipe)

Verdant Arcologies can recreate any

type of crop with the same specific
taste, texture and other
characteristics(product recipe) as per
order
Product and Service
The production starts as per order in order
to have the best quality and avoid wasting.

The company can recreate climates that

yield, for example, bitterless or spicy
lettuce to make the crop taste how it
should and to create fresh, customized
food.
Product and Service
The final product will have the unique option
of having nutrient water in the packaging so
that the product will last for weeks even if
they are partially eaten

Verdant Arcologies would also

offer a retail pack consisting of
different combination crops in a
salad and on bundles of few
whole greens.
Business Model

Verdant arcologies will utilize the “Differentiation”

Business Model of urban farms.
Verdant Arcologies will have a wide array of niches or unique product
recipes for every crop
Transparency and authenticity in order to stand out from the crowd
All of these operations will be performed by the effective employees,
therefore, screenings, regulations, and training of them will be the
responsibility of the managers. Inquiries on private deals will be
handled 24/7
Management Owners

General Partners
Vohn Archie Edjan
Von Ryan Magbanua
Limited Partners
Jose Armando Agudo
Jason Fegidero
Christian Aaron Galve
Cesar David Montalvo
Management Type - Partnership

Each general partner will own 30%

of the company
Each limited partner will own10%
of the company
Limited partners have limited
ownership but they also have
limited liabilities
The final decisions are up to the
general partners
Management Employees

Farm Managers
Agronomist
Sales Manager
Farm Laborers
Security
Sales Representatives
 Market Description
Demand for vertically grown leafy
vegetables is very high across the
globe
The company needs to take the investment and
take advantage of this as soon as possible

The emergence of state-of-the-art

agriculture techniques, and growing
urbanization are critical factors
responsible for market growth.
 Marketing
Target Market Competitors
Primary Direct
Supermarkets Conventional Farms
Airports Greenhouse Farms
Commercial Restaurants Other Vertical Farms
Hotel Restaurants
Indirect
Secondary Public markets
Household Consumers Supermarkets
Future Target Market Farm transporters
 Marketing Strategy
focus more on the customizable quality of our
product to set apart from others

focusing primarily on “Door-to-Door'' Marketing

on potential ready to buy high-profile
consumers
The produce of the farms will be tailored
specifically to pre-ordered deals.

Sample products and Brochures will be collateral after deals.

Existing product recipes are always available at direct
purchase and early days of partnership.
 Marketing Strategy
Sample batches of new product recipes will be
delivered to recurrent and loyal customers.
Packaging will show product recipe info and the
benefits of the crop grown in vertical farms

Mini groceries, Social media pages, and

food app sign ups for the general public

Verdant Arcologies will employ an experienced sales and

marketing team, youth for promoting agriculture and buy liter
bottles in the local community for a system component
Start up Cost
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