Synopsis

a. Topic of the Project

b. Rationale for the study

c. Objectives of the Study

d. Research Methodology to be used for carrying out the study

(dealing nature of data, data sources, collection methods,

tools and techniques of analysis, sampling, cauterization etc.)

e. The expected contribution from the study.

f. Limitation.
Reebok’s
• Reebok’s principal business activity is to design,
development & worldwide marketing of high quality
footwear, apparel, equipment.

• Distributed around the world: (Asia, Australia, Canada,

Europe, Latin America, and the United States)

• Reebok is 3rd largest seller of athletic footwear and

athletic apparel in the world.

• Remain market leader since 1996

• Employees: 9,102 only in USA.

HISTORY OF REEBOK
1890-1930's

Reebok's United Kingdom-based ancestor company was

founded for one of the best reasons possible: athletes
wanted to run faster. So, in the 1890s, Joseph William Foster
made some of the first known running shoes with spikes in
them. By 1895, he was in business making shoes by hand for
top runners; and before long his fledgling company, J.W.
Foster and Sons, developed an international clientele of
distinguished athletes. The family-owned business proudly
made the running shoes worn in the 1924 Summer Games
by the athletes celebrated in the film "Chariots of Fire."
1950-1980

In 1958, two of the founder's grandsons started a companion

company that came to be known as Reebok, named for an
African gazelle. In 1979, Paul Fireman, a partner in an
outdoor sporting goods distributorship, spotted Reebok
shoes at an international trade show. He negotiated for the
North American distribution license and introduced three
running shoes in the U.S. that year. At $60, they were the
most expensive running shoes on the market.

1980's

By 1981, Reebok's sales exceeded $1.5 million, but a

dramatic move was planned for the next year. In 1982,
Reebok introduced the first athletic shoe designed especially
for women; a shoe for a hot new fitness exercise called
aerobic dance. The shoe was called the Freestyle™, and with
it Reebok anticipated and encouraged three major trends
that transformed the athletic footwear industry: the aerobic
exercise movement, the influx of women into sports and
exercise and the acceptance of well-designed athletic
footwear by adults for street and casual wear. Explosive
growth followed, which Reebok fueled with new product
categories, making Reebok an industry leader.
In the midst of surging sales in 1985, Reebok completed its
initial public offering (stock symbol is NYSE: RBK). A year
later, Reebok made its first strategic acquisition, The
Rockport Company. Rockport was a pioneer in using
advanced materials and technologies in traditional shoes
and the first company to engineer walking comfort in all
types of dress and casual shoes. In the late 1980s, Reebok
began an aggressive expansion into overseas markets and
Reebok products are now available in more than 170
countries and are sold through a network of independent
and Reebok-owned distributors.

Creating innovative products that generate excitement in

the marketplace has been a central corporate strategy ever
since Reebok introduced the Freestyle. In the late 1980s, a
particularly productive period began with The Pump®
technology and continues today, with breakthrough concepts
and technologies for numerous sports and fitness activities.

1990's

In 1992, Reebok began a transition from a company

identified principally with fitness and exercise to one equally
involved in sports by creating several new footwear and
apparel products for football, baseball, soccer, track and
field and other sports. That same year, Reebok began its
partnership with golfer Greg Norman, resulting in the
creation of The Greg Norman Collection.
In the late 1990s, Reebok made a strategic commitment to
align its brand with a select few of the worlds most talented,
exciting and cutting-edge athletes. Since then, the company
has focused on those athletes who represent the top echelon
of sports and fitness.

1999-2000

In 1999-2000, Reebok and the National Football League

announced an exclusive partnership that serves as a
foundation of the NFL’s consumer products business. The
NFL granted a long-term exclusive license to Reebok
beginning in the 2002 NFL season to manufacture market
and sell NFL licensed merchandise for all 32 NFL teams. The
license includes on-field uniforms, sideline apparel, practice
apparel and an NFL-branded footwear and apparel collection.

Logos
Products
Brands
• Reebok International

• Rock Port

• RBK CCM Hockey (World’s largest)

• Greg Norman Apparel

• Ralph Lauren Brand

• The Hockey Company

• Avia

• Onfield Apparel

• Athletic footwear
 • DMX2000

• 3D Ultralite

• Ralph Lauren Apparel line

Reebok Stock Information (NYSE-RBK)

• Stock Symbol: RBK.

• Went public in 1985 and is traded on the New York

Stock Exchange.

• Share Price

2006 $ 69.62

2007 $ 58.31

2008 $ 56.97

2009 $ 56.53
 REEBOK'S VISION

Reebok is dedicated to providing each and every athlete -

from professional athletes to recreational runners to kids on
the playground - with the opportunity, the products, and the
inspiration to achieve what they are capable of. We all have
the potential to do great things. As a brand, Reebok has the
unique opportunity to help consumers, athletes and artists,
partners and employees fulfill their true potential and reach
heights they may have thought un-reachable.
 PROPOSED VISION STATMENT

“Continue to bring inspiration to present and future athletes,

while maintaining the company's standard of quality for its
products.”

REEBOK'S MISSION

Always Challenge and Lead through Creativity

At Reebok, we see the world a little differently and

throughout our history have made our mark when we’ve had
the courage to challenge convention. Reebok creates
products and marketing programs that reflect the brand’s
unlimited creative potential.
 PROPOSED MISSION STATMENT

To continue to offer quality products with increasing growth

in the industry and expanding globally. Our mission has
always been to provide a competitive edge by developing
the most technological products. Keeping in mind fair labor
practices in all our suppliers’ factories, while maintaining a
competitive advantage, with the shareholders interests, and
company profits in mind. We also believe our employees are
one of our most important assets. To increase the
responsibility towards the environment by evaluating the
impact of day to day operation and attempts to change
operations that have a negative impact.

Market Segmentation Targeting and

Positioning

Ever since it established a presence in India in 1995, Reebok

has dominated the Indian sportswear market. While its major
competitors Adidas and Nike have not been as successful in
the Indian market. As a consumer-driven brand, Reebok
commits to offer consumers products that provide maximum
fit and comfort. For Reebok this means designing and
developing products with materials, styles and technologies
that enhance fit and comfort for consumers.

The Reebok segment is comprised of the Reebok brand,

Reebok-CCM Hockey and Rockport. In 2008, the Reebok
brand has further refined its strategy considering the brand’s
heritage and values, consumer insights and positioning
within the Adidas Group port folio. Inspired by its roots in
sport and women’s fitness, Reebok developed a clear
roadmap for its key businesses going forward: Own Women’s
Fitness, Challenge Men’s Sport and Revive Classics. Central
to Reebok’s brand heritage is the courage to challenge
convention. Unlike many other brands, Reebok is committed
to make fitness fun again – challenging men and women to
fulfill their potential in sport and in life by providing them
with the opportunity, the products and the inspiration to
have fun staying in shape.

The depth of Reebok’s India operations is reflected in the

numbers. The company says it is growing at a compounded
annual rate of 30 per cent for the past 3-4 years; in 2007, it
says, it crossed Rs 900 crore in sales. Reebok has
segmented its market on the basis of the needs of the
consumer groups like runners, Aerobic/fitness exercisers,
Tennis players, Basket Ball players, Golfers, Adventure
seekers, Walkers, Children, Comfort/Style conscious group.
For each particular segment of group they offer unique
range of shoes (products) and continuously come up with
new line of shoes. The shoes they offer are like running
shoes, Aerobic shoes, Tennis shoes, Basket Ball shoes, Kids
shoes, Walking shoes, Training shoes, Golf shoes. With
technologies such as SmoothFit™, KineticFit and The
Pump™, Reebok has already provided consumers with
innovative fit elements in its apparel and footwear.

Reebok target customers are kids, youth, women and men.

Reebok mission is to make fitness fun again for women .
Reebok began to define its focus on women’s fitness in
autumn 2008, launching a women’s specific “Your Move”
campaign. In 2009, Reebok launched a new range of shoes
especially for women who are busy and don’t find time to
gym. The EasyTone™ footwear collection was launched for
the targeted group of busy women. In 2009 for men Reebok
launched the SelectRide™, an underfoot cushioning
technology that allows the athlete to select the “train” or
“run” mode.

Research pointed that Reebok’s target age 15-24 were early

adopters/sneaker influencers. The price point was too large a
barrier for the brand target and they were not influencing
other groups. If they went after a sub-target group more
interested in, and willing to pay for custom, they could not
only achieve their goals, but likely surpass them by tapping
into the influencer capabilities of this group.

They successfully increased brand awareness, traffic and

sales and engaged users through a highly targeted,
segmented approach to selling Reebok’s custom sneakers.
The tagline “I am what I am” became a promise to the
consumer that Reebok was a brand that enabled self-
expression

Media placements included areas where users consumed

trend news, popular sneaker sites, music sites, electronics
and apparel fashion sites to reach this targeted audience.

Online banner creative emphasized the key selling feature of

the shoe allowing users to customize the shoe with a few
clicks including color choice within the banner and ultimately
be driven to the custom website to finalize the process and
buy their personally designed shoes.

Positioning
To reinforce its position as a premium sports and lifestyle
brand, Reebok’s goal is to significantly improve and increase
its product offering at high and mid-price points to drive
growth in average selling prices. This approach may slow the
targeted short-term top-line development by voluntarily
foregoing commercial opportunities in the low-price
segment. More importantly, however, it enables Reebok to
build a platform for sustainable long-term sales and
profitability growth and preserves the brand’s image.

Celebrate Individuality in Sport and Life

Reebok understands that people are, above all, unique.

Reebok’s positioning reflects this; celebrating the distinct
qualities that make people who they are - their unique points
of view, their individual style and their remarkable talents
and accomplishments. Reebok celebrates their individuality,
their authenticity and the courage it takes to forge their own
path to greatness. While some may call them crazy or
eccentric, Reebok calls them visionary and original.

Reebok Product Mix

Reebok offers a wide range of Footwear, Clothing and

Accessories for both Men and Women. In the footwear
product mix it offers in Athletic, Casual and Court in a color
range like black, brown, grey, white, blue and pink. The
footwear mix is offered both in men and women. In the
clothing, Reebok offers like jackets, tops and bottoms for
both men and women for activities like yoga, tennis, walking,
fitness and training. Accessories like bags, sippers, caps.

The Reebok brand focuses on three product lines: Rbk,

Performance, and Classic. Rbk product line features street
footwear, apparel, and accessories. Performance line
includes apparel and footwear designed for basketball,
running, fitness, football, soccer, tennis, and other sports.
Classic lifestyle product line includes footwear and apparel
products, as well as classic reinterpretations. Reebok also
has licensees for eyewear, watches, and heart rate monitors;
and licensees in the United States for children's apparel,
team uniforms, socks, and jogging strollers. The Ralph
Lauren Footwear's product line features traditional classics,
as well as dress and casual silhouettes. The Greg Norman
Collection includes wovens, play dry outerwear, and
sweaters. The company also offers hockey skates, sticks,
helmets, and hockey-related apparel, as well as recreational
skates and the Roger Edwards line of lifestyle apparel. Its
licensed and branded active wear lines include fleece wear,
pants, shirts, T-shirts, polo shirts, turtlenecks, and outerwear
and headwear embroidered with various teams' logos. The
company distributes its products to athletic specialty stores
and other retail shops, as well as to sporting goods stores,
department stores, and shoe stores.
REEBOK'S PURPOSE
To Empower Global Youth to Fulfill their Potential

Reebok recognizes that it has a responsibility to make a

positive, lasting difference in the lives of our consumers,
employees, partners and the world at large. For two
decades, Human Rights, through the Reebok Human Rights
program, were the primary focus of this effort. In 2007,
Reebok expanded on what had been built and created a
Global Corporate Citizenship platform with a purpose for the
brand, ‘to empower global youth to fulfill their potential.’ The
primary pillar of the platform is Reebok 4 Real, which
combines and maximizes the energy, resources, funds and
passion of employees, athletes and artists, and our retail
partners to create a ‘network of empowerment’ that will help
underprivileged, underserved youth around the world fulfill
their potential and live healthy, active lives.
Economic Performance (Sales by regions)

2008 2009 2010

USA 1,609 M 1,858 M 2,000 M

UK 545 M 522 M 661 M

Europe 476 M 585 M 510 M

Other countries 267 M 258 M 47 M

Net Sales** Net Income

2008 $ 3,641 M $ 135.12

2009 $ 3,223 M $ 23.92

2010 $ 2,897 M $ 11.04

• Net sales decrease(2008 to 2010) = $743M

• Net Income decrease (2008 to 2010) =

$124.08M

Sales (Shoes) 72%

*Sales (Apparels) 28%

Key internal Factors Affecting Reebok

Strengths

• Profits increasing

• Paul B. Fireman, CEO

• Carl J.Yankowski, EVP

• Teams more connected to the consumer

• Multi-brand strategy

• Dedication to employees

• Hydro mover moisture technology

• DMX technology.

• 4 major divisions & 6 SBU’s

1999 1998 1997

 • Advertisement campaign

Weaknesses

• Rely on retail stores to sell products

• Issues with foot lockers

• Poor employment practices at their international

manufacturing sites

• Heavy dependency on footwear sales

IFE (Internal Factor Evaluation) Matrix

Internal strength Weig Rati Weighted

ht ng Score

0.0- 1-4 (WxR)

1.0

Profits increasing 0.05 3 0.15

Paul B. Fireman CEO 0.10 4 0.40

Carl J.Yankowski, EVP 0.10 4 0.40

Teams more connected to the 0.05 4 0.20

consumer

Multi-brand strategy 0.05 4 0.20

Dedication to employees 0.05 3 0.15

Hydro mover moisture 0.10 4 0.40

technology

DMX technology 0.10 4 0.40

4 major divisions & 6 SBU’s 0.05 3 0.15

Advertisement campaign 0.05 3 0.15

Internal Weakness Weig Rati Weighted

ht ng Score

Rely on retail stores to sell 0.05 1 0.05

products

Issues with foot lockers 0.05 1 0.05

Poor employment practices at 0.10 2 0.20

their international manufacturing
sites

Heavy dependency on footwear 0.10 2 0.20

sales

Total (including Strengths & 1.00 3.20

Weaknesses)

CONCLUSION

Reebok gain 3.20 IFE total weighted score which is above

2.50 that‘s why Reebok is Internally very strong
Key External Factors Affecting Reebok
Opportunities

• Established objectives

• Result-oriented culture

• Strengthen management team

• Contemporize products

• Relevant advertising and marketing campaigns

• Grow quality market share

• Restructured production creation teams

• “It’s a Woman’s World” – young women

• “The Sounds and Rhythm of Sport.” – fashion

consumers

• National Football League campaign

 • Changed leadership for difficult brands

• Ability to create synergy between brands

• Special Technology

Threats

• Strong US dollar

• Weak department store channel

• Foreign market is suffering

• Economic decline in key markets

• Chinese products

• Strong Competition

EFE (External Factor Evaluation) Matrix

Opportunities Weig Rati Weighted

ht ng Score

0.0- 1-4 (WxR)

1.0

Established objectives 0.15 4 0.60

Restructured production creation 0.05 2 0.10

teams

“It’s a Woman’s World” – young 0.10 3 0.30

women

“The Sounds and Rhythm of 0.05 2 0.10

Sport.” – fashion consumers

National Football League 0.05 2 0.10

campaign

Changed leadership for difficult 0.05 1 0.05

brands

Ability to create synergy 0.03 1 0.03

between brands

Special Technology 0.10 4 0.40

Threats Weig Rati Weighted

ht ng Score

Strong US dollar 0.10 2 0.20

Weak department store channel 0.03 1 0.03

Foreign market is suffering 0.05 2 0.10

Economic decline in key markets 0.05 2 0.10

Chinese products 0.09 2 0.18

Strong Competition 0.10 2 0.10

Total(Opportunities & 1.00 2.38

Threats)

Conclusion
Reebok gain 2.38 EFE total weighted score which is above
2.50 that‘s why Reebok is Externally facing strong
competition.

Competitive profile matrix

Athletic Market Share

Tows Matrix:

S-O strategies
 • Use the expertise and experience of Fireman and
Yankowski to carryout objectives (S2, S3, O1)

• Further increase profits by utilizing the restructures

production creation teams (S1, O7)

• Further strengthen the multi-brand strategy with

planned campaigns (S5, O3, O4, O5)

• Further strengthen the multi-brand strategy with

changed leadership and synergy to grow quality market
share (S5, O6, O11, O12)

S-T strategies

• Utilize the teams’ connection to the consumer to

counteract sales lost because of the strong US dollar,
weak department store channels, and suffering foreign
market (S4, T1, T2, T3)

• Utilize multi-brand strategy to find a connection to

foreign markets (S5, T3)

• Use the increased profits to research other profitable

markets to strengthen the foreign market and avoid the
negative effects of declining key markets (S1, T3, T4)

W-O strategies

• Strengthen objectives to curb the effect on heavy

dependent brands (O1, W4)
 • Utilize the changed leadership to correct difficult brands
(O11, W4)

• Strengthen campaigns to correct difficult brands and

lessen the need to rely on department stores (O3, W1,
W4)

W-T strategies

• Maintain brands to lessen the effect of the US dollar

and foreign markets (W4, T1, T3)

• Strengthen brands to be less dependent on department

store channels (W4,W1, T2)

• Lessen the reliance on retail stores to avoid the effects

of weak department store channels (W2, T2)

• Promote brands in different markets to lessen the

reliance on suffering key markets (W4, T4)
Conclusions
A major weakness of Reebok is located in their top
management. They lack top management depth and face
high management turnover. This is attributed to the CEO,
Paul Fireman’s inability to delegate efficiently. Key
employees and top management were sometimes left out of
the "loop". Additionally, the board of directors felt Fireman’s
salary was too high.

In advertising, Reebok had difficulty positioning itself.

Reebok changed advertising agencies eight times and they
earned a reputation as a difficult client. Reebok aimed to
differentiate its shoe and apparel lines and hired Shaquille
O’Neal as a superstar endorser. Then Reebok changed
advertising agencies and Shaq’s new role was contradictory
to the old.
Reebok largest customer is Footlocker, yet they established
poor relations with them, when they ignored their request to
manufacture a specialty line exclusively for Footlocker.
Reebok was a poor listener to Footlocker, which has a good
ear to consumer wants and needs.

Suggestion & Recommendations

Immediately, Reebok should drastically improve its relation
with its largest distributor Footlocker. Then evaluate its
manufacturing situation in the Far East, to see if the benefits
outweigh the costs of a lowered reputation. The firm’s ROI
has decreased and they need to manage their new assets
better. We would recommend a brief turnaround strategy.
Contraction would include increasing their accounts
receivable turnover to increase profits by collecting their
accounts sooner and divesting in unprofitable divisions that
don’t follow their marketing strategy like the health and
fitness clubs. Then in the Consolidation phase they can
measure their success by aiming for increases in their fixed
asset turnover and ROI ratios.
Lastly, and most importantly, Reebok needs to improve their
top management environment and utilize the skill that they
are paying for. Ignoring delegation duties in the top
management will not reduce the management turnover and
will limit management’s progress.

Reebok has a strong name and even stronger campaign

plans. However, the company has a few areas that need to
be analyzed and corrected. The areas include:

• Reliance on department store channels

• Suffering foreign markets

• Find markets that are not in an economic decline

• Strengthen the brand name and message of suffering

brands

• Need strong goals and plan to grow the sales & global
reputation

• By changing advertising agencies frequently, Reebok

has dug themselves in a marketing hole. To accomplish
their current goals they need to produce better
marketing campaigns.

• Change Management.

Decisions
Primary: Focus on finding the most promising customers
(kids and women) and introduce more products or improve
current ones to satisfy potential increase in demand

Alternatives:

• Keep expanding into current and future foreign markets

by being aggressive and the worldwide leader of the
footwear industry

• Accelerate funding for numerous marketing campaigns

in order to get to specific markets or customer groups

• Focus on improving working conditions and human

rights at international manufacturer centers and at the
same time increasing their productivity

• Implement product diversification with company’s

newest technologies so resulting increased earnings
could be reinvested into R&D plans

Why This Strategy?

• U.S. Women: Prefer fashion, not footwear, they prefer

clothing; we must create a shopping style based in
athletic shopping.

• U.S. Kids: E-commerce, influenced by innovation and

design, not only comforts or sports

• Reebok need to consolidate US sales compared to

international sales and international competitors
 • Difficult to expand towards other sports or population
segments

Implementations (Actions):

Women:

• Open specific stores specialized only for women

• Increase R&D expenses by in women products

• Increase Marketing expenses by designing a specific

campaign for women using female endorsements

• Create a new logo for women market which would be

associated with fashion trends and introduce new
products

Kids:

• Increase R&D expenses in kids products

• Increase Marketing expenses by designing a specific

campaign for kids

• Introduce more soccer and basketball products

targeting potential youth market

• Research in international market to find out what are

the new trends related with women and kids products
(Long-term)

Bibliography
 • Sharma D.D. : Marketing research Principles,
Application and cases , Sultranchand and Sons New
Delhi.

• Kolter, Philips d (2000), Marketing Management,

Prentice – Hall of India Pvt. Ltd. New Delhi.

• Kothari, C.R. : research methodology, Methods and

Technology, Wishwa Prakashan, New Delhi.

Websites:

• http://finance.yahoo.com

• Reebok Annual Reports

• Reebok Quarterly Reports

• Annual ranking of America's largest corporations

• www.reebok.com

• www.bigcharts.com

• www.businessweek.com

• www.wikkipedia.org

• Strategic Management Concepts and Cases; Fred R.

David, 10th Ed.
OBJECTIVE OF RESEARCH

 REEBOK SHOES WANTS TO FIND OUT THE EXACT

PROBLEM OF CUSTOMER .

 REEBOK WANTS TO PROVIDE BEST LEATHER SHOES TO

ITS CUSTOMER IN COMPARISION TO ITS COMPETETIORS

SUCH AS ACTION, LIBERTY, BATA ETC.

 IDENTIFY THE MARKET SHARE

 BRAND NAME

 LIKENESS OR DISLIKENESS OF TEENAGERS

RESEARCH METHODOLOGY

These types of research design used project are

exploratory. Exploratory research is that in which new
relationship are discovered.

Design of Conclusive Research

Study of Secondary sources of information:-

Different book of marketing and research served as

sources of information. The information from Internet was
very useful as well.

Survey of individual with ideas on general subject:-

Information was also collected from owner and distributor

of Reebok, which is base of this whole project.

Data Collection Method:-

The method used to collect data is from primary sources.

This method is appropriate as compared to secondary data
available looking at the objectives of the report.

The method used to collect data is a survey in which

questionnaire is prepared and is given to the respondent to
fill it.

Sampling method:-
 The universe of this research report consists of 1
dealers and 25 customers those served as source of
information.

Research designs:-

• Research Type : Exploratory

• Data Collection Method : Primary &

Secondary

• Venue : Sagar

• Research Approach : Survey Method

• Research Instrument : Questionnaire

• Sample Size : 25 Customers & 1

Dealers

• Sampling Unit : respondents of

Sagar
DATA ANALYSIS & INTERPRETATION
COMPARISION OF MARKET SHARE OF ACTION SHOES
OVER FOOTWEAR DIVISION

Bata 8%
Action 26%
Reebok 16%
Lakhani 12%
Liberty 7%
Other 28%
Woodland 2%
Leecooper 1%
MARKET SHARE OR VARIOUS BRANDS AS PER
RETAILER

Action 33%
Bata 10%
liberty 2%
Lakhani 6%
Others 31%
Woodland 3%
Reebok 15%
Without Laces 53%

Casual 28%

With Laces 11%

Boot 8%
 Consumerstyle

8%
Boot Without
8% Laces
11% Casual
53%
Without
Laces
53% With Laces
28%
28%Casua
l
Boot

Formal 33%

Casual 36%

Ladies 6%

Sports 25%
 3:- Types of wearing

25% 33%
Sports Formal Formal
Casual
Sports
36%
Casua
l Ladies

FINDINGS

 The customer of Reebok shoes is very less in

comparison of other brand shoes.

 Basically red chief provide best leather but it has no

stylish design in comperision of other brand.

 Most of the customers prefer p.u. sole incomperision of

other type of sole such as eva, tpr etc.
  Reebok shoe sell its product from its dippo from which
it has no gud market over the up basicaly in Pune,
Chandigarh.

 The price range of market shoes between 1200-3200 is

maximum icasso, and lee cooper etc.

 The students are influenced with range, design, style

and comfertbility.

 Look of the leather shoes. Where as the service class

person and business class person emphasize on more
price, quality, durability, discount {if any} and all
guarantee period.

 New brands are emerging in the market other than

existing one’s and they capturing some big market
share. these brands include franco, leone,

LIMITATIONS OF STUDY

 This Report is only based on Sagar city.

  Retailers hesitate to give the answer to some question
like profit margins

 Some time respondent do not correct answer.

 Money is constraint to limit her scope of the study.

 Time was also a constrain.

CUSTOMERS QUESTIONNAIRE

NAME : ------------------------------------------------------------ AGE :

--------------

SEX : ----------------------- OCCUPATION :

-----------------------------------------
1. Which Company brand do you use?

a. Action b. Reebok c. Red & Chief d. Others

2. What do you think about the price of product?

a. High b. Low c. Reasonable

3. How did you come to know about this brand?

a. Newspaper b. Magazine c. T.V. d.

Hoardings

4. What criteria you see when you purchase Rseebok Shoes?

a. Brand Name b. Price c. Quality d. Others

5. Do you feel Reebok Shoes price Economic? Yes/ No. &

Why ?

-------------------------------------------------------------------------------------
-------------------------------------------------------------------------------------
--------------

6. If you purchase any other company’s Shoes? Which one is

you preferred?

-------------------------------------------------------------------------------------
-------

7. Do you have any complaints? Yes /

No ;-------------------------------------------------------------------------------
-----------------------------------------------------
8. Which facet of product should be focused more whether
product, quality, Price, Advertisement.

-------------------------------------------------------------------------------------
---

Date:
Signature

Thanks for you co-operation & valuable time

 CERTIFICATE
DATE: __________

The project report titled “MARKETING

STRATEGY OF REEBOK” in Sagar City Prepared

by PRATEEK MEHTA (MBA 1ST Sem), under the

guidance and supervision of MISS. NEHA DUBEY

(Lecturer of MBA Deptt., SVNIT, SAGAR) for the

partial fulfillment of the degree of Master of

Business Administration is satisfactory in respect

of :-

Comments By Supervisor Head of

Deptt. Examiner
1. Contents and presentation
of the subject matter
2. Language
3. Embodies the original work
of the candidate.
4. Submission within due date

Signature of Examiner Signature of

Supervisor
 Signature of H.O.D.

DECLARATION BY CANDIDATE

I declare that the project report on “MARKETING

STRATEGY OF REEBOK” in Sagar City is my own

work, conduct under the supervision of of MISS. NEHA

DUBEY (Lecturer of MBA Deptt., SVNIT)

affiliated by Dr. Hari Singh Gour University, Sagar

(M.P.).

To the best of my knowledge the report does not contain

any work which has been submitted for the award of any

degree, anywhere.
 Signature of the Candidate
PRATEEK MEHTA
MBA 1st SEM.

ACKNOWLEDGMENT

I would like to pay my sincere thanks to Dr. Pramesh

Gautam Head of the Dept., SVNIT. Sagar for

providing me the opportunity of doing the project report.

I would to express my deep sense of gratitude to

Miss. Neha Dubey, Lecturer for her valuable

guidance, advises, Cooperation & Constant

encouragement during the project preparation. She is

very supporting and without her help I would not have

completed my project report successfully.

I express my heartful thanks to Miss. Preeti Shukla,

Mr. Ashish Tiwari Miss. Ritu Khatri & Mr. Chaitanya

Kaushikya and to the staff of SVNIT, Parents and friends

for their kind support and suggestion.

 I am very thankful to retailer and customer whom I

had approached for collection of necessary data and

who give their valuable time and comments, which were

the inputs for my survey.

Date:
Place:
Prateek Mehta
MBA 1ST Sem.

PREFACE

The student of M.B.A. 1st Sem. has to undergo project report as a part

of their academic Course. “MARKETING STRATEGY OF

REEBOK” is a part of this project report. Student has to do survey in the

market and gather information regarding their respective survey. The main

purpose of undergoing such a survey is to know the customer preference,

retailer opinion & analyzing this information to find out the Marketing

Strategy of Reebok.

The survey was conduct is Sagar city and much of the information is

taken through websites of Reebok Company. This report presents the

introduction of Reebok along with data analysis, interpretation, limitation,

suggestion and conclusion. The field survey was conduct with help of

questionnaire, personal interview in Sagar city and through Internet.

The main purpose of the survey is to determine the popularity of the

Reebok products and the customers & Retailers preference about Reebok in

Sagar City.