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INTRODUCTION
This project report aims at analyzing and reporting on the marketing
strategies of Baidyanth Ayurved Bhawan Pra.ltd for the brands sundari sakhi syrup.
Pioneering role that it has played in the evolution of the categories it has had a presence
in. Baidyanath Sundari Sakhi Syrup is an excellent herbal tonic to relieve the prolems
related to menstruation and to maintain her stamina and vitality throughout the
month.sundari sakhi is the leader in the category and enjoys a market share of 75 per
cent. The product is essentially a women health supplement.
This report is not aiming at the overall marketing mix or the marketing strategy of
Baidyanth Ayurved Bhawan Pra.ltd but is an attempt to analyse the marketing mix of
Sundari Sakhi product .
The report also enlists various recommendations based on BCG Growth Share Matrix
analysis, Ansoff’s Product Matrix Expansion Grid, SWOT Analysis etc. This analysis has
been done on the basis of the information gathered from the company website and other
online resources and books and articles.
[PRADEEP KUMAR] 1153870030 Page 1
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Regulates menstrual cycle, relieves the distress of dysmonorrhoea.
Baidyanath Herbal Products - Pure & Natural Herbal Products - Your health is in
Reliable Hand.
BaidyanathSundariSakhiSyrup:
(Formerly Sundarikalp Forte) - Ideal Herbal Tonic for Women - Forget your monthly
tension Every Month at the time of menstruation cycle every woman has to face health
promblems.
BaidyanathSundariSakhi Syrup is an excellent herbal tonic to relieve the prolems related
to menstruation and to maintain her stamina and vitality throughout the month.
SundariSakhi Syrup - can continued to be taken after relief from menstrual

problems purely as a herbal tonic to maintain vitality and stamina throughout the month.
Scanty Bleeding During Menstruation.
Due to scanty bleeding during menstruation women faces the problems like - heaviness
in stomach, burning sensation in eyes & in hands and in legs. In such cases it is advisable
to take BaidyanathRajpravartiniBati( 1-1 tablet twice daily with water) along with
BaidyanathSundariSakhi Syrup.
Leucorrhoea (Pradar) - Leucorrhoea is a common problem amongs women. There

are two types of Pradar. Shwetpradar(Whitish viscid discharge from Vagina) and
Raktapradar (Reddish discharge from Vagina). Due to this discharge problems
likes backache fatigue, itching and inflammation in Vaginal area ocuur. In such condition
its is advisable to take Baidyanath
SundariSakhi Syrup along with BaidyanathPradarantak Tablet.
SundariSakhi Tablet - One tablet daily after meal gives extra strength and removes
weakness caused due to pain and bleeding during the menstruation. It should be taken
immediately after the 5th day of the period.
Indication:
An exclusive ayurvedic formula for women, formulated keeping in view their
needs. Relieves the problems of those difficult days like weakness, backache, pain,
fatigue ect.
Restores hormonal functioning of the system, Relieves headache, abdominal pain
irritation, lassitude and dizziness. Improves digestion.
Purifies blood, tones up skin, builds up strength & stamina & keeps women healthy and
active through the month.
Composition (Each 15 ml contains):
 AnantMool 375 mg
 KharethiPanchang 375 mg
 ApamargPanchang 375 mg
 Manjith 375 mg
 Kapasjad 375 mg
 Ashokachhal 750 mg
 Lodhrachhal 750 mg
 Amltas 300 mg
 Gokhru 300 mg
 GajarBeej 225 mg
 Shivlingi 225 mg
 Daruhaldi 115 mg
 Mulibeej 115 mg
 Soya Phool 115 mg
 Ajmoda 115 mg
 Dhaiphool 115 mg
 Gulabphool 75 mg
 Kalonji 45 mg
 UlatKambal 45 mg
 Nagarmotha 75 mg
 Punarnava 225 mg
 Asgandha 150 mg
 Caramel Colour Q.S
 Methyl Paraben 45 mg
 Propyl Paraben 22 mg
 Flavoured Syrup Base Q.S.
Dosage:
15ml twice a day with water along with SundariSakhiTablet(1 Tablet twice daily
with water). Non alcocholic, totally safe.
Objective of study
 To interpret the consumer perception towards the Sundari
Sakhi Syrup.
 To identify the buying behavior of the target market.
 To analyze the market opportunity.
 To expand the different channel to promote Sundari Sakhi
Syrup.
To study the present distribution channel.
SCOPE & LIMITATION OF STUDY
o Sales promotional activity boost the sales of retailers in Lucknow Effectiveness
of sales promotion is depend up on the pattern of sales promoyion.
o Sundari sakhi formulated strategies after analyzing of consumer buying
behaviour .
o Consumer show positive buying attitude towards sundari sakhi.
o Sundari sakhi has huge market share in Nagpur.
o Consumer are very much satisfied with the baidyanath established product
sundari sakhi.
LIMITATIONS
• The study was restricted to Nagpur city only & therefore results of this study
cannot be generalized to other part of the country.
• Constraint Time constraint has a big limitation to conclude such vast subject.
• Some customers are not ready to give their views.
• The questionnaire contains multiple choice questions so respondents tic to
answers which were not applicable without giving proper thought.
• Mode of Analysis is on information provided by retailer. There is no authentic
evidence to support the information.
• Assumptions that the answers to the questionnaire are correct.
RESEARCH METHODOLOGY
MEANINIG OF RESEARCH: -
Research as a scientific and systematic search for pertinent information on a specific
topic. In fact, research is art of scientific investigation. It is an academic activity and such the
term should be used in technical sense. Research is, thus an original contribution to the existing
stock of knowledge making for its advancement .It is pursuit of truth with the help of study,
observation, comparison and experiment .In short, the search for knowledge through objective &
systematic method of finding solution to a problem is “Research”.
DEFINITION
1 .According to advanced Learner’s Dictionary, “A research is a careful
investigation or inquiry especially through search for new fact in any branch of
knowledge”.
2. According to Clifford Woody, “Research comprises defining and redeeming
problems, formulating hypothesis or suggested solution; collecting, organizing and
evaluating data; making deductions and reaching conclusion; and at last carefully testing
the conclusion to determine whether they fit the formulating hypothesis”.
RESEARCH METHODOLOGY
Research methodology is a way to systematically solve the research problem. In it we
study the various steps that ate generally adopted by a researcher in studying his research
problem along with the logic behind them. It is necessary for the researcher to know not
only the research method/techniques but also the methodology.Research methodology is
the process of systematic gathering, recording and analysis of data collected by various
techniques to access the response and accordingly, prepare a report on absenteeism.
Research is any systematic activity carried out in the pursuit of truth,
investigation & it is also the application of scientific method to add to the present pool of
knowledge.
METHOD OF DATA COLLECTION:-
Data Collection was done by two types of data collection are as follows:
i) Primary Data
ii) SecondaryData
1. Primary data: It will be collected with the help of a self administered
questionnaire in NAGPUR.
2.Secondary data: Secondary data is required for collecting the information of the
company. This data is collected from the related website, and some other available
resources which are listed below.
 Newspapers
 Magazines
 Books.
 Internet.
3. Location of survey: - Location of the survey is Nagpur.
Research instruments:
Questionnaire design:
As the questionnaire is self administrated one, the survey will be simple and user
friendly. Words used in questionnaire will be readily understandable to all respondent.
Also technical jargons will be avoided to ensure that there is no confusion for
respondents.
Research approach:
The project uses facts or information already available an analysis them to make a
critical examination of material. The analytical research has been conducted to study
absenteeism.
The study has investigated and gathered the relevant data and information as a
basis or evidence. The procedures adopted for obtaining the same is survey method. In
this method the data has been collected by the method of questionnaire.
To evaluate the market response and the movement also to identify the various
constraints in sales of product. Following plan of action prepared.
To get information about movement of product the questionnaire prepared for retailers as
retailers are direct in the contact of consumers.
The target of meeting retailers of different areas of Nagpur fixed.
And retailers randomly approached to get information on the various aspect of the
product and also the have been asked for their suggestions for product improvement.
Questionnaire was prepared in easy language so that the retailer can answer the
question.
The copy of four page questionnaire is enclosed next to this page.
COM PANY PROF I L E
BaidyanthAyurvedBhawanPra. Ltd.
Baidyanath is one of the leading Ayurvedic Company in India.
Company’s registered office is located in Kolkata. Nagpur division of company operates
six sales depots.
1) Hyderabad (Andhra Pradesh)
2) Vijayawada (Andhra Pradesh)
3) Bangalore (Karnataka)
4) Mumbai (Maharashtra)
5) Belgaon (Madhya Pradesh)
6) Fursungi-pune (Maharashtra)
7) Gopalganj (Madhya Pradesh)
The company was founded at Baidyanathdham in Bihar by late vidyashree ram
narayanjisharma in 1928. it was soon shifted to Kolkata. The growing popularity and
demand of company’s Ayurvedic medicines and distribution problems force founder to
open manufacturing centre at Patna, Zhansi, and Nagpur in the year 1940, 1941, and 1942
respectively. But this expansion did not true sufficient and a new works came up at Naini
(Allahabad) in 1961 &Seoni in 2000. Today company manufacture over 700 Ayurvedic
medicines’ in well equipped modern factories at Kolkata, Patna, Jhansi, Nagpur and
Naini and are operating in every nook and corner of the country through Baidyanath 5
well equipped factories.
Much before mankind learnt about lifesciences, much before any other discipline of
medicine could even be conceived, one discipline of lifescience had evolved into a complete
treatise on prevention and cure of human elements.
More than 5000 years ago, in India originated a science by the name Ayurveda - `Ayus` meaning
life and Veda meaning dealing in essence, for the the maintenance of physical, mental, social and
spiritual health of an individual.
A life science that aimed at prevention as much as cure, it soon came to find favour in whole of
Asia as well as Middle East, Turkey, Greece and Egypt.
Ayurveda is an understanding of the remedial powers of nature and all Ayurvedic formulations are
made from extracts of herbs, fruits, seeds, roots, gum, flowers and latex.
It is only with the advent of synthetic chemicals that we come to hear of side effects and after
effects, something that Ayurvedic formulations do not suffice for. While many may find it
surprising, Ayurveda which we know today, is essentially the same science that reached its summit
thousand of years ago. It must also be a revelation to most that the text of this treatise is a well
researched account of remedial powers of nature on our planet, preserved in Atharvaveda, one of
the five holy books of Hindu descent, PanditRamnarayan Sharma an illustrious practitioner of
Ayurveda, made a small beginning by starting the manufacture of Ayurvedic medicines a
BaidyanathDham in Bihar in the year 1918, and then pioneered a large scale production of
Ayurvedic formulations at-:
(1)Kolkata in 1921
(2) Patna in 1940
( 3) Jhansi in 1941
(4) Nagpur in 1942
(5) Allahabad in 1958.
under the flagship of Shree BaidyanathAyurvedBhawan and this expansion did not prove sufficient
and a new works came up at Baddi (Solan) H.P. in the year 1995, New plants now exist at
Barotiwala (H.P.) Kashipur (U.K.) and Seoni (M.P.).
Ayurveda had truly entered the new age with the advent of modern methodologies that
allow for Pharmacognocy and clinical research, and Baidyanath since added a new dimension to
this ages old science by standardizing old formulations and evolving newer ones.
Today, Baidyanath produces the largest range of Ayurveda products with over 700 formulations,
sold at over 1,00,000 retail outlets, catering to over 50,000 practitioners. Backed with decades of
experience, modern infrastructural facilities, state-of-the-art technology and quality human
resource, Baidyanath continues to live the role it had assumed decades age, that of a true heir to the
legacy of Ayuveda.
Production Facilities: For the best in Ayurveda
Shree BaidyanathAyurvedBhawan (P) Ltd. is engage in manufacturing over 700 formulations that
meet ever increasing demands for Baidyanath products. State-of-the-art technology, a well trained
man power and standard practices ensure that Baidyanath products deliver the goodness of
Ayurveda. The products are manufactured in frontline machines, packed in automatic plants,
untouched by hand in stable packaging. All the production facilities function as per the GMP
Standards that ensure that nothing is left to chance when it comes to harnessing the power of
Ayurvda.
Quality hallmark of Baidyanath
Despite standard manufacturing practices conforming to GMP's each Baidyanath product passes
through stringent quality tests to ensure that nothing but the very best is offered to our customers
and decades old relation of trust remains intact. In fact quality control measures are adopted right
from the stage of purchase of raw material ,to its processing and finally packing. All the production
facilities of Baidyanath have Quality Control Departments that adhere to rigorous and standard
quality test practices to ensure that the products sent to the market are of top quality.
Product Profile: Specializing in every segment
The Baidyanath product profile comprises over 700 OTC and prescription drugs which
makes it one of the largest range of products to be offered by any Company in the Health Care
segment. The popularity of Baidyanath products, specially in the OTC category, can be gauged by
the fact that products like BaidyanathChyawanprash, Madhumehari, Shankhapushpietc have
become household names. Prescription drugs and formulations on the other hand find equal favour
with over 50,000 practitioners of Ayurveda nationwide.
R & D: Responding to newer challenges

R&D has always been a key activity at Baidyanath and dedicated researchers are busy evolving
newer formulations as well as improving upon the existing ones. The R&D wing currently makes
the most of a well qualified team that includes ten doctorates, other scientists and technical staff. A
present the research areas include single and multiple ingredient herbal health care products and
health supplements. Baidyanath also publishes a monthly research journal 'SachitraAyurved' which
chronicles the latest findings of the R&D wing and keeps the Ayurved fraternity abreast with the
latest in the field by including various articles of medical interest.
With the setting up of an exclusive research wing Baidyanath Research Foundation, Baidyanath is
all set to break newer grounds. The research activity at BRF is currently focusing on single herb
active ingredient and cultivation of herbs.Herbal research centres have been established all over
india including a high altitude research station at Narura in Sirmour Himachal.
Human Resource: The best for the best
Baidyanath take pride in a 2000 strong work force that comprises professionals working in
various capacities across various branches in their respective areas of work. It is this quality human
resource that has made Baidyanath what it is today. Underlining the importance of Human
Resource, the Organisation believes in investing handsomely in one of the most valuable of its
assets. Today, the Baidyanath family comprises 1700 skilled workers, 150 marketing professionals,
25 research professionals and 125 management professionals that work in integrity towards
achieving a common goal of taking Shree BaidyanathAyurvedBhawan towards greater heights.
Affiliations and Associations: Harmony in Business
Shree BaidyanathAyurvedBhawan (P) Ltd. has strong ties in the pharmaceutical industry owing to
an open and progressive outlook. The organization believes in working towards the common goal
of the industry and that of the nation at large.
In order to ensure the highest quality standards of Raw Materials, the Company promotes
Medicinal Plant, Cultivation at large scale on its own and also in Collaboration with local farmers
A few of the esteemed associates of the Organisation are:
Siddhayu Ayurvedic Research Foundation (P) Ltd., Nagpur
Baidyanath Research Foundation, New Delhi
Camp Himalaya (Progressive Farmers Association)
AyurvedantaPvt. Ltd., New Delhi
Shree Sharma AyurvedMandir, Datia
A responsible corporate citizen
That a corporate entity of the size and repute of Baidyanath has a responsibility towards the society
and the nation is well understood by us at Baidyanath. The Organisation has been extending
financial assistance to institutions, research centers and hospitals as well as scholarship to students
with a view to encourage research and development in the field of Ayurveda.
The Organisation has also been awarding a cash prize of Rupees One Lac to the author of the bes
paper or book on Ayurved through Pt. Ram Narayan Vaidya Research Trust.
Also The Rani Laxmibai Public School at Jhansi, a school run solely by the Organisation has the
reputation of being one of the best schools in the region. In other parts of the country such as
Rajasthan and Uttar Pradesh, the Organisation is supporting various schools where more than
10,000 students are studying.
The Organisation also organizes various sports tournaments and few of them such as the Pt. Ram
Narayan Sharma Memorial All India Baidyanath Gold Cup Hockey Tournament, Pt.
Ram Narayan Sharma Athletic Meet and Baidyanath Golf Tournament have become known annua
events keenly looked forward to by the sportsmen in the country.
Free medical camps are organised all over India Where our specialist doctors examine patients and
distribute free medicines.
CHARACTRISTICS OF BODY TYPE
For a better understanding of your Ayurvedic constitution and to cross-check the results of the
test, listed below are the principal physical and psychological characteristics of persons with
predominantly single dosha constitutions.
VATA
Physically such people are either very tall or very short, non- muscular, with thin and bony
limbs and have a quick gait with short fast steps. Skin is generally thin, darkish and cool. The
hair is thin, dark, coarse and either kinky or curly. The face is usually long and angular, often
with an underdeveloped chin. The neck is thin and scrawny. Nose is small and narrow. May be
long, crooked or asymmetrical also. Eyes tend to be small, narrow or sunken, dark brown or
gray in color, with dull luster. The mouth being small, with thin, narrow or tight lips. Teeth are
irregular, protruding, or broken, set in receding gums. And while the voice is weak, low or
cracked, speech is fast with interruptions.
Vata people have restless minds and weak memories. They avoid confrontation. Have active
and sensitive natures and express themselves through sport and creative pursuits.
Likely to be artistic and creative with a good imagination, they will sometimes overindulge in
pleasures.
And are sexually the most active. Fearful, worrisome and anxious they are into questioning,
theorising and over-analysis. Often dissatisfied with and unable to sustain friendships, they
spend money quickly, often on trifles. With light, interrupted sleep of 5-7 hours a day.
Factors that increase vata
Exposure to cold , no routine in your life, eating to much dry, frozen or leftover food, or food
with bitter, pungent or astringents taste. Fasting, too much traveling, too much or
inappropriate exercise, suppressing naturalurges, abdominal surgery.
Not oiling the skin.
PITTA
A moderately well developed physique with mascular limbs and a purposeful, stable
gait of medium speed. With a loud, strong voice and precise, convincing speech. The skin is
fair, soft, and lustrous, warm, and tends to burn easily in the sun – has freckles, many moles,
and a tendency to rashes. And the bodies are hot and sweaty.
Characterised by fine and soft, either fair or reddish hair that tends to gray soon. Face is heart-
shaped, often with a pointed chin. While the neck is proportionate and of average size. A neat,
pointed, and average sized nose matches the average sized eyes that are either light blue, light
gray or hazel in color, with an intense luster which get red in summer or after bathing. The
mouth being medium, with average lips and medium-sized, yellowish teeth.
Pittas have an intellectual and precise disposition due to a very alert, focused mind. Sharp and
knife-like in anger, they are irritable, jealous and aggressive by nature. Discriminating and
udgmental, they are articulate, learned and proud. With a developed sense of responsibility,
they can take decisions and organise affairs well. Argumentative, but with a sense of humor,
their selectively excellent memory makes them fast learners. Moderately passionate in their
sexual pursuits, they spend moderately, usually on luxuries.
Factors that increase pitta
Exposure to heat, eating too much red meat, salt, spicy or sour foods. Indigestion and
irregularity of meals. Exercising at midday, Drugs especially antibiotics.
Too much intellectual work/thinking. Alcohol, Fatigue .Anger, Hate fear, emotion.
KAPHA
A thick, broad, well-developed frame and large, long limbs go well with a pleasant, deep and
resonant voice with low, slow, rhythmic speech. The skin is usually thick, oily, pale or white
and cold. Plentiful, thick, wavy, blusterous and generally brown hair is set on a large, rounded
and full face. The neck is solid, with a near tree-trunk quality. A large, rounded nose and large,
attractive, blue or light brown in color eyes are found in a mouth that is large with big, full
lips. Teeth too are big and white and set in strong gums.
Kapha predominated people are calm, steady, considerate - stable, patient personalities they
are slow to anger. Not easily provoked, once angry they do not calm down easily. They are
honorable, true to their word and avoid lies. Loyal, forgiving and understanding, they can be
lethargic, even lazy, if not driven by others. Learning may be slow but memory will be strong.
Excellent in logical analysis, they take time before reaching conclusions. Long hours of deep
sleep and a strong, enduring sex drive come naturally. While they do save money, it does get
spent on food. And there can at times be an element of dullness, given that a kapha mind is
usually too content to seek fresh mental stimulation.
Factors that increase kapha
Exposure to cold , eating too much sweet ,meat ,fats, cheese, milk, ice cream, yogurt, fried
food, excessive use of salt. Excessive intake of water , taking naps after meals, doing nothing,
sedative and tranquilizers, doubts, greed, and possessiveness.
REMEDIES VATA PITTA KAPHA

Food Warm, well cooked Warm to cool rather than Decreased
food. Sweet, sour and steaming hot. Sweet ,bitter and quantities of
salty tastes astringent tastes. warm food.
Pungent, bitter
and astringent
tastes. To be
taken earlier than
10 am and not
later than 6 pm.
Healthy Kapha
types should
observe fast one
day per week.
Oil Massage With calming and With cooling oils such as With stimulating
warming oils such as chandanbalaLaxadi oil oils such as
Mahanarayan Oil or punarnavadi oil
with Rhuma oil. and srigopal oil.
Exercise Moderate exercise such Moderate exercise which may Regular and
as yoga, walking and include jogging, swimming, vigorous.
light weights. Yoga, cycling and weight
lifting
Herbal Dietary Ashwagandha, Haritaki, Bhumiamla, Guggul,
supplements shatavari, haritaki, Chyavanprash, surakta, sitopladichuran,
Guggul, Trikatu. sitopladichuran, trikatu,
chyavanprash,.
PRODUCT LIST OF BAIDYANATH
BHASMA
Abhrakbhasma
Akikbhasma
Hajrulayhudabhasma
Haritalbhasma
JaharmohraKhataibhasma
KaravaPishti
Kantalohabhasma
Kukkutandatwakbhasma
MadhuMandoorbhasma
Motibhasma
Vangabhasma
Yashadbhasma
Prawalbhasma
Shankhbhasma
Shringabhasm
Sphatikbhasma
Tankan bhasma
Trivangbhasma
Swarnamakshikbhasma
KUPIPAKWA RASAYANA
Chandrodaya
MallaSindoor
PoornaChandrodaya
Rajatasindoor
RasSindoor
SamirpannagRas
Tal Sindoor
Swarnarajbangeshwar
VyadhiharanRasayana
SiddaMakardhwaj
SWARANA GHATIT
BangeshwarRasBrihat
BasantkusumagarRas
BasantmaltiRas
BasantatilakRas
BrahmiBati
ChatiurbhujaRas
ChaturmukhaRas
ChintamaniChaturmukhaRas
GarbhachintamaniRas
HemgarbhaRas
Kumar KalyanRas
MadhumehariYog
MahalkshmivilasRas
MahamrugankRas
MkardhwjGuggul
MrigankRas
RasrajRas
ShwaschintamaniRas
Siddhamakardhwaj sp.
SomnathRas
SutikabharanRas
SutshekharRas
SuwarnabhupatiRas
MalinibasantRas
YogendraRas
RAS - RASAYANA
AmeerRas
AgnikumarRas
AgnisandeepanRas
AmvatariRas
AnandbhairavRas
BalarkRas
BalrogantRas
BolbaddhaRas
ChandrakalaRas
ChandramrutRas
ChousatprahariRas
EkangvirRas
GandhakRasayana
GangadharRas
GarbhapalRas
Jawaharmogara
KafakartriRas
KamdudhaRas
KasturibhairavRas
KrumikutharRas
LaghumaliniRas
LakshmivilasRas
Laghusutshekhar
MuktapanchamrutRas
NityanandRas
PradrantakRas
PraptaplankeshwarRas
RambanRas
RasmanikyaRas
RaspeepriRas
ShwaskutharRas
SmritisagarRas
PeeyushvalliRas
TalkeshwarRas
VatgjankushRas
VatkulantakRas
TribhuwankirtiRas
TarkeshwarRas
UnmadgajRas
LOHA MANDUR
DhtriLoh
NavayasLoh
PradrantkLoh
PunarnawadiMandur
SaptanrutLoh
ShilajitwadiLoh
TapyadiLoh no 1
ShothriLoh
TABLETS ( BATI )
Agnitundibati
Amarsundaribati
Arogyavardhnibati
Brahmibati
Chandnadibati
Chandraprabhabati
Arshoghnibati
Chtrikadibati
Eladibati
Jatiphladibati
Kankayanabati
Kanthsudharakbati
Karpuradibati
Kutajghanbati
Lashunadibati
Lavangadibati
Mahashankhbati
Makardhwajbati
Prabhakarbati
Raj bati
Sanjivanibati
Sanshmanibati
Sarivadibati
Sarpagandhabati
PARPATI
Bolparati
Panchamrutparati
Rasparati
Shwetparati
GUGGULU
Gokshuradiguggulu
Kaishoreguggulu
Kanchanarguggulu
Laxadiguggulu
Mahayograjguggulu
Punarnvadiguggulu
Rasnadiguggulu
Saptavishdiguggulu
Sinhnathguggulu
Triphalaguggulu
Yograjguggulu
Saptavishdiguggulu
Trayodashangaguggulu
CHURNA
Ashwagandhichurna
Avipttikarchurna
Bilwadichurna
Chopchinyadichurna
Dhatupaushtikchurna
Lavanbhaskarchurna
Lavangadichurna
Mahasudarshanchurna
Panchasakarchurna
Pradrantakchurna
Shatavaryadichurna
Sitopaladichurna
Talisadichurna
AVALEHA MODAK PAK
Augastharitaki
Badampak
Chitrakharitaki
Chyawanprash (ord.)
Chyanprash(spe.)
Chyanprash (sugar free)
Earandpak
Dadimavaleha
Drakshvleha
Vasavleha
Shakkhapushpisyp.
Musalipak
Suparipak
MEDICATED OIL
Arend oil
Bilva oil
Brahmi oil
chabdan oil
chandanbalalakshdi oil
Irimedadi oil
Jatyadi oil
Kashisadi oil
Kshar oil
Kshirbala oil
Lavang oil
Mahabhrungraj oil
Mahachandanandi oil
Mahalakshadi oil
Mahamash oil
Mahanarayana oil
Mahavishgarbha oil
Neelgiri oil
Neem oil
Nirgundi oil
Prasarini oil
Punaranvadi oil
Poganbadam oil
Saptgun oil
Shankhpushpi oil
Shrigopal oil
Somraji oil
Tuvarak oil
Anu oil
Vishnu oil
SCENTED OIL
Amalakesh oil
Brahmiamala oil
Mahabhrungraj oil
GHRUTA
Ashwagandadighruta
Brahmighruta
Panchatiktghruta
Phalakalyanghruta
Triphalaghruta
ASAVA- ARISHTA
Abhayarishtaspe,
Amrutarishta
Arjunarishta
Arvindasav
Ashokarishta
Ashwagandharishta
Babulatishta
Balarishta
Bhringrajasav
Chandnasav
Dashmularishta
Draksharishta
Drakshasav
Jirkadyarishta
Kaknasav
Khadirarishta
Kumariasav
Katujarishta
Lohasav
Muktakarishta
Panchasav
Patrangasav
Piplyasav
Punarnavarishta
Rohitkarishta
Saptarishta
Sarswatarishta
Ushirasav
Vasarishta
Vidangasav
KWATH (KADHA)
Balantkadha no. 1
Balantkadha no. 2
Balantkadha no. 3
Dashmulkadha
Devdarvyadikadha
Mahamanjishthadikadha
Maharsnadikadha
Mahasudarshankadha
Pthyadikadha
Punarnavadikadha
Bhunimbadikadha
MANJAN
Dantmanjanlal
Baidyanathlal tooth pest

& so many others products
Chapter 6
IMPORTANCE
OF
ADVERTISING
IMPORTENCE OF ADVERTISING
Research in advertising is done in order to produce better advertisements that are more
efficient in motivating customers to buy a product or a service.The research can be based
on a particular advertising campaign or can be more generalized and based on how
advertisements create an effect on people’s mind. Lots of Approaches are involved to go
about conducting an advertising research like economical, psychological, demographical
and sociological.
When designing an advertisement for a particular product many things should be
researched like where it should be displayed, whether the advertisement can be printed in
newspapers or magazines or broadcasted on television or radio or published on the
Internet. Many methods are undertaken to collect relevant information. The research
itself is of two kinds, syndicated and customized. Syndicated research is a single research
done by the company that is available to other companies as well. Customized research is
research based on certain criteria and is done for a particular company and its results are
available to only that company.
Pre-testing or copy testing is a type of customized research that determines the in-market
efficiency of an advertisement before it is released or before the final production. The
more the pre-testing is done the more likely that it will be a successful advertisement and
each pre-testing should be applied number of times. This can done by studying the level
of attention the customers have, motivation, brand linkage, communication and

entertainment. Flow of emotions and flow of attention are broken down and studied
individually. The results are applied on the advertisement that is still being developed to
recognize the weak points and replace them. A reliable feedback loop can guide the
researchers, client and the agency to work in harmony. Tests should be applied during the
storyboard stage of ad making. This is an early stage and the results are highly predictive.
During this process images are selected and used as integrated campaign print ad.
Post-testing or ad tracking studies are either syndicated or customized. Studies are done
over a period of time or continuously. The in-market research is done to understand a
brands linkage, performance, awareness, and preference along with product attitudes and
usage. They are done by, conducting interviews either on phone or Internet. Testing the
finished advertisement provides the confidence and gives an idea whether it is following
the strategy. All the above studies should facilitate the client’s advertisement
development make the end product easier to achieve. The study should contain rational
information having not only surface knowledge but also provide deep in-sight that will
open window to a customer’s mind. The customer, too, should provide precise
information based on facts and not based on imaginary thinking and self-delusion. He
should be able to explain the role of advertisement in the whole marketing plan. Working
in vacuum doesn’t get the desired result.
The basis is to provide in-depth understanding about the consumers for improving on the
advertisement techniques and other marketing decisions. The traditional methods of
qualitative and quantitative techniques have been improved to analyze the information
with goodinsight.
s The rapidly changing likes and needs of the customers are difficult to track, but should
be studied in order to increase the quality of advertisement. The changes are because of
the huge number of options offered to them by the market.
MARKETING STRATEGIES
Promotion
The promotional policy of company sticks to conventional inputs such as.
 Wall Painting
 Banner
 Picture
 Sticker
 Dangler
 Spot selling
 News Paper
The news paper advertisement has increased the sales of Sundari Sakhi in
maturity phase also. Many retailers believe that without news paper advertisement it’s not
possible to get immediate market response of high level retailers also believe that if news
paper advertise stopped by company the sale will decreased.
Baidyanath is amongst the top Banner and Poster campaigner company in Nagpur city
the field personnel putting efforts for banner and poster placement in the various part of
the city.
With respect to chyavanprash No poster or Banner is provided to field personnel field
staff working with small stickers and dangler for promotion of Sundari sakhi.
SWOT analysis of Sundari Sakhi
Strength
 Brand Name of Baidyanath
 Excellent Banner and poster campaign
 Strong marketing network
Most preferred Brand
Weakness
 As compare to other companies low preference by doctors
 Complicated replacement policies.
 Retailers not promoting products on their level.
 Fluctuating prices.
 Schemes by stockist are not uniform.
 Lack of training to field force in terms of product knowledge.
Opportunities
 Expanding market and growing purchasing power of consumer.
Threats
 Introduction of Quality products by competitors.
 Competitors offering better services and schemes.
 Some competitors targeting the Products of Baidyanath
extensively.
 Competitors such as Sandu Building bonds with Doctors.
Area covered in Lucknow
Area covered No. Of stores
East 56
West 60
Central 23
North 26
South 47
Market share of Sundari Sakhi and competitor’s brand
Chart Title
Sundari sakhi Sundari sanjivani Hempushpa Others
5%
5%
15%
75%
The Marketing Mix
Product Place
Target
Market
Price Promotion
The firm attempts to generate a positive response in the target market by blending these
four marketing mix variables in an optimal manner.
A Summary Table of the Marketing Mix
The following table summarizes the marketing mix decisions, including a list of some of
the aspects of each of the 4Ps.
Summary of Marketing Mix Decisions
Product Price Place Promotion
 Function  List price  Channel  Advertisi
ality  Discount members ng
 Appearan s  Channel  Personal
ce  motivation selling
Allowan
 Quality ces  Market  Public
 Packagin  Financin coverage relations
g g  Locations  Message
 Brand  Leasing  Logistics  Media
 Warranty options  Service  Budget
 Service/S levels
upport
A. Baidynath SELLING PROCESS
 Baidynath product process of selling starts from stockiest.
 C&FA dose not have any process to play in the process of selling of dabur foods
products. They are just Clearing & Forwarding Agents they store the
manufacturing products and then supply it to stockiest.
 Stockiest pay the money to Baidynath product through demand draft.
 Stockiest further sells the products to retailers.
 Retailer finally sells the products to consumers.
MARKETING HOW Baidynath IS USING MIX
Product
Appearance: Baidynath tries to make its products appear very attractive.
Quality: Quality of the product is really unmatchable as it is tested number of times
and its products are processed using very advanced machinery and technology.
Packaging: Baidynath products packaging is done in such a way that its juices does
not get expired before 6 months inspite of perishable products.
Brand: Baidynath itself is a very reputed and well known brand in the market and its
Real juice is also known all over India.
Warranty: Baidynath as such does not gives any warranty but if there is any
problem in its products before expiry then they replace the product.
Service/Support: Baidynath productsprovide full support to its stockiest, retailers
and consumers, what so ever the problem is.
Price
List price: Baidynath decide its price according to its competitors and the price
structure is different for retailers and stockiest.
Discounts: There are different discounts for retailers, stockiest and consumer from
time to time.
Allowances: Special allowances are gicen to stockiest sales man if he acives his
targets.
Place
Channel members: Channel members or business partners of Baidynath are its
stockiest, retailers.
Channel motivation: Channel motivation for Baidynath is pull and push strategy.
Market coverage: Baidynath product distribution network that covers 175 towns
and 75 thousand retail outlets making its product available to the consumers across the
country at ease.
Locations: Baidynath product try to cover or tries to place its products in each and
every shop and every location.
Advertising: Baidynath products are advertised through television, newspapers,
magazine etc.
Personal selling: Baidynath hardly do any personal selling except in tent shows
and road shows. Same for less & more for same
Media: Media of promotion is TV, Radio, newspapers, magazine.
Budget: Budget is Decided by finance team for different strategic business unit.
Critique of selling
In theory, the purpose of selling is to help a customer realize his or her goals in an
economic fashion. However, in reality this is not always the case. Customers can be
influenced to purchase a product or service that initially was not of interest to them. Some
salespeople are trained in the art of selling customers things they don't need.
\Take for example the purchasing of a car: a consumer may have a set of cars in mind
(called an evoked set) that she feels match her needs, wants and budget. She may seek the
advice of a salesperson given that a salesperson can help her realize the right car given
those criteria. This can be a socially useful function; salespeople have specialized
knowledge of products that can help consumers make an informed decision. However, a
salesperson may also talk a consumer into purchasing a more expensive or perhaps larger
car then she needs or can afford. In this context, the salesperson may have usefully
helped the customer re-evaluate her needs, thereby establishing a new set of appropriate
choices among which included the newer or large car. This again would be a helpful and
useful service provided by the salesperson.
However, it is sometimes the case that
customers purchase a product or service that was not initially intended and remains an
inappropriate purchase after the fact. On the other hand, the consumer in this scenario can
be held partially responsible for the inappropriate purchase; indeed, "A fool and his
money are soon parted." (P.T. Barnum, English proverbs)
This dysfunctional behavior is encouraged by:
Incentives of salespeople to increase their total number of sales, especially where
retailers keep track of sales or offer commission-based salaries
 Incentives from the manufactures of products or the companies of service
providers to salespeople to sell their products where other similar products offered
by competitors are offered
 The incentive to sell a customer a product that is in need of being cleared out,
despite the fact that a customer may be better to wait for the new product
Channel Of Distributions
Manufacturing Plant
Clearing and forwarding agent (different regions)
Stockist A Stockist B Stockist C
Retailers Retailers Retailers Retailers Retailers Retailers
CONSUMERS
The above diagram it shows channel of distribution of Baidynath
product, here first the products are manufactured and from Manufacturing plants the
packed goods are supplied to Clearing And Forwarding Agents(C&FA) and from here the
goods are then further supplied to number of Stockiest or Distributors, from here goods
reaches to large number of Retailers and it is the duty of Stockiest to take orders from
retailers and then supply the goods to them, this work is generally done by stockiest
salesman through ready stock or by taking orders first and then placing the order. From
here the goods finally reaches to Customers. Customer purchases the product from
retailers.
This was the basic Channel of Distribution used by Baidynath product, now I will throw
light on each channel of distribution of Baidynath product.
Supply Chain Management:
Supply chain management starts before physical
distribution: it involves procuring the right inputs (raw materials, components and capital
equipment), converting them into finished products and dispatching them to the final
destinations. The supply chain perspective can help identify superior suppliers and
distributors and help them improve productivity, which ultimately brings down the
company’s costs.
A broader view sees a company at the center of a value network that includes its
suppliers, its immediate customers and their end customers. The value network includes
valued relations with others such as university researchers, government approval agencies
and so on.
MANUFACTURING PLANT:
Baidynath product has Number of products in its product line but its main area of interest
or the product on which they concentrate the most is Real Juice & Coolers.
Baidynath has its manufacturing plant at PATNA, JHASI, NAGPUR and NAINI.
PROCUREMENT & TRANSPORT:
 Getting the raw material and packaging material requirement from the production
unit in charge
 Constant updates on the procurement of materials and transport details
 Production details and ingredient content information from the different personnel
and coordinating this activity
PACKAGING:
 Approval and coordination of the supply of packaging material to the production
unit
CLEARING AND FORWARDING AGENTA (C&FA)
 From manufacturing plant the stock is transported or supplied to clearing and
forwarding agents.
 Clearing and Forwarding Agents is a third party and Baidynath gives contract to
them, so company has nothing to do in building the relationship with them.

Here C&FA keep or stock the goods with them.
 They charge Baidynath for stocking the good and even Baidynath don’t mind
doing so as it is a measure of cost cutting as well as there is no need for
gowdowns and maintenance.
C. STOCKIEST OR DISTRIBUTORS
 Stockiest store the products in their godowns, C&FA supplies the goods to them
as per their order.
 Stockiest has some sales men working under him, they are known as stockiest
sales man. Their work is to place the products in the market and take order from
retailers and then supply goods to them.
 Sales man either take ready stock with them or they first take orders and then
supply goods later on.
 There is a beat which is a schedule route of sales man, means sales man has to
daily cover the route as mention in the beat.
 Merchandising, making products visible, pasting posters, putting banners, and
seeing that goods are properly placed in the retail outlets is also the duty of
stockiest sales man.
 Companies’ sales officer keeps a check on the stockiest and monthly report is also
prepared which is further analyzed by ASM & ZSM.
D. RETAILERS
 Retailers are backbone of the company as they are the one who can take the
product on new heights or can bring it down to toes.
 Stockiest supplies goods to retailers and tries Persuading retailers to give the
brand special displays (using merchandising tools) to get affective brand
presence, and arranging it in more noticeable manner.
 Classification of outlets in different type of markets is different according to their
sales volume.
TYPES OF RETAI L S OUTLE TS
 Margin of retailers is always higher than stockiest.
 Retailers are the one who have direct contact with the customers.
 Baidynath product has a distribution network that covers more than175 towns and
75 thousand retail outlets making its product available to the consumers across the
country at ease.
E. TYPES OF RETAIL MARKET
The retail market can be classified on the basis of magnitude of retail.
 SCATTERED MARKET
Lesser no. of outlets, and
Extensive outlets

BL O C K M AR KET
Large no. of retail outlets in chunk
 SUPER M ARKET
Through their superior information ,logistical systems and buying power deliver good
service and immense volumes of products at attractive prices.
 C H AI N O U T L ET S
Having more than one key outlet all across with a single control unit and central
purchasing strategy.
Chapter 7
DATA ANALYSIS INTERPRETATION
A data analysis has been done over the collected data from the
dealers, customers, micro-distributors, sales executives, related
Baidyanath Sundari Sakhi
1. AWARNESS LEVEL
Product Name No. Of respondant Percrntage
Sundari sanjivani 30 50
Hempushpa 6 10
Sundari sakhi 52 75
Other 12 20
80
70
60
50
40 PERCENTA
30 GE
20
10
0
SUNDARI HEMPUSPA SUNDARI OTHER
SANJIWNI SAKHI
INTERPRETAION:
It is clearly seen from above graph that (75%) of the respondant are aware
of Sundari sakhi
2. PREFERRED BRAND
50
45
40
35
30
25
20
15
10
5
0
ZANDU HIMANI BAIDYANATH OTHER
INTERPRETAION:
3.SATISFACTION LEVEL
2
RATING(1-LOW
1 5-HIGH)
0
SUNDARI SANJIWNI HEMPUSPA SUNDARI SAKHI OTHER
4. REASONS FOR SELECTING A PARTICULAR BRAND
70
60
50
40
30
PERCENTAG
20
10
0
HEALTH BRAND LOYALTY TASTE PRICE
5.HOW DID YOU COME TO KNOW ABOUT THIS BRAND.
70
60
50
40
30 PERCENTAGE
20
10
0
TV INTERNET WOM PRINT
6. UNAVAILABILITY OF PREFERRED BRAND
40
35
30
25
20 PERCENTAGE
15
10
5
0 PURCHASE WAIT BUY SUBSTITUTE WHATEVER

ANOTHER BRAND OFFERED BY
RETAILER
7. PREFERRED PACK SIZE
50
45
40
35
30
25
20 PERCENTAGE
15
10
5
0
1 Kg 500 gm 250 gm
8. REASON TO SELECT PREFERRED PACK SIZE
40
35
30
25
20
PERCENTAGE
15
10
5
0
AVAILABILITY PRICE FAMILY SIZE STORAGE
9. FREQUENCY OF PURCHARE
50
45
40
35
30
PERCENTAGE
25
20
15
10
0
ONE MONTH TWO MONTH THREE MONTH
Q.2 Are you satisfied with your brand?
25%
yes
no
75%
INTERPRETAION: This analysis shows that

75% people who satisfied with this brand.
 Other remains 25% who dissatisfied with this brand.
RETAILER SURVEY RESULT
About SUNDARI SAKHI
2. WHICH STOCKIEST PROVIDE THE BAIDYANATH MEDICINE
100
80
60
40
20
0
NAGPUR OTHER
3. ARE YOU SATISFIED WITH STOCKIEST SERVICES?
90
80
70
60
50
40 PERCENTAGE
30
20
10
0
yes no
4. DO YOU HAVE SUNDARI SAKHI?
100
80
60
PERCENTAG
40 E
20
0
yes no not interested
5. WHAT IS MONTHLY SELLING OF SUNDARI SAKHI?
25
20
15
PERCENTA…
10
0
01---02 2--5 5---10
6. HOW CUSTOMOR ATTRACTED TOWARDS THE SUNDARI

SAKHI?
25
20
15
PERCENTAGE
10
0
by reguler use by company montly problem
7. HAVE YOU REGISTRED ANY COMPLAINT FROM THE CUSTMOR
REGARDING THIS PRODUCT?
50
40
30
PERCENT…
20
10
0
no yes
9. DO YOU THINK SUNDARI SAKHI WILL SUSTAIN FOR LONG

TIME IN THE MARKET?
40
35
30
25
20
PERCENTAGE
15
10
5
0
yes no CAN'T SAY
10. IMPROVED PACKAGING INCREASE THE SALE OF

SUNDARI SAKHI?
50
40
30
20 PERCENTAGE
10
0
yes no CAN'T SAY
11. IS THE POSTER & STICKER ARE HELPFUL IN INCREASING

THE DEMAND OF THE PRODUCT?
45
40
35
30
25
20
15 PERCENTA
10
5
0
yes no DON'T KNOW
12. ADVERTISING IN THE NEWSPAPRE & MAGZIN ARE

HELPFUL IN INCREASING THE DEMAND OF THE PRODUCT?
45
40
35
30
25
20 PERCENTAGE
15
10
5
0
yes no DON'T KNOW
13.. WHAT DO YOU THINK HELPED A LOT IN INCREASED

SALE OF SUNDARI SAKHI?
20
15
10
PERCENTAGE
0
REGULARLY BRAND PRODUCT GOOD RESULT
ADVERTISING
14.. ARE YOU SATISFIED WITH FIELD FORCE OF SUNDARI

SAKHI?
50
45
40
35
30
25
20 PERCENTAGE
15
10
5
0
YES NO
IN HOW MANY DAYS YOU RECIVE THE PRODUCT AFTER
PLASING THE ORDER
Chart Title
WEEKIY MONTLY AFTER ONE MONTH
5%
40%
55%
Chapter 9
FINDINGs
The findings of the data analysis are given below:

 Only 75% customer satisfied with brand so company has need to improve their
quality which helps in 100% satisfaction of the brand.
The local brands becomes weak in front of Baidnyath. it has strong &
effective in compare of other, which helps the product to maintain strong image in
customers mind.
As the advertisement are made targeting specially in this sector because increase in
competitor day by day as market grows rapidly according to my survey I found that
effective advertising help to increase brand awareness & market share.
Awareness of Baidnyath products in the market is very well in market.
1) The customers show good preference about the product.
2) Most of the customers were satisfied with price but they were not satisfied with
some facilities like schemes and services.
3) Most of the customers believe in other brand product to.
4) The distributor of baidynath is more as compared to other Brand. So it is
beneficial to our product.
5) The product is placed with other product so that also most of the customer attract
towards baidynath product sundari sakhi.
6) Advertisement is less as compared to other.
7) As compare to other companies low preference by doctors
8) Complicated replacement policies.
10) Fluctuating prices.
11) Lack of training to field force in terms of product knowledge.
MAJOR Problem:-
Today the market is of schemes & the buyers & the retailers is only
happy when they have various schemes for the buyers & for themselves, but in the
today's competitive market The companies are not coming up with the productive
schemes, which can help them to sell the product.
Schemes are not too reliable. Baidynath try to get good scheme to their customer.
The Company has made its goodwill in the market, but with that there
have become very much bios regarding their schemes & co-operating with the retailer.
Retailer not promoting the product at that level.
Chapter 10
CONCLUSION
CONCLUSION
 BaidyanathSundariSakhi Syrup is an excellent herbal tonic to relieve the prolems
related to menstruation and to maintain her stamina and vitality throughout the
month.
 SundariSakhi Tablet gives extra strength and removes weakness caused due to
pain and bleeding during the menstruation.
 Lack of adequate timely sales promotion.
 Scheme should NOT be given to retailer.
 Baidynath serving frequency is very good as compare to other segment
industries.
 More motivation program should be arranged to the salesman.
 Product life cycle management, so that new and existing products can be
optimally integrated into the supply chain and capacity management activities.
 SUNDARI SAKHI is the new estabilsed product into the market, so it has
potential to increase their share in market.
 Sundari sakhi is good Quality product .
 The price is reasonable as compared to other product.
Chapter 10
SUGGESSTION
1. Another product line:
The life cycle of the product has also come at the point of saturation and the risk
is that it should not get out of the market. So the problem should be identified and work
should be done accordingly.
2. Advertisement:
No. Of TV channels gives a good source of advertising venture for the product. It
was understood during the project work that the ads of batteries does not come up with
the spark in the minds of the buyers as the quality of the product can used by all the
customers so the company should concentrate on coming up with more striking ads with
good punch line or also with the humming tunes.
3. Reliability:-
Customers are looking forward for more reliable product with assurance which is
not given by the companies to make it reliability strong & to bring up the innovation the
R & D departments of the organization should concentrate "minute to majorly" in all the
problems of the customers.
4. Packing:-
The company should think for more new & attractive packing OF SUNDARI
SAKHI, which will attract the customers.
5. Schemes:-
Goodwill of the company has given the organization a setback attitude of not
coming up with the scheme for both retailers as well as the customers. Majorly schemes
play a lot of role in selling their product.
Chapter 8
LIMITATION
Chapter 9
BIBLIOGRAPHY
Books:
 Marketing Management: Twelfth Edition – Philip Kotler &
Kevin Lane Keller
Websites:
 www.google.com
 www.baidynath.com
 www.tutor2u.net
 www.brandchannel.com

www.blonnet.com
 www.superbrandsindia.com
Chapter 10
Annexure
BAIDYANATH AURVED BHAVAN PRS LTD.

 NAME OF RETAILER ................................................
 ADDERES ...............................................
 PHONE NO. ...............................................
 STOCKIEST ................................................
1) DO YOU KEEP BAIDTANATH MEDICINE IN STOCK?
YES...................... NO..........................
2) WHICH STOCKIEST PROVIDE THE BAIDYANATH MEDICINE?
............................................................................
3) ARE YOU SATISFIED WITH STOCKIEST SERVICES?
YES.................... NO........................
4) DO YOU HAVE SUNDARI SAKHI?
YES.................... NO........................
5) WHAT IS MONTHLY SELLING OF SUNDARI SAKHI?
1-2....... 2-5........ 5-10....... MORE THAN 10.........
6) HOW CUSTOMOR ATTRACTED TOWARDS THE SUNDARI SAKHI?
BY ADVERTISING ......................
COMPANY NAME .....................
MONTHLY PROBLEM ...................
3. HAVE YOU REGISTRED ANY COMPLAINT FROM THE CUSTMOR

REGARDING THIS PRODUCT?
YES.................... NO........................
8) IF YES THEN WHAT KIND OF COMPLAINT IT IS?
........................................................................................
10) ARE YOU SATISFIED WITH SCHEME & MARGIN OF SUNDARI SAKHI?
YES .......... NO......... IMPROVE THE SCHEME.........
11) WHAT ELSE YOU SUGGEST TO CUSTOMER?
..............................................................................................
12) IS THERE ANY IMPACT OF PRICE CHANGES ON SALE OF SUNDARI SAKHI ?
YES.................... NO........................
13) DO YOU THINK SUNDARI SAKHI WILL SUSTAIN FOR LONG TIME IN THE
MARKET?
YES........ NO......... CAN’T SAY..............
14) CAN IMPROVED PACKAGING INCREASE THE SALE OF SUNDARI SAKHI?
YES........ NO......... CAN’T SAY...........
15) IS THE POSTER & STICKER ARE HELPFUL IN INCREASING THE DEMAND OF
THE PRODUCT?
YES........ NO......... CAN’T SAY..............

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5/20/2018 ProjectReport-slidepdf.

This project report aims at analyzing and reporting on the marketing

cent. The product is essentially a women health supplement.

Sundari Sakhi product .

online resources and books and articles.

[PRADEEP KUMAR] 1153870030 Page 1

Regulates menstrual cycle, relieves the distress of dysmonorrhoea.

[PRADEEP KUMAR] 1153870030 Page 2

BaidyanathSundariSakhi Syrup is an excellent herbal tonic to relieve the prolems related

SundariSakhi Syrup - can continued to be taken after relief from menstrual

Scanty Bleeding During Menstruation.

[PRADEEP KUMAR] 1153870030 Page 3

Leucorrhoea (Pradar) - Leucorrhoea is a common problem amongs women. There

Raktapradar (Reddish discharge from Vagina). Due to this discharge problems

its is advisable to take Baidyanath

SundariSakhi Syrup along with BaidyanathPradarantak Tablet.

immediately after the 5th day of the period.

[PRADEEP KUMAR] 1153870030 Page 4

An exclusive ayurvedic formula for women, formulated keeping in view their

Restores hormonal functioning of the system, Relieves headache, abdominal pain

irritation, lassitude and dizziness. Improves digestion.

active through the month.

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Composition (Each 15 ml contains):

 Soya Phool 115 mg

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 Caramel Colour Q.S

 Flavoured Syrup Base Q.S.

with water). Non alcocholic, totally safe.

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 To interpret the consumer perception towards the Sundari

 To identify the buying behavior of the target market.

 To analyze the market opportunity.

 To expand the different channel to promote Sundari Sakhi

To study the present distribution channel.

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SCOPE & LIMITATION OF STUDY

o Sales promotional activity boost the sales of retailers in Lucknow Effectiveness

of sales promotion is depend up on the pattern of sales promoyion.

o Sundari sakhi formulated strategies after analyzing of consumer buying

o Consumer show positive buying attitude towards sundari sakhi.

o Sundari sakhi has huge market share in Nagpur.

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cannot be generalized to other part of the country.

• Some customers are not ready to give their views.

• The questionnaire contains multiple choice questions so respondents tic to

answers which were not applicable without giving proper thought.

• Mode of Analysis is on information provided by retailer. There is no authentic

evidence to support the information.

• Assumptions that the answers to the questionnaire are correct.

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Research as a scientific and systematic search for pertinent information on a specific

systematic method of finding solution to a problem is “Research”.

1 .According to advanced Learner’s Dictionary, “A research is a careful

2. According to Clifford Woody, “Research comprises defining and redeeming

problems, formulating hypothesis or suggested solution; collecting, organizing and

the conclusion to determine whether they fit the formulating hypothesis”.

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