SHEGER COLLEGE

Occupational Standard: Accounting and Finance Level II

Learning
Guide
Unit of Competence: Provide Marketing and Promotion Program
Support

Module Title: Provide Marketing and Promotion Program Support

LG Code: LSA MSM2 07 1221

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TTLM Code: LSA MSM 2 07 TTLM 001 1221

LO2:- Respond to enquiries on promotional and marketing

activities

Instruction Sheet Learning Guide #1

This learning guide is developed to provide you the necessary information regarding the
following content coverage and topics:
Enquiries concerning marketing and promotional programs are received and actioned
according to business policy and procedures.
Accurate details of marketing and promotional programs on demand are provided to
internal or external personnel according to business policy and procedures.
This guide will also assist you to attain the learning outcome stated in the
cover page. Specifically, upon completion of this Learning Guide, you will be
able to –

 Enquiries concerning marketing and promotional programs are received and actioned according to
business policy and procedures.
 Accurate details of marketing and promotional programs on demand are provided to internal or
external personnel according to business policy and procedures...
Learning Instructions:
1. Read the specific objectives of this Learning Guide.
2. Follow the instructions described in number 3 to 7
3. Read the information written in the “Information Sheets 1” to “Information Sheets 4”
Try to understand what are being discussed. Ask your trainer for assistance if you
have hard time understanding them.
4. Accomplish the “Self-check 1”
5. Ask from your trainer the key to correction (key answers) or you can request your
teacher to correct your work. (You are to get the key answer only after you finished
answering each Self-checks ).

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 6. If you earned a satisfactory evaluation proceed to “Next Information Sheets”.
However, if your rating is unsatisfactory, see your trainer for further instructions
7. Submit your accomplished Self-check. This will form part of your training portfolio.

Enquiries concerning marketing and promotional programs are

received and actioner according to business policy and procedures.
Information Sheet-
Accurate details of marketing and promotional programs on
demand are provided to internal or external personnel according to
business policy and procedures.

Marketing Plan Policies and Procedures Manual

Develop your Marketing Plan Policies and Procedures Manual easily using editable Word
templates. This downloadable product is also included in the Sales and Marketing Policies and
Procedures Manual. It includes prewritten MS-WORD procedures with forms templates for all
the necessary marketing activities regarding marketing planning. DOWNLOAD yours now.
Make Marketing Planning Processes Easier
Marketing Plan procedures encompass the administrative activities that set the overall direction
of the Marketing effort. This includes collecting and analyzing information about past and
current directions, efforts, and context of the organization. Understanding the external context
can be ascertained by considering such things as: legal, technological, competitive, market,
cultural, social, and the economic environments that effect the organization.

The following marketing procedures will help your organization determine strategies and goals
that are clear, well-defined, documented, and communicated to the company, while
also considering issues related to the values, culture and performance of the organization. It will
help you identify customers or interested parties, the requirements of these interested parties
that are relevant to your organization, as well as life-cycle requirements for post-delivery
activities associated with the products and services that the organization provides.

SHEGER COLLEGE, MARKETING AND SALES MANAGEMENT TTLM Page 3

This Marketing Plan Policies and Procedures Manual was developed to assist
organizations in preparing a Standard Operating Procedures (SOP) Manual for any industry or
business size. It can be custom tailored to fit one’s individual marketing concerns and operation

Definition of Business Policy

Business Policy defines the scope or spheres within which decisions can be taken by the
subordinates in an organization. It permits the lower level management to deal with the problems
and issues without consulting top level management every time for decisions.

Features of Business Policy

An effective business policy must have following features-

1. Specific- Policy should be specific/definite. If it is uncertain, then the implementation

will become difficult.
2. Clear- Policy must be unambiguous. It should avoid use of jargons and connotations.
There should be no misunderstandings in following the policy.
3. Reliable/Uniform- Policy must be uniform enough so that it can be efficiently followed
by the subordinates.
4. Appropriate- Policy should be appropriate to the present organizational goal.
5. Simple- A policy should be simple and easily understood by all in the organization.
6. Inclusive/Comprehensive- In order to have a wide scope, a policy must be
comprehensive.
7. Flexible- Policy should be flexible in operation/application. This does not imply that a
policy should be altered always, but it should be wide in scope so as to ensure that the
line managers use them in repetitive/routine scenarios.
8. Stable- Policy should be stable else it will lead to indecisiveness and uncertainty in
minds of those who look into it for guidance

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Difference between Policy and Strategy

The term “policy” should not be considered as synonymous to the term “strategy”.
The difference between policy and strategy can be summarized as follows-

1. Policy is a blueprint of the organizational activities which are repetitive/routine in nature.

While strategy is concerned with those organizational decisions which have not been
dealt/faced before in same form.
2. Policy formulation is responsibility of top level management. While strategy formulation
is basically done by middle level management.
3. Policy deals with routine/daily activities essential for effective and efficient running of an
organization. While strategy deals with strategic decisions.
4. Policy is concerned with both thought and actions. While strategy is concerned mostly
with action.
5. A policy is what is, or what is not done. While a strategy is the methodology used to
achieve a target as prescribed by a policy.

Business policy and

May include but not limited to:
procedures
 operating procedures and instructions
 legislation and regulations
 quality assurance systems procedures and policies
 supplier instructions
 safety instructions

Self-Check -5 Written Test

Directions: Answer all the questions listed below.

1. Define Business policy and procedures

Note: Satisfactory rating - 10 points Unsatisfactory - below 5 points

You can ask you teacher for the copy of the correct answers.
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 Score = ___________

Rating: ____________

Name: _________________________ Date: _______________

Information sheet Details of marketing and promotional programs are

communicated to customers as directed.

A program is a series of marketing promotions that make up a larger marketing effort designed to
create company, product, or service awareness and to generate leads in the form of prospect
responses.

A program can consist of advertisements, collateral, events, mail blitzes, and scripts each of
which is first created as stand alone promotions and then bundled into a program. You can tie
several promotional campaigns together into a promotional program

What is Marketing Programs?

Marketing Program is the plan with respect to the various marketing activities taken by a
company to increase sales. A marketing program is a coordinated and well-designed set of
activities to achieve marketing objectives.

Marketing objectives are strategic sales goals that fit the products’ strengths and are based on
various characteristics of the product. One may follow different marketing programs according
to the situation. In order to build strong customer relationships and maximize sales, the
organizations follow different marketing, sales and loyalty programs.

Marketing is a broad field, encompassing elements as diverse as advertising, brand and logo
design, sales calls, Web sites, brochures, packaging, shows, conferences and other events, and so
on. The more tools, the better. But the variety and complexity of choices makes getting

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organized and focused hard. The 4Ps- product, place, price and promotion can be used to develop
these marketing program

Self-Check -5 Written Test

Directions: Answer all the questions listed below.

1. How explained for customer promotional program?

Note: Satisfactory rating - 10 points Unsatisfactory - below 5 points

You can ask you teacher for the copy of the correct answers.

Score = ___________

Rating: ____________

Name: _________________________ Date: _______________

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