GROSVENOR GIRLS HIGH

MARCH CONTROL TEST -2024

GRADE 12
Examiner: Mrs Martin Moderator: External
Marks: 80 Time: 1.5 hours
QUESTION CONTENT MARKS TIME

QUESTION 1 Short Questions (All topics) 7 minutes

QUESTION 2 The Consumer – 13 14 minutes

Sustainable Consumption

QUESTION 3 The Consumer- Consumer 12 14 minutes

needs, wants, rights &
responsibilities

QUESTION 4 Food and Nutrition 24 20 minutes

QUESTION 5 Food Spoilage 6 5 minutes

TOTAL 65

Instructions and Information

Read the following carefully before answering the questions.

1. Answer all questions in Section A, B and C.
2. Read the instructions carefully.
3. Number the answers exactly as the questions are numbered.
4. Write neatly and legibly.

This question paper consists of 7 pages.

SECTION A
QUESTION 1: SHORT QUESTIONS

1.1 Various options are given as possible answers to the following

questions. Choose the
answer and write only the letter (A-D) next to the question numbers in
the ANSWER BOOK.

1.1.1 An example of human skills. (1)

A Reliable B Transportation
C Profit C Working Hours

1.1.2 A successful business / enterprise must sell products that…. (1)

A is quite expensive B meets cultural needs

C meets requirements of D is creditworthy
target market

1.1.3 ….. is a requirement for packaging. (1)

A Colourful B Attractiveness
C Large font D Durable

1.1.4 This will help an entrepreneur to decide if he / she should continue with a
business idea: (1)

A Cash flow projection B Calculation of mark-up

C Financial feasibility study D Quality control

1.1.5 The purpose of advertising. (1)

A Short, direct message B Contact details

C Expand your market to new D Photos and sketches
customers

1.1.6 Examples of fossil fuels. (1)

A Coal, oil and gas B Coal, oil and water

C Oil, water and solar D Hydropower
1.1.7 Municipalities are responsible for…. (1)

A shopping malls B security services

C housing subsidies D refuse removal

1.1.8 A bad sales scenario will occur if a business… (1)

A have short-term goals. B is not making

enough profit
C does not advertise D has too few staff

1.1.9 The responsibility that communities have regarding the use of municipal
services. (1)

A Building inspections B Vote in the election

C Construction of clinics D Using public
transport

1.10 An advantage of wind energy. (1)

A Has no effect on landscapes B No noise pollution
C Reliable D Safe for bird life

1.2 From the list below, identify FOUR requirements that a quality
product must meet. Write only the correct letter (A-H) next to the
question number. (4)

A Suitable for the target market.

B Inventory management
C Good customer relationship
D Human skills
E Availability of workspace
F Quality raw materials
G Planning
H Correct labelling
1.3 Give ONE word / term for each of the descriptions below. Write only
the word / term next
to the question number. (6)

1.3.1 A plan that businesses use to guide them in making decisions about
marketing and selling their product.
1.3.2 A business's ability to maintain a good level of sales without depleting
available cash.
1.3.3 The energy created by harvesting biomass such as crops.
1.3.4 Form of energy obtained from nuclear reactions, fossil fuels or natural
resources,
such as the sun, wind and water, are obtained.
1.3.5 Solar power, wind power and hydropower.
1.3.6 Micro-organisms that propagate in pond water
[20]

QUESTION 2: ENTREPRENEURSHIP

2.1 Define best-selling scenario. (2)

2.2 Explain the difference between start-up costs and operating costs and
provide an example of each. (4)

2.3 Discuss how the suitability for a target group, the presentation of the
product and the quality of raw materials can contribute to a quality
product. (6)
2.4 Read the scenario below and answer the questions that follow:

Melissa studied graphic design after school and took courses to be able to
prepare unique foods. She combined the two qualifications she received and
designed food products with elegant packaging and beautiful serving. She sold
fast food in the residence in which she lived during her university years and then
used that money to start her own business.

Her grandmother taught her a lot about cooking. This motivated Melissa to
present South Africa's unique dishes a little more modern and to make good
adjustments to the dishes. She also uses quality raw materials that she procures
locally. Her grandmother also taught her to plan ahead. Melissa works out
exactly how much ingredients she needs and does not buy too many or too few
products. Her prices range between R25-125.

She prepared all the products at home and sold them to the deli around the
corner. Her packaging was unique, and she designed it herself. The packaging
caught the attention of many consumers because it was stylish, elegant and
practical. Each product had unique packaging to match the size of the food. She
paid a deposit on a site with the profit she made, to be able t change her business
to a more permanent restaurant.

She got people to hand out brochures about her business and she sent out text
messages to her loyal customers informing them that she would now run her
business from the store. Her customers are very satisfied with her food, because
it tastes the same every time and it is good quality products every time.

She hired 2 full-time workers to help her with the calls and serving of the food,
but Melissa would like to prepare the food herself.

2.4.1 Explain what a financial feasibility study is. (3)

2.4.2 Define the term premium pricing and evaluate how Melissa can determine
her price of her products. (3)

2.4.3 Melissa's customers remain loyal to her which determines the success of
her business. Name FOUR reasons how Melissa can keep her customers
happy. (4)

2.4.4 Inventory is a major expense of a business and must be purchased with

care.
  How does Melissa make sure she does her stock purchases
correctly?
 Name two causes if she has too much stock and two causes if she
has run out of stock. (6)

2.5 Discuss TWO factors that Melissa had to consider when choosing a
suitable product for her business. (4)

2.6 Melissa achieved each of her sales targets and her monthly sales target
over the past 12 months. Give reasons for her success and explain why
shewill continue to succeed.
(4 x 2) (8)

[40]

QUESTION 3 THE CONSUMER

3.1 Define the term biomass. (1)

3.2 Read the scenario below and answer the questions that follow.

The average household spends as much as R8 000 a year on its water and
sewage. By making a few simple changes to water usage, you can save as much
as R2720 per year.Source: https://kedlaguru.bid/gesondheid/17053-voordele-
van-water-doeltreffendheid.html

3.2.1 Suggest how water can be used more efficiently by referring to:

3.2.1.1 Toilets (2)

3.2.1.2 Plants (2)

3.3. Explain how consumers can use electricity more efficiently to

reduce global warming in South Africa. In your answer, refer to lighting,
heating and cooling and general guidelines. (6)

3.4 The municipality has a responsibility towards consumers regarding the

supply of water and electricity.
Discuss the responsibilities in full . (4)
3.5 Name TWO advantages of obtaining electricity from fossil fuels. (2)

3.6 South Africans use gas as an energy source because it is more affordable
for many households. Discuss why you think it is beneficial for
households AND for South Africa to use gas. (3)

[20]

GRAND TOTAL: 80 MARKS

CONSUMER STUDIES

GRADE 12 TEST
 TASK 1

MARKING GUIDELINES

30% 50% 20%

(24) (40) (16)
QUESTION NUMBER

Designers elements
Food and Nutrition

Entrepreneurship

Comprehension
The Consumer

and principles

Application

Evaluation
Memory

Creation
Analysis
Clothing

TOTAL

TOTAL
1 7 - - - 13 20 17 - - 3 - - 20
2 - - - - 40 40 4 15 10 8 3 - 40
3 20 - - - - 20 3 10 3 - 4 - 20
4 - - - - - - - - - - - - -
5 - - - - - - - - - - - - -
6 - - - - - - - - - - - - -
TOTAL 27 53 80 27 37 16 80

QUESTION 1: SHORT QUESTIONS

1.1
1.1.1 A√ (1)
1.1.2 C√ (1)
1.1.3 B√ (1)
1.1.4 C√ (1)
1.1.5 C√ (1)
1.1.6 A√ (1)
1.1.7 D√ (1)
1.1.8 B√ (1)
1.1.9 B√ (1)
1.1.10 A√ (1)

1.2 A√ C√ F√ H√ (4)

1.3
1.3.1 Marketing strategy √ (1)
1.3.2 Sustainable profitability √ (1)
1.3.3 Bio-energy √ (1)
1.3.4 Electricity √ (1)
1.3.5 Regenerated energy √ (1)
1.3.6 Water pollution √ (1)
 [20]

QUESTION 2: ENTREPRENEURSHIP

2.1 Best-selling scenario is a forecast of what might happen if your product sells very well√. You
make a big profit per month√
Understand, moderate (Focus p 39) (2)

2.2 Initial cost: the cost is rand which is all you have to spend money on before production can
start √. E.g. premises, labour, vehicle, cash register √.
Operating costs: The cost of running the business √ e.g. water and electricity, salaries.one,
fuel, telephone bill √.
(Understand, moderate. Focus, p. 35) (4)

2.3
Suitable for target market. Make sure it fits the lifestyle of your target market√ They need to
see the product or know about the product√ current trends √ and the needs of the
consumers√ must be taken into account.
(any 2)

Presentation of the product: make sure the presentation and packaging of the product is of
good quality along with the taste and appearance of the product. √ Product, label and
packaging must be attractive√ in clothing stores the display / presentation of the product will
match the price of the product√ quality of the presentation will lead to a difference in price of
the product (eg fast food - versus a formal restaurant) (any
2)

Quality of raw materials: Raw materials will have to be purchased in good quality to ensure
standardized products√. The target market determines the product and its selling price and
this in turn determines the quality of raw materials to be used√ Quality raw materials are
used to produce quality products, which is important to ensure profitability√
(Application, moderate. Focus, p.20) (6)

2.4.1 This is a study to find out if a business will be successful √ after taking into account the total
costs and possible income √. A financial forecast will have to be completed to see if the
business can be successful √. (Understand, moderate. Focus, p. 35)
(3)

2.4.2 This is when you place your products above the average market price √. Melissa will be able
to justify higher prices for her products by using quality raw materials√ as well as the
uniqueness of her products√ and that they are unique to SA. √
(Evaluate, moderate. Focus, p. 32) (3)
2.4.3
• She must provide for her clients' needs. √
• Provide clear information to the customers about the product. √
• She must keep her promises. That which she promises on advertisements. √
• She must pay immediate attention to the clients' complaints. √
• Be polite and listen to the complaints of the customers.
• Write down inquiries / complaints for future referrals.
• Always call back if you promised to do so.
(Remember, moderate. Focus p. 25) (4)

2.4.4 Melissa does good planning with her purchases√, which ensures that she delivers a quality
product and does not buy too much or too little stock. √
Too much stock:
Cash flow instruments
A shortage of storage space
Inventory that becomes obsolete or damaged. (ANY 2)
Too little stock:
Reduced production or cessation of production
Reduced profit
Cancellation of orders
Reduced sales
Dissatisfied customers
(ANY 2)
(Understand, moderate. Focus, p 18) (6)

2.5The availability of human skills √ Melissa can only start doing everything herself until she is
financially stable to hire more people. √She has the skills, knowledge and experience because
her grandmother taught her. √
Availability of financial and other resources√. Melissa must first make sure before she starts
production that she has the capital to cover all her start-up costs and operating costs for the
time being√ She can use the money she made by selling fast food at university. √
Availability of work space√ She first started working from home and later she moved to a
restaurant√
The availability of raw materials√. Melissa needs to make sure her unique ingredients are not
hard to come by. √ SHE must use local raw materials√ she must build a good relationship with
the suppliers. √ She must grow organic raw materials herself if possible√ She must purchase
high quality raw materials√.
Consumer appeal of your products√. Melissa must make sure that consumers will find appeal
in the product by having a nice appearance with good packaging and different sizes as well as
being unique. √ Consumers must also be able to touch it.√ The taste of the product must be
standard so that consumers always receive the same quality products√
(Application, difficult. Focus, pp. 10-13) (4)

2.6Melissa has a degree in graphic design and she has taken courses in food preparation√ so that she
can offer quality products to her clients. √ This will ensure that her customers remain satisfied
and loyal √.
Consumers found appeal in her packaging√ and therefore wanted to buy it. √
Melissa's products are sold at a home industry and she is now starting a restaurant√ which
causes her to satisfy customers who would know healthy fast food customers who have a lot
of time. √
She uses good quality raw materials√ that she buys locally√. She needs to build a good
relationship with her suppliers√ to ensure quality products.
Her foods are unique to South Africa√ which means that she will attract many tourists. √
She does good planning when she buys products√ so there is no wastage of the products.√
She started small to make sure that there was a market for her products√ and so already
started to build a customer base√
 (Analysis, difficult. Focus p.20-25) (8)

QUESTION 3: THE CONSUMER

3.1.1 Plant material, vegetation, firewood or agricultural waste used as

fuel or energy source√.
(Remember, easy. Focus, p 72) (1)

3.2.1.1 Good maintenance of the toilet can reduce water consumption / leak the toilet. √
Place a brick in the sink * to reduce the amount of water per spill√
Install toilets that flush less / double flush toilets√
Lift the handle √ it stops unnecessary flushing of the toilets / do not flush unnecessarily√
Use rainwater to flush the toilet. √ install a rainwater tank.
Use gray / shower / bath water to flush the toilet. √
(Any 2)

3.2.1.2 Plant indigenous plants / water-saving plants√ that require less water.
Group plants with the same water needsV
Use cover leaves√ to retain water in the soil.
Install a rainwater tank / borehole that can be used to water the garden. √
Use a watering can / drip system / greywater to water the garden√
Do not water plants in the middle of the day / when it is windy√ you lose 90% of the water.
(Any 2)
Evaluate, moderate (Focus pp. 180-181) (4)

3.3 Lighting: Shade lights off when you leave the room√
Use compact fluorescent lamps√. It uses a quarter of the energy that ordinary
light bulbs use and it lasts longer.
Use fewer incandescent bulbs. √
Use low-energy lamps with time mechanisms and automatic switch control
for exterior lights√ (any
2)

Heating and cooling:

Insulate your ceiling√
Use infrared electric heaters√
Wear warm clothes instead of switching on a heater.
(any 2)
General guidelines for devices:
Do not buy larger and more powerful devices than necessary√
Do not use electrical appliance if handheld equipment is sufficient√
Do not fill a kettle if you only need a small amount of water√
Use a thermostatically controlled iron√
(any 2)
(Understand, moderate. Focus, p 173) (6)

3.4. Water: Municipalities must ensure that the water is clean and suitable for human
consumption√.
Responsible for the disposal and processing of sewage waste√
 A certain amount of electricity is free, but after that it has to be paid for. It is
themunicipality'sresponsibility to handle the administration correctly. √
(any 2)
Electricity: Responsibility for supplying and maintaining street lights√
Municipality must ensure that individuals have electricity√ the first 50kW is provided free
ofcharge. √
(Understand, moderate. Focus, p 183) (4)

3.5 Coal-fired power stations are reliable√

Very large amounts of electricity can be generated in one place by the use of coal, which
processes us to form fuel√.
Cost effective√
South Africa has abundant coal reserves√
Gas-powered power stations are very efficient√.
Power stations that use fossil fuels can be set up almost anywhere√
(Remember, easy. Focus, pp. 169-170) (2)

3.6 It is affordable√, fast, efficient and delivers controlled heat for all cooking methods√.
In South Africa they use liquefied petroleum gas (LPG) which is a harmless, non-toxic
chemical√ which therefore does not cause much pollution for SA.
The gas is produced locally, which benefits SA's economy√
(Application, moderate. Focus, p 175) (3)
[20]

PAPER TOTAL: 80 MARKS