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Cover Design Award Atomic Habits by James Clear

— Adult Fiction category

— Adult Non-Fiction THE PHENOMENAL INTERNATIONAL

category BESTSELLER: OVER 1O MILLION COPIES

— Children’s category
SOLD WORLDWIDE

— Eligibility
Transform your life with tiny changes in
— Submission details
behaviour, starting now.
— Template jargon buster

— What the judges are People think that when you want to change
looking for your life, you need to think big. But world-
— Former winners renowned habits expert James Clear has
discovered another way. He knows that real
— Cover Design resources BUY THE BOOK
change comes from the compound effect of
— FAQs
hundreds of small decisions: doing two
— 2024 Terms and push-ups a day, waking up five minutes
Conditions early, or holding a single short phone call.
— Cover Design Award
newsletter He calls them atomic habits.
Rights and permissions
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Penguin Ventures In this ground-breaking book, Clear reveals exactly how these
Brand Partnerships minuscule changes can grow into such life-altering outcomes. He
Teachers uncovers a handful of simple life hacks (the forgotten art of Habit
Stacking, the unexpected power of the Two Minute Rule, or the
Sales and distribution
trick to entering the Goldilocks Zone) and delves into cutting-edge
psychology and neuroscience to explain why they matter. Along
the way, he tells inspiring stories of Olympic gold medallists,
leading CEOs and distinguished scientists who have used the
science of tiny habits to stay productive, motivated and happy.

This book will give you the tools to make small changes that will
have a transformative effect on your career, your relationships and
your life.

‘Illuminating . . . The attractive message . . . is that life doesn’t have

to be a chore or a bore . . . The first move toward order might be a
step as small as putting on your exercise clothes’ Wall Street
Journal

‘A supremely practical and useful book. James Clear distils the most
fundamental information about habit formation, so you can
accomplish more by focusing on less’ Mark Manson, author of The
Subtle Art of Not Giving a F*ck

The Brief

Your cover design should encapsulate the accessible and inspiring

message of the book in an immediate and engaging way. Atomic
Habits is for everyone who is seeking to make positive change in
their lives and the cover design should communicate this message
to the broad readership.

Your cover design needs to include all the cover copy supplied and
be designed to the Penguin standard design template (B format,
198mm high x 129mm wide, spine width 20mm) and must
incorporate the Penguin branding and all the additional elements

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such as the barcode. Please refer to the submission details page for
full details on how to submit your entry.

Copyright must be cleared for all images used in your cover design
and you must include a credit line on the back cover of your design
for any third-party images used; for example: ‘Cover photograph
by Joe Bloggs’.

Read the book before you start designing

We recommend that you read the book before you start on your
design in order to get a sense of the themes and of the author’s
voice. Atomic Habits is stocked in most bookshops and libraries or,
if you would like to be sent a link to download a free digital
copy, please register your request here.

What the judges are looking for in a winning design

Your cover design should encapsulate the essence or key themes

of the book in an imaginative, instant and engaging way. To help
you get started, we’ve set out the top things to consider when
designing a book cover, and what we look for when narrowing
down our shortlist. Read more here.

The Prizes

1st Prize

The first prize winner of each of the three categories will receive a
six-month-long mentorship programme with a member of the
Penguin Art Department (dates to be confirmed). They will also
receive a Wacom Intuos Pro Medium tablet and Penguin Random
House design books to the value of £100.

2nd Prize

The second-prize winners of each category will receive a Wacom

Intuos Pro Medium tablet and Penguin Random House
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books to the value of £100.

3rd Prize

The third-prize winners of each category will receive a Wacom

Intuos Medium tablet and Penguin Random House design books to
the value of £100.

The Judges

Richard Bravery - Art Director, Penguin General

Richard studied Illustration at

Falmouth and has an MA in
Typography from London
College of Printing. After
graduating Richard worked in a
variety of creative industries
including Furniture Design,
before embarking on a career in
Cover Design firstly at 4th Estate
and then with Penguin, where he
has worked since 2007. As Art Director for Penguin General, he
works on a wide-ranging list of authors including Zadie Smith, Dave
Eggers, John le Carré and Alain De Botton.

Lee Motley - Art Director, Michael Joseph

After graduating from the

University of Westminster, Lee
took a junior designer position at
Harper Collins Publishers. After
19 years, she left her role as Art
Director to join Penguin Books as
Deputy Art Director to John
Hamilton. For the next few years
Lee designed and art-directed
for both PenguinCGeneral
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Michael Joseph, on a range of fiction and non-fiction titles. Now, as
Art Director for Michael Joseph, she works on a wide range of new
talent and established authors including Marian Keyes, Jamie
Oliver, Dawn French and Jojo Moyes.

Jim Stoddart - Art Director, Penguin Press

After graduating in Sheffield, Jim took a

placement at Bill Smith Studio in
London, which turned into a job
designing record and CD covers for
such labels as EMI, Virgin, BMG, Mute
and Trojan Records. Five years later he
joined Penguin, where he worked as a
cover designer for eighteen months,
and then he went to work with Chris Ashworth under Lewis
Blackwell at Getty Images for twelve months. In 2001 he returned
to Penguin as Art Director of Penguin Press, where he has overseen
the redesign and rebranding of Penguin Classics, Penguin Modern
Classics and Pelican Books, as well as designing and art-directing
covers for Penguin’s Allen Lane hardback imprint, the Particular
Books imprint and Penguin non-fiction paperbacks.

Guest judges

To be announced

Penguin Cover Design Award

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