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A lesson in
Persuasion
 Sell me this pen A lesson in persuasive appeals

Writing/Speaking and Listening Guide

Created by Kelly Congrove

For All Day ELA Productions

©2016 All Day ELA. All rights reserved.

An individual classroom teacher who has purchased this Guide may
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All Day ELA

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 Table of Contents
Sell Me This Pen




A Lesson in Persuasive Appeals

Writing/Speaking and Listening Guide

Rhetorical Appeals- Logos, Ethos, & Pathos..................................................4

Sell Me This Pen Worksheet.............................................................................5

All Day ELA Page...........................................................................................6

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Sell Me This Pen









Name:________________________________________ Date:______ Period:______

Rhetorical Appeals
Logos, Ethos, and Pathos
         The goal of persuasive writing is to persuade to your Logos

audience that your ideas are valid- or more valid than
someone else’s. Greek philosopher Aristotle divided the
art of persuasion into three appeals- Logos (Logical),
Ethos (Ethical), and Pathos (Emotional).  

Logical: persuasion by the use of reasoning. The use

of logic to support a claim. Facts and statistics are used
to enhance a point. Giving reason is the heart of
persuasion, which could be why this was Aristotle’s
favorite appeal.
Ethical: convincing by the character of the author. People tend to
believe people they respect. You need to convince the audience your
authority on the topic- Why should they believe YOU?
Emotional: persuading by appealing to the reader’s emotions. The
emotional appeal can effectively be used to enhance a point. Use vivid
language, emotional language, and numerous sensory details.

The Commercial Effect:  List commercials that reflect different appeals.

Logos Commercial:

Why is it logical?

Ethos Commercial:

Why is it ethical?

Pathos Commercial:

Why is it emotional?

©2016 All Day ELA Productions

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Name:________________________________________ Date:______ Period:______

Rhetorical Appeals
Sell me this pen

Directions: Try your best to sell the pen shown above. List three examples of the three
persuasive appeals and give reasoning that back your claims.

To sell my teacher this pen.

Goal:_________________________________________________________

Logical Appeal:___________________________________________________

Reasons/Examples:

Ethical Appeal:___________________________________________________

Reasons/Examples:

Emotional Appeal:_________________________________________________

Reasons/Examples:

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 All Day ELA
Polished, practiced, and professional

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All Day ELA Productions

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Sell Me This Pen