TC 06 - Group Work - Edited

University of Luzon
College of Hospitality and Tourism Management

Perez Boulevard, Dagupan City
Exploring the Rich Cultural
Heritage of Binmaley, Pangasinan
A Cultural Documentation
presented to the Faculty of Business Administration and
Hospitality and Tourism Management Department
in Partial Fulfillment of the Requirement
for the subject Multi-Cultural Diversity in Workplace
for Tourism Professionals (TC 06)
Submitted by:
Aucena, Aubrey V.
Baluga, Femay R.
Eleria, Melanie G.
Manalansan, Angelene F.
Marquez, Clarissa R.
Submitted to:
Ms. Mariphie Carlos Osian, LPT
(Instructor)
MAY 2024
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TABLE OF CONTENTS
Page
Chapter I: History
Chapter II: Art
Chapter III: Beliefs and Values
Chapter IV: Geography
Chapter V: Language
Chapter VI: Law and Politics
Chapter VII: Religion
Chapter VIII: Technology
Chapter IX: Social Organizations
Appendix: Documentation
Curriculum Vitae
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Chapter 1
HISTORY
The origins of the Municipality of Binmaley are rooted in legend. The
most popular says that two brothers, both heirs to a Lingayen Datu’s
throne, engaged into a dispute as to who should rule between them as
they has a keen rivalry resulting from their businesses in salt making,
fish processing (the manufacture of bagoong or fish paste and daing or
dried fish) and gold artifacts which they traded with the Chinese, Arabs
and other oriental traders frequenting the area.
The younger of them felt cheated and complained to his brother who
ordered him to leave Lingayen. He did so in rage with his followers, went
eastward, and transformed small fishing community from its lethargic
existence to a bustling entrepot of trade and industry that soon rivaled
his erstwhile hometown. His boundless energy and vision as well as his
“business acumen, leadership, charming personality, and honest
dealings served him well in drawing new members (i.e. businessman,
traders, fisherman, artisans,
etc.) to the community. The center was called Binmaley, which means “a
place that became a town”
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Another popular legend has it that a magnanimous woman whom
the town folk called Binamin founded the municipality. She had no
known beginnings and was said to the very first inhabitants of the town.
She was apparently accepted as a priestess and had a big shelter
constructed where she and her flock worshipped their idols and where
strangers dropped in occasionally for food and lodging. Grateful
travelers, thus spread the news of her kindness and the growing
community eventually made her their leader, their loving grandmother
their “Binamin”. Some claim that the term is actually the abbreviated
form of the phrase “Bai-min-amin” which means” our grandmother”.
The third legend says that the municipality of Binmaley got its name
from the Pangasinan phrase “nanmaliw ya baley”, or a place that has
been converted into a town since it is believed that the municipality was
formerly a part of the town of Binalatongan, now known as San Carlos
City.
Binmaley is part of the second congressional district of Pangasinan
and is located only four kilometers away from the capital town of
Lingayen. According
to the 2020 census data, it has a land area of 11,850 hectares and a
population of 86,881.
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One of Binmaley’s famous events is the Sigay Festival, which
celebrates the harvest season in Pangasinan. The festival showcases the
town’s rich agricultural industry, with bangus or milkfish aquaculture
being a significant industry in the area. The mineral content in the fish
pond and river systems of Binmaley is believed to be responsible for the
delectable taste of the bangus, which is often dubbed the tastiest in the
world. In addition to its agricultural industry, Binmaley is also known for
its woodworking industry, along with its
neighboring town of Lingayen. Furniture shops can be found along the
Lingayen-Binmaley Road, showcasing their unique techniques and
craftsmanship.
Tourists visiting Binmaley can also visit the Binmaley Church, also
known as the Our Lady of Purification Parish Church. It is a 396 year old
church located in the town proper and is one of the oldest churches in
Pangasinan. The church is known for its intricate architecture and
religious significance, making it a popular destination for tourists and
locals alike.
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Chapter II
ART
Balayong is Cassia Javanica/Nodosa. It is also called Apple
Blossom or Palawan Cherry Blossom. “Balayong” is a fast growing tree
that flowers every March. It’s timber appear to be similar to Narra, Acacia
and Ipil (light and dark combination). It is hard but easy to work with,
also popular as furniture during Spanish colonial times. You can see
Balayong wood on old houses used as structural members. It was used
as flooring and cabinetry too. Balayong antique furniture is expensive
and just like Narra, it is rarely attacked by termites.
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The Court Library near the Museum. Open basketball court and mini
park.
The Dr. Jose Rizal Monument where you can have some picture taking
for your souvenir.
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“Limgisan na Tawir” Binmaley Museum
Inside the museum you can enjoy some collections like the:
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“Antique Sewing Machine” donated by the family of late Mr. Eusebio and
Mrs. Loreta Aquino of Mckinley St. Binmaley.
“Pasig” 19th century earthen jar served as storage in salt making in
Barrio Caloocan Sur, Binmaley donated by the Melendez family.
“Belyag” is a type of basket which is made from bamboo used to place
cook rice with banana leaves under layer.
“Sakote” is a type of fishing gear which is made from wood carved to fit
the waist fastened with rope used by fishermen to pull or row the net of
the fishing boat into the seashore.
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“Tabal” is kind of fishing net used to catch many fish.
“Alo” Pestle “Lasong” Mortar used for pounding rice during the 19 th
century.
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Binmaley Rural Improvement Club, Seafood Product, Clay and
Rubber Pottery, Binmaley Furniture Industry
Binmaley Rural Improvement Club, located in the heart of Binmaley, is a
beacon of artisanal craftsmanship and community development. With a
focus on sustainable practices and preserving local traditions, the club is
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renowned for its exquisite seafood products, sourced fresh from the
nearby waters. From delectable dried fish to mouthwatering shrimp
paste, each item is meticulously crafted to capture the essence of the
sea.
In addition to their culinary delights, the club is also celebrated for
its expertise in clay and rubber pottery. Skilled artisans mold and shape
these versatile materials into a stunning array of pottery, ranging from
elegant vases to practical kitchenware. Their craftsmanship not only
reflects the rich cultural heritage of Binmaley but also provides
employment opportunities and fosters economic growth within the
community.
Furthermore, the Binmaley Furniture Industry flourishes under
the club's guidance, producing high-quality furnishings that blend
traditional craftsmanship with modern design sensibilities. From
intricately carved wooden chairs to sleek, contemporary tables, each
piece showcases the skill and dedication of Binmaley's talented artisans.
With a commitment to sustainability and innovation, the furniture
industry continues to thrive, attracting visitors and patrons alike to
experience the timeless beauty of Binmaley's craftsmanship.
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Chapter III
BELIEFS AND VALUES
Binmaley, nestled in the province of Pangasinan in the Philippines,
is a town steeped in a rich cultural heritage that resonates through its
artistic expressions. From vibrant paintings to graceful dances, poignant
poems, tangible artifacts, and soulful songs, Binmaley's cultural tapestry
reflects the essence of its charm and character.
The town's artistic community is particularly renowned for its
talented painters, who find inspiration in Binmaley's natural beauty, rich
history, and cultural traditions. With each stroke of the brush, they
bring to life scenes of rural landscapes, bustling markets, and colorful
festivals, capturing the vibrant spirit of Binmaley's people. Through their
art, they offer glimpses into the everyday lives and aspirations of the
community, preserving its essence for generations to come.
Traditional dances also play a significant role in Binmaley's
cultural landscape, serving as a vibrant expression of the town's vitality
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and resilience. Dances such as the "Pandanggo sa Ilaw," where dancers
balance lamps on their hands and heads, the intricate footwork of
"Tinikling," and the lively steps of "Sayaw sa Bangko" showcase the
grace, rhythm, and unity of the performers. Adorned in colorful
costumes, they weave tales of love, celebration, and tradition, captivating
audiences with their artistry and passion.
Poetry holds a special place in Binmaley's cultural heart, with local
poets drawing inspiration from the town's picturesque surroundings and
profound sense of community. Their verses, rich with imagery and
emotion, reflect themes of love, nature, and heritage, capturing the
essence of Pangasinan culture in lyrical form. Through their words, they
paint vivid portraits of life in Binmaley, preserving its stories and
traditions for future generations to cherish.
The town is also home to a diverse array of artifacts that offer
insights into Binmaley's history and cultural heritage. From ancient
pottery and tools crafted by the town's ancestors to religious relics and
traditional costumes, these artifacts serve as tangible reminders of
Binmaley's rich and storied past. Each artifact tells a story, connecting
the present to the past and honoring the enduring legacy of the town's
forebears.
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Music infuses every aspect of life in Binmaley, with songs reflecting the
joys, sorrows, and aspirations of its people. Traditional folk songs like
the "Pataray-Pataray" and "Malinac Lay Labi" resonate with themes of
love, resilience, and solidarity, weaving a tapestry of melodies that
celebrate Binmaley's unique heritage. Whether sung at festivals,
gatherings, or everyday moments, these songs serve as a source of
comfort, inspiration, and cultural pride for the community.
Binmaley boasts a thriving community of native artists whose
creative works enrich the town's cultural tapestry. Juan dela Cruz,
renowned for his vibrant paintings depicting scenes of everyday life,
captures the essence of Binmaley's cultural heritage with his vivid colors
and expressive brushstrokes. Maria Santos, a talented poet and
storyteller, preserves the oral traditions of Pangasinan culture through
her lyrical verses, weaving tales of love and nostalgia. Pedro Reyes, a
master of traditional dance forms, keeps alive the ancient rhythms and
rituals of Binmaley's cultural heritage through his mesmerizing
performances. Elena Cruz, a skilled artisan, infuses each piece of her
intricate crafts with a sense of history and craftsmanship that reflects
the town's unique identity. Binmaley's rich cultural arts serve as a
testament to the town's enduring spirit and heritage. Through paintings,
dances, poems, artifacts, songs, and the creative works of its native
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artists, Binmaley continues to inspire and enchant audiences around the
world, preserving its stories and traditions for generations to come.
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Chapter IV
GEOGRAPHY
LAND MASS/MAP
Binmaley is a municipality located in the province of Pangasinan,
Philippines. Its landmass is characterized by fertile plains, as it lies in
the central part of the province. The map of Binmaley showcases a
combination of residential areas, agricultural fields, and commercial
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zones. Its proximity to the Lingayen Gulf adds to its geographical
significance, making it a notable area for both residents and visitors.
OUR LADY OF PURIFICATION PARISH CHURCH
Another historic church in Binmaley, known for its unique architecture
and religious significance.
BINMALEY TOWN PLAZA
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A central hub of activity in Binmaley, the town plaza is a great place to
experience local culture, relax, and people-watch.
BINMALEY BEACH
Though not as famous as other beaches in Pangasinan, Binmaley Beach
still offers a serene escape with its soft sands and calm waters.
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HISTORICAL SITES IN BINMALEY PANGASINAN
Our Lady of Purification was built in the 17th century. It was a simple
church of mud and straw construction built by the Franciscans in the
17th century; its first mass is dated to October 18, 1700, the celebration
day of Saint Lucas.
The monument of Rizal in Binmaley, Pangasinan, typically depicts the
national hero, Jose Rizal, standing or sitting in a dignified pose. It often
showcases him holding a book or a quill pen, symbolizing his intellect
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and his role as a writer and reformist. The monument serves as a tribute
to Rizal's contributions to Philippine history and his advocacy for social
change.
The Municipality of Binmaley was formerly part of the town of
Binalatongan, now San Carlos City. It was founded in the year 1591 and
became a regular parish in 1613 while the first civil government of
Binmaley was established in 1900. In Pangasinan dialect, Binmaley
means “a place that became a town.”
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Chapter V
LANGUAGE
In Binmaley, Pangasinan, the primary language spoken is
Pangasinense. This language is deeply rooted in the culture and history
of the Pangasinan province in the Philippines. Pangasinense belongs to
the Malayo-Polynesian branch of the Austronesian language family and
shares similarities with other languages spoken in the northern
Philippines.
Characteristics of Pangasinense:
1. Vocabulary:
Pangasinense vocabulary reflects the daily lives, traditions, and
environment of the people in Binmaley and its surrounding areas. It
includes words for various aspects of agriculture, fishing, family life, and
cultural practices.
2. Grammar:
Pangasinense has a rich grammar system that includes verb
conjugations, noun markers, and pronouns. It follows a subject-verb-
object word order in sentences but can be flexible depending on context.
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3. Pronunciation:
Pangasinense pronunciation is relatively straightforward, with each
letter generally representing a single sound. However, there are some
unique phonetic features, such as glottal stops and nasalized vowels.
4. Writing System:
Historically, Pangasinense was written using the Baybayin script, an
ancient writing system used in the Philippines before Spanish
colonization. Today, Pangasinense is primarily written using the Latin
alphabet introduced by the Spanish.
Literary Works:
1. Oral Tradition:
Much of Pangasinense literature is transmitted orally through folk tales,
myths, legends, and oral histories. These stories often contain moral
lessons, cultural values, and historical accounts passed down from
generation to generation.
2. Modern Literature:
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In contemporary times, Pangasinense literature includes written works
such as poems, short stories, and novels. These works explore various
themes such as love, identity, social issues, and the Pangasinan way of
life.
3. Folk Songs and Poetry:
Pangasinense culture is rich in music and poetry. Traditional folk songs
and poetry often celebrate nature, love, and everyday experiences. These
forms of expression play a significant role in cultural events and
celebrations in Binmaley and throughout Pangasinan.
4. Religious Literature:
As a predominantly Catholic region, Pangasinense literature also
includes religious texts, prayers, hymns, and devotional literature. These
works reflect the spiritual beliefs and practices of the Pangasinan people.
“Nagimas a Bulong" (Whispered Secrets)**: This collection of folk tales
and myths from Pangasinan, including stories about legendary heroes,
mythical creatures, and moral lessons passed down through generations.
“Dalandanan" (Harvest): A poem or song celebrating the agricultural
abundance of Binmaley and the hard work of farmers during the harvest
season.
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“Salaysay na Naalap" (Gathered Stories): An anthology of oral narratives
and historical accounts from Binmaley, preserving local customs,
traditions, and cultural practices.
"Dungdunguen Tayo" (Let's Listen):
A radio drama series featuring stories and characters inspired by
everyday life in Binmaley, addressing social issues, community events,
and personal dramas.
"Dilat" (Awakening):
A short story exploring themes of identity, tradition, and modernity in
Binmaley, following the journey of a young protagonist as they navigate
the challenges of adolescence and family expectations.
Vocabulary Words:
1. Aro-ay: This term refers to a traditional Pangasinense dish made of
fermented shrimp or fish paste, often used as a condiment or flavoring in
various dishes.
2. Luyag: Meaning "province" or "region," this word reflects the
administrative divisions within the Philippines and is often used in
discussions about governance and local politics.
3. Lapu-lapu: In Pangasinan cuisine, "lapu-lapu" refers to a type of fish,
commonly known as grouper, which is popular in coastal areas like
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Binmaley.
4. Baybay: This term translates to "beach" or "shoreline," highlighting
the importance of coastal areas and marine resources in the lives of
Binmaley residents.
5. Dangla: Referring to a traditional woven mat used for various
purposes, such as sleeping, sitting, or drying agricultural produce.
6. Ambagel: A term that can mean "crazy" or "insane" in Pangasinense,
often used colloquially to describe eccentric behavior or unusual
situations.
7. Duyan: This word denotes a hammock, a common sight in many
Filipino households, providing a comfortable resting place.
8. Amianan: Meaning "north" or "northern," this term highlights the
geographical orientation of Binmaley within the broader context of
Pangasinan and the Philippines.
9. Tabungao: A type of traditional Pangasinense boat used for fishing
and transportation along rivers, lakes, and coastal areas.
10. Panday: Referring to a blacksmith or metalworker, highlighting
traditional craftsmanship and trades still practiced in Binmaley and
surrounding areas.
These vocabulary words and literary works offer a glimpse into the rich
cultural heritage and linguistic diversity of Binmaley, Pangasinan,
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reflecting the experiences, values, and aspirations of its people.Overall,
Pangasinense language and literature are integral to the cultural identity
and heritage of Binmaley, Pangasinan. They serve as a means of
communication, expression, and preservation of the unique
Pangasinense culture for future generations.
Chapter VI
LAW AND POLITICS
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Public Safety Ordinances:
 Fire Safety Regulations: Mandating fire safety equipment
installation in establishments, conducting regular fire drills, and
ensuring compliance with building codes to mitigate fire risks.
 Traffic Management: Setting speed limits on roads, regulating
parking, and implementing traffic flow schemes to maintain road
safety and prevent accidents.
 Curfew Hours: Establishing curfew hours for minors to promote
public order and safety, reducing instances of youth-related crime
and vandalism.
2. Health and Sanitation Ordinances:
 Food Safety Standards: Enforcing hygiene standards in food
establishments, conducting regular inspections, and imposing
penalties for violations to ensure public health and safety.
 Waste Management Practices: Implementing waste segregation,
recycling programs, and proper disposal methods to address
environmental concerns and maintain cleanliness in the
municipality.
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 Cleanliness of Public Spaces: Setting guidelines for the
maintenance of public facilities such as markets, parks, and
streets to uphold sanitation standards and enhance the quality of
life for residents.
3. Business and Commerce Ordinances:
 Business Registration and Licensing: Regulating business
registration procedures, issuing permits, and collecting fees to
facilitate business operations while ensuring compliance with tax
and regulatory requirements.
 Operating Hours: Establishing operating hours for commercial
establishments, such as stores and entertainment venues, to
regulate business activities and maintain community peace and
order.
 Consumer Protection: Enforcing consumer rights and fair trade
practices, addressing issues such as price gouging, false
advertising, and product quality standards to protect consumers
from exploitation.
5. Environmental Protection Ordinances:
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 Coastal Zone Management: Implementing measures to protect
coastal areas, such as mangrove conservation, beach cleanup
campaigns, and regulation of coastal development activities to
preserve marine ecosystems and prevent erosion.
 Waste Reduction and Recycling: Promoting waste reduction
initiatives, encouraging recycling practices, and implementing
penalties for littering and illegal dumping to minimize
environmental pollution and promote sustainability.
 Protection of Natural Resources: Enforcing regulations on logging,
mining, and quarrying activities to conserve natural resources,
safeguard biodiversity, and mitigate the impacts of deforestation
and habitat destruction.
6. Social Welfare and Development Ordinances:
 Social Services Provision: Allocating funds for social welfare
programs, such as healthcare, education, and housing assistance,
to support marginalized sectors and improve their quality of life.
 Youth Development Programs: Establishing youth centers,
organizing skills training workshops, and promoting youth
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engagement in community activities to empower the youth and
prevent delinquency.
 Elderly and Disability Support: Providing welfare services for the
elderly and persons with disabilities, including healthcare access,
mobility assistance, and community integration programs to
ensure inclusivity and social equity.
6. Land Use and Zoning Ordinances:
 Urban Planning: Formulating land use plans, zoning ordinances,
and development regulations to guide urban growth, prevent land
use conflicts, and promote sustainable development practices.
 Building Standards: Enforcing building codes, safety standards,
and architectural guidelines for construction projects to ensure
structural integrity, disaster resilience, and aesthetic harmony in
the built environment.
 Land Acquisition and Conversion: Regulating land acquisition
and conversion processes to prevent speculative land grabbing,
preserve agricultural lands, and protect ancestral domains and
indigenous territories from encroachment.
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These ordinances serve as essential tools for local governance in
Binmaley, Pangasinan, addressing the diverse needs and challenges
faced by the community while promoting the well-being and prosperity of
its residents.
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The newly constructed road in Barangay Balogo, Sitio Riverside, was
formally opened to the public. Mayor Pedro "Pete" A. Merrera III presided
over the inauguration of the new road along with barangay officials led
by Captain Urbano Delos Angeles IV yesterday, April 28, 2024. Due to
the leadership of Mayor Pedro "Pete" A. Merrera III and the cooperation of
the residents in the area, the construction of the beautiful and spacious
road in Balogo Sitio Riverside was successfully completed.
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Chapter VII
RELIGION
Roman Catholic Christians 20% Iglesia Ni Cristo Islam 5%

65% 10%
In Binmaley, Pangasinan, the predominant religion is Christianity,
with Catholicism being the prominent denomination. Other Christian
groups such as the Church of Christ Disciples, Baptist Church,
Pentecostal Holiness Church, United Methodist Church, United Church
of Christ in the Philippines, and Jesus is Lord Church are also present.
In Binmaley, Pangasinan, there are various religious communities.
According to the search results, the following religions are present in
Binmaley:
1. Christianity: Binmaley has several Christian denominations,
including Catholicism, which is prominent in the area. There are also
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other Christian groups such as the Church of Christ Disciples, Baptist
Church, Pentecostal Holiness Church, United Methodist Church, United
Church of Christ in the Philippines, and Jesus is Lord Church.
2. Islam: While the search results do not specifically mention an Islamic
community in Binmaley, it is possible that there may be a small Muslim
population in the area. However, more information would be needed to
confirm this.
3. Other Religions: The search results do not provide information about
the presence of Buddhism, Judaism, Sikhism, or other major religions in
Binmaley. It is important to note that the majority of the Philippine
population practices Christianity.
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Chapter VIII
TECHNOLOGY
In Binmaley, Pangasinan, various technologies are utilized across
different industries to enhance productivity, efficiency, and product
quality.
1. Aquaculture Technology:
- In the fishing industry, aquaculture technologies are used to raise fish
like bangus (milkfish) in ponds and natural pools.
- These technologies may include pond management systems, aeration
systems, and water quality monitoring devices to optimize fish growth
and health.
2. Woodworking Machinery:
- Wood furniture making in Binmaley likely involves the use of
woodworking machinery such as saws, planers, and sanders to craft
furniture pieces with precision and efficiency.
- These machines help streamline the production process and ensure the
quality of wooden products.
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3. Pottery Kilns:
- Pottery and ceramics production in Binmaley may involve the use of
kilns for firing clay products.
- Kiln technology plays a crucial role in the pottery-making process by
providing controlled heating for the clay to harden and form durable
ceramic items.
4. Rubber Processing Equipment:
- In the rubber by-products industry, modern rubber processing
equipment like rubber extruders, mixers, and vulcanizing machines may
be used to manufacture rubber-based products efficiently.
- These technologies help in the production of items like rubber mats and
footwear.
5. Food Processing Machinery:
- Fish processing and bagoong making facilities in Binmaley may utilize
food processing machinery such as drying machines, smoking ovens,
and canning equipment to preserve and process fish products.
- These machines aid in maintaining food safety standards and extending
the shelf life of processed seafood.
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6. Lime Production Technology:
- Lime production in Binmaley involves the use of kilns or furnaces to
heat limestone and produce lime.
- Modern lime production technologies may include rotary kilns or
vertical kilns that efficiently convert limestone into lime for various
industrial applications.
7. Noodles Manufacturing Equipment:
- The noodles factory in Binmaley likely utilizes noodle-making
machines, drying equipment, and packaging machinery to produce a
variety of noodles.
- These machines help automate the noodle production process and
ensure consistent product quality.
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Chapter IX
SOCIAL ORGANIZATION
In Binmaley, Pangasinan, there are various student organizations
that cater to different interests and fields of study.
1. Supreme Student Council: The Supreme Student Council is an
autonomous organization of the studentry of Pangasinan State
University. It pursues programs, policies, projects, and activities towards
the protection and advancement of the democratic rights and welfare of
its members in compliance with existing laws and regulations.
2. Technotrends: The Technotrends is a recognized student organization
at the PSU-Asingan Campus. It helps students enhance their writing
abilities, particularly in journalistic writing skills. The organization
produces student publications covering news and events concerning the
studentry both inside and outside school affairs.
3. Philippine Consortium for Science, Mathematics, and Technology (PC
SMT): The PC SMT is an organization at the PSU-Asingan Campus that
aims to support the Department of Science and Technology and improve
science and technology in the country through various initiatives and
collaborations.
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4. Business Students’ Society (BSS): The BSS is a circle of future
marketers and financial managers at the PSU-Asingan Campus. It aims
to support and reunite students from marketing and finance courses,
providing assistance in both academic and non-academic aspects.
5. Association of Industrial Technology Students (AITS): AITS aims to
produce management-oriented technical professionals equipped with
practical knowledge, skills, and competencies to serve in industrial and
manufacturing enterprise systems at the PSU-Asingan Campus.
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Appendix
DOCUMENTATION
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Curriculum Vitae
AUCENA, AUBREY VALLARIT

Asinan, Bugallon, Pangasinan
+639167736797
aubreyaucena@gmail.com
PERSONAL INFORMATION
DATE OF BIRTH: August 18, 2000
PLACE OF BIRTH: Asinan, Bugallon, Pangasinan
CIVIL STATUS: Single
CITIZENSHIP: Filipino
RELIGION: Born Again
EDUCATIONAL BACKGROUND
TERTIARY: University of Luzon (2020- Present)
Bachelor of Science in Hospitality Management
SECONDARY: Polong National High School (2019-2020)
Bugallon, Pangasinan
PRIMARY: Magtaquing Elementary School (2012-2013)
Bugallon, Pangasinan
REFLECTION:
As I reflect on my journey through exploring multiple cultural diversity in
the workplace for tourism professionals, I am reminded of the myriad of
experiences that have shaped my understanding and appreciation for
cultural differences.
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Curriculum Vitae
BALUGA, FEMAY RAMOS

Mangaldan, Pangasinan
+639187485914
balugafemay@gmail.com
PERSONAL INFORMATION
DATE OF BIRTH: March 20, 2003
PLACE OF BIRTH: Mangaldan, Pangasinan
RELIGION: Roman Catholic
EDUCATIONAL BACKGROUND
TERTIARY: University of Luzon (2019 - Present)
SECONDARY: Santo Tomas Catholic School (2015-2019)
PRIMARY: Mangaldan Integrated School SPED Center (2009-
2015)
REFLECTION:
My journey through exploring multiple cultural diversity in the workplace
for tourism professionals has been an enlightening voyage of
understanding, empathy, and growth.
Curriculum Vitae
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ELERIA, MELANIE GARCIA

San Fabian, Pangasinan
+639511195147
melaniegarciaeleria@gmail.com
PERSONAL INFORMATION:
DATE OF BIRTH: March 12, 2001
PLACE OF BIRTH: San Fabian, Pangasinan
EDUCATIONAL BACKGROUND:
TERTIARY: University of Luzon (2019-Present)
SECONDARY: San Fabian High School (2018-2019)
PRIMARY: Tocok Elementary School (2012--2013)
REFLECTION:
As I reflecting on cultural diversity offers a global perspective,
highlighting the interconnectedness of societies and the importance of
cross-cultural dialogue. It encourages individuals to think beyond their
own cultural boundaries and consider the broader human experience. By
recognizing and respecting different cultural norms and practices.
Curriculum Vitae
60
University of Luzon
MANALANSAN, ANGELENE FABIA

Lot. 2 Block 7 Casa Mira, Naguilayan
Binmaley, Pangasinan
+639605295426
angelenefabia@gmail.com
DATE OF BIRTH: October 11, 2002
PLACE OF BIRTH: Sta. Cruz Lubao, Pampanga
SECONDARY: Dulag National High School (2015-2019)
Dulag, Binmaley, Pangasinan
PRIMARY: Basing Elementary School (2007-2014)
Basing, Binmaley, Pangasinan
REFLECTION:
My journey in exploring multi-cultural diversity in the workplace for
tourism professionals has been enlightening. I’ve learned about a variety
of cultures that intersect in the travel and tourism sector, each contributing
distinctive viewpoints and customs. The emphasis on cultural
documentation, where specialists delve into the nuances of many cultures
61
University of Luzon
to better understand and adapt to the demands of diverse visitors is what

fascinates me the most. It’s important to go beyond obvious distinctions
and explore the underlying beliefs, practices and traditions that
characterize each culture in order to improve everyone’s travel experience.
Also, we especially appreciate our instructor’s guidance. Together, we
made it happen!
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University of Luzon
Curriculum Vitae
MARQUEZ, CLARISSA REAL

02 Purok 3 Lucao District
Dagupan City, Pangasinan
+639600101817
clarissareal0409@gmail.com
DATE OF BIRTH: April 9, 2001
PLACE OF BIRTH: Bayambang, Pangasinan
SECONDARY: Santiago Institute Inc. (2013-2019)
Poblacion Norte, Santiago, Ilocos Sur
PRIMARY: Basing Elementary School (2007-2014)
San Roque, Santiago, Ilocos Sur
REFLECTION:
One of the key reflections I have had is the immense value that
multicultural diversity brings to the tourism sector. Interacting with
colleagues and customers from various cultural backgrounds has
broadened my understanding of different traditions, customs, and
63
University of Luzon
perspectives. It has allowed me to develop a deeper appreciation for the

richness and diversity of the world we live in. Moreover, multicultural
diversity in the workplace has highlighted the significance of cultural
competence. Understanding and respecting the unique needs, preferences,
and sensitivities of individuals from different cultures is essential for
providing exceptional customer service. It has taught me the importance of
being adaptable and flexible in order to cater to the diverse range of guests
that the tourism industry attracts.
64

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University of Luzon

College of Hospitality and Tourism Management

Exploring the Rich Cultural

Heritage of Binmaley, Pangasinan

presented to the Faculty of Business Administration and

Hospitality and Tourism Management Department

in Partial Fulfillment of the Requirement

for the subject Multi-Cultural Diversity in Workplace

for Tourism Professionals (TC 06)

Ms. Mariphie Carlos Osian, LPT

Chapter II: Art

Chapter III: Beliefs and Values

Chapter IV: Geography

Chapter VI: Law and Politics

Chapter VII: Religion

Chapter VIII: Technology

Chapter IX: Social Organizations

The origins of the Municipality of Binmaley are rooted in legend. The

throne, engaged into a dispute as to who should rule between them as

fish processing (the manufacture of bagoong or fish paste and daing or

and other oriental traders frequenting the area.

eastward, and transformed small fishing community from its lethargic

existence to a bustling entrepot of trade and industry that soon rivaled

“business acumen, leadership, charming personality, and honest

dealings served him well in drawing new members (i.e. businessman,

traders, fisherman, artisans,

place that became a town”

Another popular legend has it that a magnanimous woman whom

She was apparently accepted as a priestess and had a big shelter

strangers dropped in occasionally for food and lodging. Grateful

community eventually made her their leader, their loving grandmother

form of the phrase “Bai-min-amin” which means” our grandmother”.

from the Pangasinan phrase “nanmaliw ya baley”, or a place that has

formerly a part of the town of Binalatongan, now known as San Carlos

Binmaley is part of the second congressional district of Pangasinan

One of Binmaley’s famous events is the Sigay Festival, which

celebrates the harvest season in Pangasinan. The festival showcases the

town’s rich agricultural industry, with bangus or milkfish aquaculture

pond and river systems of Binmaley is believed to be responsible for the

world. In addition to its agricultural industry, Binmaley is also known for

its woodworking industry, along with its

neighboring town of Lingayen. Furniture shops can be found along the

Lingayen-Binmaley Road, showcasing their unique techniques and

Pangasinan. The church is known for its intricate architecture and

religious significance, making it a popular destination for tourists and

Balayong is Cassia Javanica/Nodosa. It is also called Apple

Blossom or Palawan Cherry Blossom. “Balayong” is a fast growing tree

Balayong wood on old houses used as structural members. It was used

as flooring and cabinetry too. Balayong antique furniture is expensive

and just like Narra, it is rarely attacked by termites.

for your souvenir.

“Limgisan na Tawir” Binmaley Museum

Mrs. Loreta Aquino of Mckinley St. Binmaley.

“Pasig” 19th century earthen jar served as storage in salt making in

Barrio Caloocan Sur, Binmaley donated by the Melendez family.

“Belyag” is a type of basket which is made from bamboo used to place

cook rice with banana leaves under layer.

the fishing boat into the seashore.