About the client The brand Target Audience Goals References

Background Drop the client branding in here The audience Goals

Who is the client? Who is the target audience? Is there any What are the primary goals for the
background research on them? project?

Brand values
Key people What are their brand values and mission?

Who's working on the project? What are

their responsibilities? Creative direction my goal is to get creative .

step 1
Due date: Concept

When is this project due? What is the main concept we're driving
at?

Creative outputs required

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What do you need to create?
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Measuring success

What metric are you trying to improve?

How will the success of the design
project be judged?