LET'S TALK ABOUT

N D A
FO U R
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GO OD P
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COMMUNITY
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ENGAGEMENT IN
DIGITAL AGE
DESIGNING AND IMPLEMENTING
PRESENTED BY
GROUP # 6
SANA KHALID __ 114 UMM E KALSOOM __ 119
SHAJIHA FATIMA __ 116 WAJIHA TAHIR __ 120
AMAN BASHIR __ 117 MAHAM AMJAD __ 122
TASNEEM KARAMAT __ 118 MAHNOOR __ 123

PRESENTED TO
MA’AM AMMARA
BS ENGLISH LITERATURE
SECTION : MB
SEMESTER : 2ND
GOVERNMENT COLLEGE WOMEN UNIVERSITY, FAISALABAD
 LIST OF CONTENTS
Digital
Introduction
Platforms

Knowing your Choosing Content Creation

Objectives
Community platforms

Building
Implementation Measuring Conclusion
communities
Success
online
 INTRODUCTION
Community engagement involves building
relationships and fostering participation within a
community to achieve common goals.
In today's digital world, where people are increasingly
connected online, leveraging digital platforms for
community engagement is crucial for reaching
and involving a wider audience.
This presentation will explore strategies for
effective community engagement in the digital
age, including understanding your community,
setting objectives, choosing the right platforms,
creating compelling content, and measuring success.
Social Media:
Platforms like
Facebook, Twitter,
Websites:
Instagram, and LinkedIn
provide opportunities
DIGITAL A central hub for
for direct engagement PLATFORMS information and
and sharing of content. resources, your
Forums:
website can serve as
Online forums and discussion
a key platform for
boards facilitate ongoing
community
conversations and knowledge-
interaction. Such as
sharing among community
charity or awareness
members.
websites.
 KNOWING YOUR COMMUNITY
Identify your target audience based on demographics, interests, and behaviors.
Understanding the nuances of Pakistani culture, traditions, and social dynamics is
essential for effective community engagement. By recognizing the diverse needs
and preferences of different segments within the Pakistani community,
organizations can tailor their strategies to resonate more deeply and
foster meaningful connections.
Tailoring your engagement strategies to the preferences and needs
of your community increases the likelihood of meaningful participation.
The Pakistani community is diverse, comprising various ethnicity, languages,
and cultural backgrounds. From urban centers like Karachi, Lahore,
and Islamabad to rural areas and expatriate
communities abroad, Pakistanis exhibit a
wide range of interests, values, and behaviors.
 OBJECTIVES
To engage a community in digital age, one
must know that what they want to achieve
through certain engagements and meetings
via social media, forums or websites etc.
Use the SMART framework (Specific,
Measurable, Achievable, Relevant, Time-
bound) to ensure your objectives are well-
defined and actionable.
FOR EXAMPLE, The Palestinian agenda for
independence from Israel sets forth clear
objectives aimed at realizing the long-
standing aspirations of the Palestinian
people for self-determination and
sovereignty.
Objective: To achieve international recognition
of an independent and sovereign Palestinian
state with East Jerusalem as its capital, based
on the pre-1967 borders.
Why it's important: The establishment of a
Palestinian state is central to fulfilling the rights
and aspirations of the Palestinian people,
including control over their land, resources, and
destiny.
Specifics: This objective entails garnering
support from the international community,
mobilizing diplomatic efforts, and engaging in
negotiations with Israel to reach a
comprehensive peace agreement that
addresses the core issues of the conflict.
 CHOOSING PLATFORMS
In order to select which
platforms suit your
community, consider where
your audience is most active
online and where your
content is likely to resonate
best.
Quick tips for selection is to FOR EXAMPLE :
evaluate factors such as Some platforms don’t
platform demographics, support many issues
features, and engagement and they just ban the
metrics to determine the awareness about that
best fit for your goals. community.
 CONTENT CREATION
Focus on creating content
that is relevant, informative,
and visually appealing to
capture your audience's
attention.
Simple strategies for creating
compelling content is use
storytelling, multimedia
elements, and user-
generated content to
connect with your
community on a deeper level.
 BUILDING COMMUNITIES ONLINE

Establish online forums, groups, or

communities where members can connect,
share ideas, and support each other.
Encouraging participation: Prompt
engagement through polls, discussions,
contests, and calls to action that invite
community involvement.
For example, Here are some important
websites to support Palestine freedom and
rectify the massacre in Palestine.
 IMPLEMENTATION
Break down your engagement strategy into manageable
tasks and assign responsibilities to team members.
Like, In case of Palestine issue, assigning the work of
gathering information to one team and stacking and
authenticity of that information to another team and
finally the printing by manufacturing team.

Create a timeline for implementation, including key

milestones and deadlines to keep your efforts on track.
For example, In order to free Palestine, campaigns can be
scheduled, awareness about Israeli products can be
published time to time so everyone gets to know what
they need to know to implement the decision properly.
 MEASURING SUCCESS

Track metrics such as website traffic, social media engagement, email open rates,
and community participation to gauge the effectiveness of your efforts.
Utilize analytics tools provided by digital platforms or third-party software to
monitor and analyze your engagement metrics.