Design questionnaire

Please distribute 10 marks for the following elements that affect

your buying decision

Color

Font

Size of packages

Materials

Graphics

Aims: The effects of package design on customers’ buying decisions at Buu Long Ward

Participants: 100 housewives

I. Title

A questionnaire into the effects of package design on customers’ buying decisions at Buu Long Ward

Participants: 100 housewives

II. General instruction

Items

I. Personal information

Place of living: House/ / apartment/ room for rent

Income

Education

Age

Number of children

Ratio Data questions

 How many children do you have? children

II. Main contents

Shopping frequency per month

Shopping place

People that often go shopping with

The amount of money spent on each time of shopping

Main content

2 multiple choice

4 6-point Likert Scale items

Likert scales

Please circle one number as

1 2 3 4 5 6

Strongly dis dis slightly dis slightly agre agre strongly agre

Size of packaging should be large. 1 2 3 4 5 6

I pay attention to color of a package when buying it. 1 2 3 4 5 6

Fonts used in a package helps me to make my buying decisions. 1 2 3 4 5 6

Materials used in a package is important to me when buying sth.

Anchor statement

Please circle ONE answer

How much do you spend on each shopping?

A. 500.000- 1 mil B. 1-2mil

C. 2-3 D. >3
We would like you to order the following elements of package
design that can affects you buying decisions by simply giving order from 1 to 5.
1 = very important 2 = important 3 = so-so 4 = quite a lot 5 =least important
Color

Font

Size of packages

Materials

Graphics

Independent variables Dependent

Color Font Graphics Size Materials Customer
1 buying’
Kind of decison
items
Dichotomou
s

6- point
Likert Scales
(main)
4 items
6

Multiple
choice
(4 items)

Aims: The effects of package design on customers’ buying decisions at Buu Long Ward

Participants : 100 housewives

I. Title
II. General instruction

Items

I. Personal information

Income

Please tick () ONE answer

How much do you earn per month?

A. 3-5 million VND

B. 5-8 million VND

C. 8-10 million VND

D. > 10 million VND

Education

How is your education?

 What is your level of education?

A. high school

B. university

C. post graduate

Age

Your age: A. 18-20 B.20-23 C. 24-28

Number of children

How many children do you have?

A. none  0

B. 1-2

C. 3-4

D.≥ 5

II. Main contents

Shopping frequency
 Shopping place

People that often go shopping with

Likert scales

Please circle one number as

1. strongly dis

2.

Size of packaging should be large. 1 2 3 4 5 6

I pay attention to color of a package when buying it. 1 2 3 4 5 6

Font of package design helps me to choose a product.

Anchor statement

Please circle ONE answer

How much do you spend on each shopping?

A. 500.000- 1 mil B. 1-2mil

C. 2-3 D. >3