Research Question:

“To what extend did Starbucks enhance its sustainability practices to reduce its
environmental impact to meet consumer demand for eco-friendly products?”

Key Concept: Sustainability

https://stories.starbucks.com/uploads/2023/04/2022-Starbucks-Global-Environmental-Social-
Impact-Report.pdf
https://stories.starbucks.com/stories/2023/2022-starbucks-global-environmental-and-social-i
mpact-report/
https://www.starbucks.com/responsibility/reporting-hub/
https://stories.starbucks.com/stories/2022/starbucks-global-environmental-and-social-impact
-report-2021/

Corporate Social Responsibility (CSR) Models: Apply CSR frameworks like Carroll’s CSR
Pyramid to assess Starbucks’ commitment to sustainability.

Sustainability Reporting: Analyze Starbucks’ sustainability reports and disclosures to

measure their progress and transparency in eco-friendly practices.

Consumer Behavior Theories: Theory of Planned Behavior to understand how consumer

demand for eco-friendly products influences Starbucks’ sustainability initiatives.