Egaming: Latest Developments,

Telco Value Propositions, and

Monetization in Europe
Global Outlook Report

GDTC0307IR

May 2022

Copyright @ GlobalData PLC. All rights reserved.

Reproduction of part or all of this contents without permission is prohibited.
 Table of Contents
Table of Contents 2
List of Exhibits 3
Executive Summary 4
Section 1: Taxonomy & Market Context 5
Defining Egaming and Esports 6
Egaming Value Chain 7
Egaming & Esports Key Trends 8
Egaming & Esports – Latest Developments 9
Section 2: Telco Egaming & Esports Activity & Latest Developments in Europe 13
Telco Egaming & Esports Value Proposition Strategies 14
Telcos’ Current Activity in the Egaming & Esports Space in Europe 16
Section 3: Telco Case Studies 19
SFR – SFR Gaming 20
Telekom Slovenia – NEO Games 21
Telia Sweden and Norway – Esports rental service, league, and online hub 22
Section 4: Key Findings & Recommendations 23
Additional Resources 25
Acronyms and Definitions 26
Companies Mentioned 28
Related Research 29
About GlobalData 30
Contact Information 31

2
 List of Exhibits
EXHIBIT 1: KEY DEFINITIONS AND GAMING PLATFORMS 6
EXHIBIT 2: EGAMING AND ESPORTS KEY COMPONENTS 7
EXHIBIT 3: VODAFONE ITALY’S GAMENOW 16

Egaming: Latest Developments, Telco Value Propositions, and Monetization

EXHIBIT 4: BOUYGUES TELECOM’S PLEIO 17
EXHIBIT 5: MEO PORTUGAL’S ADVNCE AND GAMETOON TV OFFERINGS 18
EXHIBIT 6: SFR GAMING 20
EXHIBIT 7: TELEKOM SLOVENIA’S NEO GAMES 21
EXHIBIT 8: TELIA SWEDEN’S TELIA GAMING CENTER AND NORWAY’S ESPORTS 22
LEAGUE TELIALIGAEN

in Europe
3
Executive Summary
EMERGING, NEW ENTRANTS, MERGER & ACQUISITION
(M&A) ACTIVITY, AND IMPROVED EXPERIENCES WITH
AR/VR, METAVERSE, AND CLOUD GAMING ARE
SHAPING THE EGAMING AND ESPORTS MARKET
One key trend in the egaming and esports market
includes an increased accessibility of egaming with free-
to-play gaming models, mobile gaming, and cloud
gaming solutions. Boosting the egaming experience
with AR/VR and metaverse is another notable trend in
the market. With these trends gaining traction, the
market is adapting with new investments, new entrants,
and M&A activity. For example, SVoD players like Netflix
and Disney have been exploring how they can harness
the egaming market potential. Furthermore, M&As in
the market - like Microsoft’s acquisition of game
developer Activision Blizzard for $68.7 billion
announced in January 2022 - increase the strength of
gaming companies’ value propositions. These market
dynamics, trends, and activities impact not only game
publishers and developers, but also the telcos that
provide the crucial connectivity supporting egaming and
that have their own egaming and esports value
propositions.
CLOUD GAMING CONTINUES TO PRESENT STRONG
OPPORTUNITIES FOR GAME DEVELOPERS, GAME
PUBLISHERS, AND TELCOS IN EUROPE
The accessibility of cloud gaming, brings gaming to a
wider audience and supports the uptake in mobile
gaming. All that is required for cloud gaming is a
subscription, a smartphone, TV, or laptop, and an
internet connection. Telcos are well positioned to take
advantage of the cloud computing market. Telcos can
provide the connectivity to end users to support cloud
gaming and the network infrastructure such as data
centers for cloud gaming providers. Given this
involvement, several European telcos have introduced
white-labelled cloud gaming services to their
customers, partnered with major cloud gaming partners
like Microsoft to offer cloud gaming subscriptions, or
offered zero-rated data bundles or add-ons for gaming.
Telcos that want to offer zero-rated data bundles should
consider their local regulator’s stance on zero-rated
data and net neutrality. This was recently called into
question in Germany. In April 2022, the German Federal
Network Agency (BNetzA) deemed Deutsche Telekom
and Vodafone Germany’s zero-rated mobile tariffs,
StreamOn and Vodafone Pass, respectively, to violate
net neutrality. The operators will have to discontinue
the sale of these zero-rated tariffs by July 1, 2022.
BEYOND BRINGING GAMES TO THE END-USER, TELCOS
CAN PURSUE ADDITIONAL VALUE PROPOSITIONS THAT
INCLUDE GAMING DEVICE SALES AND BUNDLING,
NETWORK SLICING, ESPORTS SPONSORSHIPS AND
TOURNAMENTS, AND EDGE COMPUTING
INFRASTRUCTURE
Telcos that want to be active in the egaming market can
provide not only the connectivity and/or the cloud
gaming subscriptions, but also the equipment - e.g.,
consoles, controllers, computers, and headsets - to
gamers as a new revenue stream for the telco. Several
European telcos offer gaming equipment on their online
shops and promote equipment alongside gaming offers.
Furthermore, some European telcos participate in the
B2B egaming and esports markets by providing network
slicing, wholesale services, and edge computing
Egaming: Latest Developments, Telco Value Propositions, and Monetization
infrastructure to egaming and esports providers.
THIS REPORT EXAMINES THE EGAMING AND ESPORTS
MARKET IN AME WITH AN EMPHASIS ON TELCOS’
EGAMING AND ESPORTS VALUE PROPOSITIONS IN
EUROPE
The report begins with a definition of egaming and
esports and a summary of the value chain and key
trends. The report further highlights the latest
developments among a selection of global egaming and
entertainment companies – e.g., gaming publishers,
in Europe
console providers, hyperscalers, and SVoD players. Next,
this report explores telco egaming and esports value
propositions and provides a list detailing examples of
telcos’ egaming and esports activities and offers in
Europe. In addition, three case studies are provided
with further details on telco approaches to the egaming
and esports market and value propositions in Europe.
Finally, this report concludes with a key findings and
recommendations section which summarizes best
practices and offers actionable insights from the report.
4
Section 1: Taxonomy & Market Context
 Defining Egaming & Esports
The gaming industry is moving to an ‘as-a-Service’ business model with in-app purchases transforming the economy
of gaming
Over 50 years old, the video game industry is still growing and evolving. The industry’s growth and transformation is supported by technical innovation,
the emergence of non-conventional distribution channels (e.g., cloud gaming) and changing consumer demands (e.g., on-the-go gaming, esports, and in-
app micro-transactions). Technologies like AR/VR, cloud, and 5G will further drive innovation in the gaming industry. 5G, with fiber-like speeds and low

Egaming: Latest Developments, Telco Value Propositions, and Monetization in

latencies (<1ms) will help accelerate adoption of mobile gaming and widen its scope from casual to more competitive online multi-player and bandwidth-
hungry resource-demanding games. Free-to-play (F2P) games are accelerating the popularization of gaming and new monetization models like in-app
purchases and micro-transactions are changing the economics of gaming. Cloud gaming development is taking mile-long steps, supported by Gigabit
internet, cheaper processing power, and a growing audience for streaming gaming channels. Major market players want to become the Netflix of the
gaming realm. From the advent of esports, competitive gaming grew in popularity. Now, in order to capture market opportunities, tech players (e.g.,
Asus) and traditional sport bodies (e.g., UEFA) are investing in esports (teams and leagues).
EXHIBIT 1: KEY DEFINITIONS AND GAMING PLATFORMS

Europe
Egaming
Gaming Platforms
Any video game played using an electronic system or a computer, either
online or standalone.
A computer system used for playing games

Esports
A subsect of egaming including a variety of PCs Consoles Mobile devices
professional sports in an organized form – a
tournament or league – with a defined goal, where
the principal characteristics are enabled by an A specialized computer A portable computing device
A personal computer used
electronic system or computer. system to play video games by such as a smartphone or
to play video games (e.g.,
connecting it to a display tablet (e.g., Razer Phone 2,
Alienware, Razer, and MSI).
(e.g., Xbox, PlayStation, etc.). Asus Rog Phone, etc.).

Source: GlobalData 6
Egaming Value Chain
Telcos are becoming gaming gatekeepers as cloud gaming and streaming become more popular and require higher
speeds and lower latencies
EXHIBIT 2: EGAMING AND ESPORTS KEY COMPONENTS

Egaming: Latest Developments, Telco Value Propositions, and Monetization in

GAMING COMPONENT & GAME DEVELOPMENT &
CLOUD & EDGE COMPUTING GAME DISTRIBUTION
PLATFORM SUPPLY PUBLISHING

Game development is the creation of

The gaming industry is moving more
towards cloud gaming, which does
not require expensive hardware, by
streaming games from the cloud. In
video games including the game idea, Game distribution consists of making
gameplay, coding, and art and design. It games available to the end user.
Involves the supply of gaming platforms
also involves the use of game
– e.g., consoles, PCs, and mobiles – and
development tools like game engines Physical distribution channels are
gaming components – e.g., CPUs/GPUs,
and MMO* middleware. Publishing declining and being replaced by online

order to address growing demand
for higher graphics, edge computing
can be used to bring visual effects
(VFX) closer to gamers and to lower
the latency.
Europe
gaming peripherals, VR headsets, and
involves the funding of game marketplaces. Digital distribution
other audio/video/motion components
development, game marketing, and channels are replacing physical, spurred
such as motion control and voice
selling – directly or via distributors. by downloadable content, game
recognition.
Large publishers can also develop & streaming services, and online gaming
distribute games. sites.

Connectivity

With the emergence of cloud gaming, online multiplayer games and online-only mobile games, connectivity has become an integral piece of the
gaming value chain. Telcos and internet service providers (ISPs) have the opportunity to monetize higher internet speeds and lower latencies with
5G and fiber, as some games streaming advise speeds of 50Mbps with low ping.
*Note: this is an indicative simplified value chain that may not be exhaustive of all the components involved and not representative of all the digital health use cases/solutions/applications
Source: GlobalData 7
 Egaming & Esports – Key Trends
Mobile, F2P, immersive experiences, the metaverse, and cloud gaming are shaping the egaming market
The Free-to-Play (F2P)
model
The F2P model has
accelerated adoption of
video games and
microtransactions have
changed the economy of
games. Game developers
are encouraged by
publishers and consumers
to design titles around F2P
and microtransaction
monetization models.
On-the-Go
On-the-go gaming is
growing on the back of
the availability of high-
performance mobile
devices, irrespective of
the price tag. More
powerful devices with
extended battery life
coupled with 5G speeds
paint a gaming future
oriented towards mobile.
Success stories like ‘Honor
of Kings’ and the advent
of mobile esports will
further support mobile
gaming.
Source: GlobalData
Augmented Reality Cloud Gaming and
(AR)/Virtual Reality (VR) Streaming
AR/VR technology is in Cloud gaming and
focus as gamers demand streaming are
more immersive transforming the gaming
experiences, blurring the market like Netflix did for
line between reality and streaming movies. From
fantasy. The technology is the point of view of
attracting investments gamers, a powerful PC is
from tech ecosystem no longer needed in order
players, both hardware to have a top gaming
and software, paving a experience. This is
bright future for fully beneficial from the
immersive gaming developers’ point of view
experiences. While VR is as well. Furthermore,
more popular on PC and cloud gaming can reach a
console platforms, AR wider audience than
made its way to mobile current PCs or consoles.
devices with Pokémon Go Currently, ISPs and telcos
being the biggest success are the gatekeepers of
story so far. cloud gaming and
streaming services. With
5G and fast-enough 4G,
cloud gaming is available
to mobile gamers.
Metaverse
Metaverse-like games can
provide an immersive and
interactive gaming
experience with a virtual
environment where
players can interact with
each other and customize
their spaces. Some
potential features include
the ability to connect
different gaming
applications on a single
platform so player can
navigate in and out of
each application, port
over their wins, and play
with the same players.
Metaverse and game
developers have started
investing in their
metaverse platforms. In
April 2021, Epic Games
started a $1 billion round
of funding to support its
metaverse ambitions.
M&As
Egaming: Latest Developments, Telco Value Propositions, and Monetization in
M&As have been ramping
up in the egaming market,
particularly from large
players, in the last few
years. Most notably, in
January 2022, Microsoft
announced its intention to
acquire game developer
Activision Blizzard for
$68.7 billion. Other recent
Europe
M&As include Sony’s
acquisition of Bungie, the
game developer behind
Halo for $3.6 billion and
game publisher Take-Two
Interactive’s acquisition of
game developer Zynga for
$12.7 billion. M&As in the
egaming space can
provide opportunities
such as expanding
platform availability,
increasing addressable
market, improving game
libraries, and gaining
game developing,
publishing, or distributing
capabilities. 8
 Egaming & Esports – Latest Developments
Gaming providers are revamping their cloud gaming subscriptions, expanding their gaming portfolio and making
their games available across more platforms
NVIDIA GeForce NOW and NVIDIA
GameStream
• GeForce NOW is NVIDIA’s cloud-based gaming
service, launched in February 2020, priced at
$9.99/month for priority access.
• The platform is regularly updated with the
latest games. For example, in January 2022,
NVIDIA announced it had expanded its
partnership with Electronic Arts (EA) to bring
Battlefield 4 and Battlefield V to GeForce
NOW. GeForce NOW can link to any of the
users’ existing accounts allowing users to play
their existing games.
• NVIDIA’s GameStream enables casting PC
games to NVIDIA SHIELD devices, delivering
real-time gameplay to several devices. NVIDIA
is making GeForce NOW available on more
devices through a collaboration with Samsung
which will integrate GeForce NOW into
Samsung smart TVs by Q2 2022. Moreover,
GeForce NOW gaming is now available in 4K
for Android and iOS (not only with Shield
devices).
Source: GlobalData, service providers
Sony – PlayStation Plus
• PlayStation Plus is Sony’s multiplayer,
online gaming subscription service that
allows users to unlock multiplayer
gameplay on their existing games. In March
2022, Sony announced that PlayStation
Now, Sony’s cloud gaming platform, would
be merged with PlayStation Plus to create
one egaming subscription platform.
PlayStation Now subscribers will be
migrated to a PlayStation Plus subscription
and continue to access all the games and
services from their PlayStation Now
subscription. PlayStation Plus memberships
start at $9.99/month.
• In June 2022, Sony will start rolling out the
new PlayStation Plus offering in Asia and
will then continue to North America,
Europe, and the rest of the world. Sony
aims to complete the rollout by the end of
H1 2022.
Egaming: Latest Developments, Telco Value Propositions, and Monetization in Europe
Microsoft – Xbox Cloud Gaming
• Microsoft’s cloud gaming service, Xbox Cloud
Gaming (formerly Project X Cloud), launched in
September 2020. Xbox Cloud Gaming is not
available as a standalone service but is
integrated into Xbox Game Pass Ultimate
subscriptions which cost $14.99/month.
• The integration of Xbox Cloud Gaming brings
cloud gaming to Xbox Game Pass Ultimate
subscribers giving them access to 100+ Xbox
games to stream on their Android
smartphones, tablets, or PCs. In November
2021, Xbox Cloud Gaming also became
available on consoles.
• In January 2022, Microsoft announced its
intention to acquire Activision Blizzard, a game
developer, to boost its portfolio of games and
set the foundation for entering the metaverse.
Furthermore, the acquisition expands
Activision Blizzard’s reach to some 25 million
Xbox Game Pass subscribers.
9
Egaming & Esports – Latest Developments
SVoD players can replicate the video streaming model to egaming, positioning as gaming developers, aggregators,
and distributors. They can also license their content’s IP to gaming developers
Netflix Gaming
• Netflix Gaming launched in November 2021 for all Netflix subscribers at
no additional fee. Subscribers can play games on Android and iOS
smartphones and tablets.
• Netflix Gaming initially launched with five mobile games based on
Netflix series. Since launch, Netflix has expanded its portfolio of games
to more than 15.
• The mobile games are accessed via the Netflix app, but gameplay is on
the individual games’ mobile apps. When users select a game from the
Netflix app, they are directed to the game’s mobile app to be
downloaded.
• Netflix has entered the egaming market through acquisitions to bolster
its mobile gaming portfolio. Netflix acquired game developer Night
School Studio in September 2021 and Boss Fight Entertainment, an
American game developer, and Next Games, a Finnish game developer
and publisher, in March 2022. Future gaming plans for Netflix include
developing its own gaming studio to become a gaming developer.
• Netflix is differentiating its services by adding gaming alongside its
established SVoD business. Netflix is pursuing growth opportunities in
the gaming industry as the SVoD market becomes more competitive.
Source: GlobalData, service providers
Egaming: Latest Developments, Telco Value Propositions, and Monetization in
Disney
• Since exiting the gaming industry in 2016, Disney has pivoted its
strategy to licensing its intellectual property (IP) to game
developers. This strategy has resulted in games based on Disney
content such as Avatar: Frontiers of Pandora by Ubisoft, Marvel’s
Spider-Man by Insomniac Games, and Star Wars Jedi: Fallen Order
by Respawn Entertainment.
• The games based on Disney IP do not retell the original Disney
story but provide a unique experience and extension of the Disney
Europe
character beyond the original story. This model makes for a more
compelling game for users.
• The Disney+ SVoD platform could be beneficial to Disney’s gaming
strategy as it brings Disney’s content to a wider audience. Thus,
Disney+ could help expand the addressable market of people who
would be interested in Disney-inspired games.
• Disney+ is also targeting gamers through a partnership with
Microsoft, making Disney+ available on the Xbox with a 30-day trial
for Xbox Game Pass Ultimate subscribers (at the time of writing).
This partnership allows Disney to target gamers with its SVoD
content and potentially increase interest in Disney-themed games.
10
 Egaming & Esports – Latest Developments
Cloud gaming and egaming platforms can target the casual gamer, the streamer, and game developers

Amazon Luna Facebook Gaming Google Stadia

• Following its early access launch in the US in October • Facebook Gaming was first launched in 2018 as a • Stadia is Google’s cloud gaming platform,
priced at $9.99/month, that allows users to

Egaming: Latest Developments, Telco Value Propositions, and Monetization in

2020, Amazon opened access to its cloud gaming
service to all Prime members in the mainland US in
March 2022.
• Customers can choose from a selection of gaming
channels that include different game bundles. The
Prime Gaming channel includes a rotating selection
of games that are free for Prime members. Other
channels include the retro channel (retro games for
$4.99/month), family channel (family-friendly games
for $5.99/month), and luna+ (popular games for
gaming and video streaming platform, competing with
YouTube Gaming and Amazon Twitch, allowing users to
play games, live stream themselves playing, and watch
other gamers. In October 2020, Facebook Gaming
launched cloud gaming via the Facebook app, browser,
and the dedicated Facebook Gaming app which
launched in April 2020 on Android devices.
• Facebook Gaming is free for users and relies primarily on
advertising revenues. Furthermore, Facebook Gaming
positions as a platform for gaming developers and for
game on Android phones and tablets, PCs via
the Chrome browser, and TVs with a
Chromecast Ultra device.
• Launched in November 2019, Stadia’s games
library includes the latest titles of publishers
such as Ubisoft, id Software, Tequila Works, and
Rockstar.
• Google closed Stadia’s dedicated game
publishing house in February 2021 and shifted

$9.99/month). Amazon Luna also has partnerships
with Ubisoft and Jackbox games to offer dedicated
channels to access Ubisoft and jackbox games for
$17.99/month and $4.99/month, respectively.
• Luna offers its cloud gaming services anywhere in the
US there is a high-speed internet with customers
being able to game on smartphone, PC, Fire TV, and
Fire tablets.
gaming streamers.
• Facebook Gaming launched initially with five games and
by July 2021, the platform had over 25 cloud-streamed
games.
• Furthermore, Meta (previously Facebook) is positioned
in the gaming industry with its AR/VR Oculus headset
and ambitions to create a metaverse, transitioning from
a social media company to a metaverse company.
Europe
focus to offering technology to third-parties.
• Google also offers Stadia as a white-label
solution. One of the examples is AT&T offering
customers to stream Batman: Arkham Knight
for free powered by Stadia technology.
• Through a collaboration with Samsung, Google
Stadia will be made available on Samsung smart
TVs by Q2 2022.

Apple Arcade
• Launched in 2019, Apple Arcade is an egaming subscription service available for $5 per month for Apple device owners. An Apple Arcade subscription offers unlimited play of 200+
games on iPhones, iPads, Macs, and Apple TVs. Apple also offers Apple Arcade for free for three months upon the purchase of a new Apple device. Apple does not allow cloud
gaming subscription apps on the Apple Store, so Apple Arcade fills the gap with an egaming subscription service that downloads games allowing users to play offline.
• Some telcos offer Apple Arcade subscriptions bundled with mobile plans. For example, EE UK offers Apple Arcade as a value-added service on EE’s Smart plans or Full Works for
iPhone plan.
Source: GlobalData, service providers 11
 Egaming & Esports – Latest Developments
Cloud gaming providers are taking diverse approaches to the market, adopting tiered payments, payment by
usage and pay-per-hour models
GameStream
• GameStream, a French cloud gaming host
provider, has partnerships with tech
companies and telcos to host a number of
cloud gaming services.
• Examples include the Telekom Slovenia’s NEO
Gaming platform and Bouygues Telecom’s
Pleio platform.
PlayKey
• Launched in 2017, PlayKey is a US-based
cloud gaming provider, enabling high spec
PC owners to rent out their gaming rigs.
• Users can be charged per hour, based on
their usage, with the higher demanding
games costing more. Hourly subscriptions
are available from $2 for one hour.
• The service also accepts cryptocurrency on
its platform as a method of payment.
Source: GlobalData, service providers
Vortex
• Vortex is a cloud gaming service that
launched in July 2017, priced at $9.99 per
month. It streams PC games to Android
mobile devices and PC and MacOS.
• Orange and Vodafone both announced
partnerships in February 2021 with Vortex to
launch in several countries in EMEA.
• RemoteMyApp, Vortex’s parent company
acquired by Intel in November 2021,
provides cloud hosting for a number of cloud
gaming ventures such as Skyegrid.
Shadow
• Shadow’s cloud gaming/computing platform
allows users to stream high-quality games to
PCs, smartphones, and TVs for $29.99 per
month. The service also goes beyond cloud
gaming by providing cloud computing power
to enable subscribers to use software such as
Photoshop and video editing software.
Blacknut
• Blacknut launched its cloud gaming platform
Egaming: Latest Developments, Telco Value Propositions, and Monetization in
in 2018 and provides cloud gaming hosting
and a subscription service which provides
subscribers access to 500+ games via
smartphones, PCs, and TVs (with Amazon’s
Fire TV stick or Google’s Chromecast) with
prices starting at $19.99/month.
• Blacknut’s hosts cloud gaming platforms
from telcos such as TIM Italy’s TIMGAMES.
Europe
Paperspace Gaming/ Parsec
• Offers a high speed/high quality cloud
gaming experience from $0.45 per hour.
• Backed by Intel and NVIDIA, the provider
currently has over 300,000 gamers.
• Not limited to gaming, Paperspace also
offers its cloud services to machine learning
applications and rendering software.
12
Section 2: Telco Egaming & Esports Activity &
Latest Developments in Europe
Telco Egaming & Esports Value Proposition Strategies
Telcos can play in the egaming space with several value propositions including selling devices, bundling egaming
subscriptions, and gaming-dedicated connectivity
Gaming device Telcos can support their position in the egaming market by offering egaming devices in their stores. Telcos can sell gaming consoles,
sales & bundling controllers, AR/VR headsets, and other egaming accessories.

Egaming: Latest Developments, Telco Value Propositions, and Monetization in

Telcos can bundle egaming platform subscriptions to their mobile or fixed offerings – offering potentially a free subscription period. Bundled
Bundled egaming egaming services can increase the value perception of more premium mobile and fixed plans, incentivize uptake, and target the gaming
market segment. For example, BT UK offers six- and 12-month Xbox Game Pass Ultimate subscriptions to customers who purchase the Full
subscriptions Fibre 500 or Full Fibre 900 broadband plans. Moreover, telcos can position as aggregators of multiple egaming/cloud gaming services
through partnerships.

Egaming Telcos can offer add-on egaming platform subscriptions that customers can subscribe to as a standalone service or as an add-on to their
existing mobile, fixed, or pay-TV plans. For example, Zain Saudi Arabia partnered with NVIDIA in March 2021 to launch NVIDIA’s GeForce
subscription add- NOW, a 5G cloud gaming platform that offers access to 900+ games. Customers can add a GeForce NOW subscription to any of their Zain
ons packages for SAR39 ($10) per month.

Europe
Telcos can position their value to the egaming market through fast, symmetric and low-latency connectivity services (e.g., fiber, 5G mobile,
Connectivity++, and 5G FWA) resulting in quality service and quality experience for gamers. Additionally, telcos can offer dedicated bandwidth or fixed
QoS* and QoE** broadband lines for egaming. For example, Singtel’s 1+1 Gbps Fibre Pro Gamer Bundle offers ‘dual network’ access combining 1Gbps
dedicated bandwidth for gaming and 1Gbps for other usage, priced from SGD63.90 ($48)/month.

Telco own- Telcos can create and offer their own egaming solutions through partnerships with other egaming developers. These solutions can include a
branded egaming telco-branded platform that gives users access to a variety of egaming applications. For example, Sunrise offers the Sunrise Game Cloud
offerings cloud gaming service with access to over 100 games.

Telcos can provide network slices of their 5G networks to offer dedicated bandwidth to gamers or game developers delivering high-speed
Network Slicing connectivity and low-latency, and providing an additional 5G monetization opportunity to telcos. In July 2021, Deutsche Telekom, Ericsson,
and Samsung conducted a 5G network slicing trial to enable a VR cloud gaming experience.
Source: GlobalData, telcos 14
*QoS: Quality of Service; **QoE: Quality of Experience
Telco Egaming & Esports Value Proposition Strategies
Furthermore, telcos can sponsor and host esports tournaments and provide edge computing infrastructure and
wholesale services to egaming developers
Telcos can host or sponsor esports tournaments, teams, and leagues. These tournaments give telcos the opportunity to highlight their high-
speed networks (e.g., 5G and fiber-optic) and their capabilities to support egaming. Furthermore, they can increase the telco’s brand
esports

Egaming: Latest Developments, Telco Value Propositions, and Monetization in

awareness in the esports and egaming market and provide additional revenue streams via advertising revenue and merchandise. Telco-
sponsorships and
sponsored and hosted egaming tournaments and leagues include SuperLiga Orange (e-sports tournament in Spain), China Mobile esports
tournaments League (esports league in China), STC Masters (esports tournament in Kuwait), and the Verizon 5G Ultra Cup (e-sports tournament in the
US).

Future egaming monetization can come from metaverse platforms that aggregate a number of gaming applications and provide a single
platform for players to navigate in and out of each application, port over their wins, and play with the same players. Telcos can partner with
gaming companies to launch metaverse experiences that blend egaming and telco services. For example, in October 2021, AT&T US
Metaverse partnered with gaming company 100 Thieves to launch a VR world, AT&T Station, within the F2P game VRChat. Users experience a space
that looks like space station and are able to play interactive games, watch HBO Max trailers, interact with AT&T’s branded features like AT&T

Europe
fiber transporter or 5G command room, and purchase merchandize from the 100 Thieves’ room.

Edge Computing Edge computing can support cloud gaming by providing computing power at edge computing nodes closer to the gamer’s location. Edge
computing can provide gamers with a lower-latency and higher bandwidth gaming experience. Telcos can position themselves as edge
Infrastructure computing providers – providing colocation services, data center services, and edge computing services and infrastructure.

Telcos can also offer wholesale connectivity services to gaming companies and developers. For example, Telekom Malaysia’s wholesale
division partnered with Swarmio, a global egaming company, in March 2022 to bring high-quality egaming experiences and egaming
Wholesale monetization opportunities to the Association of Southeast Asian Nations (ASEAN) region. Telekom Malaysia is providing the connectivity
Services network and edge computing solutions that will enable the expansion of Swarmio’s reach with its Ember platform, launched in January
2022. Ember is an egaming platform that Swarmio provides to telecom operators and game developers to allow them to monetize egaming
solutions, capture egaming subscribers, and provide egaming services.

Source: GlobalData, telcos 15

 Telcos’ Current Activity in the European Egaming & Esports Space
Several European telcos are offering mobile cloud gaming add-ons and value-added services that include cloud
gaming subscriptions or zero-rated data for gaming
Company Offering in Gaming and Connectivity Additional Egaming Activity EXHIBIT 3: VODAFONE ITALY’S
• Vodafone Italy also bundles cloud gaming service Hatch GAMENOW

Egaming: Latest Developments, Telco Value Propositions, and Monetization

• Vodafone's Power Gaming add-on offers
Vodafone zero-rated 5G data on a selection of games
Italy & access to Ubitus’ cloud gaming service
GameNow from EUR5 ($6)/month
with its mobile offering from EUR5 ($6)/month, with
reduced prices of EUR4 ($5) when bundled with Power
Gaming
• Premium partner of esports league, ESL, with the telco
running the Vodafone 5G ESL Mobile Open

• Orange France offers a Video Games Pass,

• Orange sponsors esports tournaments such as the
from EUR15 ($18) – allowing users to game
Superliga Orange
Orange on the cloud through mobile, smart TVs, and

in Europe
• Orange France partnered with esports team, Team Vitality,
France PCs. Orange also offers a mobile version of
in 2019 to sponsor the team and provide fiber connectivity
this pass – Orange jeux club – which offers a
at Team Vitality’s headquarters
catalog of mobile games from EUR3 ($5).

• StreamOn add-on for mobile customers

enables zero-rated mobile data usage for
cloud gaming, video streaming, and music
streaming with egaming partnerships such
Deutsche as Clash Royale and Asphalt Legends. The
Telekom add-on is included for free as a value-added
Germany service on some mobile tariffs. In April 2022, • Deutsche Telekom closed its cloud gaming
the German Federal Network Agency
(BNetzA) deemed StreamOn to violate net
neutrality and instructed the to discontinue
its sale by July 1, 2022.
• Deutsche Telekom has a 25% stake in esports Team SK
Gaming
• In 2021, advanced its #TAKEPART – No Hate Speech
campaign to include gaming with its Gaming – Where the
Fun Ends campaign
MagentaGaming service in February 2022 due to lack of
demand and pivoted its positioning as a gaming
connectivity provider

Source: GlobalData, service providers 16

 Telcos’ Current Activity in the European Egaming & Esports Space
In Europe, some telcos have been white labeling cloud gaming platforms through partnerships with cloud gaming
companies such as Blacknut and Gamestream
Company Offering in Gaming and Connectivity Additional Egaming Activity EXHIBIT 4: BOUYGUES TELECOM’S
• TIM Italy offers a stand-alone cloud gaming subscription, TIM PLEIO

Egaming: Latest Developments, Telco Value Propositions, and Monetization

GAMES (made in partnership with Blacknut and Gameloft) • In October 2019, TIM Italy partnered
from EUR8 ($10) /month, and bundles it with its youth 5G with Gameloft to establish, subscription
TIM Italy
plan gaming service TIM I love games,
• In November 2021, TIM Italy started selling Microsoft’s Xbox available through the app store
consoles and controllers
• BT/EE UK offers the Xbox Game Pass Ultimate as a £10
• Runs the EE Mobile Series Esports
($14)/month add-on for mobile and fixed customers
tournament, a mobile gaming
• BT/EE also offers the Gamer Data Pass as an add-on for
orientated competition
mobile users. It includes zero-rated data and access to a
• BT/EE also offers access to mobile

in Europe
selection of mobile games such as Pokemon GO for £11
games catalog Apple Arcade via its VAS
BT/EE UK ($16)/month
Smart benefits, which are available with
• In November 2021, BT/EE launched two gaming bundles that
select iPhone plans – e.g., the Full
include Xbox consoles, Xbox Game Pass Ultimate
Works Plan (iPhone unlimited postpaid
subscriptions, Gamers Data Passes, and one of the bundles
plan); other iPhone plans can also
also includes a Video Data Pass for zero-rated video
bundle it for £5 ($7)/month
streaming data

• Offers Pleio, a cloud gaming service using Gamestream’s white labelled platform, for EUR10 ($12)/month.
Bouygues
Subscribers can access over 100 games with new games added each month on their mobiles, TVs, and
Telecom
computers.

• Sunrise offers its cloud gaming service, Game Cloud, (white-labelling Gamestream’s cloud gaming
Sunrise platform) for mobile customers for CH10 ($11) /month – with access to over 100 console titles. The
Switzerland service is available on 5G smartphones, PC, Wi-Fi tablets, and smart TVs via Sunrise’s 5G HTC Hub (5G
home router).
Source: GlobalData, service providers 17
 Telcos’ Current Activity in the European Egaming & Esports Space
Several telcos in Europe have partnered with Microsoft to offer Xbox Game Pass Ultimate standalone
subscriptions as well as bundled with mobile and fixed plans
Company Offering in Gaming and Connectivity Additional Egaming Activity EXHIBIT 5: MEO PORTUGAL’S ADVNCE
• Partnered with entertainment TV channel Gametoon AND GAMETOON TV OFFERINGS

Egaming: Latest Developments, Telco Value Propositions, and Monetization

• MEO offers a fiber plan – Gaming with Net –
that includes a EUR50 ($60) voucher for gaming
equipment through MEO’s online store,
MEO Portugal
download speeds of up to 1Gbps, and upload
speeds of up to 400Mbps for EUR40 ($48) per
month
HD to offer Gametoon’s VOD content via MEO’s
mobile TV app, MEO Go, and its IPTV service
including highlights of popular video games and
video game tournaments
• In February 2021, MEO Portugal partnered with SIC, a
Portuguese television broadcaster, to launch ADVNCE
TV, an app with egaming and esports content. All
MEO ADSL and fiber customers with the MEOBox can
access the ADVNCE app for free.

in Europe
• In July 2021, Movistar Spain partnered with
Microsoft to bring Xbox Game Pass Ultimate
subscriptions to its customers. Customers on • Movistar Spain partnered with ESL Spain, the Spanish
can add an Xbox Game Pass Ultimate esports league, in 2017 and sponsors its own esports
Movistar
subscription plus 20GB additional mobile data team, Movistar Riders, and esports tournament. The
Spain
for EUR13 ($16)/month. operator also has an esports hub, Movistar Esports,
• Introduced gaming mode in its Smart WiFi app with esports content and access to tournaments.
which improves gaming experience by
prioritizing PC traffic over other devices
KPN • In June 2021, KPN Netherlands partnered with Microsoft to offer Xbox Game Pass Ultimate subscriptions
Netherlands to mobile and fixed customers for EUR13 ($16)/month. Fixed internet customers receive one month free.
• In May 2021, Drei Austria launched cloud
gaming service Drei HomePlay through • The Drei HomePlay launch was the cloud gaming trial
Drei Austria Blacknut’s white labelled platform. For EUR10 for the 3 Group, owned by CK Hutchison, which has
($12)/month, customers can access 500+ plans to roll out cloud gaming in its other markets.
games on their TV, computer, or mobile.
Source: GlobalData, service providers 18
Section 3: Telco Case Studies
 SFR – SFR Gaming
SFR has offered egaming services since 2010 and has adapted to offer mobile cloud gaming and the latest
equipment as well as leveraged its SFR TV and internet box that are central to its convergence strategy
• SFR first launched SFR Gaming, an egaming service, in 2010 for customers to access on their set-top TV boxes.
Since the initial launch, SFR has leveraged its partnership with Wiztivi, a Finnish user interface and cloud gaming EXHIBIT 6: SFR GAMING

Egaming: Latest Developments, Telco Value Propositions, and Monetization

company, to white-label its Streamava cloud gaming platform and bring SFR Gaming to mobile users.
• SFR Gaming includes unlimited access to a catalog of 300 games, online backup to save gamer wins and
progress, multiple accounts for multiple players, no in-app purchases or ads for uninterrupted gaming, and
parental control options to control the amount of time, time of day, and age-appropriate level of the games
available to younger players.
• SFR offers different plans for customers to access SFR Gaming via SFR’s TV and internet SFR Box, mobile, or
both. Customers with an SFR Box can activate the SFR Gaming subscription online for EUR15 ($18) per month.
In 2021, when Wiztivi made Streamava available for mobile cloud gaming, SFR was able to introduce its 5G SFR
Gaming offer. SFR Gaming – 1 Screen, offers a mobile gaming plan for EUR10 ($12) per month. SFR customers

in Europe
with 5G mobile plans can subscribe to this option and play on the SFR Gaming app for Android smartphones or
on the web browser for iOS devices. The most premium SFR Gaming option is SFR Gaming – Multi-Screen. This
plan costs EUR14 ($17) per month and combines SFR Box gaming and mobile gaming and allows subscribers to
play either on the TV or on their mobile as well as with friends. Furthermore, SFR offers the gaming equipment
required for gamers such as The More Controller and, to play on a smartphone, the Razer KISHI and Controller
Adaptor Plus.
• With the SFR Box central to SFR’s connectivity portfolio – providing internet, TV, and home digital services – SFR
also offers two Box + PS5 offers. These offers include the SFR Box with a fiber connection (download speeds of
up to 1Gbps and upload speeds up to 500Mbps) and the Sony PlayStation 5 (PS5) Digital or Standard with two
DualSense controllers. The plans both include VoIP lines and 200 TV channels and cost EUR34 ($41) per month
for 12 months and EUR53 ($64) for the remaining 12 months on a 24-month contract. These plans were
originally launched in August 2021 as a flash sale, when PS5 consoles were particularly difficult to find, but the
operator had a large stock and continues to offer the plans as of April 2022. The SFR Box is central to SFR’s
convergence strategy. The operator is promoting its internet, mobile, and TV plans, all of which are dependent
on the SFR Box. SFR’s gaming strategy offers cloud gaming and gaming consoles to SFR Box subscribers. When it
comes to mobile gaming, SFR is taking the opportunity to promote its 5G mobile plans.
Source: GlobalData, SFR, Wiztivi 20
 Telekom Slovenia – NEO Games
Telekom Slovenia brought cloud gaming to customers by launching NEO Games on its TV and digital experience
NEO platform by white-labelling Gamestream’s services
• In February 2021, Telekom Slovenia white-labelled Gamestream’s cloud gaming platform and made NEO
Games available on its NEO platform. The NEO platform is offered to customers who subscribe to Telekom EXHIBIT 7: TELEKOM SLOVENIA’S NEO GAMES

Egaming: Latest Developments, Telco Value Propositions, and Monetization

Slovenia’s NEO fiber and TV packages. These packages include the NEO set-top box which offers TV, digital
experiences, and smart home integration. The addition of gaming to NEO packages further enriches the
digital services available on the NEO platform – which include TV, video and content streaming, voice control,
and smart home device integration – to entice customers to adopt Telekom Slovenia’s NEO fixed broadband
and TV packages.
• NEO Games launched with over 50 family-oriented games. The portfolio has since grown to over 100 games
with new games being added to the library each month. Each game is rated using the Pan European Game
Information (PEGI) system, which allocates an age rating for videogames in Europe. Parents can also create
profiles for their children on NEO Games that only allows access to age-appropriate games.

in Europe
• Customers can play games using Logitech F710, Sony PS4, or XBOX One game pads. Telekom Slovenia
recommends using the Logitech F710, which customers can also purchase through its e-shop.
• Customers can activate NEO Games through the NEO Smartbox TV interface. Customers will receive the first
month free and will then pay EUR8 ($10) per month. Telekom Slovenia also introduced a newer payment
tariff since launch that offers six months free for customers who commit to a 24-month subscription.
• The partnership between Telekom Slovenia and Gamestream to deliver cloud gaming represents one
approach to entering the gaming space. Gamestream is a B2B while-label cloud gaming service provider,
targeting hospitality, healthcare, and telecom customers. As such, Gamestream provides the cloud gaming
platform and catalog and Telekom Slovenia provides the supporting infrastructure, such as the data centers
and fixed broadband connectivity, to bring the service to its customers. This type of partnership allows the
telco to offer cloud gaming services under its own branding without building and managing its own cloud
gaming platform. It also allows the cloud gaming service provider to expand its reach without owning or
managing any infrastructure such as data centers.
• Telekom Slovenia’s approach to offer NEO Games alongside its NEO platform and NEO fixed and TV tariffs and
not as a standalone product plays to the telco’s convergence and digital services. Telcos can offer cloud
gaming to boost their digital strategy and emphasizes its NEO platform while highlighting its connectivity
services.
Source: GlobalData, Telekom Slovenije, Gamestream 21
 Telia Sweden and Norway – Esports rental service, league, and online hub
Telia Norway is active in the esports space with its esports league Telialigaen; Telia Sweden launched a new
gaming proposition with Telia Gaming Center, a B2B gaming rental service
• Telia Company outlines gaming as a key area of innovation as part of their growth strategy. As such, the carrier has become
active in the space, primarily in esports, in some of its markets. For example, in Sweden, Telia launched a unique value EXHIBIT 8: TELIA SWEDEN’S TELIA
proposition with its Telia Gaming Center in December 2021. The solution is a gaming rental service in which Telia Sweden GAMING CENTER AND NORWAY’S

Egaming: Latest Developments, Telco Value Propositions, and Monetization

provides businesses, schools, and clubs with all they need to game. The service includes gaming hardware and accessories, ESPORTS LEAGUE TELIALIGAEN
gaming servers, equipment and network maintenance and configuration, training, and insurance. Customers can purchase
the service on a temporary or permanent basis. This B2B service from Telia Sweden taps into the growing egaming and
esports market in Sweden and makes it more accessible.
• In Norway, Telia is playing in the esports space with its esports hub, Telia 5G Gaming, and its esports league, Telialigaen.
Gamers can join the Telia 5G Gaming hub for free and play in tournaments and competitions, win prizes and giveaways,
access discounted games and gaming equipment, and read egaming and esports news and content. As of April 2022, there
were over 1,100 members. The Telialigaen is an esports league that is free to join and access the league playing Counter-
Strike GO, Rocket League, League of Legends, Hearthstone, and PubG. The most skilled players play in the 1st division and
have access to cash prices with the spring 2022 league prize pool being NOK430,000 ($49,487). As of April 2022, the

in Europe
Telialigaen had over 6,000 members. Furthermore, Telia Norway also offers a corporate esports league, Telialigaen Bedrift.
This league allows companies to enter the league and play with their colleagues and compete against other companies.
However, unlike Telialigaen, company teams have to pay a registration fee to play in the league.
• Telcos like Telia who pursue the esports market via hosting leagues and tournaments can position their brand within the
gamers segment – providing strong mobile and fixed networks and egaming and esports offers – as well as generating a
new revenue stream outside the telco’s core activities.
• Beyond esports, Telia Norway positions itself with a strong connectivity network to support egaming and is involved in the
responsible gaming conversation, providing tips and tricks for parents to ensure children are gaming responsibly.
Furthermore, Telia Sweden partnered with Microsoft in March 2021 to bring the Xbox Game Pass Ultimate to all
subscribers for one month, for free. After the month, subscribers could take up subscriptions through Xbox’s website. This
short-term promotion aimed to expand Microsoft’s Xbox Game Pass Ultimate presence, especially in mobile gaming as
Sweden is a highly-mobile market. The promotion also allowed Telia Sweden to encourage gaming on their networks.
Further subscriptions to the service would benefit both Microsoft, with more subscribers in the market, and Telia Sweden,
with upselling opportunities for more mobile data or faster-speed broadband plans.

Source: GlobalData, Telia 22

Section 4: Key Findings & Recommendations
 Key Findings and Recommendations
TELCOS CAN USE THEIR EGAMING OFFERINGS TO
PROMOTE SERVICE BUNDLING AND MORE
PREMIUM MOBILE AND FIXED PLANS UPTAKE
As fundamentally connectivity providers, European
telcos can leverage egaming services to upsell/cross-
sell customers and incentivize service bundling. For
example, both SFR and Telekom Slovenije made
cloud gaming available on their TV platforms, which
further promotes their fixed and TV bundled
services. As telcos bolster their digital home value
propositions, egaming represents a suitable
addition. Telcos can leverage cloud gaming to help
upsell higher-speed and lower-latency connectivity
packages to the egamers segment. Telcos can also
further drive the attractiveness of specific high-
speed packages by adding a cloud gaming
subscription.
WHITE-LABELING CLOUD GAMING SERVICES AND
OFFERING THEM AS ADD-ONS AND BUNDLES ARE
POPULAR PROVISIONS FOR EUROPEAN TELCOS IN
THE EGAMING SPACE
White-labelling a cloud gaming service is a
compelling option for telcos in the egaming space
because it allows them to offer a branded cloud
gaming service, that can be rolled out quickly, is
more cost-effective than developing an in-house
cloud gaming service, and is managed, configured,
and serviced by a cloud gaming provider. Some
cloud gaming companies, like Gamestream and
Blacknut, provide white label cloud gaming services
and specifically target the telecommunications
market. Telcos can then offer cloud gaming as an
add-on or bundled with fixed and mobile plans.
Cloud gaming value-added services can help drive
the uptake and increase the perceived value of the
high-speed mobile and fixed plans on which they
are offered.
PARTNERSHIPS WITH CLOUD GAMING PROVIDERS
ARE HELPING TELCOS BEEF UP THEIR CLOUD
GAMING VALUE PROPOSITIONS
Telcos can partner with cloud gaming platform
providers to roll out their cloud gaming services.
Telcos often offer access to these platforms through
dedicated subscription add-ons bundled with
connectivity; and/or through stand-alone passes.
For example, Movistar Spain partnered with
Microsoft to bring Xbox Game Pass Ultimate
subscriptions and 20GB additional dedicated gaming
data to its Movistar Fusión and Contrato Solo Móvil
customers EUR13 ($16)/month. Partnerships with
cloud gaming providers has been the route to
market for a number of European rather than
building and selling an in-house gaming platform
which may struggle to compete with the well-
established cloud gaming services in the market. For
example, in February 2022, Deutsche Telekom
discontinued its MagentaGaming cloud gaming
service due to lack of demand.
FURTHERMORE, TELCOS CAN PROVIDE THE
NETWORK INFRASTRUCTURE AND LOCAL HOSTING
CAPABILITIES TO GAMING PROVIDERS
Telcos can provide the network infrastructure and
data center capacity, and edge computing solutions,
to host cloud gaming closer to the end user,
lowering latency and improving the gaming
experience.
BUILDING A PRESENCE IN ESPORTS IS ANOTHER
STRATEGY EUROPEAN TELCOS HAVE PURSUED
Several telcos are moving to drive the popularity of
the gaming market through support for esports
tournaments – with telco Orange, for instance,
sponsoring both a team and several leagues such as
the Super Liga Orange. The strategy revolves
primarily around building the gaming segment into a
more extensive base. Those in the segment would
be more open to higher-ARPU mobile and fixed
gaming bundles and add-ons. Furthermore, the
strategy involves brand positioning within the
gaming space as well as opens up new revenue
streams with device sales and tournaments. Telia
Sweden launched a new esports value proposition
with its gaming rental service, Telia Gaming Center.
24
Additional Resources
 Glossary
ACRONYM DEFINITION

4G 4G Fourth Generation

5G 5G Fifth Generation

ADSL Asymmetric Digital Subscriber Line

AR Augmented Reality

CPU Central Processing Unit

Egaming Electronic Gaming

EMEA Europe, Middle East, and Africa

Esports Electronic Sports

F2P Free to Play

GPU Graphical Processing Unit

26
 Glossary
ACRONYM DEFINITION

IP Intellectual Property

ISP Internet Service Provider

M&A Merger and Acquisition

MMO Massive Multiplayer Online

Ms Millisecond

PC Personal Computer

QoE Quality of Experience

QoS Quality of Service

SVoD Subscription Video On Demand

TV Television

VR Virtual Reality

27
Companies Mentioned

100 Thieves BT/EE Facebook/Meta KPN Netherlands Orange France Shadow Telia Zynga

Activision Blizzard Bungie Gameloft MEO Paperspace Gaming SIC Tequila Works

Alienware China Mobile Gamestream Microsoft Parsec Singtel TIM Italy

Amazon Deutsche Telekom Gametoon Movistar Spain PlayKey Sony Ubisoft

Apple Disney Google MSI Razer STC Kuwait UEFA

Asus Drei Austria Hatch Netflix RemoteMyApp Sunrise Switzerland Verizon US

Respawn
AT&T Electronic Arts id Software Next Games Swarmio Vodafone
Entertainment

Blacknut Epic Games Insomniac Games Night School Studio Rockstar Take-Two Interactive Vortex

Boss Fight
Ericsson Intel NVIDIA Samsung Telekom Malaysia Wiztivi
Entertainment

Bouygues Telecom ESL Jackbox Games Oculus SFR Telekom Slovenia Zain Saudi Arabia

28
Related Research
▪ Thematic Research: Video Games (2019)
▪ Thematic Research: Mobile Gaming (2021)
▪ Thematic Research: Video Games Sector Scorecard (2018)
▪ Thematic Research: Cloud Gaming (2021)
▪ Thematic Research: Gaming Sector Scorecard Q1 2021 Update
▪ Thematic Research: COVID-19 Impact on Gaming Software
▪ Global 5G Update: COVID-19 Pandemic Accelerates 5G Gaming Opportunity
▪ 5G Global Update: Big Names Emerging as a Key Gaming Partners for Carriers
▪ Global 5G Update: Carriers Beginning to Position Gaming as a 5G Differentiator
▪ Egaming: Telco Value Propositions & Bundling Strategies – 2020
▪ Egaming: Telco Value Propositions & Bundling Strategies – 2021
▪ Decoding the Egaming & Esports Ecosystem for Telecoms – 2019

29
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