J.D.

BIRLA INSTITUTE
11, Lower Rawdon Street, Kolkata-700020
Department of Textile Science, Clothing & Fashion Studies

INTERNSHIP REPORT
ON

Ornaete, Ensoie, Beauty & Home

3rd Year B.Sc. (Hons.) in Textile Science, Clothing & Fashion Studies
Semester - VI
Internship Training
Session (2021-2022)

Name of Student Sweta Sah Signature of Signature of

Student Faculty
Class 3rd Year B.Sc. (Hons.)
in TCFS (With date) (With date)

Class Roll No. 40

Examination Roll No.

 Acknowledgement
I would like to thank Ms. Radhika Joshi, owner of the brand Ornaete, Kolkata for
giving me the opportunity to do an internship within the organization.
I also would like to thank all the people that worked with me in Ornaete, Kolkata with
their patience and openness they created an enjoyable working environment.
It is indeed with a great sense of pleasure and immense sense of gratitude that I
acknowledge the help of these individuals.
I am highly indebted to our respected Principal Dr. (Ms.) Deepali Singhee for the
facilities provided to accomplish this internship.
I would like to thank my Head of the Department Mrs. Samita Gupta for all the support
and guidance.
I would like to thank Mrs Priya Dwivedi, College placement-cum officer for her
support and advices which helped me complete internship in above said organization.
I am extremely grateful to my department staff members and friends who helped me
in successful completion of this internship.
Table of Content
Sl no. Particulars Page no.

1. Introduction 1

2. Ornaete by Radhika Joshi 2

3. Work done under the course of 3-18

Internship

4. Experience 19
Table of Figures

Fig no. Figure name Page no.

1 Ornaete Kolkata 1
2 Ornaete by Radhika Joshi 2
3 Kaftan dress 2
4 Working at Ornaete 3
5 Men’s wear styling 4
6 Styling 4
7 Men’s wear styling 4
8 Men’s wear styling 5
9 Men’s wear styling 5
10 Men’s wear styling 5
11 Men’s wear styling 6
12 Styling 6
13 Men’s wear styling 6
14 Men’s wear styling 7
15 Beauty Products by Eladae 8
16 Candles and Décor by Eladae 9
17 Ornaete, Ensoi, Beauty and Home 10
18 Platters for Haldi, Mehendi, Bridal 11
and Baby shower

19 Mood board on the theme Pious soil 12

20 Story board on the theme Pious soil 13
21 Arranged prints on Excel sheet 13
22 Summer theme 14
23 Winter theme 14
24 Summer theme- Seaside Play 15
25 Print and design development 15
26 Printing unit 18
27 Picture with our mentor 19
1. Introduction
The label “Ornaete” was born in 2011, by Radhika Joshi.
The brand that is inspired by sustainability, art, local culture,
history and nature so truly that it depicts in every piece of
apparel and accessories curated. Ornaete is not only a
fashion hunt perfect store in the city, but is also a store that
soothes soul with its traditional technique and international
vibe. It is city’s one of the finest labels that is not only
known for its design and quality but also hospitality
approached. Ornaete retails under Zurich based brand
“Ensoie”.
Fig 1: Ornaete Kolkata
EnSoie’s predecessor, Konigsberg, Schimmel
burg & Cie. is founded in Zürich, a city renowned for its silk trade. The company
becomes one of the world’s most important players in the silk trade. enSoie stands for
excellence, traditional handcrafting techniques and sustainability. enSoie is known for
its ceramics, scarves, jewellery, clothing, accessories and home goods, as well for its
kids and baby line. Kolkata, is among the two official partners who manufacture every
design into high quality products. It was in the late 1970s when Monique Meier, founder
of enSoie, travelled to India to meet with partner Surendra Joshi for the first time.
Together they explored traditional Indian crafts and textile techniques. Today, enSoie
still work with Joshi and his team and are proud to conti nue producing with the same
craftspeople.

Eladae started in 2019 by Priyanka Joshi with the aim of raising awareness about natural
Skin Care products. It started initially with Bath Salts and Uptans which soon became the
household favourites of many, thus paving the way to start up the venture on a bigger
scale. In one years’, time, the portfolio has expanded to various skin care products in
tandem with clothing, accessories and others. The products offered are natural, cruelty
free, handmade from scratch in batches and in rapt with the goodness of the Mother Earth.
The raw materials are locally sourced and they have included the regional artisans to aid
philosophy of sustainable and self-sufficient economy. The products are crafted with the
aim of holistic healing of body, mind and soul. Candles, aromatherapy, gemstones are thus
included to radiate positive vibes and calm down the anxious & tired body and mind.

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2. Ornaete by Radhika Joshi

Fig 2: Ornaete by Radhika Joshi

Ornaete is inspired by the word- “ae” melaborates the exquisite design and the artist’s
luxurious craftsmanship, similar to the Ash tree, the inspiration behind the name. Ornaete
produces bespoke luxury which is sustainable and environment friendly.

Environmental friendly techniques of International Standards are used for Dyeing and Printing
fabrics which are chemical free and avoid the usage of chemicals like PTP, AZO, PCP etc. The
process further involves passing of printed fabrics through stages for removal of chemicals in any,
retained in the process. Tie & Dye, Shading and Shibori are colouring techniques forming an
essential part in our collections.

There SS22 collection- Bloom In Distress

Designs motivated by different cultures, skills,

wanderlust, or fiction- echo in the collection. All the
designs are created by the team at the atelier from scratch.

The focus is always on selecting bio-degradable materials

or guide the weavers to produce fabrics that meet the fair-
trade practices as the base and combine them with
sustainable printing, colouring, and hand embroidery
methods to conclude into a responsible piece of fashion. Fig 3: Kaftan dress

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3. Work done under the course of Internship

3.1 Project 1- Picture Composition- Ornaete, enSoie, Beauty & Home theme based.
3.2 Project 2- Market Survey- Dappers
3.3 Project 3- Creating Platters for exhibition on the theme Haldi, Mehendi, Bridal and
Baby shower
3.4 Project 4- Assisted in SS23 collection
3.5 Project 5- Created Mood Boards on the theme Winter and Summer
3.6 6- Created designs and prints on the theme Seaside Play
3.7 Project 7- Report on established fashion designers from UK, Germany & Milan
3.8 Project 8- Visit to Serampur printing unit

Fig 4: Working at Ornaete

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3.1 Project 1- Picture Composition- Ornaete, Ensoie, Beauty & Home

Fig 5: Men’s wear styling

Shirt- OGB shirt discharge checks pink 100% cotton

Trouser- Cotton linen
Pocket square- 100% silk
Hip bag- Emb canvas
z

Fig 5
Fig 6: Styling
Shirt- discharge checks black 100% cotton
Trouser- cotton linen
Hip bag- leather bag
Black dress- GB dressanna 30% silk 70% cotton
Bag- ATB clutch beryl velvet
Scarf- ATB scarf animal alpes 100% silk

Fig 6
Fig 7: Men’s wear styling
Shirt- Formal shirt 100% cotton embroiderd Ornaete
comfort in vogue
Laptop sleeves- ATB pouch lrf laptop bag pele mele
Bag- leather male sling bag

Fig 7
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 Fig 8: Men’s wear styling
Jacket- OGB waistcoat grey green
Mala- gm simple pearl
Mask- ATS mask crape silk with cover
Pocket square- 100% silk
Laptop sleeves- ATB pouch lrf laptop bag pele
mele

Fig 8
Fig 9: Men’s wear styling
Kurta- OGB kurta discharge plited triangle
Scarf- ATB scarf animal alpes 100% silk
Necklace- SL chain XL
Pouch- ATB linda necessaries silk
Bag- ATB clutch beryl velvet

Fig 9

Fig 10: Men’s wear styling

Coat- OGB waist coat textured weaved buti
Kurta- OGB kurta temple cotton/ silk
Bag- satchel leather black bag
Neckpiece- gm medium pearl
Pocket square- 100% silk
Mask- ATS mask crape silk with cover

Fig 10

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 Fig 11: Men’s wear styling
Cowl top- drape golfare
Trouser- cotton linen
Scarf- brown/ white brush stripes
Bag- ATB carryall bag lrf pom pom emb

Fig 11

Fig 12: Styling

Dress- OGB gown zigzag pipe with tussel
Neckpiece- silk metal gold pleated stone
Pouch- ATB linda necessaries silk
Kurta OGB kurta temple cotton/silk
Dhoti- fringe cotton
Necklace- SL chain
Hip bag- Emb canvas

Fig 12

Fig 13: Men’s wear styling

Shirt- OGB shirt discharge checks black/ pink/ blue
100% cotton
Pocket square- 100% silk
Hip bag- leather bag
Scarf- 50% silk and wool men’s scarf

Fig 13

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Fig 14: Men’s wear styling
Kurta- OGB kurta cresent emb
purple/ blue cros ton
Trouser-
Scarf- 50% silk and wool men’s
scarf
Laptop sleeves- ATB pouch lrf
laptop bag pele mele

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 Fig 15: Beauty Products by Eladae

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 Fig 16: Candles & Décor by Eladae

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 Fig 17: Ornaete, Ensoie, Beauty & Home

In the first week of our internship, we worked on our first project that was men’s wear styling and
Picture composition, from this project I have learned
• about colour and picture balance
• market trend and customer needs & satisfaction
• men’s wear styling
• about the brand and its products
• About the fabrics and materials used by the company
And I also got little knowledge about product photography.

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3.2 Project 2- Market Survey- Dappers

Market Survey -Dappers

1. Plain kurta- Rs 6,500 to 6,300

2. Embroidered kurta – Rs 16,500
3. Mirror work Embroidered kurta- Rs 14,000
4. Sherwani- Rs 40,000
5. Sherwani (cotton/linen)- Rs 60,000
6. Embroidered Sherwani – Rs 40,000
7. Sherwani (Net embroidery)- Rs 60,000 8. Linen Sherwani – Rs 45,000

Date- 11th May, 2022

In the second week of our internship, we did a market survey, we were asked to visit Dappers
and collect information on their price point. From our second project I learned about varying
price on different products from a plain kurta to an embroidered sherwani. I learned how
different embellishments can change the price point of a range of products.

3.3 Project 3- Creating Platters for exhibition

Fig 18: Platters for Haldi, Mehendi, Bridal and Baby shower

In our third project we made platters for different functions like haldi, mehndi and baby shower,
in this project we got to explore the market in search of embellishments. It was creative and a
fun exercise.

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3.4 Project 4- Assistance in SS23 collection

Fig 19: Mood board on the theme Pious Soil

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 Fig 20: Story board on the theme Pious Soil

Fig 21: Arranged prints on excel sheet

In project-4 we assisted in the SS23 collection, this project came up as a great experience for
us, we got to learn about a lot of things. We acquired about what elements should a mood board
contain depending upon a particular theme, we learnt how to write and develop a story board
as per the, we learned about the colour board and how we can take up colours from trends as
per our collection. We learned how to develop prints and bring out a whole new collection from
it with variety of colours using pantone colour shade card.
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3.5 Project 5- Mood Boards on the theme Summer and Winter

Fig 22: Summer Theme Fig 23: Winter Theme

One more project was given which was little similar the previous one, we were asked to develop
six mood boards based on the theme summer and winter, so that we could practise what we
learnt from our last project.

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3.6 Project 6- Development of Designs and Prints on the theme Seaside Play

Fig 24: Summer theme- Seaside Play

Fig 25: Print and Design development

In Project 6 as instructed, I developed prints and garments on the theme approved by our
mentor. I developed a story board which includes the mood board, the colour board and the
write up, this assignment helped me to practise everything I have learned from my previous
projects.

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3.7 Project 7- Report on established fashion designers from UK, Germany
& Milan

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Another project was to make a report on established designers from UK, Germany and Milan.
This assignment helped me to learn about different designers and their work. I learned about
the USP and price point of various brands and how out of the box thoughts are being inculcated
by them which can be seen in their SS22 collection

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3.8 Project 8- Visit to Serampur printing unit

Fig 26: Printing unit

In the last day of our training, we went to the printing unit with our mentor, we learned about
Screen printing, Batik Printing, Disperse bye, Bleaching, Calendaring. We saw many undyed
fabrics like modal, crepe, cotton, dual silk- tussar on one side and mulberry on the other. Ma’am
explained us about the whole screen-printing process. I learned how to use shade cards for
developing prints. I learned about the printing techniques which is being used by the company.
I learned about waste management and recycling. All the old fabrics which are no more in use
are recycled by the company.

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4. Learning and Experience

Fig 27: Picture with our mentor

My overall experience in my internship at Ornaete, Kolkata has been good. The valuable
experience and life learning lessons I acquired will help me in the near future.
I learned about USP, marketing, presentation, designing, good communication, market strategies,
colour coordination, waste management, marketing along with products and good offers to attract
customers.
This experience helped me to improve qualities like social adaptability, self-confidence, initiative,
organizing ability, co-operation, power of expression and sense of responsibility.
In in the first two weeks of the training I was little confused, everything seemed unbalanced and
not going accordingly. But at the end I learned it was a part of my experience and gradually
everything started falling into place.
I am deeply grateful to our mentor for being patient with me throughout the training and providing
me with such valuable knowledge.

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