Course: Strategic Management

Internal Assignment for June 2023 Examination

1.
Ans:

Introduction:

Building a prosperous advertising empire that spans the globe is a difficult task that needs a
carefully thought-out strategic plan. The plan's main objectives should include strengthening
the company's brand, developing a strong staff, and extending the company's reach through
partnerships, acquisitions, and joint ventures. In this essay, a 15-point approach for creating a
global advertising empire will be laid out, and the strategic potential of acquisitions will be
explored. The research will also give some background knowledge of the worldwide
advertising market.

Concepts and Applications:

A strategy plan that prioritises creating a strong brand identity, growing one's client base, and
maximising revenues is necessary to build a global advertising empire. The crucial elements
that need to be in a strategic plan for creating a global advertising empire are listed below:

1. Expand on a worldwide level. In order to build a worldwide advertising empire, it is vital

to expand globally. The company must identify potential markets and create a strategy for
entering them.

2. Make a successful sales plan. One of the key phases in building a prosperous advertising
empire is developing an efficient sales plan. To create a sales strategy that is consistent with
its basic values and beliefs, the organisation must identify its potential clients.
3. Make trustworthy relationships: For the establishment of a successful advertising empire,
making trustworthy connections is essential. Relationship building with key clients,
stakeholders, and people of the industry is necessary for the business.

4. The strategic plan should be examined and adjusted as appropriate. It is essential to assess
the strategy plan and make the required modifications if you want to create a successful
advertising empire. The organisation needs to monitor its progress and make adjustments as
necessary.

5. Possess a staff that is talented. Building a great advertising empire requires having a team
that is full of skill. The organisation should look for talented individuals who support its
mission and can help it be successful in reaching its goals.

6. Spend money on technology. If one wants to create a successful advertising empire, they
must invest in technology. The business must be at the forefront of technology and market
advancements in order to keep its position as the market leader.

7. Cooperate with your business partners. One of the most important steps in creating a
prosperous advertising empire is collaborating with business partners. The company has to
identify potential partners and assess whether or not they would be great strategic partners.

8. Create a strong business culture. One of the crucial phases in building a prosperous
advertising empire is establishing a strong company culture. The culture of the company
should be consistent with its basic values.

9. Keep up-to-date with the most recent changes in your field. To build a successful
advertising empire, it is essential to be informed on the most recent changes in your business.
The firm would profit by taking part in conventions, seminars, and workshops connected to
the sector.

10. Build up the reputation of your brand. To build a successful advertising empire, your
business must first establish a strong reputation. The company's core principles, mission, and
vision must be reflected in the brand image.
11. Increase the company's operational reach by acquiring and merging with other businesses.
The company has to identify potential targets for acquisition and assess if they are a great
strategic fit. When it comes to building a massive global advertising empire, mergers and
acquisitions are one of several practical strategic possibilities.

12. Make a sound strategy for your future finances. Building a successful advertising empire
depends on creating a sound financial strategy for the future. The company should invest in a
variety of potential areas for growth and practise effective financial management.

13. Determine the mission and vision of the firm. The first step in the process is to establish
the company's vision and goal. The organization's core values and principles should be
reflected in the mission statement, while the company's long-term objectives should be
reflected in the vision statement.

14. Establish a strong web presence. The organisation need a strong social media presence, a
successful website, and an online marketing plan. Building a strong internet presence is one
of the fundamental elements in creating a prosperous advertising empire.

15. Build a strong content strategy. In order to reach its target audience, the organisation must
focus on creating high-quality material that embodies its guiding values. Building a great
advertising empire requires a number of crucial tasks, one of which is developing a strong
content strategy.

Acquisitions, on the other hand, subject organisations to a variety of potential risks. It can be
difficult and complex to integrate recently acquired enterprises, which can result in
misunderstandings across cultures and other issues. It may be expensive to buy businesses.
Additionally, the purchased firm could not fit well with the company's culture and beliefs,
which might lead to a loss of expertise and staff.

Acquisitions are a realistic strategic option for creating a global advertising empire. One of
the numerous advantages that may be acquired through acquisitions is the capacity to swiftly
broaden their reach, acquire new talent and experience, and enter new markets. With the use
of acquisitions, a firm may diversify its holdings and lessen its reliance on a particular
product or market.
Conclusion:

Building an effective advertising empire on a global scale is a difficult task that requires a
thoughtful strategic approach In order to ensure success, the company should also assess its
strategic strategy and make any required revisions. A worldwide advertising empire might be
founded through acquisitions, but these agreements need to be carefully considered before
moving forward. Building a strong brand image, developing a skilled staff, expanding the
company's reach through partnerships and collaborations, and keeping up with the most
recent changes in market trends should be the strategic plan's core objectives.
2.
Ans:

Introduction:

The top football league in India right now is the ISL. However, there are problems with the
watching, which worries the league's management. The Indian Super League (ISL) was
founded in 2013 with the goal of promoting football in India and fostering a competitive
football climate there. This article will look at the numerous reasons why there isn't much
consumer interest in the ISL and provide remedies that the league administration might utilise
to increase the league's appeal and viewership.

Applications and Concepts:

Reasons for the Lack of Consumer Interest:

1. Lack of Media Coverage: The ISL's poor viewership is a result of the league's under-
reporting by the media. The league's marketing efforts have been unsuccessful, and the
league's broadcasters have not been able to secure a prime-time television position.
2. Star Power Deficit: One of the main reasons for the low level of ISL fan engagement is the
lack of superstar players. Although the league has included several renowned international
players, the lack of well-known and popular people has made it difficult for the league to
attract in a broader audience.

3. Bad Match Day Experience: The environment on match days has been criticised by ISL
supporters. Stadiums are not frequently filled, and the quality of the amenities, such as seats
and bathrooms, has to be raised. There has been a decrease in attendance as a result of this
making it challenging for supporters to enjoy the games.

4. Playing Standards: Concerns regarding the ISL's playing standards have been voiced by
both fans and analysts. The rules and structure of the league, which impose strict wage caps
and a limit on the number of international players permitted, have had an effect on the
standard of play. There's a chance that supporters are moving to other leagues because they
play better football.

Strategies for Increasing League Popularity:

1. Reliable Scheduling: The days of the week and regular intervals between games should be
set out for them to take place. Fans will be able to plan their time more easily and follow the
league more regularly as a result.

2. Implement a Promotion-Relegation System: The league should take into consideration

introducing a Promotion-Relegation System in order to up the ante on competitiveness and
entice players and viewers.

3. Raise the Salary Cap: The salary ceiling for the ISL has to be increased in order to attract
elite players from all around the world. As a result, both the quality of football performance
and spectator interest will rise.

4. Efficient Marketing: To increase interest in the ISL, the league should invest money in
effective marketing strategies. It might be helpful to advertise the league on social media,
television, and other venues.

5. Improve Consistency: The league management should see to it that the league is played
annually and on a regular basis. The matches in the league should be scheduled at regular
intervals and played concurrently each year. As a result, more people will watch the games
since it will be simpler to follow the league's schedule.

6. Expand the Number of Teams: To increase fan involvement and provide young players
more opportunity, the league needs to add more clubs.

7. Promote the League: Money should be spent by the government on league promotion. The
league may be publicised in this way by using social media and television. In order to attract
more spectators, the league should advertise itself efficiently and hold its games at convenient
times.
8. Add Playoff Matches: The league can schedule playoff games to boost interest in the
league and fan participation.

9. Attract Famous Foreign Players: To entice fans from outside of India, the league
management may sign well-known foreign athletes. The competitors must be well-known and
well-respected in their own countries. This will raise both the football level and the
popularity of the league.

10. Attract More Foreign Players: The league ought to recruit more foreign players in order to
up the quality of football and boost fan involvement.

11. Boost Football Quality: The league's management should concentrate on improving the
calibre of play. Investing in the education and growth of Indian athletes would help achieve
this. The league also needs to recruit qualified coaches who can elevate the bar for football.

12. Invest in Youth Development: To support young talent and provide a pipeline of talented
players, the league ought to sponsor youth development activities.

13. Increase Football Quality: The management of the ISL should prioritise enhancing the
standard of football played there. Better players may be chosen, and money can be spent on
academies and training facilities, to achieve this.

14. Promote Star Players: The league's management must highlight and market its best
athletes. This will help the league draw more spectators and attention.

15. Boost Fan Engagement: More effective fan involvement should be a league priority. The
utilisation of participatory events, fan communities, and online forums may all help achieve
this.

16. Broadcasting Rights: The ISL should make sure that its games are broadcast on well-
known TV networks and streaming sites to raise awareness of the league among the general
public.

Conclusion:
In conclusion, there are a variety of reasons why the Indian Super League is struggling to
draw crowds. Numerous reasons have been given for the league's low popularity, including a
dearth of notable stars, subpar performance, limited media coverage, and a negative spectator
experience. To enhance league viewership, the league may nonetheless use strategies
including enhancing star power, upgrading play quality, gaining more media attention, and
enhancing the fan experience. To make these objectives succeed, the league's management,
broadcasters, and other stakeholders must work together.
3 (a)
Ans:

Introduction:

The Indian Super League is having trouble drawing fans for a number of reasons, to sum up.
The lack of well-known talent, poor play, scant media attention, and a poor fan experience
are just a few of the explanations claimed for the league's low popularity. The league may
still employ tactics like boosting star power, improving play quality, attracting more media
attention, and improving the fan experience in order to increase league viewership.
Collaboration between the league's management, broadcasters, and other stakeholders is
necessary for the success of these goals.

Applications and Concepts:

In a market where a behemoth like INOX PVR reigns, single-screen theatre owners must set
themselves apart from their competitors. They can achieve this in a variety of ways,
including:

Consider technology:
The use of technology can help single-screen theatre owners stand out. They may invest in
digital sound and projection equipment, offer online ticket sales, and provide mobile
applications to make it easier for consumers to buy tickets. By doing this, they can give
moviegoers a more simplified and practical experience.

Creating a strong presence in the community:

Single-screen cinema owners may differentiate themselves by developing a sizable local
presence. Through event sponsorship, resident discounts, and presenting exclusive screenings
for community organisations and schools, they may interact with the neighbourhood.
Businesses may achieve this by cultivating a base of loyal customers who will choose them
over larger chains.
Providing a distinctive movie going experience:
Single-screen theatre owners may differentiate themselves by offering a unique movie-going
experience. Offering amenities like reclining chairs, a more powerful sound system, and an
upmarket menu of food and beverages can help with this. By offering a premium experience,
owners of single-screen cinemas might attract moviegoers ready to pay a premium price for
the experience.

A focus on niche film:

One method single-screen cinema operators might differentiate themselves from larger chains
is by concentrating on niche films that they might not be interested in showing. This category
may include indie films, international films, and documentaries. By doing this, they may
attract a fervent following for these sorts of films.

Conclusion:

INOX and PVR's merger has created a behemoth in the movie theatre industry, which is
troublesome for smaller, single-screen cinema operators. These smaller theatre owners must
realise that, although not being able to compete on the same level as INOX PVR, they can
establish a niche for themselves by providing moviegoers with a unique, different experience.
Nevertheless, single-screen theatre operators can differentiate themselves from their rivals
and prevail in a market dominated by INOX PVR by putting into practise strategies like
offering a unique movie-going experience, forging strong community ties, focusing on niche
movies, and embracing technology.
3 (b).
Ans:

Introduction:
India has the biggest film industry in the world and makes more than 2000 films each year.
During the period 2021–2026, the CAGR for the Indian film industry is expected to be 7.5%.
Currently, the industry is at a crossroads where it must adapt to the changing market
conditions in order to remain relevant. In order to move forward, the Indian film industry
must employ certain strategies, which are examined in this article along with the current state
of the sector. Though the rivalry in the movie theatre industry has grown as a result of the
introduction of new media outlets. The issues the Indian movie theatre industry already had
in 2020 were made worse by the COVID-19 pandemic.

Applications and Concepts:

The condition of the Indian film industry:

The amount of people going to the movies has been influenced by this trend. OTT platforms'
potential danger A few over-the-top (OTT) services that have revolutionised the traditional
movie theatre sector are Netflix, Amazon Prime Video, and Hotstar.

In India, the market for movie theatres is dominated by PVR and INOX, who together
account for more than 50% of the market. Because of the fragmented nature of the business
and the challenges single-screen theatres have in surviving, there should be greater
investment in infrastructure, technology, and quality programming. The Indian movie theatre
sector has had a variety of challenges, including:

Due to the ease of streaming services, people are consuming more material online.

Piracy: Illegal copies of films may be obtained online within hours after their release, which
is a major issue for the Indian film industry. This has a tremendous impact on the revenue
generated by theatres and production firms.

Lack of Investment: The Indian movie theatre industry has suffered from a lack of facility
and technological investment. Modern amenities like reclining seats, 3D screens, and
surround sound must be added to the majority of single-screen movie theatres.
Evolution of the Movie Theatre Industry:

The movie theatre industry must adapt and implement new tactics in order to keep up with
the changing market environment and preserve its competitiveness. The sector has to employ
the following strategies, among others:

Emphasis on Content: High-quality material that is not provided by streaming services has
to be produced more often by the motion picture industry. Working with production firms is
necessary for the industry to ensure the availability of high-quality material in cinemas.

Investment in Technology: The movie theatre industry must make technology investments
if it wants to enhance the watching experience for customers. Recliner seats, digital displays,
and immersive sound systems are among the modern theatrical amenities that are required.
Augmented reality (AR) and virtual reality (VR) can be utilised to enhance the viewing
experience.

Consolidating industries and creating economies of scale can be aided through strategic
partnerships and mergers. The combination of PVR and INOX serves as a prime example of
this.

The movie theatre industry will be able to expand its offerings by offering live events,
concerts, and sporting events. This would boost traffic and attract in more people.

Regional Expansion: Tier II and Tier III cities are where the movie theatre industry has to
focus its efforts because of their unrealized potential. The sector's expansion in these
locations might increase total income and provide opportunities for further growth.

Conclusion:

The Indian movie theatre industry has reached a crossroads and must adapt and use new
strategies to remain competitive. In order to improve the viewer experience, the industry must
focus on creating high-quality content and utilising technology. Through acquisitions,
strategic partnerships, and global growth, the sector can develop and reach economies of
scale. In order to remain competitive, the movie theatre industry requires.