Desgined By SUNALCARS

URBAN BRANDS Brand Guidelines

BRAND GUIDELINES

November Client
2023 Ugur Sunal
01 SUNALCARS
Brand Guidelines

Logo & Alternatives

This brand consists of a total of 3 different logo lockups that are intended to be
used in different situations. In addition the package comes with a monogram
that serves the purpouse of an icon for web and as favicon.

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Main Logo SUNALCARS
Brand Guidelines

Main logo lockup that will be used on social media, stationary, website etc.
This options should be preferred wherever size allows.
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White Space SUNALCARS
For Main Logo Brand Guidelines

X X X

X
X
X

Keep at minimum the indicated distance between the logo and other elements
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Alternative Marks SUNALCARS
Brand Guidelines

Alternative Mark 01 Alternative Mark 02

Alternative mark that can be used as an icon or to Alternative mark that can be used as an icon or to
create visual interest on otherwise dull elements, create visual interest on otherwise dull elements,
for example letterhead etc. for example letterhead etc.

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Monogram SUNALCARS
Brand Guidelines

Option 01 Option 02 Option 03

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White Space SUNALCARS
For Monogram Brand Guidelines

Keep at minimum the indicated distance between the logo and other elements
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Logo Colors SUNALCARS
Brand Guidelines

Black Color Gold Color Silver Color

Color Scheme for White and Light Color Scheme for Specifiaclly All Color Scheme for Dark and Black
Grey Backgrounds Backgrounds. Backgrounds.

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02 SUNALCARS
Brand Guidelines

Color Palette
Brand Colors and color codes.

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Color Palette SUNALCARS
Brand Guidelines

Color Palette &

it’s Purpose Black

Gold

A brand color palette is a key component of brand guide-

lines, providing a standardized set of colors that represent a Silver
brand's identity. It includes primary and secondary colors,
along with guidelines on their usage and combinations.
The purpose of a brand color palette in brand guidelines is
to ensure visual consistency across all brand materials.

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Hero Color SUNALCARS
+ Highlight Color Brand Guidelines

Black
Hex #000000
R0, G0, B0
C75, M68, Y67, K90

White

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Color Tints SUNALCARS
Brand Guidelines

01 02 03

Black Gold Silver

75% 75%

50% 50%

25% 25%

10% 10%

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Color Codes SUNALCARS
Brand Guidelines

Black GOLD Gold Silver Silver

Hex #00000 Hex #9B731F Hex #DFB350 Hex #6C6C72 Hex #A4A4A7
R0, G0, B0 R155, G115, B31 R223, G179, B80 R108, G108, B114 R164, G164, B167
C75, M68, Y67, K90 C35, M50, Y100, K15 C13, M29, Y81, K0 C59, M51, Y45, K15 C38, M37, Y29, K0

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03 SUNALCARS
Brand Guidelines

Typography
Fonts that will define the brand.

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Brand Typography
Brand Tyography
& it’s Purpose
Brand typography within brand guidelines outlines the
specific fonts and typographic styles that define a
brand's visual identity. It includes details such as font
families, weights, sizes, and guidelines for usage. The
purpose of brand typography in brand guidelines is to
establish a consistent and recognizable text style that
reinforces the brand's personality and messaging.
November
2023
SUNALCARS
Brand Guidelines
By defining a set of approved fonts and guidelines for
their application, brand typography ensures a cohesive
and harmonious look across all brand communications.
This consistency contributes to brand recognition and
professionalism, reinforcing the overall brand image.
Guidelines may specify fonts for headlines, body text,
and other elements, as well as provide rules for spacing,
alignment, and other typographic considerations. The
goal is to create a visually cohesive and memorable
brand presence that resonates with the target audi-
ence.
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Fonts Used SUNALCARS
and the Hierarchy Brand Guidelines

Korolev Medium Bold Hero Titles

Korolev Light Secondary Titles

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04 SUNALCARS
Brand Guidelines

Stationary
Business cards, letterhead & other brand assets

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SUNALCARS
Brand Guidelines

Business Card
Business card designs with trim marks

UG UR S UNA L
OWN E R

+4915120577776
Giselherstraße 34, 44319 Dortmund
Sunaltransport@gmail.com
Sunalcars@gmail.com
@Sunalcars

USt-IdNr:342915011

November
2023
SUNALCARS
Brand Guidelines

Letterhead
A4 Letterhead for company documents

+4915120577776
Giselherstraße 34, 44319 Dortmund
Sunaltransport@gmail.com
Sunalcars@gmail.com
..............................................................................
..............................................................................
..............................................................................

November
2023
05 SUNALCARS
Brand Guidelines

Images & Mood

Define your brand mood and character through images.

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Brand Imagery SUNALCARS
Brand Guidelines

Brand Images
& Mood

In Brand guidelines, the selection of brand images and the

associated mood are carefully curated to convey a distinct
visual identity. These guidelines establish a cohesive and
recognizable visual language for the brand.

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Brand Imagery SUNALCARS
Brand Guidelines

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 SUNALCARS
Brand Guidelines

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 SUNALCARS
Brand Guidelines

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06 SUNALCARS
Brand Guidelines

Web Application
How the brand will look on social media and wen applications.

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Responsive Website SUNALCARS
Brand Guidelines

Branding.
Illustration.
Mobile & Websites.
Desktop
More Info
Branding. Branding.
Illustration. Illustration.
Websites.
Websites.

More Info

Visual Guide to website aestehtics More Info

in mobile, pad & desktop.

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08 SUNALCARS
Brand Guidelines

Values & Character

The main values you share and how you wish people will see you.

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Brand Values SUNALCARS
Brand Guidelines

Transparent
Exclusivity
Excellent
our brand values define the essence of our commitment to unparal-
leled luxury in the world of automotive excellence. We stand as
purveyors of sophistication, epitomizing a distinctive set of principles
that set us apart

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 SUNALCARS
Brand Guidelines

Feminine Masculine

Luxury Economy

Youthful Mature

Playful Sophisticated

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