Technological University of the Philippines – Taguig

Km. 14 East Service Road , Western Bicutan Taguig City

VISION: The Technological University of the Philippines shall be a premiere state university
with recognized excellence in engineering and technology education at par with
the leading universities in the ASEAN region.

I. Objectives:

At the end of the period the students should be able to:

5. Learned various promotional strategies used in marketing agricultural products;

6. Create your own advertising and promotional strategies

II. Subject Matter:

UNIT IV - Promotion of Agricultural Products

Reference:
4-Marketing-Module-1 by: REYNANTE P BLAS pp. 2-8

III. Materials:

1. Laptop
2. Projector
3. PowerPoint Presentation

IV. Procedure:

TEACHER’S ACTIVITY
STUDENT’S ACTIVITY

A. Preparation
* Good evening, Sir!
* Good evening, Class!
*Lance will lead the prayer
* Lance, please lead the prayer
- Thank you lance
*None Sir, we have complete
* Mr. Secretary Are there any absent?
- Thank you, Briones, attendance

* Class, please pick – up all the scattered

pieces of paper under your chair and
please arrange your chairs also.
B. Motivation

* Let’s play! The game “Guess the Picture”

* Students will guess the pictures that are related to the topic .

* Students who can guess the picture correctly will have a reward
 C. Lesson Proper

* *Sir, those pictures are related to market

Before we proceed, can anyone guess and farm.

what are those pictures in the game? * Sir for me, we are going to learn
Promotion of Agricultural Products

* * Sir our lesson will be

That’s correct, so if those are related
Promotion of Agricultural Products
to farms and market what is the possible
topic for today?

*
That’s right we are going to learn * Promotion of Agricultural Products:
how the agricultural market works.

* 7 Ways to Advertise Agricultural Products

If we are going to learn those things
With so many different advertising options out
and we know how to use it what will be our there for agricultural buyers and
lesson? suppliers, we thought we’d take a look at them
all, group them up and tell you the pros and
* cons of each one.
Very good! good job class Whether you’re looking to launch a brand-new
product to the market, or are just
* looking for a new way to advertise an already
Our lesson for today will be
successful one, this list should give you a good
Promotion of Agricultural Products
place to start on where to advertise.

* Sir, Promotion of Agricultural Products

is where we sell goods and products from
*
Let’s start with the definition of different ways to market.
Promotion of Agricultural Products

*Marketing means working with markets,

* which in turn means attempting to
Please read!
actualize potential exchanges for the
satisfying human needs and wants. Thus,
we return to our definition of marketing as
human activity directed at satisfying needs
and wants through exchange processes

*
Based on your understanding what is
*Sir, marketing is we sell products to the
Promotion of Agricultural Products
consumers.

*
Thank you! very well said!

*
Please Read what is marketing?

*Based on what you read, what is

marketing?
* What is Promotion of Agricultural
Products? Can you please read?
* Nice! Very well said, can you please
explain it to us?
*Exactly! You may seat now!
* Next is we are going to identify the
different strategies 7 Ways to Advertise
Agricultural Products the pros and cons
First is the Print media pros and cons can
anyone please read
* Thank you!
Next is Classifieds Promotion:
Pros: The classifieds section of
agricultural magazines such as Farmers
Weekly
provide a very specific audience – an
audience looking to purchase. This is
perfect if you’re
trying to sell a product that is well-
established, and the need for said product
is well known
amongst your target audience.
Cons: If you are trying to sell a product
that isn’t particularly recognizable, or isn’t
very glamorous, your advert may be a little
overshadowed by some of the more appealing
bits of farm machinery on sale.
Next is Face to face Promotion,
Pros: You can get your product right in front
of the customer – if your product is
Activities related to the Promotion of
Agricultural Products produced by an
organization or individual farmer. Such
activities in the process of farm’s
marketing include packaging, selection
of brands name, promotional strategies,
price policies, marketing channels and
other policies.
*Yes sir, basically, Promotion of
Agricultural Products is where we are
selling our products made from the
farms like meat, eggs, vegetables and
more!
* Yes sir, Pros: Magazines and
newspapers provide a very large, often
traditional, audience to
* get your products in front of, with a
proven track record. Adverts can give
you a huge amount
* of exposure, and are brilliant for
new product launches where there is a
concern about brand
recognition or for mass marketing.
* Cons: This isn’t the cheapest option
and you will need to think about how
you can
* make your advertising stand out
from the crowd so people will pay
attention.
*
something that needs to be demonstrated
to be understood, this might be the best
course of action. This relies on your ability
to sell your product and you know
immediately if your tactics have worked.
Cons: If you, or your employees are not
particularly strong sellers, then you may
struggle to get the best out of this. Face-
to-face events also need investment over
above purchasing stand space and manning
it. For example, you must make up banners,
flyers and other sales collateral to make an
impact. However, in today’s pandemic, face
to face advertising is somehow a problem
due to the current situation. Only those
products that requires actual demonstration
like operating a farm equipment may
somehow use face to face demonstration as
a form of promotion.

Yes, sir the Pros of using internet is: The

next is Internet please read the internet
audience of your internet-based
promotion strategies, first is the pros of
advertising can be as broad or specific as
using internet,
you would like. You can hit every farmer
in the UK or just those in your local area.
Spend can
also be varied depending on your budget,
so no amount of money can be ‘too little’
in regards
to internet advertising. It also gives you
measurable and quantifiable statistics
from which
you can learn about the most effective
techniques

Cons: If your audience is a more

Okey next the cons of using internet ,
traditional one, you may struggle to find
the correct
audience through traditional online
channels. Other online methods (such as
E-newsletters)
however, appear to be very effective in
attracting the more traditional audience
D. Generalization
* In general, why is it important to learn
about agricultural marketing
* Sir it is important because learning about
agricultural marketing is important because
it can help to support agricultural livelihoods,
promote food security, encourage economic
growth, and enhance consumer awareness.

E. Application

* The students will now reflect on their

learning about the topic and make a
reflection.

V. Evaluation

In a ¼ sheet of paper, answer this quiz.

Review questions:
1. Choose 5 agricultural company and cite their respective promotional or
advertising
strategy used to market their respective product

VI. Assignment / Agreement

Try to search different and effective marketing strategies

Prepared by: Rafael Submitted to: Prof.

Cabilangan Reginald Cutanda