Executive Summary

The Infinitour Travel Agency offers an unforgettable travel tour package for every tourist. We
can fulfill your dream destination because we cater both Domestic and International travel. We
assure that the inclusion are

VISION

“We aim to become the go-to global travel agency, connecting travelers with authentic
experiences, while promoting cultural understanding and sustainable tourism.”

MISSION

“We strive to empower travelers with personalized travel solutions, innovative technology, and
expert guidance, ensuring seamless and enriching journeys that benefit both travelers and
destinations.”

GOALS

• Enhance customer engagement and loyalty, aiming for a repeat customer rate of 70% or
higher.
• Integrate advanced technology to improve booking processes and personalized
recommendations.
• Foster partnerships with local communities and businesses to promote sustainable and
responsible tourism practices.
• Increase our online presence and digital capabilities to reach and engage more customers.

OBJECTIVES

• Develop and promote eco-friendly and culturally immersive travel packages.

• Implement a comprehensive training program for our travel advisors, focusing on destination
knowledge, cultural sensitivity, and sustainable tourism practices.
• Achieve a customer satisfaction rate of 95% or above through continuous feedback collection
and service improvement initiatives.

VALUE STATEMENT

Embark on journeys that defy limits with InfiniTour Agency. We're not just about destinations;
we're about experiences beyond imagination. Our commitment to unlocking the extraordinary
in every trip sets us apart. From uncovering hidden gems to curating bespoke adventures
tailored to your wildest dreams, we redefine travel. With a fusion of innovation, passion, and
personalized service, we invite you to explore the infinite possibilities of the world with us.
Welcome to a realm where every horizon is an invitation to adventure, and every journey is an
endless discovery.

SUMMARY OF PRODUCTS/ SERVICES OFFERED

At the heart of InfiniTour's offerings lies the concept of tailored travel experiences. Our
agency offers flight bookings’ that assist clients in finding and booking flights to
domestic and international destinations. We can provide options based on budget,
preferred airlines, and travel dates. Hotel reservations, cruise bookings, transportation
arrangements, visa assistance, and other packages.

DESCRIPTION OF TARGET MARKET AND COMPETITIVE ADVANTAGE

Target market:

 Infinitour Agency caters to discerning travelers seeking bespoke experiences and

seamless travel arrangements. Our target market includes luxury travelers, frequent
travelers, cultural explorers, and adventure seekers whose enthusiasts in outdoor
activities looking for unique and immersive travel experiences.

Competitive advantage:

 Infinitour Agency sets itself apart from competitors through sustainability and
responsible tourism. Infinitour Agency is committed to promoting sustainable and
responsible tourism practices. We work with eco-friendly accommodations, support
local communities, and advocate for conservation efforts in the destinations we
serve.

 With a vast network of trusted partners, including airlines, hotels, tour operators,
and local guides, we can negotiate competitive rates, exclusive perks, and VIP
treatment for our clients.
 Our team comprises travel experts with extensive firsthand knowledge of
destinations worldwide. We provide insider tips, recommendations, and access to
exclusive experiences to enhance our clients' journeys.

Business description

Infinitour Agency is a premier travel agency conveniently situated in the heart of

Cauayan City, Isabela. Founded with a passion for curating unforgettable travel
experiences, Infinitour is committed to providing personalized service, expert guidance,
and seamless travel arrangements for every client. Infinitour Agency serves as a gateway
to a world of adventure, culture, and relaxation. Our central location allows us to cater to
the diverse needs of travelers from Cauayan City and its surrounding areas.

MARKET ANALYSIS

 Travel trends in tourism

Several travel trends are expected to shape the tourism industry in 2024:

Travelers are increasingly seeking personalized experiences. AI tools are being used
extensively to offer tailor-made itineraries, and booking processes. This trend is driven
by a desire for unique and authentic travel experiences that go beyond traditional
package tours.

Eco-friendly practices such as using sustainable aviation fuel, engaging in local

conservation efforts, and choosing less crowded, environmentally-conscious
destinations are gaining popularity.

There is a notable rise in travelers planning trips around concerts and festivals. Major
tours by popular artists are significantly influencing travel bookings, as fans are willing
to travel international to attend these events.

 Marketing and sales strategy

Marketing tactics
Social Media Marketing

To attract and engage travelers, increase bookings, and build a strong online presence,
we set to market our products and services through social media platforms such as
Instagram, Facebook, Tiktok, and Youtube to share visually appealing content and
engage with followers.

Influencer marketing

Partner with travel influencers and bloggers who can promote infinitour’s services to to
other people. Sponsor posts, stories, or videos where influencers share their travel
experiences booked through infinitour.

Sales strategy
Pricing strategy
 Promotional pricing
Seasonal promotions: run seasonal promotions and limited-time offers to stimulate
demand during specific periods. For example, offer discounts to holiday seasons and
events.

 Loyalty programs
Implement a loyalty program where customers earn points foe each booking, which can
be redeemed for discounts on future trips.

Distribution channels

We can partner with independent travel agents or tour operators who specialize in
selling travel packages to specific destinations. Our agents can promote and sell
Infinitour's services to clients, earning a commission for each booking.

Operations plan
30 60 90 day plan

30
Provide training sessions for
staff members to enhance
their product knowledge,
customer service skills, and
understanding of company
policies and procedures
Launch targeted marketing
campaigns to engage
existing customers and
attract new prospects,
leveraging email marketing,
social media channels, and
promotional
60
Train staff members on new
software applications and
systems to optimize their
use and maximize
operational efficiency
Set specific sales targets and
develop strategies to increase
revenue through promotional
activities.
90
identify successes,
challenges, and lessons
learned from the past 60
days, gathering feedback
from employees, customers,
and stakeholders
Conduct regular audits and
inspections of operational
processes, identifying areas
for improvement and
implementing corrective
actions as needed

Staffing requirements

Our agency requires staffs to posses these skills

 Customer service skills

 Product and destination knowledge
 Sales and negotiation skills
 Teamwork and collaboration
 Organizational skills
 Problem-solving skills
 Cultural sensitivity and adaptation

Products and services offered

Our Tour Package includes:
 International Tour Package
 Hong Kong with Disneyland Tour
 Singapore Tour
 Bali, Indonesia Tour
 Domestic Tour Package
 Coron Palawan Tour
 Bohol Tour
 Siargao Tour

Unique Features and Experiences Offered

 Hong Kong with Disneyland Tour: This tour package includes transportation,
accommodation, food and beverages and also the most exciting part is the tourist
destination. With these tour package you can fulfill your childhood dreams into reality,
where you can enjoy the whole day Disneyland tour.
 Coron Palawan Tour: This tour package includes transportation, accommodation, food and
beverages and also the destination. Where you can enjoy the beautiful rock formations,
and the unbelievable clear water of there famous beaches. .