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VOCAB WITH TRICKS

IMPORTANT IDIOMS

ONE WORD SUBSTITUTION

EDITORIAL ARTICLE
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VOCAB WITH TRICKS

IMPORTANT IDIOMS

ONE WORD SUBSTITUTION

EDITORIAL ARTICLE
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SUBDUED
quiet and rather reflective
or depressed.

conquer, defeat, overcome,

overthrow, reduce, and
vanquish.
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Slumped to

Fall or sink heavily.

Slouched,sagged,rope
d,fell
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FACILITIES
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Facilitate

Make (an action or

process) easy or easier.

Ease, simplify, expedite,

and assist.
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Audacious

showing a willingness to take

surprisingly bold risks.
showing an impudent lack of respect.

Adventurous,bold,courageous,
resolute
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Interoperable

Able to exchange and make use of

information.

Consistent, compatible, or in agreement

with something or someone else.
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Proprietary

relating to an owner or ownership.

marketed under and protected by a
registered trade name.
exclusive , restricted , smart , in ,
patented.
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SARKAR & BAZAAR
Government's move to build an online market platform is an
audacious idea, but its success has many riders E-COMMERCE ISN'T
SIMPLY about placing orders for goods and services through E digital
platforms. Whatever is ordered online has to also be physically
shipped and delivered in person to the buyer concerned. The
success of Open Network for Digital Commerce (ONDC), the
government-backed online marketplace, will ultimately depend on
its ability to facilitate, if not offer, end-to-end solutions from logistics
and warehousing to delivery and payments.
The likes of Amazon and Flipkart provide all these solutions,
including through fulfillment centers receiving inbound
products from vendors and ready for outbound dispatches
whenever consumers order on their websites.websites. That
makes them, for all practical purposes, "operators" as
opposed to mere online “plat- forms". The platforms derive
their power from not just connecting sellers and buyers, but
also ensuring physical fulfillment of transactions or
integrating online with offline.
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The idea behind ONDC is quite audacious. It seeks to replace a "platform-
centric" model that locks sellers into a specific application for enabling
discovery by buyers with an “open network” based on non-proprietary
protocols. In such a model, sellers and buy- ers can transact autonomously
and switch between platforms that are interoperable The objective is to
onboard some 13 million mom-and-pop kirana stores and 42.5 million
MSMEs that are now largely digitally-excluded. One cannot doubt the
project's intention or even potential, given the massive internet and
smartphone penetration achieved dur- ing the last decade. No less is the
success with regard to population-scale initiatives such as Aadhaar, the
Unified Payment Interface (UPI), Goods and Services Tax Network, and CoWin
vaccination applications.
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But it raises the original question: While marketplaces meant to connect
sellers and buyers - and digital commerce can do that still better by
expanding the universe of interactions - would it be enough ? There has to
be, at the end of the day, somebody to actually collect, transport and
deliver the Madhubani painting or Kutch embroidery work to a buyer in
Delhi. In UPI, the transactions are limited to transfer of funds between
bank accounts that are linked to mobile phone numbers In ONDC, the loop
would extend way beyond the online world. Amazon, Flipkart, BigBasket
and Jiomart or, for that matter, Zomato, Swiggy and Urban Company may
be proprietary platforms, but the fact is that they are today offering full-
package solutions for fulfilling consumer orders
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If ONDC is to "help our small retail survive the
onslaught of large tech-based e-commerce
companies" — to quote the Union Commerce and
Industry Minister Piyush Goyal - it will have to do
better than them or even what UPI did in
payments. And it should definitely not burn the
money of taxpayers or public financial
institutions.
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