Complete a current SWOT analysis for Air Jordan. Have at least three points for each.4 .

:SWOT analysis for Air Jordan

:STRENGTH
Nike's approach to marketing the Air Jordan brand, including personalized shoe designs for .1
Michael Jordan, comprehensive marketing plans, and offering stock to Jordan, contributed
.significantly to its success
Nike demonstrated effective negotiation tactics, offering a lucrative deal to Michael Jordan .2
.that included stock options, securing his endorsement
The Air Jordan brand benefits from the legacy and iconic status of Michael Jordan, one of .3
the greatest basketball players of all time, which creates immense brand recognition and
.consumer loyalty
4. Successful marketing strategies, Nike effectively leveraged athlete endorsements,
particularly Michael Jordan, to create a powerful brand image and drive sales.

WEAKNESS:
1.High Price Point, Air Jordan shoes often come with premium price tags, which may limit
their accessibility to some consumers and create affordability issues.
2. NBA fines and bans on Air Jordan shoes, indicating potential risks associated with brand
reputation and regulatory compliance.
3. As Michael Jordan becomes less active in the public eye, there's a risk that the brand's
appeal could diminish over time. leaving the Air Jordan brand susceptible to a decline in
relevance once his influence wanes.

OPPORTUNITIES:
1. There is an opportunity for Air Jordan to expand its product line beyond footwear into
apparel, accessories, and lifestyle products, leveraging its strong brand equity to attract new
consumers and increase market share.

2. Collaborating with other brands, athletes, and influencers can help Air Jordan stay relevant,
drive innovation, and reach new audiences, fostering growth and brand longevity.

3. Given the increasing global popularity of basketball, particularly in emerging markets,

there exists considerable opportunity for Air Jordan to extend its reach internationally.

THREATS:
1. Intense Competition, the athletic footwear market is highly competitive, with rival brands
constantly innovating and vying for market share, posing a threat to Air Jordan's dominance
and profitability.

2. Counterfeit products, Counterfeiting affects the brand's reputation and revenue by offering lower-
quality imitations.

3. Shifts in consumer preferences and fashion trends, requiring the brand to remain agile,
adaptive, and responsive to evolving consumer tastes and market dynamics.
6. Based on your SWOT analysis, suggest three strategies/ideas for improving supply
and demand of Air Jordan by Nike.

1. Nike could focus on expanding the availability of Air Jordan products in emerging
markets where basketball and sneaker culture are growing rapidly.
2. Nike could invest in product diversification and innovation to attract a broader range
of consumers and differentiate Air Jordan from competitors.
3. Implement a limited-edition release strategy to create scarcity and increase demand
among sneaker enthusiasts.