uiino.

com

STORY

MAPS

ARE YOU

KIDDING?
What IS

StorymapS?
 uiino.com

It’s the Visual

roadmap of your
products
WHY

StorymapS?
 uiino.com

It makes it
easier to see
the big picture
The big
picture
It all starts with Role,
Goal & Benefits of a
users

n t s to c o n n e ct
n , a n arti st , w a e
Joh e n d s, so t h at h
is ti c f ri
with my art w o rk s
n s ha re m y a rt
ca
Steps
It helps you create user
flows
Ex: Onboarding Flow
Steps
Open app

Log in to account

Set up profile

Upload profile picture and bio

Select interests and artistic style

Stories
It makes your actions
clear
ex: Log in to account
Stories
Open app

Log in to account

Set up profile

Upload profile picture and bio

Select interests and artistic style

Notes
Make a note of your
actions
ex: Upload profile picture
Notes
Open app

Log in to account

Set up profile

Upload profile picture and bio

Select interests and artistic style

Pain & Gain
Spot your struggles and
see if your idea solves
them better
Pain & Gain
Pain

John gets irrelevant posts by

spammers

Gain

John can find quality artworks

by following genuine artists
Opportunities
Think of ways to improve
and see if the new idea
works better than the old
way.
Opportunities
Opportunities
John can find a
rtists more acc
considerably m urately with a
ore variety of s
tyles
Existing solutio
n
John can use f
ind only limited
limited artistic artists with
styles
New solution
Introducing ad
ditional artistic
John find more styles to help
artists with sa
styles. me artistic
Success Criteria

Know what success

looks like with success
criteria.

Ex: App creates group chats

efficiently
Success Criteria

Success Criteria
John found artists with same
artistic style
Risk
Make sure to know your
risk states
Ex: Data may be lost if user
clears the app
Risk

Risk

There's a risk of data breaches

or unauthorized access to user
accounts
THANKS

FOR

READING