bKash App user group – ICC T20 CWC

Engagement Campaign
2 June – 29 june
Google trend analysis of CWC

4Y↑52%
4Y↑29%
4Y↑38%
platform
key goal

Increase audience size and make the

group one of the engaging & active
platform for future
product or campaign usage
আইসিসি টি - ২০ ক্রিকেি সিশ্বোপ উপলকে আিকে

প্রসিভার সিোশ
মাকের িাইকর এিার গ্রুকপও
ক্রিকেি উকেজনায় সিেসশি
হিার পালা
T20 world cup journey

league stage: semi-final: final:

38 2 1
matches matches match

total matches: 41
 Campaign overview
Engagement Competition
to be placed in bKash app user group.
Cricket Centric App User Group
The competition will be cricket centric
The overall competition will be
based on contents submitted by
users and audience vote –
ALL IN APP USER GROUP.
GENERAL GUIDELINES FOR PARTICIPATION (Each category)

Flair moves/tricks with cricket ball/bat.

• The participant has to be the member of bKash app user group
• Upload video of any type of cricket related tricks with cricket bet or ball
• The video can be maximum 2 min

Painting/Drawing cricket themed

• The participant has to be the member of bKash app user group

• Upload picture of any type of cricket related painting/ drawing

Composing or covering cricket-based song.

• The participant has to be the member of bKash app user group
• Upload song / cover related to cricket related
 PARTICIPATION AND VOTING
• Participants can simply post their content in the group for participation.

• Each participant will have 3 days to collect votes and after 3 days voting will close for his
content.

• A minimum and maximum bar can be set for passing ‘content quality’ and ‘audience vote’ criteria of
judging.

VOTING PROCEDURE

• Commenting YES & NO in the comment section

• Each content will be open for voting for 3 days.
• Commenting will be turned off after 3 days
3 separate judge panels for 3 categories

3 sets of prizes for 3 categories

 Competition timeline

Pre Hype Group Stage Competition ends

26 march – 1 June 2 june to 22 june 25 june
Promotion of the competition Submission of content in the
Content submission ends
group and voting starts

Judges Winner Selection Final match

25 june – 28 june 29 june
Result Compilation Result announcement
Promotional platform

bKash Platforms

Amar bKash-আমার সিোশ

 Collaborated Platforms (Pages)

Castaway On The Moon

সিেসশি িাাংলাকেশ - Bikoshito Bangladesh
 Collaborated Platforms (Groups)

Castaway On The Moon

Cultural Classicists
Collaborated Platforms (Groups)
 Influencers

Liliput Farhan Antik Mahmud

 Influencers

Stories with Saif

Not out Noman