STRATEGIC MANAGEMENT

TOTAL MARKS - 50

MCQ QUESTIONS

1. Strategy is
b. Proactive in action
c. Reactive in action
d. A blend of proactive and reactive action
e. None of the above

6. Formulation of strategies and their implementation in a strategic management process is

undertaken by
g. Top level execution
h. Middle level execution
i. Lower level execution
j. All of the above

11. Which statement should be created first and foremost

l. Strategy
m. Vision
n. Objectives
o. Mission

16. Strategic management allows an organization to be more

q. Authoritative
r. Participative
s. Commanding
t. Proactive

21. KSF stands for

v. Key strategic factors
w. Key supervisory factors
x. Key success factors
y. Key sufficient factors

26. The term PESTLE analysis is used to describe a framework for analyzing
aa. Macro environment
ab. Micro environment
ac. Both macro and micro environment
ad. None of the above

31. Attractiveness of firms while conducting industry analysis should be seen in

af. Relative terms
ag. Absolute terms
ah. Comparative terms
ai. All of the above

36. Strategic group mapping helps

ak. Identifying the strongest rival companies
al. Identifying the weakest rival companies
am. Identifying the strongest and weakest rival companies
an. None of the above

41. Which strategy is implemented after the failure of turnaround strategy

ap. Expansion
aq. Diversification
ar. Divestment
as. Growth

1. Stability strategy is a______ strategy

b. SBU level
c. Corporate level
d. Business level
e. Functional level
( 10 * 1 =
10 )

DESCRIPTIVE QUESTIONS (Answer any 5)

6. What is strategic management? What benefits accrue by following strategic approach to

managing?

7. Explain Porters five forces model as to how business can deal with competition?

8. Explain Mendlelow’s Matrix?

9. What is the purpose of SWOT analysis? Why is it necessary to do a SWOT analysis before
selecting a particular strategy for a business organization?

10. Describe the construction of BCG Matrix and discuss its utility in strategic management.

11. Explain the difference between the three levels of strategic formulation. (5 * 5=
25)

SCENARIO BASED QUESTIONS

12. Mr Raj has been hired as a CEO by XYZ LTD a FMCG Company that has diversified into
affordable cosmetics. The company intends to launch Feelgood brand of cosmetics. XYZ
 wishes to enrich the lives of people with its products that are good for skin and are
produced in ecologically beneficial manner using herbal ingredients. Draft vision and
mission statement that may be formulated by Raj.

1. Eco-carry bags ltd , a recyclable plastic bags manufacturing and trading company has seen a
potential in the ever-growing awareness around hazards of plastics and the positive outlook
of society towards recycling and reusing plastics.

A major concern for Eco-carry bags ltd are paper bags and old cloth bags. Even though they are
costlier than recyclable plastic bags, irrespective they are being welcome positively by the
consumers.

Identify and explain the competition from paper bags and old cloth bags fall under which
category of Porter’s Five forces Model for competitive analysis?

1. Rohit Patel is having a small chemist shop in the central part of Ahmadabad. What kind of
competencies Rohit can build to gain competitive advantage over online medicine sellers?

(3 * 5 = 15)