Code: F15D-PP-PR-01.

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Version: 12
SYLLABUS Date: 19/01/2024
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FACULTY OF CIENCIAS EMPRESARIALES

PROGRAM OF ADMINISTRACIÓN
SYLLABUS OF INTERNATIONAL MARKETING

I. GENERAL INFORMATION

1.1 Academic Unit or Program: ADMINISTRACIÓN

1.2 Modality of Studies: IN CLASSROOM
1.3 Academic semester: 202401
1.4 Study cycle: VII
1.5 Requirements: INGLÉS VI(CDIPA06), STRATEGIC MARKETING(AEDL607)
1.6 Type of Course: Required
1.7 Number of Credits: 4.0
1.8 Duration: 16 weeks (03/04/2024 - 17/07/2024)
1.9 No. of total hours: 80.00 (48.00 Theory y 32.00 Practice)
(80.00 face-to-face y 0.00 virtual )
Theory (Presencial: 48.00 horas - Virtual: 0.00 horas)
Practice (Presencial: 32.00 horas - Virtual: 0.00 horas)
1.10 Professor(s) / Virtual Tutor(s): Alexandra De Nazareth Llanos Vasquez (DLLANOSVA7@ucvvirtual.edu.pe)

II. COMPETENCYS GRADUATE PROFILE

This syllabus contributes to the following competencies of the graduate profiledo:

SPECIFIC COMPETENCIES

Manage the marketing process to profitably satisfy the customer by demonstrating creativity and innovation.

GENERIC COMPETENCE

Leadership and ethics.

Leadership and ethics. Exercises ethical leadership for the planning, implementation, execution and evaluation of business, sociocultural and entrepreneurial projects.
environmental factors contributing to local, regional and national development.

III. SUMARY

The curricular experience of International Marketing belongs to the area of specialty studies, is of theoretical, practical, and mandatory nature. Its purpose is to
prepare the student to propose international marketing strategies. It covers the following thematic axes: selection of international markets, international marketing
strategies and international marketing plan.

IV. ACADEMIC PROGRAMMING

CROSS-CUTTING THEMES

Entrepreneurship.

4.1 FIRST UNIT: General aspects of international marketing.

4.1.1. DURACIÓN: 5 Sessions (01/04/2024 - 04/05/2024)

LEARNING OUTCOME:

Analyze global .markets, using diagnostic tools

ATTITUDE:

Respect for cultural diversity, respect for others.

SESSION CONTENTS / DIDACTIC STRATEGIESS DIDACTIC STRATEGIES EVIDENCE OF

Centro de Formación
Elaboró Docente y Desarrollo Revisó Responsable del SGC Aprobó Vicerectorado Académico
de Contenidos

Nota: Cualquier documento impreso diferente del original, y cualquier archivo electrónico que se encuentren fuera del campus virtual Trilce serán considerados como COPIA NO CONTROLADA.
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LEARNING
1 International marketing important: Global perspective. Cooperative learning. Visual organizer: global
perspective.
2 Drivers of the global environment. Cooperative learning. Visual organizer: drivers of the
global environment.
3 International marketing, export and logistics channels. Case studies. Report: export and logistics
channels.
4 Role of international culture. Marketing Cesim Simulator Review Cooperative learning. Report: international culture.
5 International legal political environment. Marketing Cesim Simulator test Cooperative learning. Mid-term exam I.
decision.

4.2 SECOND UNIT: International marketing strategies.

4.2.1. DURACIÓN: 6 Sessions (06/05/2024 - 08/06/2024)

LEARNING OUTCOME:

Design international marketing strategies, according to management principles and international trade policy.

ATTITUDE:

Respect for cultural diversity, respect for others, seek solutions.

EVIDENCE OF
SESSION CONTENTS / DIDACTIC STRATEGIESS DIDACTIC STRATEGIES
LEARNING
6 International competitiveness. Simulator Marketing Cesim decision N° 1. Cooperative learning. Visual organizer: international
competitiveness.
7 International marketing strategies. Exportable supply. Simulator Marketing Cesim Case studies. Case study report: exportable
decision N° 2. supply.
8 Identifying consumers. Simulator Marketing Cesim decision N° 3. Case studies. Case study report: identifying
consumers.
9 International market research. Marketing Simulator Cesim decision N° 4. Cooperative learning. Report: international market
research.
10 Mid-term exam II (Make- up exam Unit I and /or Resit exam Unit I). Mid-term exam II (Make- up Mid-term exam II (Make- up
exam Unit I and /or Resit exam Unit I and /or Resit
exam Unit I). exam Unit I).

4.3 THIRD UNIT: International marketing plan.

4.3.1. DURACIÓN: 6 Sessions (10/06/2024 - 20/07/2024)

LEARNING OUTCOME:

Prepare an international marketing plan, using research techniques and market strategies.

ATTITUDE:

Respect for cultural diversity, respect for others, seek solutions and provide improvements.

EVIDENCE OF
SESSION CONTENTS / DIDACTIC STRATEGIESS DIDACTIC STRATEGIES
LEARNING
11 International environment. Analysis of the external macro and Case studies. Case study oral presentation:
microenvironment. analysis of the external macro
and microenvironment.
12 Choice of strategies. Simulator Marketing Cesim decision N° 5. Case studies. Case study oral presentation:
choice of strategies.
13 Implementation of strategies: marketing Mix. Simulator Marketing Cesim Case studies. Case study oral presentation:

Centro de Formación
Elaboró Docente y Desarrollo Revisó Responsable del SGC Aprobó Vicerectorado Académico
de Contenidos

Nota: Cualquier documento impreso diferente del original, y cualquier archivo electrónico que se encuentren fuera del campus virtual Trilce serán considerados como COPIA NO CONTROLADA.
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decision N° 6. implementation of strategies:

marketing Mix.
14 Implementation of strategies: control. Cooperative learning. Final Report - International
project (ADN)
15 Final presentation of the product export Cooperative learning. Report: final product oral
presentation.
16 Final exam (Make-up exam Unit II and /or Resit exam Unit II). Final exam (Make-up exam Final exam (Make-up exam
Unit II and /or Resit exam Unit II and /or Resit exam
Unit II). Unit II).

V. RESOURCES AND MATERIALS

Media: Virtual campus: TRILCE, Blackboard Learn Ultra, Blackboard Ally, Padlet, Miro and others.Materials: Markers, whiteboard. Texts in English. Texts for
consultation and research: Digital books, guides, articles, magazines, audiovisual and computer material: videos, electronic resources, photographs, infographics, APA
manual.

VI. EVALUATION

6.1. GRADING CHART

EVIDENCE OF UNIT
UNIDAD CODE WEIGHTING EVALUATION TOOL
LEARNING DISTRIBUTION
1 Visual organizer TR 35 % 30 % Rubric
Report INF 35 % Rubric
Mid-term exam I EP 30 % Questionnaire
2 Visual organizer TR 35 % 30 % Rubric
Case study EC 35 % Rubric
Mid-term exam II EP 30 % Questionnaire
3 Case study EC 35 % 40 % Rubric
Final Report INF 35 % Rubric
Final exam EF 30 % Questionnaire

6.2. AVERAGES

FIRST UNIT (X1) SECOND UNIT (X2) THIRD UNIT (X3)

X1 = 0.35*TR+ 0.35*INF+ X2 = 0.35*TR+ 0.35*EC+ X3 = 0.35*EC+ 0.35*INF+

0.30*EP 0.30*EP 0.30*EF

FINAL (XF)

XF = 0.30*X1+ 0.30*X2+ 0.40*X3

6.3. APPROVAL REQUIREMENTS

• The minimum passing score is 11. Only in the final average the fraction equivalent to or greater than 0.5 will be rounded to the next higher digit.
• 30% of unjustified absences disqualifies the student from taking the final exam. Unexcused absences from practices or exams will be graded (00).
• The student who failed or for some reason did not take the mid-term exams or final exam, may take them in the make-up period, in case of non-attendance they
will be graded with zero (00). The student will only have the right to take one exam, regardless of his or her make-up and resit exams.

VII. BIBLIOGRAPHY

Centro de Formación
Elaboró Docente y Desarrollo Revisó Responsable del SGC Aprobó Vicerectorado Académico
de Contenidos

Nota: Cualquier documento impreso diferente del original, y cualquier archivo electrónico que se encuentren fuera del campus virtual Trilce serán considerados como COPIA NO CONTROLADA.
 Code: F15D-PP-PR-01.04
Version: 12
SYLLABUS Date: 19/01/2024
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VIII. BIBLIOGRAPHY

Library code BOOKS, JOURNALS, ARTICLES, THESES, WEB PAGES

Digital Books
Digital Books Acerenza, M.(2014). Marketing Internacional (2 A Ed.). Editorial Trillas S.A.
http://119.8.145.208/owncloud/index.php/s/mCFfBXVLR1RIbld
http://119.8.145.208/owncloud/index.php/s/mCFfBXVLR1RIbld
Digital Books Chicana J. & Vargas L. (2019) Marketing estratégico y la cartera de socios en la Cooperativa de Ahorro y Crédito
Bienestar Perú, Moyobamba, 2019. [Tesis de pregrado, Universidad César Vallejo]. Repositorio UCV.
https://repositorio.ucv.edu.pe/handle/20.500.12692/43234
https://repositorio.ucv.edu.pe/handle/20.500.12692/43234
Digital Books Czinkota, M. R., Ronkainen, I. A.(2019). Marketing internacional. Cengage Learning. http://www.ebooks7-
24.com/?il=9467 http://www.ebooks7-24.com/?il=9467
Digital Books Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase
intention. Journal of Business Research, 122, 608–620. https://doi.org/10.1016/j.jbusres.2020.10.016
https://doi.org/10.1016/j.jbusres.2020.10.016
Digital Books Echeverri Cañas, L. (2023). Plan estratégico de marketing: El arte de cautivar a través de estrategias que enamoran.
Universidad del Rosario. https://www.digitaliapublishing.com/a/126786
https://www.digitaliapublishing.com/a/126786
Digital Books Elsässer, M. (2022). Intelligent Data-Driven Marketing: When Physicists Start Thinking about Marketing: From Mad-
Man to Math-Man Marketing. ibidem.
https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=7024641
https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=7024641
Digital Books Ewel, J. (2021). The 6 disciplines of agile marketing?: proven practices for more effective marketing and better business
results. Wiley. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?pq-origsite=primo&docID=6341957
https://ebookcentral.proquest.com/lib/biblioucv/detail.action?pq-origsite=primo&docID=6341957
Digital Books García-Lavernia Gil, J. (2019). Panorámica del marketing. Universitat Oberta de Catalunya.
https://www.digitaliapublishing.com/a/61807 https://www.digitaliapublishing.com/a/61807
Digital Books Giraldo Oliveros, M. E., Ortiz Velásquez, M., & Castro Abello, M. de. (2021). Marketing: una version gráfica. Editorial
Universidad del Norte. https://www.digitaliapublishing.com/a/101334
https://www.digitaliapublishing.com/a/101334
Digital Books Grech Gomendio N. (2019). Estrategias de Marketing Digital en un entorno Ciberseguro. Rama Editorial.
https://www.digitaliapublishing.com/a/110160 https://www.digitaliapublishing.com/a/110160
Digital Books Jain, S. C. (2007). Marketing internacional (6th ed.). Cengage Learning.
https://link.gale.com/apps/pub/3BRC/GVRL?u=univcv&sid=bookmark-GVRL
https://link.gale.com/apps/pub/3BRC/GVRL?u=univcv&sid=bookmark-GVRL
Digital Books Lerma Kirchner, A. E., Márquez Castro, E.(2020). Comercio y marketing internacional. Cengage Learning.
http://www.ebooks7-24.com/?il=10773 http://www.ebooks7-24.com/?il=10773
Digital Books Martin-Guart, R., & López, J. B. (2020). Glosario de marketing digital. Editorial UOC.
https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=7051771
https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=7051771
Digital Books Miskelly, M. (Ed.). (2019). Encyclopedia of Major Marketing Strategies (Vol. 4). Gale.
https://link.gale.com/apps/pub/8OHU/GVRL?u=univcv&sid=bookmark-GVRL Miskelly, M. (Ed.). (2019).
Encyclopedia of Major Marketing Strategies (Vol. 4). Gale.
https://link.gale.com/apps/pub/8OHU/GVRL?u=univcv&sid=bookmark-
Digital Books Somalo, N. (2017). Marketing digital que funciona : Planifica tu estrategia e invierte con cabeza. Lid Editorial
Empresarial S.L. https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=6883095
https://ebookcentral.proquest.com/lib/biblioucv/detail.action?docID=6883095
Digital Books Tello Mosquera, L. A. (2020). Marketing internacional y exportación de espárragos de las MYPES productoras de
Trujillo al mercado de EE.UU. 2019. [Tesis de pregrado, Universidad César Vallejo]. Repositorio UCV.
https://repositorio.ucv.edu.pe/handle/20.500.12692/62258
https://repositorio.ucv.edu.pe/handle/20.500.12692/62258
Digital Books Tigre Larios, K. A. (2023). Plan de marketing estratégico para el posicionamiento de una ferretería, Chiclayo. [Tesis de
posgrado, Universidad César Vallejo]. Repositorio UCV. https://repositorio.ucv.edu.pe/handle/20.500.12692/124875
https://repositorio.ucv.edu.pe/handle/20.500.12692/124875
Digital journals
Digital journals Anderson, E., Shum, M., & Zhang, J. (2018). Marketing. Management Science, 64(2), viii.
https://link.gale.com/apps/doc/A534200483/AONE?u=univcv&sid=bookmark-AONE&xid=d689a79b

Centro de Formación
Elaboró Docente y Desarrollo Revisó Responsable del SGC Aprobó Vicerectorado Académico
de Contenidos

Nota: Cualquier documento impreso diferente del original, y cualquier archivo electrónico que se encuentren fuera del campus virtual Trilce serán considerados como COPIA NO CONTROLADA.
 Code: F15D-PP-PR-01.04
Version: 12
SYLLABUS Date: 19/01/2024
Page: 5

https://link.gale.com/apps/doc/A534200483/AONE?u=univcv&sid=bookmark-AONE&xid=d689a79b
Digital journals Golovko, E., Lopes-Bento, C., & Sofka, W. (2022). Marketing learning by exporting – how export-induced marketing
expenditures improve firm performance. Journal of Business Research, 150, 194–207.
https://doi.org/10.1016/j.jbusres.2022.06.015 https://doi.org/10.1016/j.jbusres.2022.06.015
Digital journals Gross, N., & Laamanen, M. (2022). “Hey, you there! Marketing!” On ideology and (mis)interpellation of the marketing
educator as subject. Journal of Marketing Management, 38(3–4), 309–332.
https://doi.org/10.1080/0267257X.2021.1944896 https://doi.org/10.1080/0267257X.2021.1944896

Centro de Formación
Elaboró Docente y Desarrollo Revisó Responsable del SGC Aprobó Vicerectorado Académico
de Contenidos

Nota: Cualquier documento impreso diferente del original, y cualquier archivo electrónico que se encuentren fuera del campus virtual Trilce serán considerados como COPIA NO CONTROLADA.