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Poultry Bussines Plan
Poultry Bussines Plan
Product Description: In general poultry refers to all domestic birds of fowls; but in this
project profile it refers only to chicken. Chicken are most popular, widely raised and
consumed birds in Ethiopia. Hence the major purpose of poultry production in the
country is for food as meat and egg. In commercial poultry production system broiler
meat is marketed in the form of live birds, whole dressed, portions such as leg quarter,
thighs, whole breast, drumsticks, etc, which may be polybagged or tray packed depending
on the requirements of the customers. Two kinds of eggs are also supplied to the market;
i.e. table eggs for direct consumption and hatchery eggs for further rearing.
1. Rationale: Poultry production practice in the Amhara Region is a traditional type; just as
a backyard business in which producer's rear small number of domestic birds. Production
is, basically for home consumption, with a small percentage and seasonal marketable
surplus. According to the livestock sample survey of 2005/06, the Amhara Region had
9.40 million poultry population which accounts for 29.2% of the national flock. The
marketable surplus is only 20% of the region flock whereas mortality rate is over 60%
and the balance is consumed at home.
Urban population in the region is estimate 2,195,000 and relating this figure with the
marketable surplus of poultry in the Region, poultry meat consumption level is less than
one bird per person per year. This is extremely low by any standard. The low level of
marketable surplus is constrained by a host of factors. Traditional producers raised their
own stocks which are low p-productive, they take 12 months to gain 1 kg weight whereas
improved breeds gain 1 kg body weight in 2 months time. The local breeds give 20-30
eggs per layer per year and the improved breeds gain 200-280 eggs per layer per year. In
addition to this in the traditional production system mortality rate is very high due to high
incidence of diseases and predator as there is no provision of housing. Birds are properly
fed, left to scavenge for food, no provision of veterinary services. There is no
differentiation between layer and broiler breeds. As a result poultry production is low. On
the other hand urban population is increasing at the rate of 4.25% per year. With the
current unsatisfied demand population increase will create addition pressure on poultry
meat and egg supply. Hence it is timely to encourage investment in the poultries.
As indicated in table 1 below, demand for Birds and eggs increased from 8.9 million to
12.9 million and from 35.6 million to 51.8 million from the year 2001 to 2010,
respectively.
Table 1
Producers in the region raise local birds which are low productive and will never catch up
with the growing demand of urban population. The urban population growth rate will also
create additional demand which will justify the development of commercial poultry
production at Bahir Dar and other major zonal capital cities.
1. Source of Raw Materials:- Day-old chicks for both layers and broilers' breeds have to
be imported from well recognized breeding stock sources. In commercial poultry
production feed is the most important variable cost component accounting fort 75-80
percent of th4e production cost. The basic components of feed are maize, Soya bean and
oil cakes which can easily be produced and supplied to the poultry industries within the
region.
2. Production Process and Technology: Poultry houses are designed for growing pullet
(egg layers), broilers (birds of meat) parent stock (birds for breeding) and each cage
house is equipped with automatic feeders, drinkers, controlled heating and light system
where temperature and humidity are controlled. Day-old chicks are vaccinated and the
same day delivered to their respective cage house by an environmentally controlled
delivery van. Chicks are carefully brooded and fed until they reach their respective
production stages layers will start egg-laying in 20 weeks time. Eggs will be collected,
stacked in trays and stored for sale. Broilers will gain marketable body weight in 45 days
time ready for sale live or dressed.