MBA 3RD Semester

SESSION: - 2022-24
Submitted By:

CASE STUDY

Submitted By: Submitted To:

Sonia Patidar (AU22C2002) Prof. Shilpi Upadhyay
 Kaizen Approach: Revitalizing Krish General Store

Introduction:
Sanjay Jaat, the owner of a longstanding general store at Laxmi
Nagar Chauraha, has been serving his community for 21 years. Over
the years, the landscape around his shop has changed significantly,
with new competitors entering the market. Sanjay initially adapted
and improved his shop to stay competitive, but in recent years, he has
become complacent. This case study explores how Sanjay can use the
Kaizen approach to make essential improvements to his store to
maintain his competitiveness and enhance customer satisfaction.
I. Current Challenges:
Sanjay's general store is facing several challenges that require
immediate attention:
Inadequate Storage Space: The store's storage space is limited,
leading to cluttered shelves and making it difficult for customers to
identify products easily.
Insufficient Staff: Sanjay is currently understaffed, resulting in long
wait times for customers and decreased service quality.
Training Needs: Hiring new workers is essential, but it's equally
crucial to provide proper training to maintain a high level of customer
service.
II. Kaizen Approach:
Kaizen is a continuous improvement philosophy that emphasizes
small, incremental changes to achieve significant improvements over
time. Sanjay can apply the Kaizen approach to address the challenges
faced by his store:
Improving Storage Space:
Step 1: Sanjay should assess the store layout and identify areas where
space can be optimized.
Step 2: Reorganize the store to create more aisle space and better
product categorization.
Step 3: Implement a regular review process to ensure shelves are
organized and excess inventory is minimized.
Enhancing Staffing Levels:
Step 1: Hire additional staff based on workload and peak hours.
Step 2: Assign specific responsibilities to each staff member to
streamline operations.
Step 3: Schedule weekly meetings to gather feedback from the staff
and identify areas for improvement.
Training and Development:
Step 1: Develop a training plan for new workers, focusing on
customer service, product knowledge.
Step 2: Encourage employees to provide input on improving store
processes and customer experience.
III. Expected Outcomes:
By implementing the Kaizen approach, Sanjay can expect the
following outcomes:

1. Improved Customer Experience: With better storage, customers

can find products easily, leading to increased satisfaction.

2. Reduced Waiting Times: Adequate staffing levels will reduce

wait times, enhancing the overall shopping experience.

3. Enhanced Employee Performance: Training and development

will result in more knowledgeable and motivated staff.

4. Competitive Advantage: These improvements will position

Sanjay's store as a preferred choice among customers, even in
the face of increasing competition.
IV. Conclusion
Sanjay Jaat's general store can regain its competitive edge and thrive
in the evolving market by embracing the Kaizen approach.
Continuous improvement in storage, staffing, and workers training
will not only meet customer expectations but also secure the store's
long-term success. By focusing on small, incremental changes,
Sanjay can ensure that his store remains a vital part of the Laxmi
Nagar Chauraha community for years to come.
THANK YOU!