UX Strategy Cheat Sheet Design Process

• Sprint 0
• High level UX overview
Current State of Design
• Current product/competitive analysis

• Who are the users? What is known about them? • Ideation and stories

• Who’s the competition? • Day in the life/customer journey mapping

• How is design currently run (strategically and tactically)? • Design Sprints (run ahead of engineering sprints)
• What’s the current level of UX maturity? a • Identify stories

• What are the current design issues? • Develop sketches, interaction model, wireframes, mockups

• Inconsistent application experience • Feedback from team members and user pool

• Lack of design guidelines b • Light documentation

• Consulting design focus • Implement front end

• Summative usability testing

Future State of Design

Design Principle Examples
• Address the current issues, any low-hanging fruit?
• Transparency in process and output
• Align UX goals with business goals
• Engage users in collaborative design
• Be SMART (Speci®c, Measurable, Actionable, Relevant, Trackable)
• The visual design should serve the content
• Lean and agile design
• Our user experience is unique and recognizable
• Think big picture
• Speci®c target times (by product) for task completion
• How can we differentiate ourselves?
• Mistakes should be minimized and easy to ®x
• How can design in¯uence the overall user experience?
• De®ne design principles
• Establish a a visual language Further Reading
• Embody the brand in product design
• http://johnnyholland.org/2010/04/planning-your-ux-strategy/
• A culture of design
• http://www.lukew.com/ff/entry.asp?854
• Fostering innovation (discovering the why, ideation and stories)

a The UX Maturity Model b Design Guidelines

6 UX is fundamental, not addressed separately Branding, visual language, tone

5 UX is part of the core strategy Interaction patterns, page ¯ow combinations

Page ¯ows
4 UX is critical and of executive concern
Page templates
3 UX is important and programs emerge
Components, component combinations
2 UX is important but receives little funding

1 UX is not important This bull’s-eye framework helps

conceptualize the approach to UI guidelines
adapted from johnnyholland.org and determine level of impact and effort.

http://justrightux.com/resources adapted from Beier, Vaughan, ACM CHI