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MBA 442 Entrepreneurship
MBA 442 Entrepreneurship
1. Opportunity Recognition:
Imagine Sarah, who notices that her city lacks
affordable, eco-friendly clothing options. She sees an
opportunity to fill this gap in the market.
2. Concept Development:
Sarah begins researching sustainable fashion. She
defines her target market, crafts a business model
focusing on online sales to reduce overhead costs, and
starts planning her product line.
3. Planning and Resource Gathering:
Next, Sarah writes a detailed business plan outlining
her vision, market analysis, marketing strategies, and
financial projections. She uses this plan to secure
funding from a local small business grant and gathers
other resources, including sustainable fabric suppliers
and a website developer.
5. Launch:
With her supply chain established and her brand
identity strengthened by her initial marketing efforts,
Sarah officially launches her online store. She
continues to engage her audience through social media
and email marketing.
6. Growth and Scaling:
As her business grows, Sarah introduces new product
lines and considers expanding her reach by offering
international shipping. She also begins to automate
certain aspects of her business, such as inventory
management, to handle the increasing volume of sales.
Visionary Thinking:
Entrepreneurial leaders have a clear, compelling vision
for the future of their venture. They are able to see
beyond the current state, identify new opportunities,
and inspire others with their vision of what could be.
Innovation and Creativity:
They foster an environment that encourages innovation
and creativity, enabling the development of new ideas,
products, or solutions. This involves being open to
change and challenging the status quo.
Export Growth:
Entrepreneurs in India have expanded their businesses
beyond domestic borders, contributing to the country’s
export growth. By entering international markets,
Indian products and services add value globally, earn
foreign exchange, and enhance India’s trade balance.
Women Empowerment:
Entrepreneurship has also played a vital role in
empowering women in India. By starting their own
businesses, women not only contribute to the economy
but also achieve financial independence and social
status, challenging traditional gender roles.