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Operations Management Case Study Analysis

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Operations Management Case Study Analysis

The Corus company has embraced a continuous improvement process that will help them

will ensure that their manufacturing and other processes get better. In the new process, the rules

about stock rotation ensure that employees do not burry plates for a customer beneath others,

causing the delay. The method ensures customers get their goods faster, but the process does not

explain how physical transportation ensures quick delivery (The Times 100, n.d). The process

ensures that there is little wastage by manufacturing according to demand. Such intervention

reduces wastage of resources but does not state how the company will cater to increased demand

after manufacturing.

The continuous improvement process is meant to ensure a better change in all the firm's

processes, but the company has to invest heavily to ensure the change succeeds. The process has

enabled the use of key performance indicators to ensure zero backlogs of customers' orders (The

Times 100, n.d). Corus company also benchmarks to compare its activities with other steel

producers, which drives its improvement. The current benchmarking practice does not make the

firm original since it depends on other firms' improvements to do its own.

Strengths and Weaknesses of Corus' Five-year Plan

The five-year plan ensures a smooth transition between the current state that Coru is into

the next state. There will be less resistance from all the parties involved since the process is

gradual. It is easy to manage the change since a team includes coaches to facilitate the process

(The Times 100, n.d). Despite these strengths, the process also has weaknesses. The process is

demanding, and it can evoke fears and emotions in employees embracing the new culture leading

to conflicts. Some members might be not willing to change the organizational culture.

Professional Experience
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The Corus company implementing a continuous improvement process has brought a new

culture that some employees find difficult to adapt. Corus has put together some techniques that

various coaches use to curb this problem to help everyone understand how they can improve

their output. The company is witnessing faster production and reduced wastage (The Times 100,

n.d). With the new process, every employee can offer their ideas to make the continuous

improvement process better.

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References

The Times 100. (n.d). Continuous improvement as a business strategy. https://prod-umpi-

cbeupload.s3.amazonaws.com/assets/5187/Corus - Continuous Improvement.pdf