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From: Richa Nangia <richanangia@krmangalam.edu.in>

Sent: Thursday, February 24, 2022 1:21:15 PM
To: Vineet Dahiya <vineet.dahiya@krmangalam.edu.in>
Subject: Syllabus

C
SMCS825A BUSINESS INTELLIGENCE & APPLICATIONS
3
Overview:

This course provides an introduction to the concepts of business intelligence (BI) as

components and functionality of information systems. It explores how business problems
can be solved effectively by using operational data to create data warehouses, and then
applying data mining tools and analytics to gain new insights into organizational operations.
Detailed discussion of the analysis, design and implementation of systems for Business
Intelligence, including: the differences between types of reporting and analytics, enterprise
data warehousing, data management systems, decision support systems, knowledge
management systems, big data and data/text mining.

Objectives & Expected Outcomes:

The course aims at examining Business Intelligence (BI) as a broad category of applications
and technologies for gathering, storing, analyzing, sharing and providing access to data to
help enterprise users make better managerial decisions. Students will learn the principles and
best practices for how to use data in order to support fact-based decision making. Emphasis
will be given to applications in marketing, where Business Intelligence helps in, e.g.,
analyzing campaign returns, promotional yields, or tracking social media marketing; in
sales, where Business Intelligence helps performing for sales analysis; and in application
domains such as Customer Relationship Management and e-Commerce. The student should
be made to be exposed with the basic rudiments of business intelligence system, understand
the modelling aspects behind Business Intelligence, understand of the business intelligence
life cycle and the techniques used in it & are exposed with different data analysis tools and
techniques. The potential benefits of business intelligence programs include- Accelerating
and improving decision making, optimizing internal business processes, increasing
operational efficiency, driving new revenues, gaining competitive advantages over business
rivals, identifying market trends ,spotting business problems that need to be addressed etc.

To successfully compete in today’s global business environment an organization must

constantly monitor, recognize and understand every aspect and every issue of its operations,
its industry and the overall business environment. This course focuses on business
intelligence – an information technology approach to data collection and data analysis to
support a wide variety of management tasks, from performance evaluation to trend spotting
and policy making. Students learn analytical components and technologies used to create
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