1) Answer the questions below:

● How do you make difficult decisions? What is your process?

● Have you ever made a list of pros and cons? Did it help you decide?
● Do you think you are good or bad at making difficult decisions?
● When you can’t make up your mind about something, what do you do?
● Do you usually make decisions carefully or spontaneously?
● Do you agree that with great power comes great responsibility?
● Do you think with your heart or with your head?
● Are you easily influenced by others?
● Have you ever bought something that you saw in an ad? Or by what you read?
● Are you a high maintenance, easy going or a pushover person?
● What influences you to make good choices?
● Can you think of behaviour that is 'good' behaviour in your culture and a 'bad'
behaviour?

2) Vocabulary – guess their meanings?

● Nudging theory
● Nudge
● dark nudges
● profitable
● manky
● in (someone’s) best interests
● advantageous
● paternalistic
● infantilize
● autonomy

3) Watch the video and say the meaning of the words above.

4) In 2011, what did the local authority in Woolwich, London decide to paint pictures of on
shop windows to stop antisocial behaviour?

a) cute kittens?
b) babies’ faces?
c) barking dogs?

a) According to the audio, what is the meaning of nudge? Is nudging good or bad?

b) What is your opinion about the nudging strategy? What are real world examples of
nudging?
4) Match the titles to the correct paragraph:

A. Enter the behavioural super-heroes

B. A nudge by any other name
C. What’s a behavioural nudge, exactly?

__________________________________

It’s a way ___ using psychological insights ___ influence people’s behaviour. Sinister though that
might sound, it’s actually just making use ___ using the natural quirks and biases in our brains to
improve decision-making and to re-frame how we perceive questions and tasks. It’s most often
used ___ the context of policy and government, but it’s also widely prevalent ___ marketing and
advertising.

__________________________________

Behavioural nudging is not a new concept, but it really started booming ___ the 2010s, when
the UK Cabinet Office’s Behavioural Insights team, colloquially known as the ‘Nudge Unit’, began
applying it ___ government and policy. Through funded projects and collaborative research, the
Nudge Unit has helped boost organ donor numbers ___ tens of thousands, reduce errors ___
doctors’ prescriptions, and even boost charitable giving in wills.

__________________________________

The ‘nudge’ goes ___ a few names – behavioural economics (not to be confused ___ behavioural
marketing), Nudge Theory, and behavioural insights are all roughly synonymous. But the ‘nudge’
name can be a little misleading, since often it’s brought about ___ how things are structured,
rather than giving the individual a noticeable prod one way or the other. A classic example is
opt-in vs opt-out. Take our old friend GDPR – in light ___ the May 2018 regulations, the ICO
recommended that individuals must explicitly consent (opt-in) to having their data collected and
used ___ specific purposes, rather than having it collected and used as a default. Opting out ___
something is more effortful than simply remaining opted in. The reverse is also true – if the
default is to be opted out, few people are likely to opt in on purpose. For marketers, not such
great news. But there are plenty ___ ways the nudge can be beneficial to them…

5) Fill in the missing dependent prepositions in exercise 4

6) How is Behavioural nudging used in the following the following marketing strategies:

Price anchoring The primacy and recency effects Urgency and scarcity (FOMO)
social proof default selection