Before starting Google Ads services, make sure we talk about and

agree on these things:

● We will provide a domain and landing page for ads.

● Discuss keywords and match types ( Phrase Match and Exact Match )
● Discuss the ad budget
● Choose target locations, age, and gender.
● Decide on (CPC) cost per click and bidding strategy. ( Manual )
● Adjust bids, budgets, and targets based on results.
● Regularly update the negative keyword list.
● Discuss the scheduling of ads to optimize visibility during peak times.
● Implement conversion tracking to measure campaign effectiveness and ROI.
● Aim for top ad positions with site links, callouts, and phone number extensions
● Ensure individual verification of the ad account for security and access control
purposes.
● Need to share at least Read-only access to monitor.