STATISTICS FOR BUSINESS

CIA 1- DESCRIPTIVE STATISTICS AND DATA VISUALIZATION

A Report submitted in partial fulfillment of the requirements for the degree of

Master of Business Administration

By

ABHIMANYU T

REGISTER NUMBER
2327002

Under the Guidance of

DR. RAJASHREE KAMATH K

MBA PROGRAMME
SCHOOL OF BUSINESS AND MANAGEMENT
CHRIST (DEEMED TO BE UNIVERSITY), BANGALORE

JULY 2023
 1. INTRODUCTION

Data Description:
In this study, a dataset of all brands of smartphones and its different models is analyzed. This
dataset includes details about different brand, models and its specifications like storage,
RAM, screen size, camera MP, battery capacity, price.
The objective of the study is:
 To analyze different aspects of the smartphone market to highlight the performance of
each brand compared to competitors.
 To find out which brand actively participates in manufacturing

TYPE OF CHART USED:

1. Bar chart
2. Pie chart
3. Histogram
4. Scatterplot

2. BAR GRAPH
Row Labels Sum of Sales
Accessories 20481
Appliances 8370
Art 3858
Binders 21413
Bookcases 13835
Chairs 30809
Copiers 9360
Envelopes 2109
Fasteners 382
Furnishings 10224
Labels 1534
Machines 32622
Paper 6386
Phones 31037
 Storage 21810
Supplies 2392
Grand Total 241098

Total
35000

32622
30000 30809 31037

25000
24477
20000 21413 21810
20481
Total
15000
13835
10000
9360 10224
8370
5000 6386
3858
0 2109 1534 2392
382
s s rt er
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ir
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s es s
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s es er es ge es s
ie ce A se li le
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in ab h
in ap o
n ra p ab
ss li in k C o t is L P h o p T
e p B o C ve s ac P St Su
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o En Fa rn M
A A Fu

 The bar chart shows that Samsung has the most number of models (79) in the market
followed by Xiaomi, Oppo, Realme, Vivo and Apple.
 Companies like Asus, Blackberry, CAT, LG, and Sony have launched only few
models in the market.
 This analysis shows that Asus, Blackberry, CAT, LG and Sony have no product
diversification. So these brands cannot satisfy all types of customers in the market.
While brands like Samsung, Xiaomi, Oppo, Realme, Vivo and Apple have a
significant number of models, to compete with each other, to stay in the market by
attracting all customer segments.

3. PIE CHART:
Row Labels Count of Region
Central 245
East 313
South 140
West 301
Grand Total 999

Total

25% Central
30%
East
South
West

14%
31%


  The pie charts shows that 32% of released model use 8GB RAM, followed by models
with 6GB, 4GB, 12GB and 3GB RAMs.
 From the table and chart we get to know that 2GB, 5GB, 16GB RAMs were used less
in phones because manufacturers find it easy to get more efficiency using 4GB, 6GB
8GB and 12GB RAMs.

4. HISTOGRAM

Bin 0 500 100 1500 2000 250 3000 3500 400 4500 5000
0 0 0
Frequenc 0 0 150 160 150 127 100 65 68 79 87
y
5500 6000 650 7000 7500 800
0 0
45 25 45 37 41 14

Histogram
180
160
160 150 150
140 127
120
100
Frequency

100 87
79
80 65 68
60 45 45
37 41
40 25
20 14
2
0
1000 1500 2000 2500 3000 3500 4000 4500 5000 5500 6000 6500 7000 7500 8000 More
500

Frequency

 The histogram shows the prince range along with how much mobile phones models
are been produced in that respective price range.
 Majority of the models are produced within the range of $100-$300 with 111 units
and 101 units’ models.
 From this we can assume that manufacturers are producing mobile phones within
$100-$300 more, because they find it easy to sell them due to high demand.
 Another analysis is that customers tend to buy more mobiles priced within $100-$300
because they find this price range attractive with more value for money.
 This histogram is positively skewed which means that the most extreme values are on
the right side.
 5. SCATTER PLOT
SALES VS PROFIT

Profit
4000

3000

2000

1000

0
0 1000 2000 3000 4000 5000 6000 7000 8000 9000

-1000

-2000

-3000

-4000

-5000

 The scatterplot shows the relation between screen size and battery capacity of all
models.
 As we can see, with increase in screen size there is also increase in the battery
capacity of a mobile phone.
 When screen size increase, mobile phones tend to consume more power. Therefore
manufactures increases battery capacity to cope up with the increased screen size.
Descriptive Statistics
Price
Mean 408.3144963
Standard Error 14.85482243
Median 299
Mode 199
Standard 299.6847677
Deviation
Sample 89810.95996
Variance
Kurtosis 2.608260958
Skewness 1.617121276
Range 1900
Minimum 99
Maximum 1999
Sum 166184
Count 407

Insights:
 According to the descriptive statistics the mean price is $408.31 and the price range is
from MIN $99 – MAX $1999. From this we can conclude that the concentration of
production of mobile phones are more in the low priced category.