Canterbury Institute of Management (CIM)

MGMT402-Strategic Management
Reflective Journal Week 7

Student Name: Ali Raza

Student I’d: CIM 5053

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 Reflective Journal

In week seven, I learned that using storyboards as a medium for presenting case
analyses introduces a novel and inventive technique for communicating intricate
information. As a reflective exercise, I find this approach particularly thought-provoking
due to its potential to weave visual storytelling with analytical rigour.

Storyboarding generally involves an ordered series of illustrated panels paired with

concise textual explanations, which can effectively convey key facets of an analysis
succinctly. By visually depicting the context, issues, solutions, and outcomes of a case,
storyboards can engage audiences and enhance comprehension in a nuanced manner.
Furthermore, it allows for a structured narrative progression that guides viewers through
the intricacies of the analysis seamlessly.

In contemplating the process of crafting a storyboard for case analysis, I recognize

various prospective advantages and difficulties. One benefit lies in its ability to distil
intricate information into a concise and visually appealing format concisely. Through a
reasonable selection of visuals and text, one can highlight the most pertinent aspects of
the case, fostering comprehension and retention thoroughly.

However, I also acknowledge the inherent limitations of using a storyboard for

conveying in-depth analysis. While it can effectively capture the essence of a case and
its key insights pithily, there exists a risk of oversimplification. Nuances and complexities
may need to be clarified in translation, potentially leading to misunderstandings or
omissions.

Furthermore, creating a storyboard demands thoughtful consideration of design

elements, such as layout, imagery, and text placement. Balancing aesthetic appeal with
informational lucidity necessitates a strategic approach, which may pose challenges for
those unfamiliar with visual storytelling techniques.

Nevertheless, I believe the advantages of using a storyboard in case analysis outweigh

its constraints, particularly in certain contexts. For example, in educational settings or

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business presentations, where engaging audiences and facilitating comprehension are
paramount, a storyboard can serve as a valuable instrument.