Name: Obichukwu David Obi

Matric No:RUN/BUS/22/12740
Course Code:BUS 201
Executive Summary: Elevate Apparel
Elevate Apparel is a dynamic and innovative
T-shirt brand Founded by Obichukwu David Obi A student undergoing the
programme Business Administration in Redeemers University poised to
revolutionize the fashion landscape. Born from a vision of combining
style, comfort, and individual expression, Elevate Apparel seeks to
redefine the T-shirt experience for a diverse and discerning consumer
base. This executive summary provides a comprehensive overview of the
brand, highlighting its key elements and the potential it holds in the
competitive fashion market.
1. Business Concept:
Elevate Apparel is not just a T-shirt brand;
it's a statement of individuality, quality, and contemporary style. Our
mission is to empower Students of RUN (Teens,Youths,Young adults,Adults)
to express themselves authentically through fashion while enjoying the
utmost comfort and quality in every thread,garment and piece of our brand
We Elevate Apparel create T-shirts that are not only stylish and trendy
but also carry powerful messages of positivity and motivation. Imagine
designs with uplifting quotes, vibrant colors, and eye-catching graphics
that inspire people to believe in themselves and chase their dreams. It's
all about spreading good vibes and empowering others to reach new
heights. I can already picture people rocking Our tees and feeling
motivated to conquer the world. And that’s a fantastic way to make a
statement with fashion
2. Unique Selling Proposition (USP):
What sets Elevate Apparel apart is its commitment to blending fashion-
forward designs with premium materials. Each T-shirt is a canvas of
creativity, featuring unique prints, vibrant colors, and meticulous
attention to detail. The fusion of style and comfort positions Elevate
Apparel as a go-to choice for those who demand quality,trendiness and
wearability. With Elevate Apparel, you're not just buying a T-shirt,
you're investing in a powerful statement piece that combines fashion and
motivation. Our designs are carefully crafted to inspire and uplift,
empowering you to embrace your journey and strive for personal growth.
Each tee is a wearable reminder to chase your dreams and reach new
heights. Elevate your style and elevate your mindset with Elevate
Apparel!
3. Target Market:
Elevate Apparel targets the fashion-conscious University students and
demographic aged 18 to 60,seeking high-quality T-shirts that reflect
their individuality. Our market research indicates a growing demand for
unique, comfortable, and sustainable fashion choices, and Elevate Apparel
caters precisely to these preferences. The target market for Elevate
Apparel are young adults and individuals who are passionate about
personal growth, self-expression, and positive vibes. These are the go-
getters who believe in chasing their dreams and want to make a statement
with their fashion choices. They value empowerment, motivation, and
embracing their unique journey and culture . Whether they're students,
young professionals, or creative individuals, Elevate Apparel aims to
inspire and uplift this audience through stylish and meaningful designs.
Let's help them elevate their style and mindset together!
4. Brand Identity:
The brand identity of Elevate Apparel revolves around three core pillars:
Style, Comfort, and Individuality. We emphasize inclusivity, ensuring
that our designs appeal to a broad spectrum of tastes and preferences.
Elevate Apparel is not just a brand; it's a lifestyle that encourages
people to embrace their authenticity,culture and originality The brand
identity concept for Elevate Apparel revolves around the idea of
empowerment, positivity, and self-expression. Elevate Apparel is all
about inspiring individuals to embrace their unique journey and strive
for personal growth. The logo could incorporate a symbol that represents
upward movement or elevation, like a soaring bird or a rising sun. The
color palette feature vibrant and uplifting hues, such as energetic
yellows, bold blues, and vibrant oranges. The overall brand voice should
be motivational, encouraging, and relatable, resonating with individuals
who are driven to make a positive impact in their lives and the world.
Elevate Apparel is not just a clothing brand, it's a movement that
uplifts and empowers.
5. Product Range:
The product range concept for Elevate Apparel includes a variety of T-
shirt styles and designs to cater to different preferences and occasions.
Here’s some:
I. Classic Collection: This collection features timeless and versatile T-
shirt designs in various solid colors, perfect for everyday wear and
casual occasions.
II.Graphic Inspiration: This collection showcases T-shirts with bold and
eye-catching graphics, motivational quotes, and uplifting imagery that
inspire and empower the wearer.
III. Limited Edition Collaborations: Elevate Apparel would collaborate
with artists, influencers, or other brands to create limited edition T-
shirts that merge unique artistic styles of RUN and the outside world
with the brand's empowering message.
IV. Seasonal Collections: Introduce seasonal collections that align with
different themes or holidays, incorporating relevant designs and colors
to keep the brand fresh and exciting.
V. Customizable T-shirts: Offer the option for customers to personalize
their T-shirts with their own motivational quotes, names, or symbols,
allowing them to truly express themselves.
Remember, the key is to offer a range of designs that resonate with your
target audience and align with the brand's uplifting and empowering
message. Let's elevate their wardrobes with style and inspiration.
6. Manufacturing and Sustainability:
Elevate Apparel is committed to manufacturing high-quality T-shirts while
prioritizing sustainability and ethical practices. Here's a manufacturing
and sustainability concept for our brand
I. Responsible Sourcing: We partner with suppliers who prioritize
sustainable materials and ethical production practices. Our T-shirts are
made from organic cotton or recycled fibers, reducing the environmental
impact.
II. Fair Trade: We ensure fair wages and safe working conditions for all
workers involved in the manufacturing process. Elevate Apparel believes
in supporting a fair and equitable supply chain.
III.Local Production: Whenever possible, we prioritize local
manufacturing to reduce carbon emissions associated with transportation
and support local economies.
IV. Water Conservation: Our manufacturing process incorporates water-
saving techniques, such as using eco-friendly dyes and implementing water
recycling systems.
V.Packaging: Elevate Apparel uses eco-friendly packaging materials, such
as recycled or biodegradable packaging, to minimize waste and promote
sustainability.
VI. Donations and Giving Back: As part of our commitment to making a
positive impact, Elevate Apparel donates a portion of our profits to
charitable organizations focused on education, empowerment, and
environmental conservation.
By embracing these manufacturing and sustainability practices, Elevate
Apparel ensures that our customers can wear their inspirational tees with
pride, knowing they are supporting a brand that cares about the planet
and its people. Let's elevate fashion while protecting the world we love!
7. Marketing and Branding Strategy:
marketing and branding for Elevate Apparel
I. Defining our Target Audience: Identifying the specific group of people
who resonate with the brand's empowering message. Are they young
professionals, fitness enthusiasts, or creative individuals?
Understanding your audience helps tailor your marketing efforts
effectively.
II. Developing a Strong Brand Identity: Crafting a compelling brand story
that reflects Elevate Apparel's values and mission. Creating a unique
logo, choosing a consistent color palette, and establishing a distinct
visual style that sets our brand apart.
III. Engaging on Social Media: Leveraging platforms like Instagram,
Facebook, and Twitter to showcase out T-shirts, sharing empowering
content, and engage with our audience. Encouraging user-generated content
by running contests or featuring customer photos wearing Elevate Apparel.
IV. Collaborating with Influencers: Partnering with influencers who align
with our brand values and have an engaged following. They would help
amplify our brand's message and reach a wider audience.
V.Hosting Pop-up Shops and Events: Organizing pop-up shops at local
events, festivals, or even partnering with other like-minded brands. This
allows customers to experience Elevate Apparel firsthand and creates
opportunities for networking and brand exposure.
VI. Content Marketing: Creating a blog or video series that focuses on
empowerment, fashion tips, sustainability, or other topics that resonate
with your target audience. This establishes Elevate Apparel as an
authority in the industry and builds a loyal community.
VII. Collaborative Campaigns: Partnering with non-profit organizations or
charities that align with your brand's values. Collaborate on campaigns
that promote a cause, giving customers an opportunity to make a positive
impact with their purchase.
VIII. Influencer Affiliate Program: Setting up an affiliate program where
influencers and brand advocates can earn commissions for promoting
Elevate Apparel. This incentivizes them to share their love for the brand
with their followers.
Consistency is key. We stay true to the brand's message and values
throughout all marketing efforts. Let's elevate the brand's visibility
and inspire others to wear their empowerment proudly!
8. Distribution Channels:
A distribution channel concept for Elevate Apparel:
I. Online Store: Setting up a user-friendly e-commerce website where
customers can browse and purchase Elevate Apparel's T-shirts. Ensuring a
seamless checkout process, secure payment options, and provide detailed
product descriptions and high-quality images.
II. Social Media Marketplaces: Utilizing platforms like Instagram
Shopping and Facebook Marketplace to showcase and sell our T-shirts
directly to our followers. This allows for easy browsing and purchasing
within the social media environment.
III. Retail Partnerships: Collaborating with local boutiques, clothing
stores, or lifestyle shops that align with Elevate Apparel's brand
values. This expands our reach and allows customers to physically
experience and purchase the T-shirts in-store.
IV. Pop-up Shops: Organizing temporary retail spaces in high-traffic
areas or partnering with other businesses to host pop-up shops. This
creates a sense of exclusivity and urgency, attracting customers to
discover and purchase Elevate Apparel's T-shirts.
V. Wholesale Distribution: Exploring partnerships with larger retailers
or distributors who can carry Elevate Apparel's T-shirts in their stores
or online platforms. This allows for wider distribution and access to a
larger customer base.
VI. Collaborative Events: Participate in local fashion events, trade
shows, or community gatherings where we can showcase and sell Elevate
Apparel's T-shirts. This provides an opportunity to connect with
potential customers and build brand awareness.
VII. Subscription Box Services: Partnering with subscription box
companies that curate fashion or lifestyle boxes. Including Elevate
Apparel's T-shirts in these boxes introduces our brand to a targeted
audience and can lead to recurring purchases.
Remember to regularly assess the performance of each distribution channel
and adapt our strategy based on customer feedback and market trends. By
diversifying our distribution channels, Elevate Apparel can reach a wider
audience and elevate its brand presence in the market!
9. Financial Projections:
Financial projection concept for Elevate Apparel:
I. Sales Forecast: Estimating the number of T-shirts you expect to sell
each month based on market research, competitor analysis, and our
marketing efforts. Consider factors like seasonality, trends, and
customer demand to create a realistic sales forecast.
II. Pricing Strategy: Determining the pricing for our T-shirts by
considering factors such as production costs, desired profit margins, and
market positioning. Ensure that our pricing is competitive yet
profitable.
III. Cost of Goods Sold (COGS): Calculating the direct costs associated
with producing each T-shirt, including materials, manufacturing,
packaging, and shipping. This will help us determine the COGS per unit.
IV. Overhead Expenses: Identifying and estimating the fixed costs of
running our T-shirt brand, such as rent, utilities, marketing expenses,
website maintenance, and employee salaries. These expenses should be
allocated on a monthly basis.
V. Gross Profit Margin: Subtracting the COGS from our total sales to
calculate the gross profit margin. This metric indicates the
profitability of each T-shirt sold and helps ua track the efficiency of
our production and pricing strategies.
VI. Operating Expenses: Accounting for additional expenses incurred in
running the business, such as marketing campaigns, advertising, software
subscriptions, and professional services. Allocate these expenses on a
monthly basis.
VII Net Profit Margin: Deducting the operating expenses from the gross
profit margin to calculate the net profit margin. This metric reflects
the overall profitability of our T-shirt brand after considering all
expenses.
VII. Cash Flow Projection: Creating a cash flow projection by estimating
the inflow and outflow of cash over a specific period. This will help us
understand when you may experience cash shortages or surpluses and plan
accordingly.
IX. Break-Even Analysis: Determining the number of T-shirts we need to
sell in order to cover all our costs and reach the break-even point. This
analysis helps us understand the minimum sales target required to start
generating profits.
financial projections are based on assumptions and market conditions, so
it's important we regularly review and update them as we gather real-
world data. This will help us make informed business decisions and steer
Elevate Apparel towards financial success!
10. Future Vision:
A future vision for Elevate Apparel. Here's a glimpse into what our T-
shirt brand would become:
1. Unique Designs: Elevate Apparel becomes known for its innovative and
eye-catching designs. We collaborate with talented artists and graphic
designers to create T-shirts that stand out from the crowd.
2. Sustainable Practices: Elevate Apparel embraces sustainability by
using eco-friendly materials, implementing ethical manufacturing
processes, and promoting responsible consumption. This commitment to the
environment resonates with conscious consumers and sets our brand apart.
3. Social Impact: Elevate Apparel goes beyond just fashion. We establish
partnerships with charitable organizations, donating a portion of our
profits to causes that align with our brand's values. This allows
customers to feel good about supporting our brand and making a positive
impact.
4. Global Reach: Through strategic online marketing and distribution
channels, Elevate Apparel expands its reach beyond Nigeria and gains a
global following. Our unique designs and socially conscious approach
attract customers from different parts of the world.
5. Collaborations and Influencer Partnerships: Elevate Apparel
collaborates with influencers, celebrities, and other brands to create
limited-edition collections and exclusive collaborations. These
partnerships generate buzz, increase brand visibility, and attract new
customers.
6. Engaging Customer Experience: Elevate Apparel focuses on providing an
exceptional customer experience. From a user-friendly online store to
personalized packaging and prompt customer support, We prioritize
customer satisfaction and loyalty.
7. Retail Expansion: As Elevate Apparel's popularity grows, We consider
opening physical retail stores in key locations. These stores become more
than just places to buy T-shirts; they serve as creative spaces, hosting
events, workshops, and exhibitions.
8. Community Building: Elevate Apparel builds a vibrant community around
its brand. We engage with customers through social media, organize
contests and giveaways, and encourage user-generated content. This
fosters a sense of belonging and loyalty among your customers.
9. Continuous Innovation: Elevate Apparel stays ahead of the curve by
constantly innovating. We explore new printing techniques, experiment
with different fabrics, and embrace emerging trends to keep Our designs
fresh and exciting.
This future vision is just the beginning. With passion, dedication, and a
customer-centric approach, Elevate Apparel has the potential to become a
renowned and influential T-shirt brand.
In conclusion, Elevate Apparel represents more than a T-shirt brand; it's
a movement toward a fashion culture that celebrates individuality,
comfort, and sustainability. With a strategic business plan and a
compelling brand story, Elevate Apparel is poised to make a lasting
impact on the world of fashion.