AROM


ATICA
Bước 1: Advertising strategy: Chiến lược quảng cáo sản phẩm
Run ads on social networking platforms including tiktok, youtube,
facebook,..
 Make outdoor led billboards, posters on high-traffic routes.
 Send products to reputable reviewers in the fields of beauty, care,
life, vegan to try and give feedback on different platforms.
Purpose: Introduce new products in an inclusive way, create brand
awareness, intrigue viewers.
Pros:
 Reach customers quickly and widely.
 Create a positive image in the viewer's mind.
 Make a special mark that only sp can have, creating a unique
difference
Cons:
 Requires 1 large investment.
 With social media platforms, customers can skip ads.
 Easy to overwhelm users
 Doubts about the authenticity of the product
Bước 2: Distribution Strategy: Chiến lược phân phối sản phẩm
 Connect with cosmetic dealer distribution systems, online sites.
 Reputable distributors: World skinfood, Lixi Box, Nuty
Cosmetic,..
 Online websites include: Aromatica official website, Shopee mall,
Laz mall,..
Purpose: Bring products to customers quickly and effectively
Pros:
 Can sell products in large quantities
 Make it more convenient for customers to buy, increase
satisfaction and get more loyal customers
 Positioning the product's place in the market
Cons:
 Cooperating with too many distributors leads to a clash in price.
 Websites take too high commissions, leading to a loss of profits.
 It costs a lot to invest.

Bước 3: Pricing strategy: Chiến lược giá cả

 Create trial prices for first-time customers, with small samples.
 Buying combos is cheaper, or buying combos with additional
samples
 Buy through livestreams with exclusive deals (depending on the
seller's deal, with the brand, what the price is)
Purpose: Create competitive prices to attract customers, create the
perception of great value for products.
Pros:
 Get new customers to experience the product.
 Compete with other products in the market
 Ability to sell multiple products
Cons:
 Having trouble balancing profits and losses.
 Customers may have doubts about product quality