UNIVERSITY OF CENTRAL PUNJAB

SPRING 2024
Course Title: Digital Marketing
Course Code: BAMK 4163

Assignment No. 2
Name of Course Instructor: Mr. Muhammad Naeem Khan

Section: C Program: BBA Date: 8th April 2024

Submission Date: 17th April 2024 Maximum Marks:

Names Registration No:

Muhammad Usman Saeed L1S21BBAM0187

Haider Sultan L1S21BBAM0190

Shazim L1S22BBAM0---

Saad L1S21BBAM0---
 Nextech Solutions
Content Plan:
1st April, 2024 To 1st May, 2024

For Instagram:

Week 1 (1st April - 7th April):

Post: Highlighting the importance of CCTV surveillance in protecting homes and businesses.
Story: Behind-the-scenes look at a recent CCTV installation project.
Engagement: Poll asking followers about their biggest security concerns.

Week 2 (8th April - 14th April):

Post: Customer testimonial showcasing how Nextech Solutions' CCTV system helped prevent a
break-in.
Story: Quick tips for optimizing CCTV camera placement for maximum coverage.
Engagement: Q&A session where followers can ask security-related questions.

Week 3 (15th April - 21st April):

Post: Infographic detailing the benefits of investing in a CCTV system for business owners.
Story: Sneak peek of upcoming CCTV technology trends and innovations.
Engagement: Ask followers to share their favorite security tip in the comments.

Week 4 (22nd April - 1st May):

Post: Showcase of Nextech Solutions' latest CCTV system models with key features highlighted.
Story: Spotlight on a satisfied customer sharing their positive experience with Nextech Solutions.
Engagement: Encourage followers to tag a friend who needs to upgrade their security system for
a chance to win a free consultation.
Throughout the month:
Use relevant hashtags such as #SecuritySolutions #CCTVInstallation #SafeHome
#BusinessSecurity to increase visibility.
Monitor comments and direct messages for inquiries and promptly respond to customer queries.
Share user-generated content from satisfied customers who tag Nextech Solutions in their posts.
Post stories regularly to keep followers engaged and informed about the latest updates,
promotions, and industry news.

For Facebook:
21st April, 2024 to 21st May,2024
Week 1 (21st April - 28th April):
Post: Introduction to Nextech Solutions' comprehensive CCTV installation services, highlighting
expertise and customer satisfaction.
Engagement: Pose a question to followers about their top security concerns and invite them to
share in the comments.
Story: Behind-the-scenes glimpse of the team preparing for a CCTV installation project.

Week 2 (29th April - 5th May):

Post: Video testimonial from a satisfied customer sharing their positive experience with Nextech
Solutions' CCTV system.
Engagement: Poll asking followers about their preferred CCTV camera features.
Story: Tips for improving home security with CCTV systems, including placement and
maintenance advice.

Week 3 (6th May - 12th May):

Post: Infographic showcasing statistics on the effectiveness of CCTV surveillance in preventing
crime.
Engagement: Ask followers to share their own security success stories in the comments.
Story: Spotlight on the latest CCTV technology trends and innovations, with insights from
industry experts.
Week 4 (13th May - 19th May):
Post: Highlighting Nextech Solutions' commitment to customer satisfaction with a case study of
a successful CCTV installation project.
Engagement: Host a live Q&A session where followers can ask security-related questions and
get expert advice.
Story: Showcase of Nextech Solutions' range of CCTV system models, emphasizing features and
benefits.

Week 5 (20th May - 21st May):

Post: Announcement of a limited-time promotion or discount on CCTV installation services.
Engagement: Encourage followers to tag friends who may benefit from Nextech Solutions'
security solutions for a chance to win a prize.
Story: Recap of key highlights and customer testimonials from the past month, thanking
followers for their engagement and support.

Throughout the Month:

Use a mix of informative posts, customer testimonials, and interactive content to keep followers
engaged and informed.
Monitor comments and messages for inquiries and promptly respond to customer queries.
Share relevant industry news and security tips to position Nextech Solutions as a trusted
authority in the field.
Encourage followers to like, comment, and share posts to increase reach and visibility.
Please note that the content plan outlined above is subject to change due to unforeseen
circumstances, busy schedules, or unexpected events. While we strive to adhere to the
proposed schedule, adjustments may be necessary to accommodate any disruptions or
changes in priorities. We appreciate your understanding and flexibility as we work to
provide captivating and relevant content to our audience.
Business Objectives:
 Increase brand awareness in Lahore by 30%.
 Showcase CCTV system authenticity and quality.
 Highlight return, exchange and authenticity policies.
 Promotion through influencers.
 Share behind-the-scenes content.

Business Goals:
 Specific: Increase Instagram followers by 20% within one month.
 Measurable: Achieve a minimum of 50 likes on each CCTV system post.
 Achievable: Collaborate with two or three local influencers to promote the brand and reach a
wider audience.
 Relevant: Ensure that all content aligns with Nextech Solutions' brand message of reliability,
professionalism, and cutting-edge technology.
 Time-bound: Post at least three times a week consistently throughout the month to maintain
engagement and visibility on social media platforms.