Brand Logo Design Examining Consumer Res

Journal of Product & Brand Management
Brand logo design: examining consumer response t o nat uralness:

Joana Cesar Machado Leonor Vacas de Carvalho Anna Torres Patrício Costa
Article information:
To cite this document:
Joana Cesar Machado Leonor Vacas de Carvalho Anna Torres Patrício Costa , (2015),"Brand logo design: examining
consumer response to naturalness", Journal of Product & Brand Management, Vol. 24 Iss 1 pp. -
Permanent link t o t his document :
http://dx.doi.org/10.1108/JPBM-05-2014-0609
Downloaded on: 09 February 2015, At : 04: 56 (PT)
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The f ullt ext of t his document has been downloaded 22 t imes since 2015*
Users who downloaded this article also downloaded:
Laurence Dessart, Cleopatra Veloutsou, Anna Morgan-Thomas, Francisco Guzman, (2015),"Consumer engagement in
online brand communities: A social media perspective", Journal of Product & Brand Management, Vol. 24 Iss 1 pp. -
Downloaded by CATOLICA PORTO At 04:56 09 February 2015 (PT)
Michael F. Walsh, Karen Page Winterich, Vikas Mittal, (2010),"Do logo redesigns help or hurt your brand?
The role of brand commitment", Journal of Product & Brand Management, Vol. 19 Iss 2 pp. 76-84 http://
dx.doi.org/10.1108/10610421011033421
Sebastian Ullrich, Christian Boris Brunner, Francisco Guzman, (2015),"Negative online consumer reviews: Effects of different
responses", Journal of Product & Brand Management, Vol. 24 Iss 1 pp. -
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Brand Logo Design Examining Consumer Res

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Brand logo design: examining consumer response t o nat uralness:

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