ENGLISH FOR DIGITAL MEDIA

PROJECT -4

SOCIAL MEDIA EVOLUTION

KARTHIKA.V

II BBA

22BBA028
SOCIAL MEDIA EVOLUTION

Social media are interactive technologies that facilitate the creation, sharing and
aggregation of content, ideas, interests, and other forms of expression through virtual
communities and networks. Social media refers to new forms of media that involve interactive
participation.

1. FACEBOOK

Face book is a social networking service originally launched as TheFacebook on

February 4, 2004, before changing its name to simply Facebook in August 2005.It was founded
by Mark Zuckerberg and his college roommates and fellow Harvard University students, in
particular Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.

The website's membership was initially limited by the founders to Harvard students, but
was expanded to other colleges in the Boston area, the Ivy League, and gradually most
universities in the United States and Canada, corporations, and by September 2006, to everyone
with a valid email address along with an age requirement of being 13 or older.
2. WHATSAPP

WhatsApp (officially WhatsApp Messenger) is an instant messaging (IM) and voice-

over-IP (VoIP) service owned by technology conglomerate Meta.It allows users to send text,
voice messages and video messages, make voice and video calls, and share images, documents,
user locations, and other content. WhatsApp's client application runs on mobile devices, and can
be accessed from computers. The service requires a cellular mobile telephone number to sign up.
In January 2018, WhatsApp released a standalone business app called WhatsApp Business which
can communicate with the standard WhatsApp client.

The service was created by WhatsApp Inc. of Mountain View, California, which
was acquired by Facebook in February 2014 for approximately US$19.3 billion. It became the
world's most popular messaging application by 2015, and had more than 2 billion users
worldwide by February 2020. By 2016, it had become the primary means of Internet
communication in regions including Latin America, the Indian subcontinent, and large parts of
Europe and Africa.
3. YOUTUBE

YouTube is an American online video-sharing platform headquartered in San Bruno,

California, founded by three former PayPal employees—Chad Hurley, Steve Chen, and Jawed
Karim– in February 2005. Google bought the site in November 2006 for US$1.65 billion, since
which it operates as one of Google's subsidiaries.

YouTube allows users to upload videos, view them, rate them with likes and dislikes,
share them, add videos to playlists, report, make comments on videos, and subscribe to other
users. The slogan "Broadcast Yourself" used for several years and the reference to user profiles
as "Channels" signifies the premise upon which the platform is based, of allowing anyone to
operate a personal broadcasting station in resemblance to television with the extension of video
on demand.

As such, the platform offers a wide variety of user-generated and corporate media
videos. Available content includes video clips, TV show clips, music videos, short and
documentary films, audio recordings, movie trailers, live streams, and other content such as
video blogging, short original videos, and educational videos.
4. INSTAGRAM

In 2009, Kevin Systrom, a 27-year-old Stanford University graduate, was working at

Nextstop, a travel recommendations startup. Systrom had previously worked at Google (GOOG)
as a corporate development associate and interned at Odeo, a company that would later evolve
into Twitter (now X).

While Systrom had no formal training in computer science, he learned to code on nights
and weekends while working at Nextstop. He eventually built a prototype of a web app called
Burbn, which was inspired by his taste for fine whiskeys and bourbons. The Burbn app allowed
users to check in, post their plans, and share photos. Although at the time, location-based check-
in apps were very popular, the photo-sharing feature of Burbn was very unique.
5. WECHAT

WeChat or Weixin is a Chinese instant messaging app, social media, and mobile
payment app developed by Tencent. First released in 2011, it became the world's largest
standalone mobile app in 2018 with over 1 billion monthly active users.WeChat has been
described as China's "app for everything" and a super-app because of its wide range of functions.
WeChat provides text messaging, hold-to-talk voice messaging, broadcast (one-to-many)
messaging, video conferencing, video games, mobile payment, sharing of photographs and
videos and location sharing.
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