UNLI CHICKEN WINGS RESTAURANT

“CHICKn’HUNTER”

SUBMITTED TO:
Sir ALEXES TADENA

SUBMITTED BY:
LAWAS, KAYE
JORDAN, ARRIANE KATE
ERA, JO-ANN
 Chapter 1

BACKGROUND OF THE STUDY

Introduction

Eat-all-you-can refers to a restaurant where customers are free to help themselves to eat

as much food as they like. Customers can choose from a variety of food that are offered on the

restaurant's menu. It also defined as a buffet-style restaurant where customers can choose from a

variety of food options as long as they have paid for it. It is a set fee that each client must pay to

receive the variety of cuisine that the restaurant offers. The Philippines is home to a large number

of buffet-style restaurants, one of which is unli chicken wings. These restaurants offer an unlimited

menu. It is well recognized throughout the nation since Filipinos enjoy getting together over food.

Filipinos love this kind of dining because they may eat as much food as they want, whenever they

want.

The hospitality industry encompasses a wide range of occupations, such as restaurants

and food and beverage services, and it offers a variety of services, such as food and drink within

the service industry. Restaurants that offer an eat-all-you-can buffet are included in this sector of

the hospitality industry. Customers at eat-all-you-can restaurants pay a single, fixed price and help

themselves to a wide variety of dishes that are set out on food tables. Buffet restaurants in the

hospitality industry offer food and drink services to customers, who consume the food within the

institution. Given that ChickN'Hunter restaurant provides food and beverage services to guests, it

is associated with the hospitality industry.

The ChickN'Hunter business wants to fill the gap in Tupi, South Cotabato's unli chicken

wing restaurant industry by offering a range of flavors of unli chicken wings and unli rice to the

locals. Because our restaurant is close to the highway, we hope to gain recognition as a leading

provider of chicken wings buffets in the community. We also hope to serve not only the students at
SEAIT School and the Tupi residents, but also those who come from long drives and want to stop

for a bite to eat and relax.

Objectives of the Study

This study aimed to determine the viability of establishing Unli Wings ‘Chicke’NHunter’ in

Barangay Crossing Rubber, Municipality of Tupi, South Cotabato.

Specifically, it aims to:

1. Describe the profile of cooperative industry in Tupi, South Cotabato.

2. Present the major player existing in the market in the following aspects:

a. Organizational

b. Operational/Technical

c. Marketing

d. Financial

3. Discuss the feasibility of the proposed study in the following aspects:

a. Organizational

b. Operational/Technical

c. Marketing

d. Financial

4. Present the findings of the study in the following aspects:

a. Organizational

b. Operational/Technical

c. Marketing

d. Financial
Scope and Delimitation of the Study

This research examines the feasibility and potential success of establishing an unlimited

chicken wings restaurant, focusing on the local market situated along Tupi National Highway,

particularly in front of SEAIT School, targeting residents of Tupi, South Cotabato. The study

encompasses the evaluation of sales potential, market demand, and consumer preferences for

unlimited chicken wings, fries, rice, and juice.

The physical scope of the investigation extends to the restaurant premises, covering a total

area of 3,229.17 square feet. However, factors such as macroeconomic trends, governmental

regulations, and broader industry dynamics are beyond the scope of this study. Additionally, the

study does not delve into the operational intricacies or financial projections of the proposed

restaurant.

Locale of the Study

The study will be conducted in Municipality of Tupi, National Highway Brgy. Crossing

Rubber in front of the South East Asian Institute of Technology Inc. School. We thought of building

the business here because it is in front of the school and it is also an advantage because our

place is close to the highway and it's easy to see, go to and find especially for those who drives

and also for tourists who visit the town of Tupi.

Benefits of the Study

This study gives great importance to the following beneficiaries:

To the company, which might utilize this study as a tool to help with decision-making,

enhance current food products, and create new ones. This could also give us a significant

competitive edge over our rivals and help the business achieve its goal of being Tupi, South

Cotabato's most well-known unli wings restaurant.

To the Owners, the study also highlights the importance of ambitious businessmen who

wish to expand and get involved in the restaurant industry, particularly in the unli wings sector.

This might act as a manual for them when they launch their company and provide them with

advance knowledge of potential difficulties. This will enable them to navigate the market more

skillfully and get a competitive edge.

To the customers, they will be aware of the existence and current standing of

Chick’NHunter with a particular emphasis on individuals who love chicken wings. They will be

offered options to choose from that will fulfill their needs and desires, as well as an expanded

perspective.

Community will gain knowledge about the store, its merchandise, and the characteristics of

the business. This could also give us an idea that Chick'NHunter restaurant is a really cozy

restaurant that serves delicious food and has attentive, friendly service within the community.

Hospitality Students can use the study's findings as a guide and reference to understand

the topic and how it relates to the hospitality business. Additionally, it provides them with ideas for

making sure the hospitality industry creates plans for improved service, particularly with regard to

food and beverage service.

Definition of Terms

The following terms are defined conceptually and operationally for better understanding of

this study.

Eat-all-you-can- used to characterize a dinner at a restaurant that allows customers to

have freedom to eat as much as they choose. An eat-all-you-can restaurant pays a certain amount

for entry, following which customers are free to eat as much as they want. In this kind of

restaurant, food is already prepared, and customers help themselves to a variety of meals.

Chicken Wings- is a white chicken meat with a rich flavor. It is incredibly popular wings

that are typically served in restaurants and may be prepared using a variety of tastes and recipes.

And it is high In protein and other nutrients.

Hunter- is someone who looks for something. It might be someone who chases after or

looks for their desires, such as food. It serves as a means of satisfying your hunger or getting the

food you desire.

Restaurant- is a place of business where customer can buy food or drinks. A type of

company where menus for different types of food and drinks are available. And would provide

clients with friendly services and an elegant atmosphere.

Buffet- a meal when customers help themselves to a variety of dishes that are arranged on

a table or sideboard. The self-serve a meal, where customers load up their plates with as much

food as they want to eat for a set fee. The majority of buffets also employ a theme for their menus

such as buffets that focus on seafood, BBQ, or unli chicken wings.

Flavor- a quality of something applied to food or drink to impart a desired flavor and impact

taste and scent. Use to impart the particular taste to food or beverages. It can be applied to

sauces to have different flavors or tastes.

 Hospitality Industry- encompasses a wide range of occupations, such as accommodation,

food and beverage, restaurants, hotels, etc. A subset of services that assist individuals who want

to travel or visit specific locations for leisure. Is a large category of companies that offer services to

customers.

Food and Beverage Services- are services that supply food and drinks. It is used to serve

food and beverages to customers at venues such as restaurants. It aims to fulfill the needs of the

client while keeping in mind their want for specialty foods.

Chaper II

INDUSTRY ANALYSIS

Rival Industry

Nestled amidst the lush greenery of Tupi, South Cotabato, three hospitality powerhouses

vie for the hearts and palates of locals and visitors alike. First up is JC's Inn & Resort, a serene

retreat offering weary travelers a sanctuary of relaxation and rejuvenation. With a focus on

personalized service and top-notch amenities, JC's ensures every guest leaves feeling refreshed

and satisfied. Next, we have Iyay Resto and Bar, a beloved neighborhood gem known for its warm

ambiance and hearty fare. Conveniently located at the heart of Tupi, Iyay's welcoming atmosphere

and comforting dishes have made it a go-to spot for casual gatherings and intimate dinners.

Rounding out the trio is Cafe Cerveza, a chic oasis amidst the hustle and bustle of Tupi's bus

terminal public market. Here, patrons are treated to a sensory journey of gourmet delights, from

artisanal coffees to delectable pastries, all served in a stylish setting that's perfect for catching up

with friends or savoring a quiet moment alone. Together, these three establishments embody

Tupi's spirit of hospitality, each offering a unique experience that reflects the rich tapestry of

flavors and cultures found in South Cotabato's charming countryside. Whether you're in search of

tranquility, community, or culinary adventure, you'll find it all here in Tupi.

1. JC's Inasal, Inn &

JC's Inn & Resort welcomes guests with a dedication to top-notch service and energizing

experiences. Despite a smaller customer base, JC's commitment to quality ingredients and

attentive care sets it apart as a haven for genuine hospitality seekers.

STRENGTHS WEAKNESSES

Focus on providing guests with full energy Limited customer base compared to

for their day through high-quality competitors.

ingredients and attentive service.

Large customer base leading to higher Poor customer service skills may lead to

income and ability to provide employee dissatisfaction among guests.

salaries.

Passion for hospitality ensures dedication High prices could reduce affordability for

to creating memorable experiences for some patrons.

guests.

2. Iyay Resto and Bar

Iyay Resto and Bar stands out for its accessible location and cozy ambiance, drawing a

steady flow of patrons. However, the establishment faces the challenge of fostering deeper

customer connections to thrive in a competitive market.

STRENGTHS WEAKNESSES

Large customer base due to easily Lack of strong customer relationships may

accessible location. lead to decreased loyalty.

Convenient location attracts passersby. Limited marketing efforts hinder potential

 growth and visibility.

Welcoming and cozy ambiance enhances Inconsistent service quality may impact

the overall dining experience. customer satisfaction.

Varied menu offerings cater to diverse Reliance on foot traffic for business may

tastes and preferences. result in fluctuations in revenue.

3. Cafe Cerveza

Cafe Cerveza captivates guests with its diverse menu and chic ambiance, serving up a

winning array of dishes and snacks alongside a wide selection of both non-alcoholic and alcoholic

beverages. Despite its acclaimed online presence and commitment to quality, the establishment

faces challenges like location constraints and staffing issues, necessitating strategic adjustments

to continue thriving in the SOX region as a distinctive gathering spot for families and friends alike.

STRENGTHS WEAKNESSES

Strong customer service and quality Inconvenient location at the Tupi bus

products enhance the overall experience. terminal public market.

Wide variety of products caters to different Limited space may deter potential

preferences. customers.

Strong online presence increases visibility High prices could reduce affordability for

and accessibility to customers. some patrons and low salaries for staff

may impact morale and retention.

Appealing interior design creates a Insufficient support staff and extended

welcoming atmosphere. hours could strain operations.

Bargaining Power

Supplier

Businesses rely on certain suppliers to supply labor, materials, and other necessities. When

suppliers are able to use enough negotiating leverage to get favorable terms and conditions for

their goods, they are considered strong. It can provide a business with an excellent and long-term

product that the business can use.

Supplies for chicken wings will be provided by Supreme Choice Inc. (SCIFI) in Barangay Sulit,

Polomolok, South Cotabato. Gecco Rice Wholesale/Retail is our rice provider, for fries supplied by

Javier Trading, and 3J'S BOXHUB, our Coca-Cola and Mountain Dew supplier in Polomolok,

South Coatabato. Citi Hardware and Construction Supply in Koronadal City will provide the

supplies for the building's construction, given that the necessary materials are available there.

Culinary supplies, cutlery, kitchen tools, furniture and other restaurant materials will also provided

by Citi Hardware in Koronadal City.

Customer

This business is reportedly solely operating out of the brand-new, single Unli Chicken Wings

restaurant in Tupi, South Cotabato. Potential clients include residents of Tupi, staff members,

teachers, and students at the nearby Seait School, as well as visitors to Tupi who stop by the

restaurant after a long trip. Given that the company is located next to a school and on a roadway,

they are the ones who are eligible to become members. Currently, there are 73,459 people living

in Tupi, South Cotabato, and approximately 16,000 students enrolled in SEAIT school, aside from

the staff and teachers.

Government Policy

Permits and Licenses

List of the requirements for obtaining a new business establishment:

 BARANGGAY PERMIT

 BARANGGAY CERTIFICATION

 CEDULA

 BUSINESS PERMIT

 MAYORS PERMIT

 BIR

 DTI

 SSS

 PHILHEALTH

 PAG-IBIG

 MENRO

 SANITARY CERTIFICATE

 FIRE SAFETY PERMIT

 BILLING STATEMENT
 PERMITS & REQUIREMENTS WHERE FEES

LICENSE

BUSINESS 1 VALID ID One shop, Stop 500

NAME / MUNICIPAL

REGISTRATION OFFICE

BARANGGAY DTI PERMIT BARANGGAY 500

PERMIT HALL

CEDULA BILLING TREASURER 500

STATEMENT OFFICE

SSS PROOF OF One shop, Stop 200

PAYMENTS MUNICIPAL QUARTERLY

OFFICE

PHIL-HEALTH PROOF OF PAYMENTS One shop, Stop 512

MUNICIPAL QUARTERLY

OFFICE

PAG-IBIG PROOF OF PAYMENTS One shop, Stop 1062

MUNICIPAL WHOLEYEAR

OFFICE

SANITARY URINE AND X-RAY HEALTH 500

SANITARY OFFICE

MENRO SEMINAR CERTIFICATE MENRO OFFICE NO PAYMENT

FIRE SAFETY SKETCH/ PICTURE OF OFFICE OF THE 500

PERMIT THE LOCATION BUREAU OF FIRE

BIR/ 0605 BUSINESS PERMIT BIR OFFICE 500

BUSINESS ALL THE MUNICIPAL 10,000

PERMIT / REQUIREMENTS OFFICE

MAYORS

PERMIT
 Chapter III

MANAGEMENT FEASIBILITY

Organizational Structure

Chick’NHunter is a unli chicken wings restaurant that will be established in Tupi, South

Cotabato to make profit as well as favorably compete with the competitors. For this to be

achieved, it has to ensure that the business structure is right, as this will go a long way into

determining the goals and objectives that the business is going to achieve. Therefore, in getting

the foundation right, they should hire competent and also have the experience necessary to help

them achieve the goals and objectives. The employees must also understand the core values,

what the business stands for, and also be able to communicate it effectively to others.

Organizational Chart

Employees Profile

A business must need and require an employee profile. One of the things that the company

needs to think about is choosing workers that are more devoted, experienced, and knowledgeable
about running the cooperative. Business owners will benefit more if their staff members are

sufficiently knowledgeable, productive, responsible, and committed to their works and

responsibilities.

Job description and Job Specification

POSITION JOB DESCRIPTION JOB SPECIFICATION

Manager  Provide guidance, oversight,  Need to be

and management for the
cooperative's overall daily
business activities.
 Help the owners create the
development plan for the
cooperative.
 Assist the employees and staffs.
knowledgeable about
how the business is run.
 Must possess a
minimum of two years'
experience running a
cooperative or other
business-related
activities.
 Must be of good moral
character.
 Need to complete in-
service and/or pre-
service training.
 Ought to take
accountability for their
duties.

Cashier  Manages financial transactions.  Must be knowledgeable

 Receives and gathers deposits
and payments.
 Take responsibility for whatever
money they received.
 Prepares reports on money
matters.
 Perform such other duties as
the owners may require.
in handling monetary
transactions.
 Ought to take
accountability for their
duties.
 Must be of good moral
character.
 Must be willing to
undergo pre-service
and/or in-service
trainings in accounting.
 Must not have been
found convicted in any
financial-related criminal
prosecution.

Staffs
 Dishwasher  Cleans the work area's tables,
walls, cooking and refrigeration
(2) Members
equipment, and floors.
 Clean garbage cans and trash
receptacles.
 Understanding of the safety and
standard operating procedures
in relation to ware washing and
sanitation in a commercial or
institutional food service setting.
 Responsible in handling and
applying cleaning agents and
commercial detergents.
 Server
 Accountable for ensuring the
setup of the buffet table and
proper client service.
 In charge of giving visitors to the
buffet outstanding customer
service.
 Assist the cooker.
 Cooker
 Plans, prepares, and cooks food
items to give consumers the
best possible experience and
service.
 Help maintain order and
efficiency in the kitchen.
 Make sure to handle food
properly, maintain sanitation,
and adhere to food storage
guidelines.
 Keeps the kitchen
spotless, correctly
cleans and arranges
soiled dishes, and
prepares meals as
needed.
 Keeps the dish area tidy
and uncluttered.
 Installs sinks and
dishwashing machines
at dish stations.
 Keeps the floors dry and
clean for the duration of
the shift.
 Accountable for serving
food and drinks to the
right place so that
customers may be seen
clearly.
 Accountable for
monitoring customers to
make sure they're
having a good meal and
addressing any issues
that may arise.
 Cooks food according to
predetermined recipes
and standards using
grilling, frying, sautéing,
and other cooking
techniques.
 Prepares food items by
cutting, chopping,
mixing, and preparing
sauces.
 Maintain hygiene and
adhere to food safety
regulations by handling
food with care and
making sure it is stored
correctly.
  Security
Guard
 Patrolling and keeping an eye
on activities on the business's
property on a frequent basis to
deter criminal activity and
provide a secure atmosphere.
 Monitoring standards for the
arrival and departure of
workers, guests, and
automobiles.
 Providing management
thorough information on daily
operations and any possible
incidents.
 Performing CPR or first aid
when needed
 Accountable for
ensuring that, in the
event of an emergency,
a person, consumers,
company, or asset is
protected.
 Accountable for keeping
an eye on a certain
area, removing
intruders, and
documenting all
incidents that occurred
while they were working.
 Safeguard the assets,
employees, and
customers of a
business.

Recruitment and Selection Process

Every company wants to hire competent and effective staff members, which is why this

cooperative is dedicated to hiring the most qualified applicants through an active recruitment and

selection process.

The steps involved in the recruitment process include finding the job opening, examining the job

specifications, evaluating applications, screening, shortlisting, and choosing the best applicant.

The proposed business has a policy of giving all applicants and employees equal employment

opportunities.

The procedures involved in selecting candidates with the necessary skills to take on a

current or prospective job opening are referred to as the selection process. The procedure for

hiring and selecting candidates to fill appropriate openings in this multipurpose cooperative's

operations is depicted in the picture below.

 JOB CANDIDATE CANDIDATE FORMAL
DESCRIPTIO SELECTION INTERVIEW JOB OFFER
N
The Review Initial Successful
The Posting Interviews Candidates
Opens Every
application is Any candidate The chosen
There has examined. A who made the applicant is
been word of number of short list and notified, gives
a reported appealing scored well on references,
vacancy. A
applicants are the test may and waits for a
job
description is be called for reply.
Testing an interview.
written, a
The Offer
number of It can be
sites for Additional
required to Rounds After being
recruiting are
conduct a test chosen, the
chosen, and
the position is to confirm the Several chosen
advertised on essential rounds of applicant
those abilities or interviews receives a
platforms both knowledge may occur as formal job
online and needs. various offer.
offline. executives
assess the
The Posting possible
Closes prospects.
The posting
closes after a
predetermine
d amount of
time. A
second
posting time
might be
necessary,
depending on
the volume of
applications
received.
Compensation Package and Benefits

The Excellent compensation package and benefits can differentiate a company from other

employers in the Marketplace. A wellness Unli Chicken Wings can vary greatly depending on the

location, the taste of the chicken wings, and the specific role of the employee. A business hires

people to achieve its organizational goal and candidates can join companies to earn money

strategy and advance their career. Companies that develop a competitive and well-designed

compensation and benefits strategy may enjoy these benefits.

The management of the proposed business shall comply with the Department of Labor and

Employment (DOLE) compensation law for the regular employee. Every employee will enjoy the

basic mandatory benefits of SSS, Philhealth, Pag-ibig, and 13th month pay.

Depending on the position, all employees of the business establishment will be paid in

accordance to the mandates of Labor Code of the Philippines for an eight ( 8 ) hour working days

for six ( 5 ) days a week. Furthermore, They will also entitle to have a vacation sick and other

mandatory leaves.

Salary Structure

POSITION NO. OF RATE MONTHLY ANNUAL TOTAL

EMPLOYEE PER DAY SALARY SALARY SALARIES
S EXPENSE

Manager 1 610.00 13,420.00 161,040.00 161,040.00

Cashier 1 497.00 10,934.00 131,208.00 131,208.00

Dishwasher 2 497.00 21,868.00 262,416.00 262,416.00

Cooker 1 497.00 10,934.00 131,208.00 131,208.00

Server 1 497.00 10,934.00 131,208.00 131,208.00

Security Guard 1 497.00 10,934.00 131,208.00 131,208.00

TOTAL: 948,288.00
Company Policy

Attendance and Time-off Policies

The company's attendance standards specify when workers can take time off and how to

report absences or late arrivals to supervisors. Employees are expected to arrive at work on

time; a five-minute delay would result in a twenty-odd peso salary decrease. Furthermore, if an

employee arrives at work thirty (30) minutes late, they will only be paid for a half-day rather

than ten (10) hours of work.

The penalties for not following a schedule were also outlined in this policy. The employee is

not permitted to miss work for three (3) days in a row because this indicates that you are

AWOL, or absent without formal leave. The attendance policy outlines the disciplinary

measures that will be taken against employees who miss more work than what the company

allows.

Absent

When an employee misses work in accordance with their schedule and the administrative

notification procedure does not require that time off be arranged and approved in advance, the

employee is considered absent. Employees are only permitted to miss work for two (2)

consecutive days; beyond that, they would be deemed AWOL.

Tardy

When an employee arrives at work beyond their assigned hour and leaves the office early

for a longer meal or break without permission, they are considered tardy.

Time Clocks and Failure to Clock In/Out

Employees are required to follow established guidelines for recording their actual hours

worked. A missed clock in/out is a violation in company policy. This includes:

 Failure to clock in/out on their designated time clock at the beginning and/or end of their

assigned time schedule.

 Failure to clock in/out on their designated time clock for the meal break.

 Failure to accurately and timely report time worked.

 Clocking in/out early (or late) of assigned shift without prior approval

Quality Assurance and Hygiene Policy

Employees are responsible for maintaining high food quality, hygiene standards, and

timely service. Regular inspections and quality checks will be conducted to ensure

compliance with food safety regulations.

Dress Code and Appearance Standards

Employees shall adhere to the prescribed dress code and maintain a neat and

professional appearance at all times while on duty.

Health and Safety Compliance

Employees are responsible for maintaining a clean and safe environment for both

customers and fellow employees. They must follow proper hygiene practices, adhere to

safety protocols, and report any concerns to management.

Conflict Resolution Procedure

Employees and employers shall address conflicts and disputes promptly and

professionally, following established protocols for resolution and maintaining a positive work

environment.

Terms and Condition

Obeying Rules

Everyone must follow the rules we've discussed. Not following them could lead to

warnings or even losing your job.

Learning and Understanding

 We'll teach you the rules when you start and may remind you to ensure you understand

them.

Confidentiality

Keep customer info and secret recipes to yourself. Sharing them outside could lead to

trouble.

Consequences

Breaking rules could mean warnings or job loss, depending on the severity.

Speaking Up

If something seems unfair, you can request a review, and we'll consider your

concerns.

Dress Code

Wear what's required. Not doing so might mean going home to change.

Safety and Cleanliness

Keep your workspace safe and clean. Report any issues to your manager promptly.

Customer Service

Always be friendly and helpful. Alert your manager if a customer isn't satisfied.

Leaving Employment

If you resign or are let go, we'll follow proper procedures.

Agreement

By working here, you agree to these rules. Failure to comply may lead to

consequences.

CHAPTER IV

MARKETING FEASIBILITY
 This chapter discusses the product and service description, company name, company logo,

positioning, target market, projected market share, place location, pricing scheme, marketing

strategy, promotion and advertising at the same time the company’s projected sales.

Product and Service Description

The cooperative Chick’NHunter restaurant offers services to ensure that customers have a

wonderful dining experience, including greeting, seating, and payment processing. A

Chick’NHunter restaurant's also offers products of unli chicken wing with different flavors and

recipes, standard fries, and drinks that are featured on the menu including quality, and

consistency.

Company Name

The company name "Chick’NHunter" is a combination of the words "Chicken," which is the

primary item that our restaurant sells, and "Hunter," which describes both those who genuinely

adore chicken wings and those who are looking for unli chicken wings with a variety of flavors and

recipes.

Mission

 To deliver a remarkable eating experience that meets the needs of our customers.

 To produce a steady increase in profits.

 To establish long-term connections with our clients.

Vision

Our vision is to bring joy and contentment to our clientele by offering amiable assistance

and a delectable assortment of unli chicken wings at a fair price.

Goals
  To operate a profitable business while providing the best tasting, most inventive and

reasonably priced of assortment of unli chicken wings in the market .

 To meet customers satisfaction.

Company Logo
Positioning

ChicknHunter strategically positioned itself as Tupi's go-to place for delicious food and

enjoyable moments, offering to a diverse range of customers including locals, students from

neighboring schools, staff members, teachers, and others who make a long drive to dine at our

restaurant. It provides services that are advantageous to the clients. As of right now, it is the only

unli chicken wing company operating in the relevant area.

Target Market

The target market for Chick'NHunter are the people who live in Tupi, the students at the

neighboring school, the staff members and teachers, and the customers or visitors who make the

lengthy travel and stop at our restaurant for dining.

Projected Market Share

The market share of Chick'NHunter is only 3%, while that of its three competitors is 10% for

Iyay Resto & Bar, which attracted customers despite being a newcomer to the industry. JC's

Inasal, Inns & Resort is the next competitor with 32% of the market share, having been in

business longer than both Chick'NHunter Restaurant and Iyay Resto & Bar. Furthermore, the

largest competitor with 55% of the market share is Cafe Cerveza, which is well-known, has a

large customer base, and is an established business as compared to ours, which is new to the

industry.

Sales

Café Cerveza
 Iyay Resto & Bar
Chick'Nhunter

Place Location

The ChickN’Hunter Restaurant is situated in Tupi National Highway, Barangay Crossing

Rubber, in front of the South East Asian Institute of Technology Inc. School.

Pricing Scheme

Product Price
Unli Wings + Unli Rice + Unli Drinks Php 329.00
Unli Wings + Unli Rice Php 299.00

Marketing Strategy

We utilize a variety of marketing strategies to interact with the public and establish a

connection with them. With the use of social media sites like Facebook, Instagram, and tiktok,
 which enable us to present our cuisine and share feedback from customers. In addition, we

offer a free Wi-Fi at our restaurant, we also want to launch a restaurant website that caters

customers and promoting our offers and use social media to inform Tupi families and students

about our deals, and menu to be renowned as the best place in Tupi, South Cotabato for

delicious unli chicken wings and an amazing eating experience.

Promotion & Advertising

Chick'NHunter aims to become Tupi's go-to place for delicious meals and enjoyable

experiences. We'll use social media to spread the word about our offers to Tupi families and

students, and platforms like Facebook, Instagram, and Tiktok to showcase our delectable

menu items and offers. Additionally, we want to make flyers promoting our deals and have a

soft opening in order to establish our business as Tupi, South Cotabato's top spot for

mouthwatering unli chicken wings and an incredible dining experience.

Projected Sales

Sales Projection

Sales Selling Price Quantity Year 1 Year 2 Year 3

Unli & Unli Rice Php 299 2,640 789,360.00 868,296.00 955,125.00

Unli Wings, Unli Php 329 2,640 868,560.00 955,416.00 1,050,957.00

Rice & Drinks

Total ₱ 1, 657, 920 ₱ 1, 823, 712 ₱ 2, 006, 082

* Increase of 10% Annually

Cost of Sales
 Menu Rate Quantity Year 1 Year 2 Year 3

Unli & Unli Rice Php 158 2,640 417,120.00 458,832.00 504,715.00

Unli Wings, Unli Php 178 2,640 469,920.00 516,912.00 568,603.00

Rice & Drinks

Total ₱ 887,040 ₱ 975,744 ₱ 1,073,318

* Increase of 10% Annually

Summary of Distribution

Menu Distribution Quantity per Product

Unli & Unli Rice 50% 2,640

Unli Wings, Unli 50% 2,640

Rice & Drinks

Total 5, 280

Number of Menu Sold ( 20 x 22 days ) = 440 x 12 = 5, 280 in the first year